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Journal of Applied Digital Business Management
Published by Politeknik Mardira Indonesia
ISSN : -     EISSN : 30465761     DOI : -
Core Subject :
Journal of Applied Digital Business Management (JABDM) issued by the Program Studi Bisnis Digital Politeknik Mardira Indonesia. The goal of JADBM is to publish original research papers, reviews, and brief talks about the digital transformation of business, how digital technologies affect business models, and how this will affect future works. The journal will specifically welcome submissions from a wide range of academic fields and professional sectors, such as Business, Economics, Marketing Management, Strategic Management, Human Resources Management, and potentially Information Technology Management. JADBM welcomes theoretical, empirical, critical, comparative, and case study research conducted qualitative, quantitative, or mixed methods.
Arjuna Subject : -
Articles 34 Documents
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The Influence of Organizational Commitment and Job Satisfaction on Turnover Intention (Case Study at Tunas Unggul Global Interactive School Bandung) Regina Nursabrina W P; Mochamad Anjar Albagja
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/s7wb5924

Abstract

There are several conflicts, particularly regarding the turnover rate at Tunas Unggul Global Interactive School Bandung, which experiences an annual increase, especially in 2019 with a rate exceeding 75%. The increase is suspected to be due to various factors, including job dissatisfaction related to incentives, excessive workloads leading to overtime, a high desire to become a civil servant, and a lack of organizational commitment. Contributing factors may include handling company issues and the perception that the received compensation is inadequate compared to the amount of work and overtime performed. The objective of this research is to determine and analyze the influence of organizational commitment and job satisfaction on teacher turnover intention at Tunas Unggul Global Interactive School, both simultaneously and partially. The research method employed is a quantitative approach with a survey method, analyzed in a verificative and descriptive manner. The research results indicate a significant negative influence between organizational commitment and job satisfaction on turnover intention, both partially and simultaneously.
The Effect of Leadership and Organizational Culture on Employee Performance through Job Satisfaction as Mediation at Pakuwon Sumedang General Hospital during the COVID-19 Pandemic Annissa Noeradiana; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/yxbct372

Abstract

Health workers experience high work pressure during the pandemic due to an increase in the number of patients. Pakuwon Sumedang General Hospital also experienced this. In a situation like this, employee performance in the health sector becomes essential. Several factors can affect employee performance in the health sector, such as the role of leadership, organizational culture, and job satisfaction. This study aims to determine the influence of leadership and organizational culture on employee performance by mediating job satisfaction at Pakuwon Sumedang General Hospital during the pandemic. This research is a descriptive verification study by distributing questionnaires to 70 employees of Pakuwon Sumedang General Hospital. Research testing using descriptive analysis and path analysis. The analysis results show that leadership and organizational culture can influence employee job satisfaction by 87.4%. The rem variables outside this model can influence the remaining 12.6%yee performance can be affected by leadership by 50.55% and influenced by organizational culture by 7.08%. Partially, leadership significantly affects job satisfaction, and organizational culture significantly affects job satisfaction. In addition, partially, leadership significantly affects employee performance, and organizational culture significantly affects employee performance.
The Effect of Human Capital Management on Employee Performance with Job Satisfaction as an Intervening Variable (Case Study at the head office of PT. Perkebunan Nusantara IX Semarang) Yuri Rizki Pratama; Berry Lesmana
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/77djjq77

Abstract

The plantation industry plays an essential role in national development, especially in the regional sector, absorbing labor and increasing income. Therefore it is essential to improve the existing human resources in the company. This study aims to determine the effect of Human Capital Management, Job Satisfaction, and Employee Performance. This research is descriptive verification research by distributing questionnaires to 122 employees at PTPN IX Semarang. This test is carried out using path analysis. The results of the analysis of the research show that Human Capital Management influences job satisfaction with a path coefficient value of 0.745. Then the job satisfaction variable influences employee performance with a path coefficient value of 0.721. Based on the calculated Z value of 7.256, it explains that Human Capital Management influences employee performance at PTPN IX Semarang through job satisfaction.  
The Relationship between Customer Value with eWOM and Customer Satisfaction as an Intervening Variable for Generation Y and Generation Z Boba Drink Consumers Betarisha Putri; Zulfikar Fauzi
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/a1pqjr70

Abstract

Boba drinks have become a contemporary beverage trend gaining popularity, particularly among Generation Y and Generation Z. These two generations coexist with technological advancements such as the internet. However, in this rapidly evolving industry, competition is becoming increasingly fierce, as reflected in the rising number of boba beverage outlets in Indonesia. This research aims to explore the relationship between Customer Value, Electronic Word of Mouth, and Customer Satisfaction as Intervening Variables among Generation Y and Generation Z Boba Drink Consumers. Customer Value encompasses four dimensions: emotional value, social value, quality value, and cost value. Customer satisfaction is measured through the dimensions of product and service attributes. Electronic Word of Mouth is assessed using three dimensions: intensity, content, and opinion valence. The research employs descriptive and verification methods, targeting consumers of boba drinks from Generation Y and Generation Z. Questionnaires were distributed to 165 respondents from each generation. Data were analyzed using path analysis. Hypotheses were tested using t-tests and Mann-Whitney tests to determine differences. The results indicate a strong relationship between customer value and customer satisfaction and a relationship between customer satisfaction and electronic word of mouth. Additionally, differences in boba drink consumer behavior between Generation Y and Generation Z were identified
Performance Monitoring Model to Increase Employee Productivity at STMIK Mardira Indonesia Sudiryo; A Rohendi; Dasrun Hidayat
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/18grrg16

Abstract

Performance monitoring is an important point for realizing the progress of a company. Effective performance monitoring is by conducting performance assessments of employees. Employee performance is always faced with the problem that employees do not have work achievement targets or Employee Work Targets (SKP). This research aims to find a performance monitoring model that can be applied at STMIK Mardira Indonesia. The research methodology used is a qualitative method with a case study approach and natural observation. The performance monitoring model that is suitable to be implemented at STMIK Mardira is a combination of Traditional Assessment, Management By Objective (MBO), 360-Degree Feedback models supported by a digital-based information system, namely the Human Resource Information System (HRIS).
Impact of Viral Marketing on Boosting Brand Awareness and Shaping Consumer Brand Preferences on Social Media Zulfikar Fauzi
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/je4hcg96

Abstract

The rise in internet usage not only influenced Generation Z but also unexpectedly affected Generation X, as they turned to social media to find information about fashion. While the use of local fashion products in Indonesia was widespread, it wasn’t exclusive, presenting a challenge. The study sought to determine the relationship between Viral Marketing and Brand Awareness, as well as the connection between Brand Awareness and Brand Preferences among Generation X and Z consumers of local fashion. Viral marketing was analyzed through three aspects: informative, irritating, and entertaining. Brand awareness was divided into four categories: base of association, familiar-like, substance/commitment, and considered brand. Brand preference was evaluated based on three factors: price, quality, and packaging. The research used both descriptive and verification methods, targeting Generation X and Z local fashion consumers. A total of 170 questionnaires were distributed to each generation, and data were examined using path analysis. Hypotheses were tested using the t-test and the Whitney-Mann test to identify differences. The findings showed a strong connection between viral marketing and brand awareness, as well as between brand awareness and brand preference. Additionally, differences in behavior between Generation X and Generation Z were observed.
The Effect of Internal and External Environments on Partnership Strategy and Its Impact on Business Performance of Micro Small Industry of Food Sub-Category in Majalengka Regency Imma Ismaniar
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/500vdn69

Abstract

The Industry Food Sub-category is the industry with the largest number of SMEs in Majalengka Regency, and the growth is also high. However, this is not accompanied by the performance of the industry. One of the causes of the decline in the amount of production is due to the limitations of industry business people to market their products. There is a difference in this study with previous research, where there is a significant influence between partnerships and industry performance. The purpose of this study was to determine the description of Internal and External Environments, Partnership Strategies and Business Performance in Food SMIs, and the effect of each independent variable on the dependent variable, both indirectly through an intervening variable and directly through variables. The approach used in this study is a quantitative method. For each variable, there is an effect of each independent variable on the dependent variable, both indirectly through the intervening variable and directly. Internal and External Environment had an influence of 58.02% on the Partnership Strategy, while on Business Performance the influence was 31.28%. The influence of Internal and External Circumstances on Business Performance through the Partnership Strategy on Food SMIs in Majalengka Regency was 9.55%.
Gen-Z Consumer Behavior Towards Interest Buy E-Commerce at Majalengka Mochammad Anjar Albagja
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/brzdrx13

Abstract

This research aims to identify and analyze the influence of trust in using e-commerce, the influence of ease on attitudes towards using e-commerce, the influence of benefits on attitudes towards using e-commerce, and the influence of attitudes on interest in using e-commerce among Generation Z in Majalengka. The research location was conducted in Majalengka. The approach used in this research is quantitative descriptive with the population of Generation Z in Majalengka with a sample size of 20 people using Accidental Sampling technique. The data analysis used is descriptive statistics processed using Excel. The results show that the perception of trust, ease, benefits, and attitudes of Generation Z towards e-commerce buying interest have a positive and significant effect on the increase in consumption patterns of Generation Z towards e-commerce in Majalengka. In its implementation, Generation Z integrates technology into the purchasing interest scheme of e-commerce platforms to provide broad and practical reach.
Loyal Customer Classification Using Fuzzy Logic Inference System Rosena Shintabella; Imma Ismaniar; Muhammad Fikry Januar; Zulfikar Fauzi
Journal of Applied Digital Business Management Vol. 1 No. 2 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/vrxmrn55

Abstract

A company will be better if it can maintain its existence in the community, then the company is more oriented to acquire new customers.But one day it will lose customers if it is not managed properly. In this case there is a customer satisfaction variable that affects customer loyalty in a company. In this study apply fuzzy logic inference method to select customers with the highest level of loyalty. The extraordinary value of a customer towards a company certainly cannot be declared with certainty or exactness. So that the decision making is very suitable when using the concept of fuzzy logic, because it can represent variables that are vague or not exact. The case study in this study was conducted in a trading company or supermarket. The result of its implementation is that the system can determine who is the most loyal of several selected samples of customers.
The Influence Of Implementation Relationship Marketing Toward Customer Loyalty Nissan Mlati Yogyakarta Muhammad Fikry Januar; Rosena Shintabella; Zulfikar Fauzi
Journal of Applied Digital Business Management Vol. 1 No. 2 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/nhaczm37

Abstract

The research was to determine the effect of trust, commitment, and communication as a key factor of relationship marketing either partially or simultaneously on customer loyalty Nissan Mlati Yogyakarta. In this study used non-probability sampling method with a sampling technique using purposive sampling and obtained a valid sample of 70. To find out how much the dependent variable changes in the independent variables used multiple linear regression analysis. Test instrument used in this study is to test the validity and reliability testing. As for the hypothesis test used the F test and t test. From the results of the hypothesis the variable trust, commitment, and communication significantly affect simultaneously on customer loyalty. Commitment and communication partially significant effect on customer loyalty while partial trust no significant effect on customer loyalty This suggests that customer loyalty will increase if the Nissan Mlati Yogyakarta improve relationship marketing variables, that include trust, commitment, and communication.

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