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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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PENGARUH MARKETING 4.0 TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION (Studi Pada Pengguna Smartphone di Semarang) Andy Adrian Prasetya; I Made Bayu Dirgantara; Ardiaz Ajie Aryandika
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study evaluates the role of the Marketing 4.0 component in maximizing customer satisfaction and influencing repurchase intentions with these four components, namely: Brand Identity, Brand Image, Brand Integrity, and Brand Interaction to support a company's marketing. The population in this study were smartphone users in the city of Semarang who knew and had bought a smartphone and knew of the attributes of marketing 4.0. The number of samples used is 100 respondents. The data obtained from the questionnaire data were then analyzed using structural equation modeling or SEM. The results of this study indicate that the marketing dimension 4.0 on smartphones has a positive effect on customer satisfaction. Furthermore, customer satisfaction has a positive effect on repurchase intentions and customer satisfaction is able to provide a significant influence in mediating marketing 4.0 on repurchase intentions
ANALISIS PENGARUH CITRA MEREK, PROMOSI, KEPERCAYAAN KONSUMEN, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI SHOPEE FOOD (KASUS PADA PENGGUNA LAYANAN SHOPEE FOOD YANG BERDOMISILI DI KOTA SEMARANG) Rafif Zharif Primaputra; Budi Sudaryanto
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This research is motivated by the condition of competition in the food delivery service application business from time to time which is getting tighter, so companies must create new marketing strategies to maintain and gain a higher market share. This study tries to find out the factors that influence customer purchasing decisions for the food and beverage delivery service application Shopee Food in Semarang City. The purpose of this study was to analyze the effect of each variable, purchase decision (X1), promotion (X2), consumer trust (X3), and service quality (X4) on purchasing decisions (Y). In this study, data were collected using a questionnaire method on 100 respondents using a purposive sampling method to determine respondents' responses to each variable. Then performed an analysis of the data obtained in the form of quantitative analysis and qualitative analysis. Quantitative analysis includes validity and reliability tests, classic assumption tests, hypothesis testing via the F test and t test as well as analysis of the coefficient of determination (R2). The data analysis technique used is multiple linear regression analysis which serves to prove the research hypothesis. The results of the analysis find that the four factors of brand image, promotion, consumer trust, and service quality have a positive and significant influence on purchasing decisions. Testing the hypothesis using the t test shows that the four independent variables studied are proven to significantly influence the dependent variable in purchasing decisions. Then through the F test it can be seen that the variables brand image, promotion, consumer trust, and service quality have a significant effect on purchasing decisions together. Adjusted R square of 0.831 indicates that 82.4 percent of the variation in purchasing decisions can be explained by the four independent variables used in the regression equation. While the remaining 17.6 percent is explained by other variables outside the four variables used in this study
ANALISIS PENGARUH CURRENT RATIO, FIRM SIZE, DEBT TO ASSET, DAN DEBT TO EQUITY TERHADAP KINERJA KEUANGAN PERUSAHAAN DENGAN FIRM AGE SEBAGAI VARIABEL KONTROL (Studi Pada Perusahaan Sub Sektor Property dan Real Estate Terdaftar di Bursa Efek Indonesia Periode 2017-2021) Kartika Azzahra; Raden Djoko Sampurno
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect Current Ratio, Firm Size, Debt to Asset Ratio, and Debt to Equity Ratio on the company's financial performance as measured by Return on Assets with Firm Age as a control variable in the 2017-2021 period. This study was conducted using multiple linear regression analysis method with data processing software used is IBM SPSS 25 to analyze the effect Current Ratio, Firm Size, Debt to Asset Ratio, and Debt to Equity Ratio to Return on Assets with Firm Age as control variable. This study uses secondary data sourced from the publication of quarterly and annual financial reports of sub-sector companies property and real estate listed on the Indonesia Stock Exchange in the 2017-2021 period. The sample used in this study was taken by purposive sampling method with a total sample of 50 companies with 250 observations. The results of this study indicate that Current Ratio (CR) and Debt to Asset Ratio (DAR) with the influence of Firm Age as the control variable has a significant negative effect on Return on Assets (ROA). Firm Size (SIZE) with the influence of Firm Age as the control variable has a significant positive effect on Return on Assets (ROA), meanwhile Debt to Equity Ratio has a negative but not significant effect on Return on Assets (ROA)
PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP FINANCIAL PERFORMANCE, FINANCIAL STABILITY, DAN FINANCIAL INCLUSION PADA PERUSAHAAN PERBANKAN (Studi pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2016- 2020) Amelia Sabela Cahyaningrum; Harjum Muharam
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of corporate social responsibility on financial performance, financial stability, and financial inclusion of Indonesian banking companies for the 2016-2020 period. Financial performance is measured using return on assets (ROA), return on equity (ROE), earnings per share (EPS), and net profit margin (NPM). Financial stability is measured using Z-Score, and financial inclusion is measured using the number of bank branches (NOBB) and the number of bank ATMs (NOBA) per 100,000 adult population. The independent variable used in this study is corporate social responsibility (CSR) and is followed by control variables consisting of leverage (LEV), tangibility, company age (AGE), and company size (SIZE). The samples used in this study were collected from 33 banking companies listed on the Indonesia Stock Exchange (IDX) with complete data needed to calculate the variables in the study in the 2016-2020 period. Samples were taken using purposive sampling method. Research data obtained from Bloomberg and the company's annual financial statements. The data was processed using Ordinary Least Square (OLS) regression analysis and Hypothesis Test with the help of the SPSS version 26 and Eviews 10 application programs. The results show that CSR, tangibility and firm size have a significant influence on all three factors. However, high firm age has no impact on the financial stability of banks, while high leverage levels reduce financial inclusion
PENERAPAN GOOD CORPORATE GOVERNANCE PADA PERUSAHAAN KELUARGA DI BIDANG PERBANKAN (Studi Kasus pada PT BPR Arto Moro) Abellando Biyakto Putra; Fuad Mas’ud
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In family companies, human resource management and company management are often carried out based on family considerations. To overcome this, it is necessary to apply the principles of good corporate governance. This study was conducted to determine how the implementation of good corporate governance in family companies engaged in the financial sector, and how it affects the company's performance. The research method used is qualitative research with a case study approach. Data sources consist of primary data, namely interviews and secondary data. The method of collecting data is through interviews, observation and document review in the form of documents, notes produced by BPR Arto Moro. The data obtained were then analyzed descriptively qualitatively. The results showed that PT BPR Arto Moro had implemented the principles of Good Corporate Governance (GCG) well including Transparency (openness of information), Accountability (accountability), Responsibility (responsibility), Independence, and Fairness. Although there is a slight potential conflict of interest arises because the Shareholder is concurrently the President Commissioner. Good implementation of GCG principles plus the leadership factor of family companies has a positive effect on company performance. This is because the leadership of family companies tends to be faster and bolder in making decisions.
PENGARUH DIGITALISASI SISTEM PERUSAHAAN TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAU VARIABEL INTERVENING (STUDI PADA PT. BANK NEGARA INDONESIA KANTOR WILAYAH SEMARANG) Mochammad Farrel Shidqi; Ismi Darmastuti; Bimo Suryo Wicaksono
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to determine and analyze how the effect of digitizing the company's system on job satisfaction, in addition, to whether the digitalization of the company's system influences employee performance, to find out whether job satisfaction has an influence on employee performance, and to find out whether job satisfaction mediates positively and significantly the effect digitalization of company systems on employee performance. The measuring instruments used in this study were closed questioner. This study uses a purposive sampling approach technique where this technique is a sampling technique. The result of this study is the digitization of the company's system has a positive and significant effect on job satisfaction. The digitization of the company's system has no direct effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Based on the Sobel test, job satisfaction mediating the digitization of the company's system on employee performance has a positive and significant effect. Digitalization of the company's system has a strong influence on employee performance through job satisfaction. Digitizing the company's system can be said to be good if it can help and facilitate the work of employees.
ANALISIS PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, DAN RISIKO BISNIS PERUSAHAAN TERHADAP KEBIJAKAN DIVIDEN Rivan Dwi Aghnitama; Endang Tri Widyarti
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Volatility of dividend policy in the Primary Consumer Goods sector companies even though their profitability levels tend to be stable, indicates that there are several other factors that influence management in determining the company's dividend policy. This study was conducted to analyze the effect of the independent variables, namely profitability, leverage, liquidity, and firm risk against the dependent variable, namely dividend policy in the IDX Primary Consumer Goods sector companies. Ordinary Least Square (OLS) Method was used to test the hypothesis with the IBM SPSS Statistics 25 program. The results showed that the ratio of return on assets (ROA) which is a proxy of the profitability variable and the Price/Earnings Ratio (PER) which is an inverse proxy of the firm’s business risk variable, has a significant positive effect on dividend policy which is proxied by the dividend payout ratio (DPR). The leverage variable as proxied by the debt-tototal-asset ratio (DAR) has a significant negative effect on the dividend payout ratio (DPR). The liquidity variable which is proxied by the current ratio (CR) has a positive and insignificant effect on the dividend payout ratio (DPR). Thus, it can be concluded that an increase in profitability in a company will have an effect on increasing the company's dividend policy. On the other hand, the increase in leverage and the firm risk will affect the decrease in the company's dividend policy
ANALISIS MERGER YANG TERJADI PADA BADAN USAHA BERBENTUK CV (Studi Kasus pada Perusahaan Distributor CV Semarang Indah dan CV Merauke Indah) Nanda Khairun Nissa; Endang Tri Widyarti
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT CV Semarang Indah and CV Merauke Indah are distributor companies with the same core business activities and owner. Both of the companies plan to be merged and change their business entity to become PT because of inefficient administration for both companies, less focus for selling their product, and not incorporated company. Based on the regulation in Indonesia, it doesn’t have the explanation about merger in CV. In the other hand, the discussion about merger in CV is not found about their characteristic, process, and the aspect that become the feasibility of merger. To analysis the problems, the research was conducted with qualitative methods. The author uses study cases from condition of CV Semarang Indah and CV Merauke Indah by in-depth interview to the top leader and tax consultants for the primary data source. For secondary data source used annual report for both companies during 2019-2021. The results showed the characteristic and process merger in CV is not same with PT. CV doesn’t have the certain regulation therefore the process depends on its problem. The process in CV has few steps. The merger CV will stop transaction purchasing and move to the CV that receive the merger. The feasibility for both companies have already well deserved to be merged based on financial analysis with increasing their market value and also growing their average selling because of CV Semarang Indah and CV Merauke Indah decision to be merged
Pengaruh Spiritualitas di Tempat Kerja Pada Kinerja Karyawan Yang Dimediasi Perilaku Kewargaan Organisasi, Dan Kecerdasan Emosional Sebagai Variabel Moderasi (Studi di RSJD Dr. RM. Soedjarwadi) Bagus Ananta Pratidina; Ismi Darmastuti; Aulia Vidya Almadana
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyse the effect of spirituality in the workplace, with a mediating role by organisational citizenship behaviour, and a moderating role by emotional intelligence in improving employee (nurse) performance. In addition, the inconsistency of previous research is the reason this research was conducted. The population used in this study were all active nurses at RSJD Dr. RM. Soedjarwadi, Klaten. The number of samples used in this study were 74 respondents. The data collection method was carried out through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis technique with SMART PLS 3 analysis tool. The results of this study indicate that by including spirituality in the workplace positively and significantly affects employee performance, and emotional intelligence strengthens the influence of spirituality in the workplace on employee performance. Meanwhile, the role of organisational citizenship behaviour has no effect on employee performance. It can be concluded that hypotheses one and two have a positive and significant effect, and hypothesis four strengthens the influence between spirituality in the workplace on employee performance. While hypothesis three has no effect on improving employee performance
ANALISIS PENGARUH KREDIBILITAS INFLUENCER DAN DISCLOSURE OF SPONSORSHIP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI BRAND ATTITUDE SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Generasi Z di Instagram) Ariq Naufa Prasetio; Farida Indriani
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study examines the impact of influencer credibility and sponsorship disclosure in influencer marketing activities to establish consumer attitudes (brand attitudes) and their impact on purchasing decisions. The population used in this study are consumers of the z generation who are active users of Instagram social media. The number of respondents in this study amounted to 100, with the data collection method done through a questionnaire. The analysis in this study was carried out using the SPSS analysis tool. The results of this study indicate that including influencer credibility and sponsorship disclosure in influencer marketing activities carried out on Instagram can positively affect brand attitude. After that, the brand attitude that is built also has a positive effect on consumer purchasing decisions.

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