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Profixa: International Journal of Economic and Business Research
Published by CV SCRIPTA INTELEKTUAL MANDIRI
ISSN : -     EISSN : 3124372X     DOI : 10.65310
Core Subject :
Profixa: International Journal of Economic and Business Research is a peer-reviewed academic journal dedicated to advancing knowledge in the fields of economics, business, and management. The journal provides an international platform for researchers, academics, practitioners, and policymakers to share original empirical research, theoretical insights, and applied studies that address contemporary economic and business challenges. Profixa welcomes manuscripts in English or Indonesian and emphasizes academic rigor, originality, and relevance. Its scope includes, but is not limited to: economic development and policy, macroeconomics and microeconomics, business and management studies, accounting and finance, entrepreneurship and innovation, marketing, human resource management, digital economy, corporate governance, sustainability, and small and medium enterprise (SME) studies. Published quarterly (January, April, July, October), Profixa operates under an open-access model with no article processing charges (APC). All articles are licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0), ensuring free access and the ability to share and adapt the work with proper attribution. By fostering interdisciplinary research and evidence-based perspectives, Profixa aims to support sustainable economic growth, enhance organizational performance, and inform policymaking at both national and international levels.
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Articles 33 Documents
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Spending Experiences among K-Pop Fans in Indonesia: A Cross-Sectional Study of Financial Prioritisation, Budget Reallocation, Coping, and Emotional Investment Kurnia Khafidhatur Rafiah; Irsyad Kamal; Chiara Zivka Manayra
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/a5jg0485

Abstract

This study examines spending experiences among K-Pop fans in Indonesia by distinguishing financial prioritisation, budget reallocation, coping-oriented spending, and emotional investment, while exploring their associations with selected respondent characteristics. An exploratory cross-sectional online survey was conducted among 164 K-Pop fans who had prior experience using a paid K-Pop artist-frame self-photo booth service. Four five-point Likert items were analysed separately, supported by descriptive statistics and Spearman rank-order correlations, with 16 primary correlations adjusted using the Holm procedure. Agreement was lowest for financial prioritisation during financial difficulty (8.5%) and higher for budget reallocation (32.9%), coping-oriented spending (60.4%), and emotional investment (50.0%). The perceived role of idols in consumption decisions was positively associated with financial prioritisation (ρ=.278), coping-oriented spending (ρ=.278), and emotional investment (ρ=.344), while monthly K-Pop spending was associated with financial prioritisation (ρ=.233) and emotional investment (ρ=.298). Income or allowance and fandom duration showed no significant associations after adjustment. The four spending experiences were positively interrelated, with correlations ranging from ρ=.397 to ρ=.577, yet remained conceptually distinct. These findings suggest that fandom-related expenditure should be understood through differentiated financial and affective dimensions rather than as a uniform form of excessive consumption. The study provides an empirical basis for examining how emotional meanings and financial practices intersect within contemporary K-Pop consumer culture.
Market Positioning of Roda Berkah Dimsum & Sushi through STP Strategy Usman Ardeta; Keni Kaniawati
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/5vw4wh95

Abstract

This study analyzes the market potential and financial feasibility of Roda Berkah Dimsum & Sushi in Lembang, West Java, using an integrated business-development framework. A descriptive single-case study was employed using secondary data from the 2026 business plan, supported by relevant literature and industry information. Market potential was assessed through Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market, while financial feasibility was evaluated using NPV, IRR, Payback Period, PI, GPM, ROI, ROA, and ROE, complemented by sensitivity analysis. The estimated TAM reached IDR 38.86 billion annually, SAM IDR 7.77 billion, and SOM IDR 388.5 million. The required initial investment was IDR 107.7 million, with NPV of IDR 1,142,944,077, PI of 11.61, and Payback Period of 0.38 year. Projected GPM, ROI, ROA, and ROE were 65.20%, 226.18%, 72.44%, and 72.44%, respectively. All sensitivity scenarios remained feasible. The findings indicate favorable projected viability, although differences between SOM and first-year sales projections and between unit and annual margins require validation before major expansion decisions. These results provide evidence for integrated strategic decision-making by culinary MSMEs operating in tourism-oriented and competitive markets.
Constructing Customer Loyalty Beyond Satisfaction: The Interplay of Brand Meaning and Servicescape Experience in the Coffee Shop Industry Ahmad Roni; Uce Karna Suganda
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/b4x9re85

Abstract

The increasing competition in the coffee shop industry has intensified the need to understand customer loyalty beyond satisfaction with individual service encounters. This study examines how customer loyalty is constructed through the interplay between brand meaning and servicescape experience at Sukaluyu Coffee in Bandung, West Java, Indonesia. Adopting a qualitative interpretive case study design, the study collected primary data through semi-structured in-depth interviews and non-participant observations, complemented by documentary evidence concerning the coffee shop’s brand identity and physical environment. Data were analyzed thematically through familiarization, initial coding, categorization, theme development, thematic review, and interpretation, with triangulation, member checking, and an audit trail supporting analytical trustworthiness. The findings reveal four interconnected themes: brand meaning as a personally relevant experience, servicescape as a lived experience, brand–servicescape congruence as an interpretive mechanism, and customer loyalty beyond satisfaction. Customers constructed loyalty through accumulated experiences in which personal meanings, recurring activities, familiarity, and environmental experiences became interconnected. Brand–servicescape congruence strengthened perceptions of coherence between what the coffee shop represented and what customers experienced, supporting sustained preference and continued patronage. The study contributes to coffee shop and customer loyalty research by extending satisfaction-oriented perspectives toward a meaning–experience framework in which loyalty develops through personally relevant brand meanings and coherent servicescape experiences. The framework is interpretive and does not imply statistically tested causal relationships.

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