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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Nasabah Bank BCA di Kota Semarang) Maharani, Nandita Ratu; Idris, Idris
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT BCA is one of the largest banks in Indonesia. However, in 2020, Bank BCA received many complaints through their Halo BCA service. When compared to its competitors, Bank BCA has the fewest number of customers but the most complaints throughout the years 2019-2021. These complaints prove that customers are not satisfied with the services provided by Bank BCA. In this study, inconsistencies were found with previous research, that service quality has a significant impact on customer loyalty and that service quality has no significant impact on customer loyalty. The purpose of this study is to analyze the quality of service and customer trust in relation to customer loyalty, with customer satisfaction as the intervening variable among Bank BCA customers in the city of Semarang. The population in this study is the community of Semarang who have been Bank BCA customers for the last three months and have used Bank BCA services in Semarang. The sample used consisted of 125 respondents who were selected using purposive sampling technique. The data obtained were then analyzed using the Structural Equation Model (SEM) method using Smart Partial Least Square (Smart PLS) 3.0 as the analysis tool. The results of this study show that service quality and trust have a positive and significant relationship with customer satisfaction and customer loyalty. Likewise, customer satisfaction also has a positive and significant relationship with customer loyalty. The biggest influence is shown by the trust variable in customer satisfaction, which is 0.473
PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN (Studi pada Perusahaan Manufaktur yang Terdaftar di BEI Periode 2016-2021) Zakiah, Zakiah; Mawardi, Wisnu; Hasanatina, Foza Hadyu
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Firms are trying to increase their values, as this would represent the public’s trust in those firms for the efforts that they have made. Based on the gap phenomenons and research gaps that have been explained in this research, there are inconsistencies found in the independent variables examined on the firm values. This is the reason why this research was conducted, with the purpose of examining how profitability, leverage, liquidity, and firm size influence firm value. The population in this research are manufacturing firms listed on the BEI during the 2016-2021 period. The research samples used were 19 firms with the total of 114 observations. The research is based on quantitative data that was processed using multiple linear regression analysis technique through the SPSS 26 application. The results of the research reveal that profitability and firm size have a significant positive impact on firm value. Moreover, leverage has significant negative impact on firm value. Meanwhile, liquidity has no significant impact on firm value.
Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro Bangkit Ardhana Riyan Amukti; Raden Djoko Sampurno
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze how the impact of board of director’s characteristics (size, independence and gender percentage) on firm’s performance measured using Return on Asset (ROA), with sales growth and leverage as a control variable. Sample used in this study are 22 companies that are listed on LQ-45 index during 2016-2021 consecutively, with a total of 132 data observations. The analytical method used in this study is panel data regression with Random Effect Model (REM). The results of this study shows that board of director’s independence has a positive and significant effects on ROA. Meanwhile size and percentage gender of board of director doesn’t give a significant effect on ROA, showing that both of these variables are not the effective corporate governance mechanism to enhance the firms’ performance
PENGARUH KEPUTUSAN PENDANAAN, PROFITABILITAS, DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN FOOD AND BEVERAGES PERIODE 2017-2021 Lukmana, Anggara Soekowati; Widyarti, Endang Tri
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This research is meant to examine the influence of financial performance (funding decision, profability, and dividend policy) to the firm value. Research about firm value need to be done because stock market is one of the sources of firm capital, and one of the economic supports, so from the side of management must take decisions that can maximize firm value, and from the side of investor must know what factors that should be noticed to buy firm stock to get the optimum firm value. This research method uses a quantitative approach with secondary data to be analyzed taken from the financial report data of Food and Beverage companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The population in this study were manufacturing companies in the Food and Beverage sub-sector which were listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period, around 30 companies. Using a purposive sampling technique, a sample of 15 companies was obtained. The analysis technique used is multiple linear regression. The results showed that funding decision variables as measured by the Debt to Equity Ratio, profitability as measured by Return on Assets, and dividend policy as measured by the Dividend Payout Ratio had a significant positive effect on firm value as measured by Price to Book Value in Food and Beverages companies Period 2017-2021.
ANALISIS PENGARUH DUKUNGAN SELEBRITI TERHADAP PEMBELIAN ULANG MELALUI SIKAP TERHADAP MEREK DAN KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING (Studi Pada Erigo Apparel) Damara Putra, Muhammad Sadam; Idris, Idris
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The phenomenon that has happened to Erigo is that Erigo's sales are still relatively low even though it has been established for 13 years. Intense competition in the fashion industry forces Erigo to think how to increase his sales. One of the ways that Erigo used to increase his sales was by using celebrity endorsements. This study aims to analyze the effect of celebrity endorsement on repurchase intention through brand attitude and brand trust. The population in this study are all Erigo consumers. The sampling technique in this study was using purposive sampling. The samples taken were 125 Erigo consumer respondents who had purchased 2 times in the last two years. The data collection method in this study used a questionnaire. The data analysis method uses structural equation modeling with AMOS software. The results of this study indicate that celebrity endorsement has a positive and significant effect on repurchase intention, celebrity endorsement has a positive and significant effect on brand attitudes, and also celebrity endorsement has positive and significant effect on brand trust. Brand attitude has no effect on repurchase intention, and brand trust has a positive and significant effect on repurchase intention
APLIKASI MODEL S-O-R PADA ANALISIS PENGARUH E-WOM MELALUI SOCIAL MEDIA INFLUENCER, CELEBRITY ENDORSEMENT, DAN CUSTOMER REVIEW TERHADAP MINAT BELI DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Kasus pada konsumen produk Erigo melalui S-commerce TikTok Shop) Mukti, Khansania Adinda; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Technological developments impacted society to have new trends such as shopping for fashion products through the s-commerce platform, TikTok Shop. With this online shopping trend and the limitations felt by consumers because they cannot assess products directly and physically, E-WOM (Electronic Word-Of-Mouth) has become the main source of information for potential customers. That’s why E-WOM could be considered to hold such a prime effect on an online consumer’s perception, such as the perception of the brand image in a customer’s point of view. Also with the existing intense competition among the local fashion brand market, many companies are striving to utilize E-WOM as a marketing efforts in s-commerce to influence customer behavior, especially purchase intention. The intention to buy products remains a matter of debate because consumers' purchase intentions often change according to consumer behavior. As the ultimate goal of marketing is to help companies generate sales, the use of E-WOM in s-commerce should be considered by companies to form a brand image which can result in influencing consumers to foster buying interest. The purpose of this study is to determine and compare the influence of E-WOM in the form of Social Media Influencers, Celebrity Endorsements, and Customer Reviews on purchase intention and brand image as intervening variables to analyze its relationship with the S-O-R (Stimulus-Organism-Response) model theory on the case of Erigo through the TikTok Shop s-commerce. This research begins by applying a framework or research model that is S-O-R (Stimulus-Organism-Response). Furthermore, data was obtained from 135 respondents by distributing questionnaires via social media. Respondents are TikTok users in Indonesia who have known Erigo before. The data obtained was analyzed quantitatively and structurally using the Structural Equation Modeling (SEM) method using the Analysis Moment of Structural (AMOS) version 23 program. This study found that the three E-WOM communicants in the form of Social Media Influencers, Celebrity Endorsements, and Customer Reviews have a significant positive influence on Brand Image, as well as Brand Image has a significant positive influence on Purchase Intentions. Not only that, but the three E-WOM communicants (Social Media Influencers, Celebrity Endorsements, Customer Reviews) have also proven to have a direct influence on Purchase Intentions. It is hoped that the Managerial Implications of this research can be used as a suggestion for determining Erigo's marketing communication strategy through TikTok s-commerce
ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL, DUTA MEREK, DAN CITRA MEREK TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN (Studi Empiris Pada Konsumen Produk Y.O.U Beauty di Kota Semarang) Varentiningtyas, Widya; Hidayati, Retno
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The beauty industry is currently experiencing rapid growth. Y.O.U. Beauty is one of the alternative choices of skincare and cosmetic products for consumers. This study aims to analyze the effect of social media marketing, brand ambassadors, and brand image on purchasing decisions for consumers of Y.O.U. Beauty products in Semarang City. The population used in this study were consumers of Y.O.U. Beauty products in Semarang City. In this study, data collection methods were carried out through questionnaires from a sample of 150 respondents using non-probability sampling and purposive sampling techniques. Then, the data was processed and analyzed using multiple linear regression analysis techniques with SPSS (Statistical Package for Social Science) software version 26. The results showed that social media marketing, brand ambassadors, and brand image had a significant positive effect on purchasing decisions for consumers of Y.O.U. Beauty products in the city of Semarang, so all hypotheses are determined between social media marketing, brand ambassadors, and brand image on purchasing decisions for consumers of Y.O.U. Beauty products in Semarang City were accepted.
STUDI MENGENAI PERAN KEPERCAYAAN DALAM MEMEDIASI MOTIVASI SOSIAL DAN SOCIAL MEDIA INFLUENCER TERHADAP MINAT BELI (Produk Skincare Somethinc di Semarang) Tri Sumaryati, Amelia Rahmadani; Indriani, Farida
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This research aims to explore how trust plays a mediating role in the relationship between social motivation and social media influencers regarding purchase intention for the skincare brand “Somethinc”. Trust represents consumer’s tendency to rely on a particular brand in expressing either explicit or implicit commitment. The study employed a survey method using a Google Form questionnaire distributed to the residents of Semarang City who are familiar with the Somethinc skincare brand and are planning to purchase Somethinc skincare products. The collected data were analyzed using the SPSS software analysis technique. Additionally, the sobel test was conducted to examine the relationship between the mediation variables in this research. The research results indicate that social motivation and social media influencers have a direct impact on purchase intention. However, trust does not significantly influence purchase intention. Furthermore, social motivation and social media influencers influence trust. The findings also reveal that trust cannot mediate the relationship between social motivation and social media influencers on purchase intention. This evident in the case study of the Somethinc skincare brand in the Semarang City area.
PENGARUH PANDEMI COVID-19 TERHADAP KINERJA KEUANGAN PERBANKAN PADA BANK UMUM KONVENSIONAL DI ASEAN-5 TAHUN 2020-2022 Luthfiati, Fitria; Pangestuti, Irene Rini Demi
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to examine the effect of the COVID-19 pandemic on banking financial performance. The variable used in this study is the COVID-19 pandemic as the independent variable, price to book value (PBV) as the dependent variable. In addition, Leverage and Cash to Total Assets are used as control variables.This study uses secondary data with a population of 93 conventional commercial banks in ASEAN-5 countries, that is Indonesia, Singapore, Malaysia, Thailand and Philippines. This study using the purposive sampling method, 80 conventional commercial banks in ASEAN-5 countries were found as research samples. The analytical method used in this research is multiple linear regression analysis.The results of this study indicate that the COVID-19 pandemic has a significant positive effect on financial performance as measured by Price to Book Value (PBV). Leverage has a significant positive effect on financial performance as measured by price to book value (PBV), but Cash to Total Assets has a negative effect on price to book value (PBV)
ANALISIS PENGARUH CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PERUSAHAAN DENGAN CAPITAL STRUCTURE SEBAGAI VARIABEL MODERASI DAN FIRM SIZE, FIRM AGE, SALES GROWTH, SERTA PBV SEBAGAI VARIABEL KONTROL (Studi pada Perusahaan Non-finansial yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2022) Ghofur, Azizul Mukminun; Hersugondo, Hersugondo
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The need for information to assess companies is very important for various parties in making decisions that related to the companies. Because of that, corporate governance has become one of indicators that provide information about quality of the governance of corporations that could be considerations for making decisions. The purpose of this research is to analysis the impact of corporate governance to firm financial performance that indicated by return on assets (ROA) then capital structure that indicated by debt to assets ratio (DAR. This research including population of non-financial companies that listed on Indonesia Stocks Exchange in 2018 – 2022. Purposive sampling is used as sampling technique for getting 71 non-financial companies that provide annual report in Indonesia Stocks Exchange website and provide Governance Disclosure Score at Bloomberg Terminal. Analysis method that used in processing data is panel data regression and moderated regression analysis (MRA) with E-views 12 as supported program. Result of this research shows that corporate governance positive and significantly influence firm financial performance measured by ROA also capital structure that measured by DAR could moderated the influence corporate governance to firm financial performance

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