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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 1,401 Documents
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ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN VARIABEL MEDIASI KEPUASAN PELANGGAN (Studi pada Industri Rumah Tangga Jamu Putri Ayu Semarang) Vincentia Chrysanti Ayu Kurnia Asri; Bambang Munas Dwiayanto
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of service quality on customer satisfaction and loyalty with customer satisfaction as a mediator variable in the home industry of Jamu Putri Ayu. The sample used in this study was the people of Semarang City who had consumed the Jamu Putri Ayu product in the last one year. The sample used in this study were 158 respondents. The sample collection method is purposive sampling. The data collection method was the distribution of online questionnaires via google form. This research used Structural Equation Modeling (SEM) with AMOS 22 analysis tool. The result of this study found that customer satisfaction has a positive and significant effect on customer loyalty. In addition, service quality has no influence on customer satisfaction and customer loyalty. Also, in this study, customer satisfaction cannot mediate service quality with customer loyalty.
ANALISIS PENGARUH CUSTOMER ENGAGEMENT TERHADAP REPURCHASE INTENTION DENGAN BRAND EQUITY DAN SOCIAL MEDIA AGILITY SEBAGAI VARIABEL INTERVENING (STUDI PADA PENGGUNA SMARTPHONE IPHONE APPLE) Sakti Edi Saputra; Imroatul Khasanah
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The use of smartphones can’t be separated from life today. One of the premium brands in smartphones is the iPhone which is carried by Apple Inc. However, the iPhone market in Indonesia has decreased in terms of sales and also the top brand index. The data used were obtained from 120 respondents who use iPhone in the city of Semarang. The data obtained were analyzed quantitatively and structurally using the Structural Equation Modeling (SEM) method using the Analysis Moment of Structural (AMOS) 24 program. The findings from this study show that customer engagement has a positive and significant effect on brand equity and perceived social media agility, and also brand equity and perceived social media agility have a positive and significant effect on repurchase intentions.
IMPACT OF PAST RETURN, TURNOVER, VOLATILITY, BID-ASK SPREAD ON DISPOSITION EFFECT (EVIDENCE ON SMALL CAPITAL STOCK LISTED IN INDONESIAN STOCK EXCHANGE IN 2016-2020) Ariq Khizam Shalahuddin; Erman Denny Arfianto
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Stock return is something that moves very randomly and is influenced by many things, so it is complicated to predict. However, on the other hand, investors make stock return assessments to predict the future as the basis for asset valuation. This shows the contradiction caused by the stock return itself. Significant rise and fall of the stock prices, illustrates inefficient market conditions. Behavioral biases occur when investors make investment decisions that are inconsistent or not optimal even though they have been able to process correctly all the information available in the market so that they have the correct probability level about future rates of return. The inclination of individuals to act will then trigger a bias to develop a disposition effect, riding losers too long and winners too short, given the current research gap. As a result of this contradiction, this study aims to look at what factors affect investors behavior in a disposition effect. This research consists of empirical studies done on small - cap stocks listed on the IDX between 2016 and 2020. This study''s research design is a causal design, which recognizes the relationship between other variables or the influence of one variable on other variables. Logit regression will be the research type used in this study. Logit regression is used to analyze separately the sell versus hold decision and the sell versus buy.This research method is quantitative, with a focus on quantity and the usage of secondary data for research. Past Return has a positive and significant effect on Disposition Effect in small stocks. Turnover variable has a positive and significant effect on Disposition Effect in small stocks, because the increased gains and loss coefficients for high turnover stocks are generally double the size of the winner and losser coefficients for stocks with low relative turnover. Volatility has no effect on the disposition effect variable. This is caused by the volatility in small caps are not showing the high of volatility level, the data showed that the volatility in small caps tend to be stable. The bid-ask spread variable has no effect on the Disposition Effect variable because the bid-ask spread in small caps showed that the bid ask spread are all in negative value and no data showed the high difference in between.
ANALISIS PENGARUH CELEBRITY ENTREPRENEUR DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE DECISION DENGAN BRAND AWARENESS SEBAGAI VARIABEL MEDIASI: STUDI KASUS PADA STREET BOBA DI SEMARANG Alif Sap Aisyi; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Celebrities are now not only known as entertainers but also as endorsers and even entrepreneurs. The rise of businesses built by celebrities makes it easier for brands to be known, because celebrity involvement is stronger so that they are considered as communicators who have a high level of ef ectiveness. It has also fueled word of mouth marketing because of the consumer's view of celebrity brands. Street Boba is one of the many celebrity brands in the food and beverage sector. Street Boba experienced various phenomena, ranging from growing rapidly at the beginning of its launch to being weak in competing with non-celebrity brands. Therefore, this study was conducted to further examine celebrity entrepreneurs and EWOM on brand awareness-mediated purchase decision. In addition, there are contradictions in previous research on celebrity entrepreneurs and EWOM on purchase decision as well as brand awareness. The sampling technique in this research is non-probability sampling with accidental sampling method. A total of 113 respondents were obtained through the distribution of online questionnaires. Research respondents are Street Boba consumers who live in the city of Semarang, and have purchased Street Boba products at least once. The data analysis technique used the Structural Equation Modeling (SEM) method through the Analysis Moment of Structural (AMOS) program. The findings of this study indicate that celebrity entrepreneurs and EWOM have a positive and significant ef ect on brand awareness. Furthermore, brand awareness has a positive and significant ef ect on purchase decision. This study also proves that brand awareness can mediate the relationship between celebrity entrepreneurs and EWOM on purchase decision. So it can be concluded that all research hypotheses are accepted and are expected to be an evaluation reference for Street Boba to increase brand awareness and purchase decisions by potential consumers.
ANALISIS PENGARUH PENGHARGAAN TERHADAP RETENSI KARYAWAN DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI VARIABEL INTERVENING (Studi Pada Karyawan Gelawa Food Family Kabupaten Demak) Mafaza Zulkurnain Ilyasa; Ismi Darmastuti
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine and analyze the effect of the award variable on employee retention where organizational citizenship behavior (OCB) as an intervening variable, studies on employees of the Gelawa Food Family, Demak Regency. The population used is the employees of the Gelawa Food Family, Demak Regency. The number of samples used in this study were 38 people, using a sample collection technique, namely the Census technique. The research data was obtained through data collection with a questionnaire technique using a 1-4 scale like Likert. The scales used in this study include the Employee Retention Scale, Reward Scale and OCB Scale. The hypotheses proposed by the research are three hypotheses, where the research hypotheses will be proven by testing with quantitative methods using the quantitative method of Structural Equation Modeling (SEM) which is run with the SmartPLS software application and descriptive testing of the index value of each variable using Microsoft Excel 2013.Based on the SEM test, the model form of employee retention research can be explained well by the reward (R-Square = 0.887) and OCB (RSquare = 0.740). Based on the Q-Square calculation, it can be seen that reward and OCB variable have a good predictive level on the employee retention (Q¬Square = 0.904). The results of the path analysis test show that rewards have a very significant positive effect on employee retention (Tcount = 4.259; p = 0.000) and OCB (Tcount t = 14,275; p = 0.000), and OCB has a significant positive effect on employee retention (Tcount = 2,000; p = 0.046). The effect of rewards on employee retention mediated by OCB is 0.277. Based on the results above, it is known that the three research hypotheses are accepted
ANALISIS PENGARUH E-CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) DAN E-SERVICE QUALITY TERHADAP E-LOYALTY DENGAN E-WOM SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Aplikasi MAPCLUB di Kota Semarang) Berliana Cahyaran; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

As technology develops, people's lifestyles also change. One of the most visible changes is people's spending patterns. Currently, there are many online shopping sites, one of which is MAPCLUB which provides a variety of fashion needs. However, in the MAPCLUB application, there are differences in ratings and the appearance of reviews about the application which causes doubts in using the application. This study aims to analyze the effect of the relationship between E-CRM, E-Service Quality on E-Loyalty with the role of E-WOM as an intervening variable on MAPCLUB application users in Semarang City. The number of samples used in this study was 108 respondents with the criteria of respondents are domiciled in the city of Semarang, aged at least 17 years, have made repeated purchases on the MAPCLUB application at least 2 times, and are active users of the MAPCLUB application at least in the last 6 months. This research was conducted using quantitative methods and SEM analysis methods with AMOS as a data processing tool. The results showed that E-CRM, E-Service Quality, and E-WOM had a positive and significant effect on E-Loyalty.
PENGARUH DAYA TARIK RASIONAL DAN EMOSIONAL PADA IKLAN YOUTUBE TERHADAP MINAT BELI DENGAN KESADARAN MEREK SEBAGAI VARIABEL MEDIASI (Studi pada Iklan YouTube Pantene ‘Bye #RambutCapek Hello #RambutKeCharged’) Anindita Heningdrapraja; Susilo Toto Rahardjo
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine a conceptual model of rational and emotional attractiveness in influencing purchase intention by using brand awareness as an intermediary. The problem in this study is how to use variables in the Elaboration Likelihood Model (ELM) theory to increase purchase intention. The sample used in this study was 167 residents domiciled in DKI Jakarta with an age range of 20-34 years who had seen/watched the Pantene advertisement 'Bye #RambutCapek Hello #RambutKeCharged' on the Pantene YouTube channel. This research method uses Structural Equation Model (SEM) analysis with AMOS as a data processing tool. Based on the results of the study, it was found that rational appeal, emotional appeal, and brand awareness have a positive and significant effect on purchase intention. Therefore all hypotheses in this study were accepted. This study also proves that brand awareness is able to mediate the relationship between rational and emotional attractiveness to purchase intention.
PENGARUH MICROTRANSACTION YANG DISEBABKAN OLEH KECANDUAN DAN BERDAMPAK PERILAKU PEMBELIAN (Studi Kasus Pada Game Mobile Legend di Kota Jawa Tengah) Mohammad Raditya Syahmaulana; Farida Indriani
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Along with the development of technology, games are now a place of entertainment and earning a living. Because game enthusiasts have increased, this has resulted in a game revolution that is online, and online games have started to appear. Game developers are starting to look for ways to get the maximum profit in the game, that's why the term microtransaction emerged. Microtransaction is the purchase of virtual goods in the game using real money. One of the successful game developers in packaging their games is mobile legend. Mobile legend has succeeded in selling virtual products, increasing users every year, and having international competitions every year. This study proves that addiction can increase the desire to buy mobile legend games, even though loyalty cannot mediate the user's desire to make a purchase. The number of samples used in this study was 120 respondents with the condition that they had used or had not used mobile legend games, had lived in Central Java, had done microtransactions in mobile legend games. Quantitative data will be implemented using the SmartPLS application as a data processing tool. The results in this study indicate two answers, namely positive and negative. Positive on the influence of addiction that causes the desire to buy and negative on the mediation, namely the influence of loyalty on the desire to buy
ANALISIS PENGARUH CAR, NIM, BOPO, NPL DAN LDR TERHADAP KINERJA KEUANGAN PERBANKAN SELAMA PANDEMI COVID-19 (Studi Pada Bank Umum yang terdaftar di Bursa Efek Indonesia Periode 2019-2021) Novita Widyaningsih; Raden Djoko Sampurno
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of Capital Adequacy Ratio (CAR), Net Interest Margin (NIM), Operating Expenses on Operating Income (BOPO), Non Performing Loans (NPL) and Loan to Deposit Ratio (LDR) on banking financial performance during the COVID-19 pandemic as measured by Return on Asset (ROA) This Study was conducted using multiple linear regression method and using IBM SPSS 26 software to analyze the effect of CAR, NIM, BOPO, NPL and LDR on banking financial performance during COVID-19 pandemic. This study uses secondary data obtained by the quartely publication reports of commercial banks listed on the Indonesia Stock Exchange (IDX) for the 2019-2021 period. The sample selection in the study was carried out using purposive sampling method an the research sample obtain was 23 banks with 138 observation. The results of the study showed that the Operating Expenses on Operating Income (BOPO) and Capital Adequacy Ratio (CAR) had a negative and significant effect on Return On Asset (ROA). The effect of BOPO on ROA has the greatest value compared to other financial ratios. Net Interest Margin (NIM) has a positive and significant on Return On Asset (ROA). Non Performing Loans (NPL) dan Loan to Deposit Ratio (LDR) each have a negative and positive effect on Return On Asset (ROA), but both are not significant. The effect of LDR on ROA has the smallest value compared to other financial ratios
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS KONSUMEN PADA BEBERAPA E-COMMERCE Lina Dwi Uluvianti; I Made Bayu Dirgantara; Danes Quirira Octavio
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The benefits of technology in e-commerce activities can be seen as an opportunity, especially for developing countries such as Indonesia. E-commerce does not require a physical store or investment in storage infrastructure as in the retail business sector in general, making it easier for business actors to market products without having to have a physical store. E-commerce products that are of interest to the public in shopping are beauty products. The population in this study are people who have purchased Sociolla, Watsons, and Sephora products at least once to be able to assess the factors that affect satisfaction and loyalty from consumers of Sociolla, Watsons, and Sephora products. The sampling technique used is the nonprobability sampling with a total sample of 150 respondents. The data used in this study is primary data with data collection techniques used in this study is a questionnaire. The data analysis technique used is SEM-PLS.The results of this study indicate that (1) the quality of electronic services has a positive effect on consumer satisfaction. (2) Trust has a positive effect on consumer satisfaction. (3) Satisfaction has a positive effect on consumer loyalty. (4) Satisfaction can significantly mediate the quality of electronic services on consumer loyalty. (5) Satisfaction can significantly mediate trust in consumer loyalty. Based on these results, to increase loyalty, policies and regulations are needed to optimize the quality of electronic services, trust and satisfaction.

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