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Journal of Applied Digital Business Management
Published by Politeknik Mardira Indonesia
ISSN : -     EISSN : 30465761     DOI : -
Core Subject :
Journal of Applied Digital Business Management (JABDM) issued by the Program Studi Bisnis Digital Politeknik Mardira Indonesia. The goal of JADBM is to publish original research papers, reviews, and brief talks about the digital transformation of business, how digital technologies affect business models, and how this will affect future works. The journal will specifically welcome submissions from a wide range of academic fields and professional sectors, such as Business, Economics, Marketing Management, Strategic Management, Human Resources Management, and potentially Information Technology Management. JADBM welcomes theoretical, empirical, critical, comparative, and case study research conducted qualitative, quantitative, or mixed methods.
Arjuna Subject : -
Articles 34 Documents
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The Role of Brand Image and Brand Trust in Influenced Brand Loyalty (Survey of Matahari Department Store Cirebon Reward Card Users) Muhammad Fikry Januar; Rosena Shintabella; Zulfikar Fauzi; Dede Ibrahim Maulana; Solihin
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/rh8z2392

Abstract

The problems identified in this study are the decreasing number of members using Matahari Reward member cards, as well as a decrease in sales which is suspected to indicate a decrease in customer loyalty to the Matahari Department Store brand in Cirebon. This study aims to examine the effect of brand image and brand trust on brand loyalty using quantitative methods. The population studied was 5,200,000 Matahari reward card users, with a sample of 200 respondents selected using probability sampling techniques, namely simple random sampling. Data analysis was carried out using descriptive and verification analysis. The results of the study indicate that brand image and brand trust have a significant influence on brand loyalty, both partially and simultaneously. This shows that consumers' positive perceptions of brand image and their level of trust in the brand contribute to influencing the level of consumer loyalty to the brand. This study provides an important contribution to the understanding of the factors that influence brand loyalty, especially in the context of Matahari Reward Card users. The implication of this finding is that companies can increase consumer loyalty by strengthening a positive brand image and building strong trust in the brand.
Continuance Intention on Online Shopping A Systematic Literature Review Emi Amelia; Ade Sobariah Hasanah; Gita Kartika Sari; Yelsha Dwi Pasca
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/2679t112

Abstract

This research looks at Continuance intention in online shopping using the systematic literature review method. Continuance intention is an important factor for the company Because related to sustainability business and understand the factors that influence an individual's decision to continue using online shopping services. Survival of a business relies on repeat customer purchases. This research used a systematic literature review with 41 articles selected for reviewed in the period 2016-March 2023. The selected articles were thoroughly reviewed to identify significant variables that influence continuance intention in online shopping, as well as the relationships and influences between these variables. The results of this review show that there are a number of factors that significantly influence continuance intentions in online shopping. Continuance intention focus main that is level strength an individual's intention to make repeat purchases.
The Effect of Service Quality and Trust on Customer Satisfaction at Bank BNI Syari'ah Cirebon Dede Ibrahim Maulana; Solihin; Muhammad Fikry Januar; Gilang Pratami
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/ks8kb328

Abstract

The main aim of this research is to analyze how far influence of service quality to consumer satisfaction and how far influence of consumer trust to consumer satisfaction at BNI Syari’ah Cirebon. This research represent the research assosiatif because meaning to find out the relation between two variable or more. With this research, hence will be able to be developing a theory which can function to explain, to forecasting, and controlling a symptom, and questioner measurement to variable formulated in statement item which refer at scale Likert, with the score qyration between 1-5. Variable in this research are variable of service quality (X1), consumer trust (X2), and consumer satisfaction (Y). data analyses by using SPSS 20.0 for windows. Result of research indicate that influence from service quality to consumer satisfaction is 10% and influence of consumer trust to consumer satisfaction is 3,5%, and influence of service quality and consumer trust to consumer satisfaction is 8,9%
THE EFFECT OF STATE OWNERSHIP ON FIRM VALUE AND ITS IMPLICATIONS IN THE INDONESIAN CAPITAL MARKET Faisal Akbar; Taufik; Nyimas Dewi Murnila Saputri; Fida Muthia
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/nt66dp25

Abstract

This research examines how government ownership (GOVi) affects firm value (PBV) among state-owned enterprises traded on the Indonesia Stock Exchange throughout the period from the first quarter of 2020 to the first quarter of 2021. To enhance the robustness of the model, firm size and firm growth are incorporated as control variables. The research employs secondary data obtained from publicly available financial reports published by the IDX. Using purposive sampling, twelve state-owned firms were selected as the final sample. The analysis was conducted using panel data linear regression through Eviews software. The findings indicate that government ownership (GOVi) exerts a positive and statistically significant influence on firm value (PBV). Conversely, firm size shows no measurable effect on firm value, and firm growth likewise demonstrates no significant association with PBV.
Work-Life Balance in the Hybrid Working Model: A Systematic Literature Review Intan Tamara Febrinzky
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/s560rc82

Abstract

One of the impacts that arose after the pandemic is hybrid working. Hybrid working describes an individual's ability to work remotely or not be present in the office environment. This has also become one of the drivers for the work-life balance campaign. The methods used are literature review and books. With a source limit of a maximum of 5 years back, but exceptions will be made if the data is considered important. The results of this review are significant and can provide input and mitigation for companies so that hybrid working brings more benefits than drawbacks by imposing additional burdens on employees. 
The Influence of Automated Interactions on Consumer Purchase Decisions Across the Customer Journey: A Systematic Literature Review Hylman Jatmiko Nur Wicaksana; Zulfikar Fauzi
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/16yn5v78

Abstract

This systematic literature review investigates how automated interaction such as chatbots, voice assistants, and conversational messaging platforms shape consumer purchase decisions across the stages of the customer journey. Drawing on 13 empirical studies published between 2010 and 2024, the review highlights consistent evidence that automated systems enhance awareness by increasing engagement and social presence; strengthen consideration by improving information quality and personalized recommendations; streamline purchase processes through reduced friction and guided flows; and reinforce post-purchase outcomes via efficient service and emotional responsiveness. Nevertheless, their effectiveness depends on technological sophistication, transparency, privacy management, and contextual relevance. Methodological gaps include limited longitudinal studies, varying measurement approaches, and insufficient exploration of ethical concerns. This review proposes an integrative framework that connects automated interaction mechanisms with consumer behavior dynamics across journey stages.  
THE EFFECT OF CAREER TRAINING AND DEVELOPMENT ON EMPLOYEE PERFORMANCE AT PT. POST INDONESIA (PERSERO) YOS SUDARSO BRANCH, CIREBON Dede Ibrahim Maulana; Eko Prasetyo
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/5y195j75

Abstract

This study aims to analyze the effect of training and career development on employee performance at PT. Pos Indonesia, Yos Sudarso branch. The research method used was associative sampling. The sampling technique used was saturated sampling, with a sample size of 79 respondents. The questionnaire met the instrument test and the classical assumption test. The results indicate that training has a positive and significant effect on employee performance, with a correlation coefficient (R) of 86.7%, categorized as very strong, and a coefficient of determination (R2) of 75.1%. Career development has a positive and significant effect on employee performance, with a correlation coefficient (R) of 34.7%, categorized as moderate, and a coefficient of determination (R2) of 12.1%. 3. Training and career development collectively have a positive and significant impact on employee performance, with a correlation coefficient (R) of 88.0%, categorized as very strong, and a determination coefficient (R2) of 76.8%. The remainder is influenced by other variables not examined.
THE IMPACT OF CUSTOMER REVIEWS ON BRAND TRUST AND CONSUMER PURCHASE DECISIONS ON E-COMMERCE PLATFORMS Muhammad Fikry Januar; Sena Kurniawan; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/th5fc322

Abstract

This study examines the critical role of Online Customer Reviews (OCR) in shaping consumer purchase decisions in the e-commerce marketplace. In the current digital ecosystem, OCR functions as a form of Electronic Word-of-Mouth (e-WOM) that influences risk perception, brand trust, and purchase intention. This research aims to quantitatively analyze how the dimensions of OCR specifically Valence, Volume, and Quality affect Brand Trust, which, in turn, impacts Purchase Decisions across various e-commerce platforms. Data were collected from 300 active e-commerce platform users through an online survey. The analysis, conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealed that Positive Valence (β =0.493, p < 0.001) and Volume of OCR (β =0.256, p < 0.01) have a significant and positive influence on Brand Trust. Brand Trust is proven to be a critically important mediator, significantly and positively affecting Purchase Decisions (β a=0.689, p < 0.001). Importantly, the textual Quality of the reviews was found to be non-significant in influencing Brand Trust (β =0.071, p > 0.05). These findings underscore the importance of managing online reputation and providing a platform that facilitates transparent consumer communication as a competitive strategy in the e-commerce sector.
THE EFFECT OF WORKPLACE WELL-BEING AND MENTAL HEALTH ON EMPLOYEE PERFORMANCE Solihin; Eli Ahmad Mahrini; Sekar Fauzia Larasati; Mochamad Anjar Albagja
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/2dqe2z20

Abstract

companies operate actively in designing and solving strategic problems as well as have responsibility to business goals. In order to good employee performance, companies need to pay attention to employee well-being and mental health. This study aims to find out the impact of workplace well-being and mental health on employee performance at UD Putra TS Majalengka.The method used in this research is quantitative research. The population in this study is an employee of UD Putra TS Majalengka, sampling using simple random samplings with a total of 80 employees. The research uses data collection techniques in the form of questionnaires derived from the likert scale. The data analysis technique used in this study is using IBM SPSS 26 software. The results of this study show that workplace well-being has a high category, mental health has a good category, and employee performance has a high category. Partally, workplace well-being has a positive and significant effect on employee performance, mental health has a positive and significant effect on employee performance Keywords : workplace well-being and mental health have,  employee performance.
Implementation of the Exponential Comparison Method (ECM) in Selecting E-Commerce Satisfaction in Gang Ranim Karan Alifian Mulya; Feri Alpiyasin
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/s0wpn642

Abstract

The development of e-commerce provides many platform options for people to conduct online buying and selling transactions. The large number of e-commerce alternatives often makes it difficult for users to determine the most satisfactory platform. This study aims to implement the Exponential Comparison Method (MPE) as a decision support system to determine the level of satisfaction with e-commerce in the Gang Ranim area. The criteria used include user friendliness, ease of transaction, product quality, delivery speed, and seller service. The MPE method was chosen because it is able to provide a more explicit weighting of the level of importance of criteria through an exponential function. The results of the study indicate that the MPE method can help users in determining e-commerce with the best level of satisfaction objectively and systematically. Keywords: Decision Support System, Exponential Comparison Method, Customer Satisfaction, E- Commerce;

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