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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 48 Documents
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Search results for , issue "Volume 3, Nomor 4, Tahun 2014" : 48 Documents clear
FAKTOR-FAKTOR PENENTU KEBERHASILAN USAHA PADA PEMEGANG USAHA WARALABA (Studi Kasus Pada UsahaWaralaba Makanan dan Minuman Lokal Di Kota Semarang Pamungkas, Rizki; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business franchise (franchise) is now growing in Indonesia. This is because in Indonesia with a population of over 200 million people who have the biggest market opportunity. One type of franchise that is being developed at this time is the category of food and beverage franchise locally. This study aims to determine the influeace of  to determine the influence of business characteristic, business location, and management ability about success business franchising in Semarang. And to analysis the dominant factor in a successful business franchising in Semarang.The populations used in this study iis the holder of  franchise business in Semarang.  Samples taken are as many as 82 respondents, by using Non-Probability Sampling method and Accidential Sampling approaches, that is the sample determination method based on coincidence, which are the holders of franchise business in Semarang. According to the stastictical data analysis, the outcome is that the indicators used in this study are valid and the variables are reliable. The classical assumption test, that is multicolinnearity regression model, indicate that there is no hsteroscedasticity, and the distribution is normal.
ANALISIS PENGARUH MEKANISME INTERNAL DAN EKSTERNAL CORPORATE GOVERNANCE TERHADAP PERSISTENSI LABA Junawatiningsih, Tri; Harto, Puji
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the affect of internal and external corporate governance mechanism on earning persistence. Earnings persistence is defined as the profit that can be used as an indicator of future earnings, in other words, the persistence of the earnings of a company's ability to survive in the future. Variabel independent used in this study is Internal corporate governance mechanisms (ownership concentration, institutional ownership, and audit committe) and external corporate governance mechanisms (audit tenure, industry specialize audit firm, and leverage). The dependent variabel used in this study is earning persistence in observations 2012 and 2013. The population of this research is 132 companies in the manufacturing sector which were listed in Indonesian Stock Exchange (IDX). The research data were collected from manufacturing companies financial statement for the period of 2012 and 2013. Based on purposive sampling method, there are 98  samples. The reseacrh hypotesis were tested using multiple linear regression analysis. The results of this research showed that ownership concentration, audit commite, leverage and industry specialize audit firm has positive and significant effect on earning persistence. While institutional ownership and audit tenure has no significant effect on earning persistence.
Anteseden Nilai Utilitarian Dan Minat Loyalitas Nasabah Bank Syariah Fariz, Irfan Nur; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted at the Semarang Branch of Bank Syariah Mandiri. Based on data of total costumer savings showed that reduction in 2012-2013 though the costumer increased every year. This research aims obtain empirical evidence effects of Financial Bond, Social Bond, and Structural Bond to Utilitarian Value impact on Loyalty Interest.The sample of this research is the customers of Semarang Branch of Bank Syariah Mandiri amounted to 100 people. This research used quantitative analysis method with multiple linear regression.The result of this research showed that Financial Bond (0,444), Social Bond (0,263), and Structural Bond (0,244) have positive effect on Utilitarian Value. While Financial Bond (0,294), Sosial Bond (0,227), Structural Bond (0,176), and Utilitarian Value (0,394) have positive effect on Loyality Intention.
ANALISIS PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PC TABLET APPLE IPAD (Studi Kasus Pada Konsumen Apple iPad di Kota Semarang) Sudar, Dhany Pramana; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was motivated by the intense of Tablet PC competition in market with more popping up a variety of new brand, or old brand that continues to innovate with different offers and strategies to attract customers to be a market leader in Tablet PC market. This is impacting on the acquisition of brand value, brand share, potential gain index in the future, and the index of consumer satisfaction on iPad. This study aims to test the influence of brand equity elements which consist of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty to the Purchasing Decision on iPad.            After performing study of literature review and developing hypothesis, the data was collected by questionnaire method toward 100 persons iPad users in Semarang City, which obtained by using accidental sampling method. Then, we performed quantitative and qualitative analyses of the data will be tested. A quantitative analysis consist of Validity Test, Reliability Test, The Classic Assumption Test, Multiple Regression Analysis, Goodness of Fit Test that includes Analysis of Coefficient of Determination (R2), the F Test, and the t Test. Qualitative analysis is an interpretation of the data collected in this study, and result of data processing that have been implemented with a description and explanation.            Then data were processed using SPSS (Statistical Package for Social Science) for Windows version 21 in a quantitative analysis that produced the regression equation as follows:                        Y = 0,141 X1 + 0,290 X2 + 0,300 X3 + 0,202 X4            Which is the Purchasing Decision variable (Y), Brand Awareness (X1), Brand Association (X2), Perceived Quality (X3), Brand Loyalty (X4). Hypotheses testing using the F Test can be known that fourth independent variable get a well-deserved to test Purchase Decision as the dependent variable. Then through the t Test showed that the four independent variables that studied have positive and proved significantly to influence the Purchase Decision. Meanwhile, the acquisition rate of 0,715 on the Adjusted R Square indicated that 71,5% of Purchase Decisions variation can be explained by the variation of the four independent variables in the regression equation. Whereas 28,5% as the rest of it was explained by other variables outside of the four variables used in this study.
Membangun Kinerja Pemasaran Usaha Mikro Kecil dan Menengah Mebel Di Kabupaten Jepara (Studi Kasus Pada UMKM Mebel di Kabupaten Jepara) Prapriani, Yanu Arika; Sugiarto Ph, Yohanes
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Micro, Small and Medium Enterprises (MSME) constitute the largest segment of the Indonesian national economic actors. MSME play an important role in the Indonesian economy, because MSME are able to absorb the productive labor available. One of the MSME that help the Indonesian economy are MSME furniture in Jepara. Furniture is one of the largest exporters of actors that can help the Indonesian economy. Variables that can help build marketing performance is Market Orientation, Orientation Entrepreneurship and Innovation.The population in this study is the owner of MSME furniture in Jepara. Samples were taken as many as 83 respondents. Data was collected using a survey method through questionnaires filled out by the owner of the furniture. Then the data were analyzed using regression analysis. Calculation of moderating variables using Sobel Test. Based on the research results, the regression equation: Y 1 = 0.367 X1 + 0.324 X2. And Y2 = 0.401X1 + 0.455 X2 + 0.671 Y1. Based on statistical data analysis, the indicators in this study are valid and variables are reliable. The variable that has the most impact is variable Market Orientation. Sobel test results of a calculation produces the effect of each variable through the mediating variables of innovation.
ANALISIS PENGARUH DAYA TARIK IKLAN DAN PROMOSI PENJUALAN TERHADAP KESADARAN MEREK DAN DAMPAKNYA PADA EKUITAS MEREK MIE SEDAAP DI KOTA SEMARANG Elyardi, Aditya Helmi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the extent to which the brand (brand) 'noodle Sedaap "can compete with its competitors to see the noodle as public awareness of the" noodles Sedaap "which is influenced by the variable variable Fascination Advertising and Sales Promotion. Some will find the criteria to examine how much influence these two variables on brand awareness certainly has an impact on brand awareness, brand equity is seen from the popularity and the public's ability to remember "Sedaap noodles". Criteria criteria ditinjolkan of variables including advertising Fascination: endorser attractiveness, attractiveness humor, plot, and appeal back sound or music system advertising. While the criteria of sales promotion variables include: the provision of free items, gifts, and procurement event. This study uses quantitative methods. Data were collected by questionnaire technique. Respondents for this study is the consumer of instant noodles in particular "Sedaap noodles" in Semarang with the number of respondents 96 people. Quantitative methods include the validity and reliability, the classic assumption test, testing hypotheses through F test, t test and the coefficient of determination (R2). The data analysis technique used is the linear regression analysis. The findings indicate that Fascination Advertising and Sales Promotion positive and significant impact on Brand Awareness, Brand Awareness in which the positive and significant impact on brand equity.
PEMETAAN BUDAYA ORGANISASI MENGGUNAKAN ORGANIZATIONAL CULTURE ASSESSMENT INSTRUMENT (OCAI) PADA PT KERETA API INDONESIA DAERAH OPERASIONAL 4 SEMARANG Umartias, Muhammad; Djastuti, Indi
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Transportation is part of the services industry which is needed by people. PT. KAI daop 4 semarang is one of transportation service provider in train sector which always improve and adaptive in order to consumers needs. It has been written in corporate's vision, mission, and five core values hence should be a company working culture. This research aims to conduct cultural mapping current and expected future to be use as input for the company if the current culture and expected according to the value of the company so can make PT KAI Daop 4 Semarang as a company ready to face the changes and demands of consumers This research using the Organizational Culture Assessment Instrument (OCAI) method. The position surveyed is Excecutive Vice President as leader,  Deputy Excecutive Vice President, Manager, Assistant Manager, and staff with a descriptive quantitative approach so it can be known cultural profile of PT KAI Daop 4 Semarang current and expected future.The results obtained in the study was the difference in the perceived organizational culture at this time by any management position. The dominant culture is currently perceived by Excecutive Vice President is a hierarchy. Perceived dominant culture this time by Deputy Excecutive Vice President is a market. Dominant culture perceived by managers this time is a clan culture. The dominant culture is currently perceived by assistant manager is a adhocracy, and the perceived dominant culture this time by staff is a combination of adhocracy and hierarchy.Then founded the similaritiy of culture which is expected at the level of top management, middle, and bottom are represented by Excecutive Vice President, Manager, and staff is clan culture. While Deputy Excecutive Vice President expects a market culture, and assistant manager expects a adhocracy culture. This cultural profile picture can be use for policy making company according with the company's vision and culture at each position.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN DIVIDEN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE TAHUN 2011-2013 Wicaksono, Santiko; Nasir, Mohamad
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of profitability, liquidity, leverage, growth and firm size on dividend policy. The population in this study are all companies listed in Indonesia Stock Exchange (IDX). The sampling technique used was purposive sampling or sampling based on criteria - criteria, namely: (1) companies that earn profits in a row from 2011-2013. (2) The financial statements of companies using local currency. (3) a company that always pay dividends in a row in 2011-2013. The analytical tool used is multiple linear regression analysis. Based on the results of tests performed can be seen that: (1) Profitability positive effect on dividend policy, meaning that the higher the profitability, the higher the dividend. (2) Liquidity no effect on dividend policy. (3) Leverage has no effect on dividend policy. (4) Growth negatively affect the Company's dividend policy, meaning that the higher the growth of the company, it will reduce the dividend policy (5) Firm size has no effect on dividend policy.

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