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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Volume 12, Nomor 6, Tahun 2023" : 22 Documents clear
PENGARUH PROMOSI, KEMUDAHAN PENGGUNAAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ONLINE MARKETPLACE (Studi pada Konsumen Tokopedia di Universitas Diponegoro) Iqbal, Muhammad; Yoestini, Yoestini
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to determine whether there is an effect of promotion, ease of use, and trust on purchasing decisions among students who use Tokopedia in the city of Semarang. This study uses primary data obtained from direct interviews and distributing questionnaires to 100 respondents. The sampling technique in this study used a non-probability method with a purposive sampling approach. Then the data that has been collected is processed using IBM SPSS software. The results of this study indicate that promotion has a significant positive influence on purchasing decisions, ease of use has a significant positive influence on purchasing decisions, and trust has a significant positive influence on purchasing decisions for Tokopedia consumers in the city of Semarang.
Analisis Peningkatan Kinerja Bisnis Jasa Persewaan Toga (Studi pada ToGraduation Semarang) Nugroho, Ismail Dwi; Idris, Idris
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT As one of the providers, ToGraduation intends to optimize these opportunities by analyzing weaknesses in all aspects of the business and exploiting the opportunities available. This research aims to find out whether the analysis of the development of the ToGraduation business can yield profits in the future. This research uses a qualitative methods with a descriptive approach. Data collection was carried out using documentation techniques obtained from ToGraduation financial statements and observations obtained from ToGraduation business activities. The total funding required is Rp678.006.106, divided into Rp.362.135.295 for investment costs and Rp. 315.870.813 for working capital costs in the first year of the project. After sensitivity calculations, the results showed Net Present Value (NPV) of Rp1.090.006.861, Internal Rate of Return (IRR) of 76%, Payback Period (PBP) of 1.8 years, and profitability index of 1.163. These results show that ToGraduation's rental business has a worthy future to operate.
Analisis Pengaruh Stimulus Lingkungan Toko, Experiential Marketing, dan Perceived Product Quality terhadap Kepuasan Pelanggan dengan Keputusan Pembelian Sebagai Variabel Intervening (Studi pada Sogogi Shabu & Grill di Cibubur) Rafi, Muhamad Arya; Mahfudz, Mahfudz
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of store environment stimuli, experiential marketing, perceived product quality, and purchase decisions on customer satisfaction at Sogogi Shabu & Grill in Cibubur. The population used in this study were consumers of Sogogi Shabu & Grill in Cibubur. The number of samples used in this study were 100 consumers of Sogogi Shabu & Grill in Cibubur. The analytical tool used to test the hypothesis is Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The results showed that the store environment stimuli did not have a positive and significant effect on purchase decisions and customer satisfaction. Furthermore, experiential marketing has a positive and significant effect on purchase decisions and customer satisfaction. Furthermore, perceived product quality has a positive and significant effect on purchase decisions and customer satisfaction. Furthermore, purchase decisions have a positive and significant effect on customer satisfaction
PENGARUH KONFLIK PEKERJAAN-KELUARGA DAN KONFLIKKELUARGA-PEKERJAAN TERHADAP NIATAN KELUARMELALUI BURNOUT SEBAGAI VARIABEL MEDIASI (Studi Pada PT. Batang Apparel Indonesia) Rahmawati, Putri Dwi; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Intention to leave is one of the most researched issues in organizational analysisbecause a less competent employee can negatively impact an organization's competitiveadvantage. Incompetent employees can be caused by work-family conflicts andworkfamily conflicts when they work. In this study, burnout was used as an intermediaryvariable to define and assess the impact of work-family conflict and family-work conflict on the desire to cease working. This research was conducted at PT. Batang Apparel Indonesia. The populationof this research was employees who were married at PT. Batang Apparel Indonesia. Aproportionate random sampling approach was used to choose the samples, which included82 respondents. Data collection was carried out by distributing questionnaires usingaLikert scale. The data analysis technique utilized multiple regression. The results showed that (1) the decision to leave PT. Batang Apparel Indonesiawaspositively and significantly impacted by work-family conflict, (2) the intention to leavePT. Batang Apparel Indonesia was positively and significantly impacted by family-workconflict., (3) work-family conflict among PT. Batang Apparel Indonesia employees hadafavorable and substantial impact on the desire to leave, which was mediated by burnout, and (4) work-family conflict within PT. Batang Apparel Indonesia employees hadapositive and significant ef ect on the desire to leave, which was mediated by burnout
PENGARUH TRANSFER PELATIHAN, MOTIVASI, DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN (Studi Pada Dosen Fakultas Ekonomi dan Bisnis Universitas Katolik Soegijapranata Semarang) Najib, Abayakla Muhammadin; Darmastuti, Ismi; Wicaksono, Bimo Suryo
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Over the last few years it has been known that there is a lack of employee performance at Fakultas Ekonomi dan Bisnis Universitas Katolik Soegijapranata Semarang. The phenomenon and the differences in the results of research on transfer of training, motivation, and transformational style of leadership are the basis of the problem why this research was conducted. This study uses primary data obtained from direct interviews and distributing questionnaires to 100 respondents. This study used multiple linear regression analysis resulted in the finding that transfer of training has a significant positive effect on employee performance, motivation has a significant positive effect on employee performance, and transformational leadership style has a positive and significant effect on employee performance
DEVELOPING AN EFFECTIVE EMPLOYER BRANDING STRATEGY AT ABC LIGHTING COMPANY FOR EARLY CAREERS THROUGH EMPLOYEE ADVOCACY Rachman, Amelia Martia; Darmastuti, Ismi; Hasya, Afina
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This paper is written to carry out the required company research for Amelia Martia Rachman’s final graduation project in International Business at Diponegoro University, Indonesia and at Saxion University of Applied Sciences, Netherlands. This research paper focuses on assessing and developing the employer branding strategy for early career talents at ABC Lighting Company in order to develop an efficient plan as the company is currently looking for an appropriate approach to strengthen its brand awareness within potential early career talents. Desk research, including newspapers, articles, records of data, and a survey of 24 respondents regarding ABC Lighting Company’s employer branding efforts were conducted to obtain the data for this research. The findings of this study will be used to help the company develop a plan to improve its employer branding strategy to attract young professionals as well as to boost the intern-turnover rate into full-time employees. It will give a further insight into the key elements of an effective employer branding strategy, dimensions of employer branding, candidate journey funnel, effective employer branding channels for Generation Z, the characteristics and work values of Generation Z, as well as the potential challenges and opportunities for Generation Z-focused employer branding.
PENGARUH CITRA MEREK, PERSEPSI HARGA DAN INTENSITAS PROMOSI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN (Studi Empiris Pada Konsumen Produk Uniqlo Mahasiswa Universitas Diponegoro) Putri, Meylisa Eka; Hidayati, Retno
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In the current era of globalization, the fashion business is one type of business that is quite popular among consumers after the food business. Uniqlo is an alternative fashion choice for consumers. However, there are still many consumers who are confused when making purchasing decisions regarding fashion products, especially Uniqlo. Paying attention to brand image, price perception and promotional intensity could be a strategic solution for a company to convince consumers to decide to buy a product. This research aims to analyze the influence of brand image, price perception and promotional intensity on purchasing decisions among Uniqlo product consumers, Diponegoro University students. The population in this study were Uniqlo product consumers, Diponegoro University students. Data was obtained through questionnaires from a sample of 142 people using a non-profitability, purposive sampling approach. Then, the analysis technique uses multiple linear regression. The results of the research show that brand image, price perception, and promotional intensity have a significant positive effect on consumer purchasing decisions for Uniqlo products among Diponegoro University students. In this way, the company must further improve its brand image, price perception and promotional intensity to improve Uniqlo consumer decision making.
The Influence of Social Media Marketing in Talent Acquisition and Recruitment Students in The Netherlands for Wazza Design Company Soegoto, Azzahra Trimillennia; Muharam, Harjum
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Wazza Design is a start-up consulting company that operates their business in the field of marketing and web design. The company are having partnership with other businesses or known as B2B. Moreover, Wazza Design is a new and young start-up business with less than a year of experience. Currently, the company has a limited amount of capable and qualified personnel in their organization. Apart from the current action done by Wazza Design, the company is still looking forward to adding more talents with various backgrounds of education and experience which could be used to improve Wazza Design’s performance and stimulate growth. In order to attract the potential student talents, the researcher conducted research regarding the strategies that could be implemented by Wazza Design. The method that was used was the qualitative method. Primary data was obtained by spreading the questionnaire and conducting interviews with the students of the Netherlands. As for the Secondary data, it was obtained from reliable sources such as research with similar discussion such as journals, textbooks and theories and credible statistics obtained from Statista.com. Based on the research, the student talents in the Netherlands are using social media platforms to find a job. Therefore 2 strategic recommendations have been created; Optimizing Wazza Design’s Social Media Profile and Using Employer Branding Strategies to Build the reputation of Wazza Design
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, PROMOSI, HARGA DAN PENGGUNAAN QRIS (QUICK RESPONSE CODE INDONESIAN STANDARD) TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA PADA COFFEE SHOP EMBUN SENJA Azka, Muhammad Irfan; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Embun Senja is one of the coffee shops in the city of Semarang which can attract as many as 500-1,000 consumers a day. Initially, the market segmentation focused on the general public, but as the market developed, the market segmentation was students, even though the price offered was relatively expensive compared to other competitors. This study aims to analyze the effect of product quality, service quality, promotional prices, and the use of QRIS on students' purchasing decisions at Coffee Shop Embun Senja, Semarang. This research is classified as a quantitative analysis with primary data obtained through the results of the respondent's questionnaire. The population in this study were all students in the city of Semarang, while the sample for this study was set at 100 respondents. The method used to identify the effect of the independent variables on the dependent variable is multiple linear regression. The results showed that the variable product quality, service quality, promotion, and price had a significant positive effect while the use of QRIS had no significant effect on purchasing decisions. The use of QRIS does not have a significant impact on purchasing decisions because the majority of Coffee Shops in the Tembalang and Banyumanik areas (competitors) already use QRIS as non-cash payment transactions so that in this case it provides a perception of convenience but has a significant impact on purchasing decisions. Statistical tests show that promotion is the factor that most influences purchasing decisions followed by price, product quality, use of QRIS, and service quality.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR ENERGI YANG TERDAFTAR DI BEI PERIODE 2015-2019 Imanullah, Wahyu Rachmaditya; Syaichu, Muhamad
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The energy sector is an industry that specifically influences a company’s production increase and generally affects the country’s economy. The addition of energy sector companies from year to year in Indonesia has led to increased competition in the energy sector. The fluctuation of company values for investors serves as a benchmark for investment decisions and for managers as a benchmark for performance achievements. This research aims to analyze the influence of firm size, net profit margin, debt to equity ratio, institutional ownership, and enterprise risk management on company value (price book value). This research utilized the population of energy sector companies listed on the IDX for the period 2015-2019. The sample obtained consisted of 16 energy sector companies listed on the IDX for the period 2015-2019, selected using purposive sampling technique. The data analysis method employed panel data regression analysis with Eviews 13 as the data processing tool. The results of the study indicate that simultaneously, firm size, net profit margin, debt to equity ratio, institutional ownership, and enterprise risk management significantly influence company value (price book value). Partially, net profit margin, debt to equity ratio, and institutional ownership have a positive and significant effect on company value (price book value), while firm size and enterprise risk management do not have a significant impact on company value (price book value).

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