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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 26 Documents
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Search results for , issue "Vol 3, No 4 (2014)" : 26 Documents clear
Pengaruh Citra Merek, Kualitas Pelayanan dan Promosi Terhadap Keputusan Penggunaan Jasa Pada Lembaga Bimbingan Belajar Neutron Yogyakarta” (Studi Kasus Pada Siswa SMP dan SMA Lembaga Bimbingan Belajar Neutron Yogyakarta cabang Kompol Maksum Semarang) Dessy Wulan Sari; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (79.692 KB) | DOI: 10.14710/jiab.2014.6431

Abstract

This research is motivated by the intense competition of tutoring agency in Semarang lately, showed by the emergence of a range of tutoring agency which every agency has its own advantages. Every business wants the survival of the business to stay awake, always growing and make profit. There for, the Neutron Yogyakarta tutoring agency must figure out how and what can attract students to use tutoring services. This research specifically discusses about Neutron Yogyakarta tutoring agency Kompol Maksum Branch Semarang. Which in every year from  2010 to 2013 the number of students fickle and decreased in the last three years the target set by the company. If it is not solved it will threaten of Neutron Yogyakarta tutoring agency Kompol Maksum Branch Semarang in competing with other tutoring agencies.The purpose of the research to determine the effect of Brand Image, Services Quality and Promotions of the decision using Neutron Yogyakarta tutoring agency Kompol Maksum branch Semarang. This type of research is explanatory, Data were collected use questionnaire and interview method. This research used method of probability sampling that was Proportionate Stratified Random Sampling. The sample of respondense totaled 94 junior and high school students who use the service of Neutron Yogyakarta tutoring agency Kompol Maksum branch Semarang. This research uses qualitative analysis and quantitative analysis techniques. Qualitative analysis using validity test, reability test, correlation coefficient test, single and multiple regression analysis, determination coefficient test, signification test (t test and F test).Result of the whole test are indicate there is an influence between Brand Image on the Decision of Using Service by during T-test(7,436)> t table(1,9860) on significant standard 5%, and coefficient determination for variable Brand image(x1) was contribute 37,5% to Service Usage Decision and the residue 62,5%  was explain with another factor except variable Brand Image. There is an influence between Service Quality on the Decision of Using Service by during T-test(5,542)>t table(1,9860) on significant standard 5%, and coefficient determination for variable Service Quality(x2) was contribute 25% to Service Usage Decision and the residue 75% was explain with another factor except variable Service Quality. There is an influence between Promotion on the Decision of Using Service by during T-test(6,973)>t table(1,9860) on significant standard 5%, and coefficient determination for variable Promotion(x3) was contribute 34,6% to Service Usage Decision and the residue 65,4% explain with another factor except variable Promotion.Showed that there are 3 indepedent variables such as Brand Image, Service Quality and Promotions prove positive and significant effect on the depeden variable Service Usage Decision. Suggestion that can be delivered are Neutron should be more creative and innovative in marketing, well as in quality.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, BRAND IMAGE, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SURAT KABAR SUARA MERDEKA DI KOTA SEMARANG Nurita Hertina Novia Sari; Hari Susanta Nugraha; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.101 KB) | DOI: 10.14710/jiab.2014.6579

Abstract

Newspaper is a media for the society to gain some information about what happens around them from a reliable resource. Newspaper held a significant roles in reporting event around the society or simply a channel for expressing people’s Ideas through the its contents . PT. Suara Merdeka Press is a newspaper company which practicing Corporate Social Responbility program in it, further this program used to interact with people and build reputation for the company. Beside CSR, Suara Merdeka also build their Brand Image that recognizable for the people and proper Price through news material’s quality. All of these concept are meant to create buying decision from the society. The goal of this research is to analize the impact of corporate social responsibility, brand image, and price.This research type is Nonprobability sampling with total 100 respondents and the population is Suara Merdeka Consumer. Sampling technic used is accidental sampling. Analysis used here is double regression analysis, Hipothesis testing using T test & F test, Determination Coefficient and cross tabs. From regression anaysis generated Y  =  2,953 + 0,113X1  + 0,074X2 + 0,632X3. Where Purchase Decision Variable (Y), Corporate Social Responsibility  (X1),  Brand Image (X2) and Price (X3).  Hipothesis testing using T test and F test showed that observed three independent variables significantly impacting the purchase decision dependent variable. Author would like to suggest that Suara Merdeka has to improve their CSR programme, maintain their brand image so the consument still buying this newspaper, and Price should be adjusted to the quality of the news. Last thing Suara Merdeka should aware of the consument decision for subscribing or simply buying this newspaper.
PENGARUH ATRIBUT PRODUK WISATA DAN ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP KEPUTUSAN BERKUNJUNG PADA OBYEK WISATA UMBUL SIDOMUKTI KABUPATEN SEMARANG Nurul Retno Hapsari; Nawazirul Lubis; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.198 KB) | DOI: 10.14710/jiab.2014.6556

Abstract

Tourism is one of the fastest growing industries today. Consequently, people think that travelling is a lifestyle nowadays. This phenomenon led to increase tourist numbers. It also experienced by Umbul Sidomukti, a holiday destination with REAL concepts in Mount Ungaran. But the tourist numbers continued to declined from 2009 to 2013.Tourist will looking information before making decisions. Electronic Word of Mouth (eWOM) has been one of the resources that are used frequently. Furthermore, tourist will assess how the tourism product attributes offered. Therefore, this paper aims to examine tourism product attributes and electronic word of mouth’s influence on travel decisions in Umbul Sidomukti. The type of research is explanatory research. Interviews with questionnaire were adopted for data collection in this study. Hundred people were employed as respondent by purposive sampling technique. They were Umbul Sidomukti’s tourist who reside in Semarang and find out about Umbul Sidomukti from internet.The research results showed that tourism product attributes and electronic word of mouth influenced on travel decisions, partially or simultaneously. The results obtained by analyzing primary data with validity test, reliability test, crosstab analysis, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and a significance (t anf F) using SPSS for Windows version 15,0.Based on the results, the researcher suggests that Umbul Sidomukti’s management has to improve infrastructures such as roads and road signage, provision of public transportation, provide innovation on tourism products, and manage Umbul Sidomukti’s website to be more informative and interactive so the tourist numbers can increase.
Pengaruh Faktor Psikologis Terhadap Keputusan Penggunaan Jasa Pada Kereta Api Argo Muria PT. Kereta Api Indonesia (Persero) Daerah Operasi IV Semarang Shofa Nur Masruroh; Sri Suryoko; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.325 KB) | DOI: 10.14710/jiab.2014.6245

Abstract

The development of consumer necessaries cause the growth of transportation bussiness in Indonesia. PT KAI as the one of transportation service company offer Argo Muria excecutive train that serve Semarang – Jakarta route.The aim of this research is to know the effect of the psychological factors that consist of motivation, learning, and attitude to the purchasing decision of Argo Muria customers with 100 respondents as sample. Sampling was purposive sampling technique. The type of this research is explanatory research with primary data collection through questionnaires. Analysis techniques used linier regression with SPSS version 15. The research conclude that simultaneously learning and attitudes have significant effect to the purchasing decisions. Partially, the influence of motivation on purchasing decisions is 21,8%, learning to the buying decision is 31,5%, and the attitude towards purchasing decisions is 33,5%. Simultaneously the influence of motivation, learning, and attitudes towards purchasing decision is 45,3%Researchers suggest to PT. KAI especially Argo Muria train to maintain the excellent services and improve the timeliness of trains arriving at the destination and train cleanliness.
EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE ON PURCHASE DECISION OF NIKE SPORTS SHOES (Case Study On S1 FISIP UNDIP Students) Denny Saputra; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.122 KB) | DOI: 10.14710/jiab.2014.6515

Abstract

Complex consumer needs all critical and followed increasingly competitive market competition lead to Nike Sports Shoes must to compete and also maintain their market consumer seized from its competitors. Consumers who take the decision to choose Nike Sports Shoes will consider various things before buying it. Consideration to make a decision consist of influenced the quality of the product, promotion, and brand image of Nike Sport Shoes. The problem in this research is Sports Shoes Nike fluctuation data during 2011 until 2013 seen from Top Brand Index. The research used explanatory research approach by collect data using questionnaire with a sample of 97 respondents in the S1 FISIP UNDIP students. Collection data used purposive sampling technique based on certain assumptions. Analysis techniques using validity test, reliability test, simple linear regression, multiple linear regression, t test, F test by SPSS 20.0 programs.Based on the results of statistical calculation with linear regression analysis can be shown by the regression equation Y = 4.261 + 0.073 X1 - X2 0.031 + 0.815 X3, from the regression equation is known that the quality of the product, promotion, and brand image has a positive influence on purchasing decisions. The results of the calculation of the determination coefficient is 0.429. It shows that the quality of product, promotion and brand image explain about purchase decision in 42.9% and 57.1% explained by other variables that are not observed.Suggestions for the company consist of to keep innovate and create better product quality, increase the frequency of advertising and sales promotion, and select great and appropriate brand ambassador.Complex consumer needs all critical and followed increasingly competitive market competition lead to Nike Sports Shoes must to compete and also maintain their market consumer seized from its competitors. Consumers who take the decision to choose Nike Sports Shoes will consider various things before buying it. Consideration to make a decision consist of influenced the quality of the product, promotion, and brand image of Nike Sport Shoes. The problem in this research is Sports Shoes Nike fluctuation data during 2011 until 2013 seen from Top Brand Index. The research used explanatory research approach by collect data using questionnaire with a sample of 97 respondents in the S1 FISIP UNDIP students. Collection data used purposive sampling technique based on certain assumptions. Analysis techniques using validity test, reliability test, simple linear regression, multiple linear regression, t test, F test by SPSS 20.0 programs.Based on the results of statistical calculation with linear regression analysis can be shown by the regression equation Y = 4.261 + 0.073 X1 - X2 0.031 + 0.815 X3, from the regression equation is known that the quality of the product, promotion, and brand image has a positive influence on purchasing decisions. The results of the calculation of the determination coefficient is 0.429. It shows that the quality of product, promotion and brand image explain about purchase decision in 42.9% and 57.1% explained by other variables that are not observed.Suggestions for the company consist of to keep innovate and create better product quality, increase the frequency of advertising and sales promotion, and select great and appropriate brand ambassador.
PENGARUH KOMPETENSI WIRAUSAHA, PEMBINAAN USAHA DAN INOVASI PRODUK TERHADAP PERKEMBANGAN USAHA (Studi Pada Usaha Kecil dan Menengah Batik di Sentra Pesindon Kota Pekalongan) Yully Christiana; Ari Pradhanawati; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.71 KB) | DOI: 10.14710/jiab.2014.6601

Abstract

This study aims to determine the influence of  entrepreneurial competence, business development service, product innovation to business development Batik SMEs. This type of research is explanatory research, with methods data collection using questionnaires and interviews. Sampling techniques using the technique samples are saturated. The sample in this research were 36 businessmen Batik on Pesindon Sentra. This research uses techniques of quantitative analysis. Quantitative analysis using the test of validity, reliability, regression analysis, the determination coefficient, and test of significance (t-test).From the data analysis it can be conclude, that the indicate below entire partially independent variable, the variable entrepreneurial competence (X1) effect on business development (Y) amounted to 77,7%, business development service (X2) effect on (Y) business development of 23,9%, and product innovation (X3) effect on business development (Y) of 66,5%. Some suggestions are recommended from this research is the related agencies need to conduct integrated socialization and training on understanding financial statements, reactivate the Pesindon media telecenter, conduct training on the management of capital, evaluation at any development activities, introduce new technologies to help SMEs in managing their business.

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