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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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PENGARUH KEPEMIMPINAN YANG MELAYANI TERHADAP PERILAKU KERJA INOVATIF DENGAN JOB CRAFTING DAN OTONOMI KERJA SEBAGAI VARIABEL PEMEDIASI (Studi pada Karyawan PT Nelta Multi Gracia) Novanto Yusuf Triatmoko; Ahyar Yuniawan
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to examine the effect of Servant Leadership on Innovative Work Behavior mediated by Job Crafting and Job Autonomy on employees of PT Nelta Multi Gracia. The saturation sampling method was used to determine the number of research samples, namely all employees of PT Nelta Multi Gracia. The analytical technique used is path analysis with the SPSS:25 program to determine the path coefficient and the effect of the independent variable on the dependent variable. The results showed that Servant Leadership had a positive and significant effect on Innovative Work Behavior. Servant Leadership has a positive and significant effect on Job Crafting. Servant Leadership has a positive and significant effect on Job Autonomy. Job Crafting has a positive and significant effect on Innovative Work Behavior. Job Autonomy has a positive and significant effect on Innovative Work Behavior. This study also shows that Job Crafting and Job Autonomy can mediate the effect of Servant Leadership on Innovative Work Behavior.
Analisis Pengaruh Citra Merek, Celebrity Endorser, dan Online Consumer Review Terhadap Keputusan Pembelian (Studi pada Konsumen Scarlett Whitening di Kota Semarang) Resti Rahmadani; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to examine the effect of brand image, celebrity endorser, and online consumer reviews on purchasing decisions among consumers of scarlett whitening products in the city of Semarang. The variables used in this study are brand image, celebrity endorser, and online consumer reviews as the independent variables and purchasing decisions as the dependent variable. The sample used in this study was 130 people living in Semarang who had purchased scarlett whitening products. In this study the sample collection technique used was non probability sampling with purposive sampling technique using a questionnaire for data collection method. The analysis used is Multiple Linear Analysis using the SPSS 25 analysis tool. The results in this study indicate that brand image, celebrity endorser, and online consumer reviews have a positive influence on purchasing decisions on scarlett whitening products.
PERAN PERILAKU KERJA INOVATIF DALAM MEMEDIASI PENGARUH PERSEPSI DUKUNGAN ORGANISASI TERHADAP KINERJA PEGAWAI (Studi Pada Pegawai Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kabupaten Purworejo) Ika Sabila Nur Aini,; Edy Raharja
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The purpose of this study was to determine the effect of variables of Perceived Organizational Support, Innovative Work Behavior on improving Job Performance. Based on company data, it is shown that there was a decline in job performance in 2021. The phenomenon of decreasing performance is what underlies this research. Then build an empirical research model Perceived Organizational Suppor on Job Performance at Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kabupaten Purworejo through the concept of Innovative Work Behavior. The data used in this study are primary data in the form of distributing questionnaires as many as 42 employee respondents in all departments at Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kabupaten Purworejo. The technique used in this study was census method, all populations in this study were used as respondents. The test of this study used path analysis and to test the effect of intervening variables, the specific indirect effect test was used. The statistical method used is Partial Least Square (PLS). Processing data of this research using SmartPLS version 3.2.9 software. The results showed that (1) of Perceived Organizational Support is positive and significant to the improving Job Performance. (2) Perceived Organizational Support is positive and significant to the Innovative Work Behavior. (3) Innovative Work Behavior has a positive and insignificant effect on Job Performance. From the results of the intervening test on the specific indirect effect, Innovative Work Behavior can be an intervening variable between Perceived Organizational Support to Job Performance. This means that the organizational support felt by employees is able to guide employees to continue to develop at work so that they have innovative and insightful behavior to improve their capabiliti
PENGARUH KINERJA ENVIRONMENTAL, SOCIAL, GOVERNANCE (ESG) TERHADAP KINERJA PERUSAHAAN DENGAN KENDALA KEUANGAN SEBAGAI VARIABEL MODERASI (Studi pada Perusahaan Manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2016-2020) Lola Rizky Bunga Pertiwi; Hersugondo Hersugondo
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The purpose of this study was to know and analyze the effect of environmental, social, governance performance or ESG performance on firm performance with financial constraints as moderating variable (studies of manufacturing companies listed on the Indonesia Stock Exchange in 2016-2020). Firm performance is proxied by Return on Assets and Return on Sales, financial constraints proxied by Altman’s Z-score. This study uses secondary data obtained from the Bloomberg Database and the Company's Annual Report published in the Indonesia Stock Exchange (IDX). The population in this study is a manufacturing companies listed on the Indonesian Stock Exchange in 2016-2020. The sampling technique used is purposive sampling, so that the samples obtained were 23 companies. This study uses qualitative methods, using panel data regression analysis techniques and Random Effect Model (REM) with Eviews 9 program. The result of this study indicates that ESG performance has a positive and insignificant effect on firm performance. Financial constraints are able to moderate the effect of ESG performance on firm performance in positive and significant. Then it can be conclude that the higher value of ESG performance is not able to improve firm performance. And financial constraints can increase the effect of ESG performance on firm performance.
ANALISIS PENGARUH VIRAL MARKETING TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE DAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PRODUK MS GLOW (STUDI PADA PENGGUNA TWITTER INDONESIA) Shanerika Salina; Budi Sudaryanto
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Local brand competition, especially in the skincare category, continues to increase, one of the popular local products is MS Glow. Evidence of MS Glow's difficulty in competing in skincare sales is the emergence of issues that have an impact on decreasing public interest and interaction with related brands coupled with data showing that the volume of purchases has decreased, so that MS Glow needs to carry out various strategies to survive. The influence of the use of viral marketing has resulted in the rapid spread of viral issues regarding the local self-care brand MS Glow through social media Twitter and elicited responses and views from various Indonesian Twitter users towards MS Glow, so that factors such as viral marketing, brand image, and brand awareness can be a solution offered by researchers in increasing interest in purchasing MS Glow which is supported by pre-survey data. Using a nonprobability-sampling approach, data were obtained from Indonesian Twitter users through a quantitative questionnaire in the form of a Google form containing closed questions with an interval scale of 1-10. Analysis was carried out using the Structural Equation Model (SEM) method using AMOS software. The results of the study state that viral marketing has a negative effect on brand image and brand awareness but has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention, and brand awareness has a negative effect on purchase intention. The use of viral marketing requires the right methods and handling to be successful and have a positive and significant effect.
PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Pada Konsumen Wingko Babat Pak Moel di Kota Semarang) Rachma Putri; Bambang Munas Dwiyanto
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Many companies are trying to recover their product sales after the pandemic. Especially these days where the business world is competitive, all companies must be able to innovate in increasing product sales and expanding market share. Digital marketing is one of strategies used by the company to introduce and market the products, also to establish communication with consumers. In addition, word of mouth can also be referred as a medium to spread accurate and reliable information that can build curiosity from other people's recommendations for a product or service. The combination of these two strategies is considered capable of forming a company's brand image if done well, which then has an impact on consumer purchasing decisions in the future. This study aims to analyze the influence of digital marketing and word of mouth on purchase decision through brand image as the mediating variable of Wingko Babat Pak Moel consumers in Semarang, so it can be a review material for Wingko Babat Pak Moel to increase their product sales and expand their market share. The population of this research is the consumers of Wingko Babat Pak Moel in Semarang City who have bought the product within one year. The data obtained through a questionnaire as many as 147 respondents were then analyzed using the AMOS 24.0 program. The results of this study indicate that Digital Marketing and Word of Mouth used as Wingko Babat Pak Moel's marketing strategy have a positive influence on Brand Image and Purchase Decisions. Then, Brand Image also has a positive influence on Purchase Decisions
ANALISIS PENGARUH HARMONIOUS PASSION DAN OBSESSIVE PASSION TERHADAP EMPLOYEE JOB PERFORMANCE (Studi Pada Karyawan PT. X Tangerang) Rayhandika Rahman Fawwaz; Andriyani Andriyani
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to analyze the effect of harmonious passion and obsessive passion on employee job performance. This study consists of two independent variables and one dependent variable. The independent variables in this study are harmonious passion and obsessive passion. The dependent variable in this study is employee job performance. The sample was selected using the purposive sampling method. Data were collected by sending an online questionnaire to the employees of PT. X Tangerang. A total of 78 employees with ≥ 1 year tenure have participated in this study. The data were analyzed by using multiple linear regression analysis with SPSS 25 for Windows program. The results of this study indicate that harmonious passion has a significantly positive effect on employee job performance. Meanwhile, obsessive passion has no significant effect on employee job performance.
THE EFFECT OF NSFR, LCR, RRR, AND LDR ON CAR OF FOREIGN BANKS IN INDONESIA (Study on Foreign Banks in Indonesia for the Period 2018-2021) Christopher Marcellino Tejosantoso; Erman Denny Arfinto; Foza Hadyu Hasanatina
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT During the COVID-19 shock, banks have to absorb the impact of economic crisis by supplying vital credit to the corporate sector and households which affect the CAR of the banks. CAR represents the banks’ health and can be affected by several liquidity ratios such as NSFR, LCR, RRR, and LDR. This study aims to unravel the effect of NSFR, LCR, RRR, and LDR on Capital Adequacy Ratio (CAR) of foreign banks operating in Indonesia for the period 2018-2021. The sample used in this study consists of 20 foreign banks operating in Indonesia for the period 2018-2021. Multiple regression analysis method is used to analyze the effect of independent variables on the dependent variable. The results of this study show that NSFR, LCR, and RRR partially has a positive and significant effect on CAR. Meanwhile, partially LDR has a positive and insignificant effect on CAR. Simultaneously, NSFR, LCR, RRR, and LDR variables affect CAR of foreign bank operating in Indonesia. Based on Adjusted R Square, simultaneously NSFR, LCR, RRR, and LDR have an effect on the CAR by 81% while the remaining 19% is influenced by other variables that have not been studied
PENGARUH KEPEMIMPINAN YANG MELAYANI TERHADAP PERILAKU KERJA INOVATIF DENGAN JOB CRAFTING DAN OTONOMI KERJA SEBAGAI VARIABEL PEMEDIASI (Studi pada Karyawan PT Nelta Multi Gracia) Faishal Zuhair Bimo Dewantoro; Amie Kusumawardhani
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACTThis study aims to examine the effect of Servant Leadership on Innovative Work Behaviormediated by Job Crafting and Job Autonomy on employees of PT Nelta Multi Gracia.The saturation sampling method was used to determine the number of research samples, namelyall employees of PT Nelta Multi Gracia. The analytical technique used is path analysis with the SPSS:25program to determine the path coefficient and the effect of the independent variable on the dependentvariable.The results showed that Servant Leadership had a positive and significant effect on InnovativeWork Behavior. Servant Leadership has a positive and significant effect on Job Crafting. ServantLeadership has a positive and significant effect on Job Autonomy. Job Crafting has a positive andsignificant effect on Innovative Work Behavior. Job Autonomy has a positive and significant effect onInnovative Work Behavior. This study also shows that Job Crafting and Job Autonomy can mediate theeffect of Servant Leadership on Innovative Work Behavior
PENGARUH PROGRAM PELATIHAN TERHADAP KOMITMEN AFEKTIF DENGAN KETERIKATAN KARYAWAN SEBAGAI VARIABEL INTERVENING (Studi Pada Karyawan PT Garment XYZ Indonesia Factory 3) Insyira Risma Medya; Intan Ratnawati
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Employees with high affective commitment perceive themselves as aligned with company values and are willing to actively participate and contribute to company goals. Human resources in need of consistent quality in winning the competition to face the global market competition. This research aims to analyze the effect of training programs on affective commitment with employee engagement as an intervening variable at PT Garment XYZ Indonesia 3rd Factory. This study uses primary data through quantitative methods, namely data collection by distributing questionnaires involving 84 permanent employees of PT Garment XYZ Indonesia 3rd Factory as respondents and secondary data through books, journals and other sources obtained from the companies concerned. This research was a questionnaire using a saturation sampling method. The results of this study indicate that training programs have a positive effect on affective warning, training programs have a positive effect on employee engagement, employee engagement has a positive effect on affective warning, and employee engagement has a positive effect on mediating training programs and affective.

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