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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 41 Documents
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Search results for , issue "Vol 8, No 4 (2019)" : 41 Documents clear
PENGARUH KUALITAS PRODUK, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli Produk Rotiboy di Mall Kota Semarang) Noer Cahyo Santosa; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.106 KB)

Abstract

In this modern era, food and beverage businesses have rapidly been developing, especially for bakeries. Rotiboy is one of those bakeries which presents a very strong growth. A key to success in the business competitions is a company must produce and offer a product or service that meets their consumers’ needs. However, there are some of the essential factors that need our concern i.e., product quality, promotion, and location. This study aims to investigate the significant roles of product quality, promotion and location in purchase decisions (a study on consumers of Rotiboy at the Malls around Semarang). Unknown numbers of consumers of Rotiboy in Citraland and Paragon Mall were involved in the data collection. Meanwhile, a hundred thirty eight of which were taken as samples and analyzed using accidental and purposive sampling. The type of this research is Explanatory Research. The analysis used is a two-stage analysis using SPSS 17 software for Windows. Prior to data analysis, the author has undergone the validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple regression analysis, and significance test (t-test and f-test). The result of this study indicates that product quality, promotion, and location have partially positive impacts on purchase decisions. Nonetheless, the variable that has the greatest positive impact is product quality. According to the findings, the author encourages Rotiboy’s constant innovations in terms of menu and taste to keep up with the competition, do some promotions that build good relationships with customers and relocate the stores to a more crowded and strategic place.
PENGARUH ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL CONCERN DAN GREEN BRAND IMAGE TERHADAP GREEN PURCHASE INTENTION DENGAN PERCEIVED PRODUCT PRICE AND QUALITY SEBAGAI MODERATING VARIABLE Anis Qomariyah; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2019.24918

Abstract

In recent years, public awareness and concern of green products has begun to increase. People are starting to pay attention to the ingredients in all the products they use. This condition triggers companies to create beauty products that are environmentally friendly and safe to use. This study aims to determine and explain the effect of environmental knowledge, environmental concern, green brand image on green purchase intention with perceived product price & quality as a moderating variable. The type of this research is explanatory research with a quantitative approach. The sample used was 100 visitors of The Face Shop Mall Ciputra Semarang. The sampling technique used was purposive sampling and accidental sampling. Data collection methods used were physical questionnaire and online questionnaire. Data processing using SmartPLS 3.2.8. The results of this study indicate that green brand image and the perceived product price & quality significantly influence the green purchase intention. While environmental knowledge and environmental concern do not significantly influence green purchase intention. The moderation type of perceived product price & quality on environmental knowledge is quasi moderator. Whereas the moderating type of variable perceived product price & quality towards environmental concern variables and green brand image is antecendents.
PENGARUH KESADARAN MEREK, ASOSIASI MEREK DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PENGGUNAAN KEMBALI BRIZZI SEBAGAI JASA TRANSASKSI BERBASIS KARTU ELEKTRONIK (Studi Kasus Bank Rakyat Indonesia KCP Ketanggungan Brebes) Raditya Mirza Bagaskara; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.977 KB) | DOI: 10.14710/jiab.2019.24922

Abstract

Brizzi is an electronic card-based transaction service owned by Bank Rakyat Indonesia. Nowadays electronic cards have become a necessity for the public, but in their use Brizzi has a problem that is the low use of Brizzi compared to electronic card-based transaction services in 2016 to 2019. The purpose of this study was to study brand awareness, brand associations and perceived quality of the decision to reuse Brizzi electronic cards at Brebes. This type of research used is explanatory research in which data collection techniques used are using a questionnaire and using accidental sampling. The sample used was 94 respondents who had been selected with criteria such as; Bank Rakyat Indonesia, whether male or female, accepts 20 years or more domiciled in Brebes, and uses Brizzi with a minimum of 6 months of use. The methodology used to analyze primary data in this study is the validity, reliability, assessment coefficient, determination coefficient, simple and multiple regression with the help of the IBM SPSS (Statistical Product and Service Solutions) version 24. The results showed the contribution of awareness, brand association and perceived quality of the decision to reuse by 87.7% while the other 12.3% related to factors other than brand awareness, brand association and perceived quality. While the rest by other factors. Successfully increasing brand awareness, brand associations and perceived quality, the higher the decision to reuse Brizzi. In addition, perceived quality has the greatest effect with a regression coefficient of 0.582. This means that increasing brand awareness, brand associations and perceptions of appropriate quality and meeting user desires can increase reuse decisions.
PENGARUH PERSEPSI KEMUDAHAN MENGGUNAKAN E-WALLET DAN PERSEPSI MANFAAT SERTA PROMOSI TERHADAP MINAT BELI ULANG SALDO E-WALLET OVO Silaen, Elsa; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.258 KB)

Abstract

E-wallet is one type of electronic payment. In Indonesia, there are many e-wallet products, which are issued by banks and private sectors. PT. Visionet Internasional is one of the largest payment gateway companies in Indonesia, which have an e-walled product, called OVO. It was approved by Bank Indonesia on August 7, 2017. This study aims to determine the effect of perceived ease of use, perceived usefullness and promotion on repurchase interest of OVO balance. This is explanatory research and the sampling uses nonprobability sampling techniques, that is purposive sampling method. Data collection used questionnaires from google form. The sample used was 100 respondents using electronic wallet OVO in the city of Semarang. This study uses quantitative and qualitative analysis with validity, reliability, correlation coefficients, coefficient of determination, simple and multiple regression, significance of t test and F test. The results of multiple linear regression analysis show that there was an effect of perceived ease, perceived benefit and promotion of repurchase interest. The variable correlation coefficient of perceived ease of use, perceived usefullness and promotion for electronic wallet OVO has a strong relationship.. The determination coefficient of perceived ease of use variable on repurchase interest of OVO balance variable is 51,8%, The determination coefficient of the perceived usefullness variable on repurchase interest of OVO balance was 54,1%, and The determination coefficient of the promotion variable on repurchase interest of OVO balance was 55,9%.
PENGARUH HARGA, BRAND IMAGE,DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Gracia Skin Clinic Semarang) Fildzah Hanifati; Handoyo Djoko Waloejo
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.027 KB) | DOI: 10.14710/jiab.2019.24708

Abstract

The lifestyle of women at this time demands to pay more attention to appearance, for that skin care is very important for everyone. Moreover, to overcome various complaints that cause problems on the skin that can reduce beauty, then everyone needs the right product and care. The clinical need for beauty in the community, makes the beauty business grow rapidly and compete with each other. One of the beauty clinics that still survive today is Gracia clinic Semarang. This study aims to determine the effect of prices, image brands and service quality on purchasing decisions. The type of research used is explanatory research and the sampling technique uses non probability sampling techniques with purposive sampling method, the technique of collecting data using a questionnaire. The number of samples used in this study were 100 respondents in the city of Semarang. This research uses quantitative and qualitative analysis with validity test, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression tests, significance of t test, and F test with SPSS for windows version 16.0. The results of this study indicate that the price variable, brand image and service quality have a strong and positive influence on Gracia Skin Clinic purchasing decisions. Service quality and price variables show 0.651 that the relationship between the two variables to purchasing decisions has a strong relationship. The price variable in the determination test (R square) shows that 45.7% affects purchasing decisions so 54.3% is influenced by other factors. Brand image variable in the determination test (R square) shows that 44.2% influences purchasing decisions so 55.8% is influenced by other factors. The service quality variable in the determination test (R square) shows that 87.6% influence purchasing decisions so that 12.4% is influenced by other factors.
PERAN SERIKAT PEKERJA DALAM KESEPAKATAN KERJA BERSAMA (STUDI PADA PT.FUMIRA SEMARANG) Tia Agustina Faricha; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.95 KB) | DOI: 10.14710/jiab.2019.24999

Abstract

This research was conducted at PT.FUMIRA Semarang, aimed at analyzing the role of trade unions as representatives in making Collective Labor Agreements (KKB), the role of trade unions in creating harmonious, dynamic, and fair work agreements as well as the role of trade unions as distributors of aspirations in fighting for labor rights. The results of this study can be concluded that the role of trade unions at PT.Fumira Semarang is categorized as good, it can be seen from the Role of Trade Unions in Making Collective Agreements and the Role in Resolving Industrial Disputes. In this case workers feel that trade unions can be the right place for channeling aspirations and when there are rights that are not fulfilled by the company, the unions have become a forum for workers who are responsible for fighting for, defending and protecting workers' rights and obligations as well as preventing conflicts in industrial relations itself. Maintenance of relations between workers, trade unions and management within the scope of industrial relations is necessary to prevent conflicts in the world of work. Conflicts that are not immediately resolved can lead to cases of industrial relations disputes due to disharmony relations between these parties Suggestions that can be given are 1) trade unions should try more hard to fight for labor right at PT.FUMIRA so as not to be impressed only as a formality institution, 2) there workers or same workers as representative are involved at the time of the review with respect to the contents of the collective labor agreement, 3) the schedule for the payment of wages should not be delayed from the time agreed upon in the agreement.
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN (STUDI PADA KARYAWAN PT. FUMIRA SEMARANG) Deni Wicaksono Nugroho; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.67 KB) | DOI: 10.14710/jiab.2019.24892

Abstract

This research was conducted with the aim of gaining an understanding of compensation and motivation for employee performance. This research was conducted at PT. Fumira Semarang. The research sample borrowed 72 respondents in the production department. This study consists of 17 indicators, 3 variables and 3 hypotheses. The analytical tool used is SPSS 19.0 for Windows with validity test, reliability test, test coefficient test, coefficient of determination, simple and multiple regression analysis, and significance test (t test and F test). The results of this study show a partial comparison (X1) positive and significant effect on employee performance (Y), based on the results of a simple linear regression test Y = 3.509 + 0.436 X1 with a t count of 15.602 greater than t table of 1.666 which shows Ho rejected and Ha accepted . Comparison coefficient of compensation to employee performance of 0.881 which means it has a strong and direct relationship between compensation and employee performance. The coefficient of compensation determination is 77.3%. The results of respondents' answers to compensation for compensation of employees of PT. Fumira is in the good category of 38.9%. While motivation (X2) has a positive and significant effect on employee performance (Y) with results Y = 2.929 + 0.551 X2, t arithmetic motivation of 14.895 is higher than t table of 1.666 which shows Ho is rejected and Ha is accepted. Motivation coefficient of 0.872 indicates a strong and direct relationship to employee performance with the coefficient of determination of motivation on employee performance of 75.7%. The results of respondents' answers to the motivation of PT. Fumira is in the good category of 55.6%. Variable compensation (X1) and motivation (X2) with positive and significant simultaneous effect on employee performance (Y) with the results Y = 2.226 + 0.250X1 + 0.282X2 with an F count of 147.777 is greater than the F table of 3.13 selected Ha accepted and Ho refused. The coefficient value of 0.914 shows a strong relationship between compensation and motivation on employee performance. Based on the results of the study, PT. Fumira Semarang is expected to provide appropriate and timely compensation to employees and increase the level of payments and bonuses as a form of company appreciation for its employees. Companies are expected to provide training and coaching more often for employees to create expertise and improve the skills of employees.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TEHADAP KEPUTUSAN PEMBELIAN PRODUK NISSIN BISKUIT (STUDI KASUS PADA NISSIN CAFE EMPORIUM Setiawan, Pulung; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.651 KB)

Abstract

The food and beverage industry as part of the FMCG industry (Fast Moved Consumable Goods) is one of the industries that experienced significant growth from year to year. shows that the growth trend of the domestic food and beverage industry is quite good One of the many industries included in the food and beverage industry is the biscuit industry. The strategies that can be taken are product quality, price and brand image so that it can encourage the increase of Nissin Biscuit purchasing decisions.  The purpose of this study was to determine the effect of product quality, price and brand image on purchasing decisions of Nissin Biscuit product case studies at Nissin Cafe Emporium. The type of research used is explanatory research. The sampling technique uses a non-probability sampling method, the respondents used in this study were consumers of Nissin Cafe Emporium. Respondents in this study amounted to 100 respondents. Processing data using questionnaires with a linkert scale. Validity test, reliability test, cross tabulation, correlation coefficient, coefficient of determination, simple and multiple regression analysis, significance test (t test and F test). by using SPSS program assistance.  The results showed that all variables in this study had a positive and significant influence on the dependent variable. This is indicated by the results of the multiple correlation coefficient test of 0.809. Significantly, the product quality, price and brand image variables have a positive effect, indicated by the calculated F value greater than F table which is equal to 60.799> 2.70. The advice that can be given is that Nissin Biscuit should be able to continue to provide better quality or quality in the future, increasing the attractiveness of consumers in consuming and enhancing the impression that Nissin Biscuit is worth buying
PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PEMASARAN MELALUI INOVASI PRODUK (Studi pada UMKM Rogo-Rege Kabupaten Semarang) Asa Ridho Nursinggih; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (748.035 KB) | DOI: 10.14710/jiab.2019.24788

Abstract

Rogo-Rege MSME is a handicraft industry in Semarang Regency with the largest number of craftsmen compared to other handicrafts. Rogo-rege has the potential to develop, but sales of logo-rege have fluctuated in the last 5 years. The purpose of this study is to determine the effect of market orientation and entrepreneurial orientation on marketing performance through product innovation in the Rogo-Rege MSME Semarang Regency. This type of research is explanatory research with data collection techniques through questionnaires and interviews. The sample of this study was 45 Rogo-Rege craftsmen in Semarang Regency with the criteria of having carried out business activities for at least 3 years. The analysis technique that was used is quantitative analysis with the help of PLS (Part Least Square). The results showed that there was a positive and significant influence on entrepreneurial orientation towards product innovation, market orientation towards marketing performance, and product innovation on marketing performance. The results of the study also showed a positive yet not significant effect on market orientation towards product innovation and entrepreneurial orientation towards marketing performance. The results of the indirect influence test indicate a positive and significant influence of entrepreneurial orientation on marketing performance through product innovation and the existence of a positive but insignificant influence of market orientation on marketing performance through product innovation.
PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PEMBELI SUARA MERDEKA SEMARANG Alya Takwarina Cahyani; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.456 KB) | DOI: 10.14710/jiab.2019.24636

Abstract

As time goes on, information is a major need for all walks of life that is beneficial to the world of work, school and limited information entertainment. One source of information that can be trusted with news truths and easy to obtain both online and offline is newspapers. The oldest newspaper with the largest market share in Central Java published by Semarang is the Suara Merdeka newspaper, however problems continue to emerge which causes losses such as a decrease in the number of sales and buyers from 2014 to 2018. The purpose of this study was to determine the effect of marketing communication and product quality on the satisfaction of Suara Merdeka Semarang buyers. The type of research used is explanatory research. Data collection using tools such as questionnaires and Google forms using purposive sampling techniques. The sample used was 80 respondents who had been selected with the specified criteria. The methodology used to analyze primary data in this study is to use validity, reliability, correlation coefficient, determination coefficient, simple and multiple linear regression, t test significance, and F test with the help of the IBM SPSS version 24 program. The results showed that the contribution of marketing communication to buyer satisfaction was 30.5 percent. The contribution of the influence of product quality on buyer satisfaction by 48.8%. Simultaneously the contribution of the influence of marketing communication and product quality on buyer satisfaction was 52.1%. It means that the better marketing communication and product quality, the higher the satisfaction of Suara Merdeka newspaper buyers. In addition, product quality has the greatest influence with a regression coefficient of 0.640.

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