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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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Analisis Pengaruh Experiental Marketing terhadap Loyalitas Pelanggan Melalui Brand Image dan Customer Satisfaction (Studi pada Pelanggan 9 Typical Cafe Semarang) Wasistho, Andhika Satya; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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BSTRACT The coffee shop industry that provides food and beverages in the city of Semarang is increasingly in demand. The development of the times and the increasing needs of the community in the city of Semarang, has an impact on the coffee shop business sector where business actors compete to create a more modern and more comfortable place design without removing the cafe concept such as a place to relax and enjoy coffee. It is important for coffee shop business owners, especially 9Typical, to be able to maintain customer loyalty by providing experiential marketing, brand image, and superior customer satisfaction to survive in the midst of business competition. This study uses regular consumers of 9Typical Cafe Semarang, then sampling is done using purposive sampling and has several criteria. The sample in this study amounted to 150 respondents aged more than 17 years and had visited and purchased at 9Typical at least 2 (two) times in the last 3 (three) months. The data collected was analyzed using the Structural Equation Model (SEM) method and processed with AMOS software. The results of this study indicate that experiental marketing has a significant positive effect on brand image, experiental marketing has a significant positive effect on customer satisfaction, experiental marketing has a significant positive effect on customer loyalty, brand image has a significant positive effect on customer loyalty, and customer satisfaction has a significant positive effect on customer loyalty
Analisis Pengaruh Kualitas Produk, Harga, dan Social Media Marketing terhadap Minat Pembelian (Studi pada Angkringan Djoegjakarto) Ardiansyah, Rafi; Fitria, Shoimatul
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Based on the results of existing pre-research, it is known that the sales level at Angkringan Djoegjakarto experienced a drastic decline in April 2023 and there were fluctuations in the sales level in 2023. This study aims to analyze the effect of product quality, price, and social media marketing towards sales level in Angkringan Djoegjakarto. This study places Angkringan Djoegjakarto's social media followers as the research population, then sampling was carried out using purposive sampling. The sample in this study amounted to 100 respondents with the criteria of Angkringan Djoegjakarto consumers in Bogor Regency who are 17 (seventeen) years old, know and follow social media from Angkringan Djoegjakarto, and have bought and visited Angkringan Djoegjakarto at least 1 (one) time within the last 3 (three) months). The collected data were analyzed using multiple linear regression methods and analyzed with SPSS software. The results of this study indicate that product quality has a significant positive effect on the purchase intention of Angkringan Djoegjakarto, price has a significant positive effect on the purchase intention of Angkringan Djoegjakarto, and social media marketing has a significant positive effect on the purchase intention of Angkringan Djoegjakarto
LITERATURE REVIEW ON ORGANIZATIONAL PERFORMANCE AND SUSTAINABILITY OF EDUCATIONAL NGOS FOR OBTAINING FUNDING Siregar, Shafa Azahra; Perdhana, Mirwan Surya
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The primary goal of this research is to investigate and analyze the key factors that influence the performance and sustainability of non-governmental organizations (NGOs), with a specific focus on how funding may affect NGO performance and sustainability. The educational NGOs chosen for this case are Gerakan Mengajar Desa Indonesia and Mataharikecil Indonesia. This type of research uses a multi case study to provide a descriptive explanation regarding the associated challenges. The data obtained and collected was from in-depth interview and secondary data. The findings of this thesis highlight the critical elements required to improve organizational performance and ensure the sustainability of non-governmental organizations (NGOs). The study emphasizes the importance of project initialization, project results, organizational performance, and fundraising in achieving sustainability and enhancing organizational performances of non-governmental organizations. Furthermore, the study confirms that NGOs' sustainability requires a diverse range of funding and revenue streams, emphasizing the importance of financial resilience in navigating the dynamic landscape of non-profit efforts.
Pengaruh Kepuasan Kompensasi terhadap Kinerja Karyawan dengan Disiplin Kerja sebagai Variabel Mediasi (Studi pada Karyawan PT Pura Unit Engineering) Maulina, Salisa Nur; Djastuti, Indi
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze and determine the effect of compensation satisfaction on employee performance through work discipline as an intervening variable at PT Pura Barutama Unit Engineering. The number of samples used in this study is 89 respondents which are permanent employees. Data was collected through the distribution of questionnaires and the hypothesis in this study were tested using the SEM-PLS (Structural Equation Modelling-Partial Least Square). The statistical test shows the results that compensation satisfaction variable have a significant positive effect on employee performance. In addition, it is also proven by this study that work discipline variable can mediate the relation between compensation satisfaction on employee performance.
PENGARUH ENVIRONMENTAL, SOCIAL AND GOVERNANCE DISCLOSURE TERHADAP NILAI PERUSAHAAN DENGAN ROA DAN DER SEBAGAI VARIABEL KONTROL (Studi Pada Perusahaan Listing di BEI Periode 2017 - 2021) Mudzakir, Fahmi Utomo; Pangestuti, Irene Rini Demi
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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BSTRACT This study aims to examine the effect of Environmental, Social and Governance Disclosure on firm value. The variables used in this study are Environmental, Social and Governance Disclosure as independent variables and company value as measured by Tobin's Q as the dependent variable. In addition, this study uses ROA and DER as control variables. This study uses secondary data with a sample size that has been selected using a purposive sampling method of 80 companies listed on the Indonesia Stock Exchange (IDX) in the period 2017 – 2021. The analytical method used in this study is multiple linear analysis and uses IBM SPSS Statistics 25. The results of this study indicate that ESG Disclosure, Environmental Disclosure, and Social Disclosure have a significant positive effect on firm value as measured by Tobin's Q, while Governance Disclosure has an insignificant positive effect on firm value.
PENGARUH KUALITAS LAYANAN ELEKTRONIK, PERSEPSI MANFAAT, DAN PERSEPSI NILAI TERHADAP MINAT PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Marketplace Lazada di Wilayah Pekalongan) Inayah, Risqi Rahma; Khasanah, Imroatul
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Lazada is an e-commerce platform that has been operating in Indonesia since 2012. Lazada has seen a decline in brand perception and website visitors over the last five years, from 2018 to 2022. This decline is accompanied by a surge in customer complaints. Amidst intense competition with competitors, Lazada needs to improve the quality of its electronic services and provide maximum perceived usefulness and value to its customers. This study focuses on Lazada's marketplace consumers in Pekalongan City/Regency who made two or more transactions on Lazada between 2022 and 2023. Using a quantitative approach with a sample of 117 respondents, data was collected via a questionnaire and analyzed with Structural Equation Model (SEM) using AMOS version 24. Results reveal positive connections between e-service quality, perceived usefulness, and perceived value with customer satisfaction. Furthermore, perceived value and customer satisfaction are linked to repurchase intention. However, a negative relationship is found between e-service quality, perceived usefulness, and repurchase intention.
PENGARUH TRANSFORMATIONAL LEADERSHIP TERHADAP WORK ENGAGEMENT DENGAN MEANING IN WORK SEBAGAI VARIABEL INTERVENING (Studi Pada ASN Kantor Pelayanan Kekayaan Negara dan Lelang Semarang) Sari, Adellia Anggita; Andriyani, Andriyani
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Human resources have an important role in achieving company goals, development and empowerment aims to make employees have good performance. Good employee performance determines success, whereas poor employee performance determines failure in achieving company goals. One of the efforts to improve employee performance is to foster employee work engagement. Work engagement is an important issue to be researched. This study aims to analyze the influence of transformational leadership on work engagement which is mediated by meaning in work at one of the government agencies in Semarang, namely the Semarang State Property and Auction Service Office (KPKNL). This study used primary data distributed through questionnaires to civil servants at the Semarang State Property and Auction Services Office as research samples, and secondary data obtained from articles, journals, theses, books, and other relevant sources. The number of samples used in this study were 44 respondents using census techniques. The data analysis technique uses the SmartPLS 3.0 application to test the hypotheses and the influence between these variables. This questionnaire was developed by researchers using a 5 Likert scale. The results in this study indicate that transformational leadership has a positive influence on work engagement. This study also shows that there is an influence of meaning in work as a mediating variable between transformational leadership and work engagement.
PENGARUH PROGRAM LOYALITAS DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Starbucks Coffee Indonesia) Nugraha, Raihan Ananta; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Nowadays, loyalty programs are a marketing strategy that presents programs or incentives aimed at consumers who remain loyal. A carefully crafted loyalty program can improve brand image by providing customers with a positive experience and unique benefits, which ultimately increases customers' positive brand image of the brand. loyalty programs and brand image are used by companies to collect information and increase customer loyalty and customer satisfaction. This research seeks to explore the impact of loyalty programs and brand image on customer loyalty with customer satisfaction as a mediating variable. This research was designed using a questionnaire and measured using the Semantic Differential Scale. Data collection was carried out using a questionnaire method distributed using Google Form. The sample in this study consisted of 200 respondents with the criteria being 18-34 years old, who were Starbucks card users and had previously purchased products using a Starbucks card. The data obtained were analyzed using a quantitative and structural approach using the Structural Equation Modeling (SEM) method via AMOS version 26 software. The results of the research show that loyalty programs have no positive and significant influence on customer satisfaction, brand image has a positive significant influence on customer satisfaction, customer satisfaction has a positive significant influence on customer loyalty, loyalty programs have a positive and significant influence on customer loyalty, and brand image has a positive and significant influence on customer loyalty. In this research it was also found that customer satisfaction cannot significantly mediate the influence of program loyalitas on customer loyalty and customer satisfaction can mediate the influence of brand image on customer loyalty
PENGARUH MOTIVASI DAN BERBAGI PENGETAHUAN TERHADAP KINERJA KARYAWAN PT. HUTAMA KARYA INFRASTRUKTUR PROYEK PEMBANGUNAN JALAN TOL RUAS SIMPANG INDRALAYA – MUARA ENIM SEKSI SIMPANG INDRALAYA – PRABUMULIH ZONA 2-5 Aziz Almeyda, Restadoni Muhammad; Mas’ud, Fuad
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The crucial aspect of managing organizational resources to achieve goals is through performance optimization. Currently, the success of an organization is closely linked to the optimal performance of the required human resources. Therefore, support for human resource dimensions, particularly employee performance, becomes a key element in achieving those goals. This research aims to analyze the influence of work motivation and knowledge sharing on the performance of employees at PT. Hutama Karya Infrastruktur. The method employed in this study involves data collection through a questionnaire with 150 respondents using purposive sampling technique. Data analysis in this research utilizes multiple linear regression analysis with SPSS Statistics 25. The results of this research indicate that work motivation (X1) has been proven to have a positive and significant impact on employee performance, providing an understanding that increased motivation can enhance employee performance. Meanwhile, knowledge sharing (X2) also has a positive and significant impact on employee performance. This means that an improvement in knowledge sharing practices can contribute positively to employee performance. The coefficient of determination shows that employee performance is influenced by work motivation and knowledge sharing at 0.258.
JUDUL ARTIKEL PENGARUH PROMOSI HARGA DAN SOCIAL MEDIA RECOMMENDATION KEPADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK DENGAN E-WOM NEGATIF: PERAN TIME PRESSURE SEBAGAI VARIABEL MODERASI (Studi Kasus pada Pelanggan E-Commerce di Wilayah Jawa Tengah) Gusti Arrasyid, Pramudya Saelando; Yoestini, Yoestini
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In this modern era, commonly known as the digital age, information can easily and rapidly be disseminated through internet technology. The advancement of the internet has made everything more convenient, such as shopping. In this era, with just a mobile device and internet connection, we can shop anywhere and anytime we want. This convenience is made possible by the emergence of online buying and selling platforms, commonly referred to as E-commerce. However, with the convenience comes potential negative effects. Consumers now have an easier way to assess the quality of products or services through feedback and reviews available on E-commerce platforms. Prospective buyers can access these reviews, which can impact sellers with negative reviews struggling to sell their products. Sellers must employ marketing strategies to mitigate the impact of negative reviews, so that potential buyers can trust them and the products they offer. This research aims to assist sellers in understanding and analyzing the influence of marketing strategies, specifically price promotion, time pressure, and social media recommendations. With these three variables, the researcher investigates whether they can influence purchase decisions for products with negative electronic word-of-mouth (EWOM). The sample selection technique used is nonprobability sampling with purposive sampling as the method. The study utilizes 100 respondents who are residents of Central Java and customers of one of the E-commerce platforms in Indonesia. Data is collected through online questionnaires using Google Form. The research proposes three hypotheses, which are analyzed and tested using the Structural Equation Model (SEM) technique with Partial Least Squares (PLS) version 3. The results of testing the three proposed hypotheses indicate that all three hypotheses are supported. Specifically, price promotion has a positive and significant influence on purchase decisions. Time pressure has a positive and significant moderating effect on the relationship between price promotion and purchase decisions. Lastly, social media recommendations have a positive and significant impact on purchase decisions

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