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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 18 Documents

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Search results for , issue "Vol 3, No 2 (2014)" : 18 Documents clear

Pengaruh Dimensi Kualitas Pelayanan dan Kedekatan Emosional Terhadap Kepuasan Konsumen (studi kasus Ina Swiss Optik Cabang Plaza Gajah Mada Semarang) Zainullah Achsan; Nawazirul Lubis; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

In Indonesia, in line with increase of income an standard of life, push the people to more know about fashion. Line of fashion that mostly interested by people is eyewear. More request from market makes competition more strict. Then seller and distributor of eyewear must be more creative to make strategy in order to consumer satisfy with service and product quality. The strategy can be with increase dimension of service quality and more build closeness emotion to the consumers.This study aimed to determine the effect of dimension of service quality and emotion closeness toward consumer satisfaction on consumer Ina Swiss Optic Branch Plaza Gajah Mada Semarang. Population is consumer Ina Swiss Optic Branch Plaza Gajah Mada Semarang period November 2011- Oktober 2012, as the Slovin’s theory, sample set by 96 people with spreading use of Probability Sampling methods (simple random sampling). Collecting data using interviews with the help of questionnaires that have been through the instrument validity and reliability. Data were analyzed with qualitative and quantitative analysis using the coefficient of correlation test, coefficient of determination test, simple and multiple linear regression and tests of significance with SPSS 16.0.The results showed that tangible influence consumer satisfaction of 66.7%. Reliability influence consumer satisfaction of 63.5%.Responsiveness influence consumer satisfaction of 22,9%. Assurance influence consumer satisfaction of 27.9%. Empathy influence consumer satisfaction of 33,4%. Variable emotion closeness influence consumer satisfaction of 45.6%. Simultaneously all the variables affect consumer satisfaction of 74.2%.The conclusion is the dimension of service quality and emotional closeness have positively and significant impact on consumer satisfaction at Ina Swiss Optic branch Plaza Gajah Mada Semarang as evidenced from the results of the test f count (46.619) > f table (2.199). If six factors are synergically balanced, Ina Swiss Optic will get a high level of consumer satisfaction will positively impact in company sustainability.

Pengaruh Store Image, Store Atmosphere, Brand Association, dan Brand Awarness terhadap Keputusan Pembelian Ulang (Repurchase) (Studi pada Konsumen The Body Shop di Java Mall Semarang) Mila Azhari; Naili Farida; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Intense competition among brands cause a company must have a good marketing strategy and branding right decision, which may encourage customers to make repeat purchases. Store image, store atmosphere, brand association and brand awareness are all factors that are considered by consumers to make the purchase again. Within 3 (three) categories of cosmetic products found fluctuation index of top brand, it shows that in terms of purchasing decisions, the brand experienced a decline. This study aims to determine the effect of store image, store atmosphere, brand association, and brand awareness to re-purchase decisions with a population of 100 respondents taken menggunakam purposive sampling technique. Collecting data using a questionnaire. Measurement scale using Likert scale. Analysis of data using the correlation coefficient, coefficient of determination, regression analysis, t test, and F test using SPSS 20.0. The results of this study show that the variable store image, store atmosphere, brand association, and brand awareness has a positive and significant impact on repeat purchasing decisions. Based on the results of this study, so companies are advised to continue to increase purchases by extending the space inside the store, and increase the variety of products for male consumers.

PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR HONDA BEAT DI PT. NUSANTARA SAKTI SEMARANG Irna Windu Prasetyani; Handoyo Djoko Waluyo; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

This research purpose to find out the influence of service quality, brand image and product quality onpurchase decision of Honda BeAT motorcycle’s consumer at PT. Nusantara Sakti Semarang. This researchincluded in explanatory. Taked 100 respondents as sample with purposive sampling method. Collecting dataused questionnaire. The datas analized by validity and reliability, cross table, a simple regression analysis,regression analysis, and hypothesis testing using the formula t and F count. The result of this research showthat service quality have significant influence on purchase decision, brand image have significant influence onpurchase decision, product quality have significant influence on purchase decision, and service quality, brandimage and product quality in partial and simultaneous have significant influence on purchase decision.

ANALISIS TINGKAT KEPUASAN PELANGGAN DILIHAT DARI DIMENSI KUALITAS PELAYANAN DAN HARGA PT. GARUDA INDONESIA AIRLINES (PERSERO), TBK KANTOR CABANG SEMARANG Endah Purnama Sari; Apriatni Endang Prihatini; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

The development of transportation and bussines competition is increasing rapidly. They compete in providing the best service to achieve customer satisfaction. This study aims to determine the level of customer satisfaction over service quality and price of PT. Garuda Indonesia Airlines (Persero), Tbk Branch Office Semarang, that seen from the dimension of service quality consisiting of the attributes of reliability, responsiveness, assurance, emphaty, tangible and dimension of price. Type of study is qualitative descriptive. The population in this study were all customers of Garuda Indonesia Airlines, the sample of 100 respondents who used the technique accidental sampling and purposive sampling, Analysis of the data used in this study is the Importance and performance Analysis (Analysis of Importance and Performance / Satisfaction). Based on the Importance and Performance Analysis, then the conclusion that the average total for the dimension of quality of service is 89,10% include in the category are satisfied and the average total price for the dimension is 86,06% include in the category are quite satisfied. Advice can be given to the company is improving the performance of the fantasy world of service which are considered important by the customers, but still less attention from businesses

PENGARUH KOMPENSASI, STANDAR KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN Faiz Sultan Albab; Saryadi Saryadi; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

The Compensation, standard of work and working environment is a supporting factor for achieve the high performance of employees in order to get optimal business profits. If the company has a good compensation, standard of work and working environment, then the high employee performance can be achieved. The problems of this research are still there employees who violate standard of work, there are employees who have bad habits in work, and employee performance which shows the numbers fluctuate and tend to decline. Technique of collecting data using questionnaires distributed to 50 employees as the population in this study using census method sales of PT. Nasmoco Kaligawe Semarang. The Data were analyzed with quantitative analysis using validity, reliability test, the coefficient of determination, simple linear regression, multiple linear regression, T test and F test with SPSS. The conclusion of this analysis study is the 48 % of respondents said the compensation is fair, 48 % of respondents said the standard of work is quite good, 46 % of respondents said the working environment in both categories and 28 % of the respondents have a high employee performance. Variable compensation, standards of work, and the work environment has an influence on employee performance variables partially or simultaneously.

PENGARUH KUALITAS PELAYANAN, NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN HOTEL SILIWANGI SEMARANG Yulianta Restuadhi; Naili Farida; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Hospitality business competition in Semarang that increase stringently insists bussinesmen in this service sector to improve their customers loyalty. In the midst of that condition there are Siliwangi Hotel’s customers that unsatisfied toward the service has been given. The purpose of this study to determine the influence of service quality and customer value toward the satisfaction of customer partially and in a combination, the influence of service quality, customer value, and customer satisfaction toward the loyalty of customer partially and in a combination. The number of samples in this study are 100 respondents. SPSS 16.0 version which is used for analyze validity, reliability and the influence between variables. The results showed a positive and significant influence between service quality and customer value toward the satisfaction of customer partially, a positive and significant influence between service quality, customer value and customer satisfaction toward the loyalty of customer partially, the influence of service quality and customer value for a combination toward customer satisfaction, the influence of service quality, customer value and customer satisfaction for a combination toward customer loyalty.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BLACKBERRY (Studi Kasus pada Mahasiswa S1 FISIP Universitas Diponegoro Semarang) Maria Dewi Ratnasari; Agus Hermani Seno; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

This research aims to know the influence of the brand image and product quality of the purchasing decisions and POLITICAL SCIENCE undergraduates Blackberry UNDIP Semarang. This research type is explanatory research. The population in this research is the undergraduate student and POLITICAL SCIENCE UNDIP Semarang. The number of samples in the study amounted to 100 students. Sampling techniques in the study using a purposive sampling. Engineering data collection using the questionnaire and the study of the literature. The scale of measurement using Likert scale. On data analysis using simple linear regression test and test multiple regression with application programs SPSS 16.0. Results of the study suggested that there is a positive influence and strong brand image among variables of a purchase Blackberry, indicated by the coefficient of the correlation coefficients and regression 1,246 0,718 and contributing $ 51,67%.In addition there is a very strong and positive influence of the variable quality of products towards purchasing decision Blackberry, indicated by the coefficient of the correlation coefficients and regression 0,302 0,943 and contributes $ 89,0. While together the brand image and product quality has a positive influence on the buying decision of linear regression coefficients shown duality of the brand image and product quality 0,292 0,072, besides its influence is very strong, brand image and product quality together affects the purchasing decisions of the correlation coefficient is shown by the 0,944 and contributing 89.1.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PASIEN RAWAT INAP DI SMC RUMAH SAKIT TELOGOREJO Hendy Winardi; Wahyu Hidayat; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

A good service quality always connected with the customer satisfaction. SERVQUAL method to measure the service quality of SMC Telogorejo Hospital shows that one of the service quality's variable will be outstanding among the others. The purpose of this research is to determine the influence of service quality on inpatient of SMC Telogorejo Hospital's costumer satisfaction. The type of this research is associative research with data collection techniques by interviewing using questionnaire. Analysis of data using simple linear regression and multiple regression test with SPSS 16.0. While the hypothesis testing using t test, f test, correlation coefficient and the coefficient of determination. The result showed that service quality have an influence on customer satisfaction with a correlation coefficient of 0,899 and coefficient of determination of 80,7%. The most determining variable of service quality, which influenced the customer satisfaction, is empathy with a correlation coefficient of 0,831 and coefficient of determination of 69%. Together, the five dimension of service quality have influence on customer satisfaction with the equation Y = 0,732 + 0,043X1 + 0,253X2 + 0,280X3 + 0,457X4 + 0,502X5. This means with a better from each dimension of service quality, the customer satisfaction will be higher. The conclusion of this research are service quality have an influence on job satisfaction and the most determined variable of dimension of service quality is empathy. Suggestion for the company, they should mainting the good performance of service quality with continous evaluation and maintaining the service excellent to reach the international standart hospital.

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OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA