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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, MANFAAT, DAN RISIKO TERHADAP MINAT BERKELANJUTAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna GoPay di Semarang) Nur Amalia Syabila; Imroatul Khasanah
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to analyze the Effect of Perceived usefulness, Perceived Eaese of Use, and Perceived Risk on Continuance Intention with Trust as an intervening variable for GoPay users in Semarang. The population in this study were users of the GoPay digital wallet (e-wallet) who had use GoPay in Semarang. The number of samples used in this study were 125 respondent who are currently or domiciled in Semarang with a minimun aged 17 years, and who had made GoPay transactions 2 times in the last 1 month. The sampling method used in this research is purposive sampling technique. The data collection method is done by distributing online questionnairies via google form. The research uses Structural Equation Modeling (SEM) analysis technique with AMOS program as an analytical tool. The results of this study indicate that perceived usefulness, perceived ease of use, and perceived risk have a positive and significant effect on trust. Furthermore, perceived usefulness and perceived risk have a positive influence but cannot influence to continuance intention. Meanwhile, perceived ease of use has a negative and not significant effect on continuance intention. Then finally, trust can mediate the relationship between variables perceived usefulness, perceived ease of use, and perceived risk on e-wallet continuance intention.
PENGARUH CASH CONVERSION CYCLE, STOCK CONVERSION PERIOD, AVERAGE COLLECTION PERIOD, PAYABLE DEFERRAL PERIOD, DAN NET RECEIVABLE PERIOD TERHADAP KINERJA PERUSAHAAN DENGAN CURRENT RATIO, LEVERAGE DAN FIRM SIZE SEBAGAI VARIABEL KONTROL (Studi pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2015-2021) Miftahuddin, Muhammad; Sampurno, Raden Djoko
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aimed to examine the effect of Cash Conversion Cycle (CCC), Stock Conversion Period (SCP), Average Collection Period (ACP), Payable Deferral Period (PDP), and Net Receivable Period (NRP) on the performance of manufacturing companies listed on the Indonesia Stock Exchange. Company performance was measured by Return on Assets (ROA) which described accounting-based performance and the Tobin's Q (TQ) ratio which described market-based performance. This study also added Current Ratio (CR), Leverage (LEV), and Firm Size (SZ) as control variables. The population used in this study was manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2015 to 2021 period. The number of samples used was 120 companies which were taken using a purposive sampling method. The analytical method used was panel data regression with the addition of the Robust Standard Error procedure to overcome the heteroscedasticity problem in the Fixed Effect Model (FEM). The results showed that CCC and SCP had a significant negative effect on both measures of firm performance. PDP was found to have a significant negative effect on ROA, but a significant positive effect on market size. ACP had a negative effect on both measures of firm performance, but not supported by statistical significance. NRP had an insignificant positive effect on ROA and an insignificant negative effect on TQ. In addition, Firm Size (SZ) had a negative effect on ROA and TQ. CR had a positive effect on both measures of firm performance and LEV was found to have a significant negative effect on ROA and an insignificant positive effect on TQ.
Investigating The Antecedents of Brand Loyalty Mediated by Green Trust and Green Satisfaction Empirical Study in Central Java Muhammad Ariq Sofyan; Kardison Lumban Batu
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT An effective strategy in generating customer loyalty is to make consumers believe and be satisfied with the products and actions of the company. To make consumers believe, companies need to pay attention to greenwashing, green perceived value, eco-brands and eco-labels. The purpose of present study is to design and develop an empirical conceptual model of how greenwashing, green perceived value, eco-brand, and eco-label affect brand loyalty through green trust and green satisfaction as mediating variables. This study uses Panasonic consumers as the research population, then sampling is carried out using purposive sampling and has several criteria. The sample in this study was 150 respondents who live in Central Java. The collected data will be analysed using the structural equation model (SEM) method and processed with AMOS software. The results of this study indicate that greenwash has a significant negative effect on green trust, green perceived value has a significant positive effect on green trust, eco-brand has a significant positive effect on green trust, eco-label has a significant positive effect on green trust, greenwash has no effect on green satisfaction, green perceived value has no effect on green satisfaction, eco-brand has no effect on brand loyalty, green trust has a significant positive effect on brand loyalty, dan green satisfaction has a significant positive effect on brand loyalty
PENGARUH TUNTUTAN PEKERJAAN, KEPUASAN KERJA, DAN PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP KETERLIBATAN KERJA (Studi pada Karyawan SPBU Simongan dan SPBU Indraprasta Semarang) Rahmadianti, Raissa Faristia; Lataruva, Eisha
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Human resources with good capabilities are not enough to face business competition in this modern era. Companies need employees who engage to them so that they will give maximum effort every time they do works. Every company has its own job demands that must be carried out by its employees. Job demand then affect the condition and welfare of employees. Furthermore, every company have to pay more attention to employee’s job satisfaction and perceived organizational support because they are related to work engagement. The purpose of this study is to find out the effect of job demand, job satisfaction, and perceived organizational support towards work engagement among the employees of SPBU Simongan and SPBU Indraprasta Semarang. Population in this study were employees of SPBU Simongan and SPBU Indraprasta Semarang. This research was conducted by distributing questionnaires to 60 samples of employees using a saturated sampling method. The distribution of questionnaires in this study was distributed personally administered questionnaires. The data analysis method is using Multiple Linear Regression using SPSS 27.0 The results of the study on employee of SPBU Simongan and SPBU Indraprasta show that job demand has a negative and significant effect on work engagement. Meanwhile, job satisfaction has a positive and significant effect on work engagement. Last, perceived organizational support also has a positive and significant effect on work engagement.
PENGARUH CO-BRANDING TERHADAP BRAND EQUITY MEREK YANG SEDANG MENGALAMI KRISIS DENGAN BRAND REPUTATION SEBAGAI VARIABEL MEDIASI (STUDI PADA DEAR ME BEAUTY X KFC) Wulandari, Menik; Dirgantara, I Made Bayu; Nurdianasari, Rista
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Every brand’s management must organize their marketing strategy and communication to increase the value of brand. But in practice, not all company management is able to have a good communication with customers. Dear Me Beauty is one of the brands that made mistakes in it’s communication and marketing activity, which made the brand almost boycotted by netizens. That mistake made Dear Me Beauty loss their brand reputation and brand equity. In it’s efforts to restore their reputation and brand value in crisis, Dear Me Beauty made various efforts such as making a joint brand alliance with KFC. Co – branding is considered to be one way to save the equity of brands that are experiencing a crisis, by collaborating with brand that have positive brand equity. This research was analysed using the Structural Equation Modelling (SEM) using SmartPLS. These respondents have been selected using purposive sampling technique. In this research, co – branding has a positive influence on brand reputation. Co – branding also has a positive influence on brand equity. Furthermore, brand reputation has positive influence on brand equity and brand reputation is able to has significant influence in mediating the relationship between co – branding and brand equity.
ANALISIS PENGARUH KREDIBILITAS INFLUENCER PADA INSTAGRAM TERHADAP MINAT BELI DENGAN KEPERCAYAAN MEREK DAN CITRA MEREK SEBAGAI VARIABEL MEDIASI (Studi pada Perawatan Tubuh Wardah) Cahyadiningrum, Tri; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Wardah is a beauty company that has various product segments, such as skin care, body care, hair care and makeup. However, even though Wardah's overall sales are number 1 on three online shopping platforms, it turns out that Wardah's products in the body care segment are not even in the top 10 best-selling brands, which indicates the uneven sales of Wardah's body care products both compared to other body care brands and Wardah products in other segments. Therefore, this study aims to examine the effect of Influencer Credibility on Instagram on Purchase Intention, Brand Trust and Brand Image as well as the effect of Brand Trust and Brand Image on Purchase Intention in Wardah Body Care. In other words, Brand Trust and Brand Image have a role as mediating variables. There were 139 respondents used as samples in this study. Respondents who became samples were people who had an interest in buying Wardah products after viewing SMI content on Instagram. The sample collection technique used in this study was non probability sampling with purposive sampling technique and used a questionnaire as a data collection method. Analysis using the Structural Equation Model (SEM) with the AMOS 24 program to test as a whole. The test results show that Influencer Credibility has a positive and significant effect on Brand Trust and Brand Image. Then, Influencer Credibility has a positive but insignificant effect on Purchase Intention. In addition, the results also show that Brand Trust and Brand Image have a positive and significant influence on Purchase Intention.
PENGARUH KREDIBILITAS MICRO-INFLUENCER TERHADAP MINAT BELI PRODUK SKINCARE LOKAL SOMETHINC DENGAN SIKAP MEREK SEBAGAI VARIABEL MEDIASI (Studi pada Pengguna Media Sosial TikTok di Kota Semarang) Dimas Putra Harwansya; Mahfudz Mahfudz
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to determine and analyze the effect of the credibility dimensions, namely the attractiveness, expertise, and trustworthiness of micro-influencers on purchase intention of Somethinc skincare products with brand attitude as a mediating variable. This study used a purposive sampling technique to collect data. Data was obtained by distributing questionnaires to 110 individuals who use social media TikTok, domiciled in the city of Semarang, and have seen at least three promotional contents for the Something skincare product by micro-influencers on social media TikTok. The method used in this research is Structural Equation Modeling (SEM) using AMOS 26.0 program. The results of the study showed that micro-influecer’s credibility dimensions namely attractiveness has an insignificant effect on brand attitude but expertise and trustworthiness have positive and significant effect on brand attitude. Other result shows that brand attitude has positive and significant effect on purchase intention.
PENGARUH PERSEPSI DUKUNGAN ORGANISASI TERHADAP KINERJA GURU DENGAN DIMEDIASI OLEH PERILAKU KERJA INOVATIF (Studi pada Guru SMA Negeri 1 Klaten) Oktavia Ria Winola; Edy Raharja
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The purpose of this study was to determine the direction of Perceived organizational support on teacher performance with innovative work behavior as a mediating variable for teachers at SMA Negeri 1 Klaten. The independent variables in this study are Perceived organizational support, teacher performance as the dependent variable, and innovative work behavior as mediating variables. This research is in the form of mixed research using a questionnaire as a data collection method. The population used was SMA Negeri 1 Klaten teachers, with a total sample of 56 teachers. The data analysis method uses Structural Equation Modeling (SEM) through the SmartPLS version 3.2.9 software application. The results of this study indicate that Perceived Organizational Support has a positive and significant effect on Teacher Performance. Perceived Organizational Support have a positive and insignificant effect on Innovative Work Behavior. Innovative work behavior has a positive and significant effect on teacher performance. This study also shows that Innovative Work Behavior cannot be an Intervening variable on the influence between Perceived Organizational Support and Teacher Performance.
ANALISIS PENGARUH LIVE STREAMING SHOPPING, PRICE DISCOUNT, DAN EASE OF PAYMENT TERHADAP IMPULSE BUYING (Studi pada Pengguna Platform Media Sosial TikTok Indonesia) Nurhaliza, Putri; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT These days, the competition in electronic commerce is increasingly competitive. Business actors will continue to strive to increase product sales, one of which is by stimulating consumers to make unplanned purchases or impulse buying. Strategies that can be applied by business actors to stimulate consumers to do impulse buying are optimizing the use of the live streaming shopping platform e-commerce feature, implementing a price discount promotion strategy and by providing convenience in the payment process. This research was conducted with the aim of examining the effect of Live Streaming Shopping, Price Discounts, and Ease of Payment on Impulse Buying among Indonesian TikTok users. This research is classified as a quantitative research. The sample collection technique used is non-probability sampling with purposive sampling technique. Through distributing questionnaires, a sample of 112 respondents was collected which met the criteria to represent the study population, namely Indonesia TikTok users. The data that has been collected was analyzed using multiple linear analysis methods through SPSS 26 software. The results of data processing from this study show that partially Live Streaming Shopping and Price Discounts have a positive and significant influence on Impulse Buying. Meanwhile, Ease of Payment does not have a significant effect on Impulse Buying. Simultaneously, Live Streaming Shopping, Price Discounts, and Ease of Payment have a positive and significant influence on Impulse Buying
Analyzing The Gender Differences in the Relationship Between Work from Home and Work-Life Balance During the Covid-19 Pandemic (Study on Teachers of Al-Azhar BSD Muslim Foundation, Indonesia) Muhammad Daffa Al Rasyid; Andriyani Andriyani
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT With Covid-19 Pandemic that hits the world recently, offices need to be shut down due to the policy of government in order to curb the spread of the virus thus leaving all workers to work from home which includes teacher from the education sector, during this time the way people fulfil their work life balance changes when compared with the normal circumstances due to the new dynamic introduces when working from home such as all family members are stuck at home, the unavailability of domestic assistant, the lack of boundary between work and home, etc. However, it is predicted that a gender gap will emerge among workers with families given the sharp increase in housekeeping and childcare caused by the Covid-19 pandemic. Therefore, the objective of this study is to examine how gender differences affect the relationship between working from home and work life balance during the COVID-19 pandemic. Purposive sampling was used to choose the sample. By conducting an online survey to the teachers of Al Azhar BSD Muslim Foundation, data was gathered. 76 teachers with more than three years of teaching experience in total took part in this study. Hayes' PROCESSv4.1 was used to examine the data. The results of this study indicate that work from home has a significantly negative effect on work life balance, Meanwhile, Gender does not moderate the relationship between work from home and work life balance because given that men have started to participate more to housework in recent decades, both the male and female employees really divide their housework, with the males taking on more than their usual share due to working from home. Males in this position did not change their social behavior significantly, and they "never" felt too tired to care for their families after work while the females have always been used to take care of their families after work

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