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Profixa: International Journal of Economic and Business Research
Published by CV SCRIPTA INTELEKTUAL MANDIRI
ISSN : -     EISSN : 3124372X     DOI : 10.65310
Core Subject :
Profixa: International Journal of Economic and Business Research is a peer-reviewed academic journal dedicated to advancing knowledge in the fields of economics, business, and management. The journal provides an international platform for researchers, academics, practitioners, and policymakers to share original empirical research, theoretical insights, and applied studies that address contemporary economic and business challenges. Profixa welcomes manuscripts in English or Indonesian and emphasizes academic rigor, originality, and relevance. Its scope includes, but is not limited to: economic development and policy, macroeconomics and microeconomics, business and management studies, accounting and finance, entrepreneurship and innovation, marketing, human resource management, digital economy, corporate governance, sustainability, and small and medium enterprise (SME) studies. Published quarterly (January, April, July, October), Profixa operates under an open-access model with no article processing charges (APC). All articles are licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0), ensuring free access and the ability to share and adapt the work with proper attribution. By fostering interdisciplinary research and evidence-based perspectives, Profixa aims to support sustainable economic growth, enhance organizational performance, and inform policymaking at both national and international levels.
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Articles 38 Documents
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Spending Experiences among K-Pop Fans in Indonesia: A Cross-Sectional Study of Financial Prioritisation, Budget Reallocation, Coping, and Emotional Investment Kurnia Khafidhatur Rafiah; Irsyad Kamal; Chiara Zivka Manayra
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/a5jg0485

Abstract

This study examines spending experiences among K-Pop fans in Indonesia by distinguishing financial prioritisation, budget reallocation, coping-oriented spending, and emotional investment, while exploring their associations with selected respondent characteristics. An exploratory cross-sectional online survey was conducted among 164 K-Pop fans who had prior experience using a paid K-Pop artist-frame self-photo booth service. Four five-point Likert items were analysed separately, supported by descriptive statistics and Spearman rank-order correlations, with 16 primary correlations adjusted using the Holm procedure. Agreement was lowest for financial prioritisation during financial difficulty (8.5%) and higher for budget reallocation (32.9%), coping-oriented spending (60.4%), and emotional investment (50.0%). The perceived role of idols in consumption decisions was positively associated with financial prioritisation (ρ=.278), coping-oriented spending (ρ=.278), and emotional investment (ρ=.344), while monthly K-Pop spending was associated with financial prioritisation (ρ=.233) and emotional investment (ρ=.298). Income or allowance and fandom duration showed no significant associations after adjustment. The four spending experiences were positively interrelated, with correlations ranging from ρ=.397 to ρ=.577, yet remained conceptually distinct. These findings suggest that fandom-related expenditure should be understood through differentiated financial and affective dimensions rather than as a uniform form of excessive consumption. The study provides an empirical basis for examining how emotional meanings and financial practices intersect within contemporary K-Pop consumer culture.
Market Positioning of Roda Berkah Dimsum & Sushi through STP Strategy Usman Ardeta; Keni Kaniawati
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/5vw4wh95

Abstract

This study analyzes the market potential and financial feasibility of Roda Berkah Dimsum & Sushi in Lembang, West Java, using an integrated business-development framework. A descriptive single-case study was employed using secondary data from the 2026 business plan, supported by relevant literature and industry information. Market potential was assessed through Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market, while financial feasibility was evaluated using NPV, IRR, Payback Period, PI, GPM, ROI, ROA, and ROE, complemented by sensitivity analysis. The estimated TAM reached IDR 38.86 billion annually, SAM IDR 7.77 billion, and SOM IDR 388.5 million. The required initial investment was IDR 107.7 million, with NPV of IDR 1,142,944,077, PI of 11.61, and Payback Period of 0.38 year. Projected GPM, ROI, ROA, and ROE were 65.20%, 226.18%, 72.44%, and 72.44%, respectively. All sensitivity scenarios remained feasible. The findings indicate favorable projected viability, although differences between SOM and first-year sales projections and between unit and annual margins require validation before major expansion decisions. These results provide evidence for integrated strategic decision-making by culinary MSMEs operating in tourism-oriented and competitive markets.
Constructing Customer Loyalty Beyond Satisfaction: The Interplay of Brand Meaning and Servicescape Experience in the Coffee Shop Industry Ahmad Roni; Uce Karna Suganda
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/b4x9re85

Abstract

The increasing competition in the coffee shop industry has intensified the need to understand customer loyalty beyond satisfaction with individual service encounters. This study examines how customer loyalty is constructed through the interplay between brand meaning and servicescape experience at Sukaluyu Coffee in Bandung, West Java, Indonesia. Adopting a qualitative interpretive case study design, the study collected primary data through semi-structured in-depth interviews and non-participant observations, complemented by documentary evidence concerning the coffee shop’s brand identity and physical environment. Data were analyzed thematically through familiarization, initial coding, categorization, theme development, thematic review, and interpretation, with triangulation, member checking, and an audit trail supporting analytical trustworthiness. The findings reveal four interconnected themes: brand meaning as a personally relevant experience, servicescape as a lived experience, brand–servicescape congruence as an interpretive mechanism, and customer loyalty beyond satisfaction. Customers constructed loyalty through accumulated experiences in which personal meanings, recurring activities, familiarity, and environmental experiences became interconnected. Brand–servicescape congruence strengthened perceptions of coherence between what the coffee shop represented and what customers experienced, supporting sustained preference and continued patronage. The study contributes to coffee shop and customer loyalty research by extending satisfaction-oriented perspectives toward a meaning–experience framework in which loyalty develops through personally relevant brand meanings and coherent servicescape experiences. The framework is interpretive and does not imply statistically tested causal relationships.
Supervisory Mentoring and Sustainable School Service Improvement: A Structural Equation Modeling Partial Least Squares (SEM-PLS) Analysis Maki Munawar; Endah Saadah
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/6d1j5e08

Abstract

Sustainable improvement in school services requires supervisory mentoring that extends beyond administrative oversight toward collaborative, reflective, and continuous improvement practices. However, limited empirical evidence explains the relative contribution of different supervisory mentoring stages to sustainable school service improvement. This study examines the contribution of four stages of supervisory mentoring: mentoring planning, mentoring for school program planning, mentoring for school program implementation, and monitoring, evaluation, reflection, and follow-up. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to assess the relationships among the mentoring stages and sustainable school service improvement. The findings demonstrate that all four stages have positive relationships with sustainable school service improvement. Monitoring, evaluation, reflection, and follow-up emerged as the strongest predictor, with a path coefficient of 0.484 and a large effect size (f² = 0.605), followed by mentoring for school program planning (β = 0.332; f² = 0.234), mentoring for school program implementation (β = 0.209; f² = 0.094), and mentoring planning (β = 0.106; f² = 0.029). The structural model explains 68.6% of the variance in sustainable school service improvement (R² = 0.686). These findings indicate that sustainable improvement depends substantially on translating supervisory evidence into systematic follow-up and continuous improvement actions.
The Effect of Social Assistance Expenditure Realization, the Open Unemployment Rate, and the Provincial Minimum Wage on the Poverty Rate in Java Island Luchas Aditya Eka Ardana; Aprillia Nilasari
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/djmfac28

Abstract

Poverty remains a persistent development challenge on Java Island despite the implementation of various government policies and social protection programs. This study aims to analyze the effects of social assistance expenditure realization, the open unemployment rate, and the provincial minimum wage on the poverty rate in Java Island during 2020–2024, both partially and simultaneously. The study employs a quantitative associative approach using secondary data from Statistics Indonesia (BPS) covering six provinces, resulting in 30 balanced panel-data observations. The data were analyzed using panel data regression with Stata 14.2, with the Chow and Hausman tests identifying the Fixed Effect Model (FEM) as the most appropriate estimation model. The findings show that social assistance expenditure realization has a positive and significant effect on the poverty rate, while the open unemployment rate has no significant effect. In contrast, the provincial minimum wage has a negative and significant effect on the poverty rate. Simultaneously, the three independent variables significantly affect poverty, with an R² of 80.23%, indicating that they explain most of the variation in poverty across the observed provinces and period. The findings provide empirical considerations for developing more targeted, integrated, and evidence-based poverty alleviation policies in Java Island.
The Influence of Person-Job Fit, Work-Life Balance, and Rewards on Job Satisfaction (A Survey On Generation Z in Surakarta City) Vara Armina Al Musyrifah; Nike Larasati
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/fckx0h32

Abstract

This study examines the effects of person-job fit, work-life balance, and rewards on job satisfaction among Generation Z employees in Surakarta City, Indonesia. A quantitative cross-sectional survey design was employed using primary data collected from 100 respondents selected through purposive sampling. Data were gathered through a structured questionnaire and analyzed using multiple linear regression after validity, reliability, and classical assumption testing. The results show that person-job fit has a positive and significant effect on job satisfaction (B = 0.307; p = 0.008). Work-life balance also exerts a positive and significant effect (B = 0.578; p = 0.000), while rewards demonstrate a positive and significant contribution (B = 0.224; p = 0.012). The regression model is statistically significant, with an adjusted R-squared of 0.606, indicating that the three predictors explain 60.6% of the variation in job satisfaction. These findings emphasize the importance of aligning employee capabilities with job demands, supporting work-life balance, and providing appropriate rewards to strengthen job satisfaction among Generation Z employees in contemporary organizational settings. The findings offer implications for human resource management and Generation Z retention strategies.  
The Influence of Country of Origin and Brand Image on Purchase Intention of Indonesian Skincare Products in Japan Sri Ria Lestari; Leni Sugiyanti; Melyona Zenia Rabbil; Yulita Yulita; Rendy Permana; Ayu Ambarwati
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/4a5jq520

Abstract

This study aims to examine the influence of Country of Origin and Brand Image on Purchase Intention toward Indonesian skincare products in Japan. A quantitative research design was employed using a cross-sectional survey approach. Primary data were collected through an online questionnaire from 58 respondents residing in Japan who were interested in skincare products. Respondents were selected using purposive sampling based on predetermined criteria, including age, residency, and interest in skincare products. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The measurement model demonstrated satisfactory reliability and validity, with outer loadings exceeding 0.60, composite reliability values above 0.70, and Average Variance Extracted values above 0.50. The structural model showed that Country of Origin had a positive but insignificant effect on Purchase Intention (β = 0.183; T = 0.929; p = 0.353). In contrast, Brand Image had a positive and significant effect on Purchase Intention (β = 0.583; T = 2.947; p = 0.003). The R-Square value of 0.559 indicates that Country of Origin and Brand Image jointly explain 55.9% of the variance in Purchase Intention. These findings indicate that brand-related perceptions play a more important role than country-of-origin perceptions in shaping purchase intention. Indonesian skincare firms targeting Japan should prioritize strengthening brand image, credibility, consistency, and perceived product quality.
SAK ETAP Implementation in the Financial Statements of Jati Maju Mandiri Savings and Loans Cooperative Anna Fajarwaty; Ratna Sari Dewi; Tuti Achyani; Ellynawati Ellynawati; David Chandrawan
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/aj5v5n37

Abstract

This study analyzes the implementation of the Financial Accounting Standards for Entities Without Public Accountability (SAK ETAP) in the 2024 financial statements of Jati Maju Mandiri Savings and Loans Cooperative. An empirical qualitative approach with a descriptive case-study design was employed using documentary analysis of financial statements and interviews with the Chairperson and Treasurer. The findings indicate that SAK ETAP was only partially implemented. The cooperative prepared a statement of financial position and an income statement but did not prepare a statement of changes in equity, statement of cash flows, or notes to the financial statements. Further inconsistencies were identified in the classification of current and non-current assets, presentation of bank accounts and member receivables, separation of liabilities and equity, and disclosure of fixed assets and depreciation policies. The income statement also presented prior-period profit as operating revenue and SHU distribution as an operating expense, reducing the clarity of current-period performance. Nevertheless, the cooperative had established fundamental accounting practices and recorded its principal financial transactions. The findings demonstrate that improving statement completeness, classification, presentation, and disclosure is necessary to strengthen financial reporting quality. The study provides empirical evidence for improving transparency, accountability, and SAK ETAP-oriented financial governance in savings and loans cooperatives.  

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