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Profixa: International Journal of Economic and Business Research
Published by CV SCRIPTA INTELEKTUAL MANDIRI
ISSN : -     EISSN : 3124372X     DOI : 10.65310
Core Subject :
Profixa: International Journal of Economic and Business Research is a peer-reviewed academic journal dedicated to advancing knowledge in the fields of economics, business, and management. The journal provides an international platform for researchers, academics, practitioners, and policymakers to share original empirical research, theoretical insights, and applied studies that address contemporary economic and business challenges. Profixa welcomes manuscripts in English or Indonesian and emphasizes academic rigor, originality, and relevance. Its scope includes, but is not limited to: economic development and policy, macroeconomics and microeconomics, business and management studies, accounting and finance, entrepreneurship and innovation, marketing, human resource management, digital economy, corporate governance, sustainability, and small and medium enterprise (SME) studies. Published quarterly (January, April, July, October), Profixa operates under an open-access model with no article processing charges (APC). All articles are licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0), ensuring free access and the ability to share and adapt the work with proper attribution. By fostering interdisciplinary research and evidence-based perspectives, Profixa aims to support sustainable economic growth, enhance organizational performance, and inform policymaking at both national and international levels.
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Articles 25 Documents
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How Digital Transformation Drives Performance in Small and Medium Enterprises: Evidence from Emerging Markets Josef Okemba
International Journal of Economic and Business Research Vol. 1 No. 1 (2026): January: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/1k51xe51

Abstract

Digital transformation has become a critical strategic capability for small and medium enterprises (SMEs) operating in emerging markets characterized by uncertainty and intense competition. This study examines how digital transformation drives firm performance by incorporating the mediating roles of innovation capability, digital marketing, knowledge management, and organizational resilience. A quantitative research design was employed using primary data collected from SME owners and senior managers through a structured questionnaire. The data were analyzed using structural equation modeling to assess both direct and indirect relationships among the constructs. The findings reveal that digital transformation has a significant positive effect on firm performance and long-term competitiveness, with innovation, marketing effectiveness, and knowledge management serving as key mediating mechanisms. Moreover, digital transformation enhances resilience and sustainability, enabling SMEs to adapt to environmental disruptions and maintain competitive positioning over time. This study contributes to the literature by providing integrated empirical evidence from emerging markets and offers practical insights for SME managers and policymakers in designing effective digital transformation strategies.  
Sustainable Business Practices and Corporate Financial Performance: A Panel Data Analysis Shinde Suvarna
International Journal of Economic and Business Research Vol. 1 No. 1 (2026): January: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/37t4yd58

Abstract

This study examines the relationship between sustainable business practices and corporate financial performance using panel data from firms across multiple sectors and regions. Sustainability is conceptualized through environmental, social, and governance (ESG) dimensions, while financial performance is measured using accounting-based and market-based indicators. The analysis identifies that firms with higher sustainability performance achieve improved operational efficiency, risk mitigation, capital market access, and long-term strategic resilience. Moderating factors such as governance quality, stakeholder engagement, sectoral characteristics, and institutional frameworks influence the strength and persistence of these effects. Panel regression techniques, including fixed-effects and random-effects models, reveal dynamic and heterogeneous patterns in the sustainability–financial performance relationship, highlighting both immediate and lagged effects. Empirical evidence across global, emerging, and sector-specific contexts underscores that sustainable practices serve as strategic investments rather than cost burdens. The findings provide actionable insights for managers, policymakers, and investors seeking to leverage sustainability initiatives to enhance long-term profitability and firm value while promoting responsible corporate behavior.
Consumer Trust and Purchase Intention in E-Commerce Platforms: The Mediating Role of Perceived Value Andi Cici Thania; Marito Ritonga; Sugianto Sugianto; Sunusi Dauda; Nabila Tijani Tharifah
International Journal of Economic and Business Research Vol. 1 No. 1 (2026): January: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/h7c7t972

Abstract

The rapid growth of e-commerce platforms has intensified competition and increased the importance of understanding factors that drive consumer purchase intention. This study examines the relationship between consumer trust and purchase intention in e-commerce platforms, emphasizing the mediating role of perceived value. Using a quantitative approach, data were collected from active e-commerce users and analyzed through structural equation modeling to evaluate both direct and indirect relationships among the constructs. The findings reveal that consumer trust significantly influences purchase intention by reducing perceived risk and enhancing confidence in online transactions. More importantly, perceived value serves as a key mediating mechanism that translates trust into favorable evaluative judgments regarding benefits, costs, and overall transaction worth. The results indicate that trust alone is insufficient to fully explain purchase intention without considering consumers’ value perceptions. This study contributes to e-commerce literature by offering an integrated trust–value–purchase intention framework and provides practical insights for platform managers to strengthen trust mechanisms while enhancing value propositions to foster sustainable consumer engagement and purchasing behavior.
Green Innovation and Competitive Advantage: Empirical Evidence from Manufacturing Industries Yuneka Saristiana; Fendy Prasetyawan; Anggun Wida Prawira; Ali Anhar Syi’bul Huda
International Journal of Economic and Business Research Vol. 1 No. 1 (2026): January: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/cxtgqk75

Abstract

Green innovation has become a critical strategic mechanism through which manufacturing firms pursue competitive advantage amid increasing environmental and market pressures. This study aims to examine how green innovation contributes to competitive advantage in manufacturing industries by synthesizing empirical evidence from existing scholarly literature. Employing a qualitative, literature-based research approach, the study systematically reviews and analyzes peer-reviewed studies addressing green product innovation, green process innovation, organizational capabilities, and institutional drivers of competitiveness. The findings reveal that green innovation positively influences competitive advantage by enhancing differentiation, efficiency, adaptability, and market legitimacy. Moreover, the sustainability of these competitive gains is strongly shaped by complementary organizational factors such as green human resource practices, intellectual capital, dynamic capabilities, research and development investment, and supply chain integration. The study concludes that green innovation functions as a systemic strategic asset rather than an isolated environmental practice. These results contribute to the theoretical understanding of sustainability-driven competitiveness and offer strategic implications for manufacturing firms seeking long-term competitive resilience
Balancing Innovation and Risk: Cybersecurity Concerns in Cloud Adoption Among Accountants Iis Solihat
International Journal of Economic and Business Research Vol. 1 No. 2 (2026): : April: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/yphh8a61

Abstract

The rapid advancement of digital technology has significantly transformed the accounting profession, particularly through the adoption of cloud computing. While cloud accounting offers substantial benefits such as improved efficiency, real-time data access, and cost-effectiveness, it also introduces critical cybersecurity risks that may hinder its adoption. This study aims to examine how accountants balance the benefits of innovation with cybersecurity concerns in adopting cloud-based accounting systems. This research employs a qualitative approach using focus group discussions and in-depth interviews with accounting professionals. The analysis is guided by the cybersecurity risk taxonomy framework, encompassing individual actions, system and technology failures, internal process weaknesses, and external threats. Thematic analysis is applied to identify key patterns and insights related to cloud adoption behavior. The findings reveal that although cloud accounting enhances financial reporting efficiency, accuracy, and timeliness, cybersecurity concerns particularly data breaches, unauthorized access, and system vulnerabilities remain significant barriers to adoption. Additionally, perceived trust and cybersecurity awareness play a crucial mediating role in influencing adoption decisions. Higher levels of trust and security awareness are associated with greater acceptance and effective implementation of cloud accounting systems. This study contributes to the literature by integrating perspectives of cybersecurity risk and trust in understanding cloud accounting adoption. Practically, the findings highlight the importance of strengthening cybersecurity frameworks, enhancing user awareness, and implementing comprehensive risk management strategies to support secure and sustainable adoption of cloud technologies in the accounting profession.  
Institutional Analysis of Farmers’ Groups in the Management of Clove Farmland in North Toli-Toli District Putri Anelia; Ratna Candra Sari
International Journal of Economic and Business Research Vol. 1 No. 2 (2026): : April: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/dkmbzf88

Abstract

This study examines the influence of farmer group institutional dimensions on clove agricultural land management in Tolitoli Utara District, Central Sulawesi. Employing a quantitative associative design, data were collected from 50 active clove farmers using purposive sampling, supported by questionnaires, interviews, and field observations. Multiple linear regression analysis was applied to evaluate the effects of organizational structure, member participation, formal and informal rules, and evaluation and supervision on land management practices. The results indicate that organizational structure and member participation have positive and significant effects, reflecting the importance of coordination and active engagement in improving agricultural performance. Conversely, formal and informal rules, as well as evaluation and supervision, exhibit significant negative effects when characterized by rigidity and administrative intensity, suggesting that excessive institutional control may hinder adaptability and reduce farmer initiative. Simultaneously, all variables significantly influence land management, with a high coefficient of determination indicating strong explanatory capacity. The findings highlight the need for adaptive and participatory institutional arrangements to enhance productivity and sustainability in smallholder clove farming systems.
AI personalization in marketing management: Consumer trust and purchase behavior in social commerce El Shaddai Sandhy Pustap
International Journal of Economic and Business Research Vol. 1 No. 2 (2026): : April: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/rsyee128

Abstract

The rapid diffusion of artificial intelligence (AI) in social commerce platforms has fundamentally transformed how brands engage consumers through personalized marketing interventions. Despite growing scholarly interest in AI-driven personalization, the mediating role of consumer trust between AI personalization mechanisms and actual purchase behavior remains insufficiently examined, particularly within the social commerce context of developing economies. This study investigates the effects of AI personalization and perceived personalization on consumer trust and subsequent purchase behavior, with privacy concern as a moderating variable. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed with data collected from 287 active social commerce users in Indonesia. Results reveal that AI personalization and perceived personalization positively and significantly influence consumer trust, which in turn mediates the relationship with purchase behavior. Privacy concern exerts a significant negative effect on consumer trust. These findings extend the Personalization-Privacy Paradox theory to the social commerce context and offer actionable implications for marketers deploying AI-based personalization systems.
Institutional Deadlock and Strategic Execution of Islamic Banking Disputes in Indonesia: A Post-Constitutional Court Decision No. 93/PUU-X/2012 Juridical-Financial Analysis Rachmad Risqy Kurniawan
International Journal of Economic and Business Research Vol. 1 No. 2 (2026): : April: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/ckb0w741

Abstract

Constitutional Court Decision No. 93/PUU-X/2012 promotes an epistemological reconstruction of Sharia economic jurisdiction by affirming the absolute jurisdiction of the Religious Courts. However, this integration faces systemic obstacles when it intersects with the acceleration of corporate actions, such as mergers and spin-offs, which leave administrative residues on collateral assets. This study aims to analyze the dissonance between jurisdictional certainty, judicial digitization, and the rigidity of administrative bureaucracy in the execution of collateral following the consolidation of Islamic banking. The method employed is normative legal research using an interdisciplinary approach through Institutional Theory and the Efficiency Structure Hypothesis (ESH). The analysis focuses on the friction between formal rules and informal constraints in handling legacy assets. The results reveal a “Digitalization Paradox,” wherein the efficiency of e-litigation does not align with the effectiveness of physical enforcement. The primary issue lies in the institutional rigidity of agencies such as the National Land Agency (BPN) and the National Property Management Agency (KPKNL) in enforcing assets due to discrepancies in creditor identities. Debtors exploit this gap through third-party objections to delay auctions. Consequently, transaction costs rise, disrupting the efficiency and liquidity stability of Islamic banking. Therefore, regulatory synchronization and strengthened governance are necessary to ensure legal certainty and system efficiency.
Revitalizing Traditional Colenak Cuisine Through Digital Platform Engagement Among Younger Generations Aditiya Faturahman; Salwa Anisa; Rasya Putri Falisha; Putra Salman Alfarizi Santoso; Nesa Nesa; Muhammad Akmal; Diana Syahira; Delia Fazriah; Adi Bil Haq; Itto Turyandi
International Journal of Economic and Business Research Vol. 1 No. 2 (2026): : April: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/n8b3c879

Abstract

This study examines the revitalization of colenak as a traditional culinary heritage through the utilization of digital platforms among younger generations. The research addresses the declining interest in traditional food caused by changing consumption patterns shaped by visual culture, digital trends, and contemporary lifestyle preferences. An empirical qualitative approach grounded in interpretive analysis was employed through in depth interviews with colenak business actors, literature review, and digital platform observation. The findings reveal that the decreasing relevance of colenak is associated with limited visual innovation, weak digital promotion, and the transformation of youth consumption behavior emphasizing symbolic and aesthetic experiences. Digital platforms were identified as effective instruments for strengthening consumer engagement through cultural storytelling, interactive communication, and visual branding strategies. Product adaptation through flavor innovation and creative presentation also contributed to improving market acceptance while maintaining culinary authenticity. The study further demonstrates that cultural sustainability depends upon intergenerational participation, educational involvement, and community based preservation efforts. The integration of cultural authenticity, entrepreneurial adaptation, and digital engagement provides an important framework for sustaining traditional culinary heritage within contemporary digital society.
Green Tax Incentives Boost Industrial Sector Participation in SDGs 7 (Access to Affordable and Clean Energy) by 2030 Miqdamuntaqo Ferdiansa; I. B. Ketut Bayangkara
International Journal of Economic and Business Research Vol. 1 No. 2 (2026): : April: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/zxq7y094

Abstract

This study examines the effectiveness of environmentally friendly tax incentives in enhancing industrial participation toward achieving Sustainable Development Goal 7, which emphasizes access to affordable and clean energy by 2030. Using a non-empirical qualitative approach based on systematic literature review and policy analysis, the study synthesizes findings from academic publications, institutional reports, and regulatory documents published between 2022 and 2026. The analysis reveals that green tax incentives, including tax holidays, tax credits, and super deductions, play a significant role in reducing investment barriers and encouraging industrial engagement in renewable energy development. However, structural challenges such as fossil fuel dependency, regulatory inconsistencies, limited institutional capacity, and uneven industrial readiness constrain their effectiveness. The study further identifies that policy integration, technological innovation, and sustainable financing mechanisms are critical in strengthening the impact of fiscal instruments. By developing a comprehensive analytical framework, this research contributes to the literature on sustainability accounting and fiscal policy, offering strategic insights for optimizing green tax incentives in supporting energy transition pathways.

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