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Journal of Applied Digital Business Management
Published by Politeknik Mardira Indonesia
ISSN : -     EISSN : 30465761     DOI : -
Core Subject :
Journal of Applied Digital Business Management (JABDM) issued by the Program Studi Bisnis Digital Politeknik Mardira Indonesia. The goal of JADBM is to publish original research papers, reviews, and brief talks about the digital transformation of business, how digital technologies affect business models, and how this will affect future works. The journal will specifically welcome submissions from a wide range of academic fields and professional sectors, such as Business, Economics, Marketing Management, Strategic Management, Human Resources Management, and potentially Information Technology Management. JADBM welcomes theoretical, empirical, critical, comparative, and case study research conducted qualitative, quantitative, or mixed methods.
Arjuna Subject : -
Articles 34 Documents
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Do Marketing Events Matter to Capital Markets? Evidence from the Indonesian Telecommunications Industry Zulfikar Fauzi; Hylman Jatmiko Nur Wicaksana; Intan Tamara Febrinzky; Faisal Akbar
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/ary5wn16

Abstract

This study aims to analyze capital market reactions to large-scale national event marketing in the telecommunications service industry in Indonesia. Event marketing is considered a form of non-financial information that may be reflected in stock price movements. This research employs a quantitative approach using an event study methodology, focusing on PT Telkom Indonesia Tbk (TLKM) and PT Indosat Ooredoo Hutchison Tbk (ISAT) over the period of 2022–2024. The data consist of daily stock prices (market price open) and event marketing dates obtained from official company sources and media reports. The analysis is conducted using a simple regression model with a dummy variable to distinguish between event days and non-event days within the observation window. The results indicate that event marketing does not have a significant effect on stock market price open. Furthermore, no significant differences are found between stock prices on event days and non-event days. These findings suggest that event marketing is not perceived as sufficiently strong information to influence capital market reactions in the short term. This study contributes to the literature by extending the understanding of the role of non-financial information in capital markets, particularly in the context of service industries in emerging economies.
Hospital Management Information System Implementation Strategy ToImprove The Quality Of Health Services At Pindad General HospitalBandung Fikri Emsa Silmi
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/7200vw47

Abstract

The implementation of a Hospital Mahe Hospital Management Information System (SIMRS) is a critically strategic component in improving thequality of healthcare services. This study aims to examine the implementation of SIMRS, ident ify barriers to itsimplementation, and formulate effective implementation strategies at Pindad General Hospital (RSU Pindad), BandungCity. The research employed a descriptive qualitative approach using a single case study method. Data were collectedthrough in-depth interviews, direct observation, and document analysis from relevant stakeholders at RSU PindadBandung. Data analysis utilized SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) based on four SIMRSpillars: technoware, humanware, infoware, and organiware. The results indicate that SIMRS implementation at RSUPindad Bandung is suboptimal, as evidenced by a weakness score (1.82) exceeding the strength score (1.57) in the IFASmatrix, although opportunities (1.50) outweigh threats (1.30) in the EFAS matrix. This positions RSU Pindad in QuadrantIII (turn-around/WO strategy), indicating that the hospital must address internal weaknesses in order to leverage externalopportunities. Key barriers include limited IT human resources, an insuff icient SIMRS budget, the absence ofcomprehensive SOPs, and incomplete system adoption across units. The recommended strategies encompass four 4Mdimensions: Man (IT staff recruitment and training), Money (budget planning based on the Strategic Plan), Mate rial(infrastructure modernization and open-source software development), and Method (SOP drafting, policy formulation,and comprehensive IT strategic planning).nagement Information System (SIMRS) is a crucial strategy for improving the quality of healthcare services in the digital era. This study aims to analyze the strategy for implementing SIMRS to improve service quality at Pindad General Hospital. The method used was a descriptive qualitative approach, with data collection techniques through observation, interviews, and documentation studies. The results indicate that the implementation of SIMRS can improve the efficiency of administrative processes, accelerate access to medical information, and enhance the accuracy of patient data. However, SIMRS implementation also faces several obstacles, such as limited human resources, the need for ongoing training, and challenges in technology adaptation. Effective strategies for implementing SIMRS include improving human resource competency, strengthening technological infrastructure, and providing ongoing management support. With optimal implementation, SIMRS contributes significantly to improving the quality of healthcare services, patient satisfaction, and hospital operational performance.Keywords: SIMRS, service quality, hospital, information system, health management.
The Effect of Content Marketing and Electronic Word of Mouth on Generation Z’s Visiting Decisions at Terasering Panyaweuyan Solihin; Nindi Rospiana; Muhammad Fikry Januar; Dede Ibrahim Maulana; Eko Prasetyo; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/r9ceam59

Abstract

The development of digital media encourages tourism destination managers to utilize digital marketing strategies to influence visiting decisions, particularly among Generation Z. However, fluctuations in the number of visitors at Terasering Panyaweuyan indicate that visiting decisions have not been fully optimized. This study aims to examine the effect of Content Marketing and electronic word of mouth on Generation Z’s visiting decisions to Terasering Panyaweuyan. This research employed a quantitative method using a descriptive and verificative approach. The population of this study consisted of Generation Z tourists who had visited Terasering Panyaweuyan, with a sample of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test with the assistance of SPSS software. The results show that Content Marketing and electronic word of mouth have a positive and significant effect, both partially and simultaneously, on Generation Z’s visiting decisions to Terasering Panyaweuyan. These findings indicate that effective digital content and positive online communication play an important role in encouraging visiting decisions among Generation Z tourists.
Causality of ICT Expenditure on Financial Performance in Indonesia’s Logistics and Courier Sector, 2020–2024 Imma Ismaniar; Muhammad Fikry Januar; Dede Ibrahim Maulana; Solihin; Eko Prasetyo; Astri Julianari
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/xmhrce16

Abstract

ICT investment has emerged as a strategic imperative for Indonesia’s logistics sector, propelled by e-commerce acceleration and post-pandemic demands for operational efficiency. This study analyzes the causal relationship and potential "lag effect" between ICT expenditure and financial performance (Return on Assets - ROA) among six public logistics firms on the Indonesia Stock Exchange from 2020 to 2024. Utilizing Panel Vector Autoregression (PVAR) and Granger causality tests, the research identifies a unidirectional relationship where ICT spending significantly influences ROA, though the reverse is not true. Impulse response analysis confirms a lag effect, revealing that the positive impact of ICT on profitability optimizes after a delayed period, averaging two years. Despite fluctuating financial growth amid global economic uncertainty, these findings challenge the Solow Paradox by demonstrating that ICT serves as a long-term profitability driver. The delayed ROA improvement suggests that ICT’s strategic value stems from deep business process transformation rather than immediate operational cost increases. Ultimately, this underscores the necessity for management to view ICT not as a mere expense, but as a sustainable strategic investment essential for achieving tangible long-term financial gains. Keywords: Financial Performance (ROA); Granger Causality; ICT Expenditure; Lag Effect, Logistics.

Page 4 of 4 | Total Record : 34

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