cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,502 Documents
 144   145   146   147   148 
Pengaruh Daya Tarik, Kredibilitas, dan Popularitas Brand Ambassador terhadap Keputusan Pembelian Mie Sedaap melalui Brand Image sebagai Variabel Mediasi Petronella Gabrina Simatupang; Imroatul Khasanah
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In recent years, the rising presence of Korean celebrities in marketing campaigns across Indonesia has reflected a shift in brand communication strategies—one that emphasises emotional resonance between public figures and consumers. Mie Sedaap, a wellknown instant noodle brand, adopted this approach by appointing South Korean actor Ahn Hyo Seop as its brand ambassador, aiming to capture the attention of younger audiences and shape a favourable perception of the brand. This study explores how consumers perceive the brand ambassador’s attractiveness, credibility, and popularity, and how these perceptions influence their purchase decisions, with brand image positioned as a mediating variable. The research applies a quantitative approach, using an online questionnaire distributed to 142 respondents who are Mie Sedaap consumers in Semarang. The collected data were analysed using Structural Equation Modelling (SEM) with AMOS 24. The findings indicate that all three attributes of the brand ambassador, attractiveness, credibility, and popularity, positively and significantly influence brand image. In turn, brand image shows a significant positive effect on consumer purchase decisions. Overall, the results highlight the strategic importance of choosing a brand ambassador who is not only visually appealing but also trustworthy and socially influential. When these elements are present, they help shape a stronger brand image that ultimately encourages consumer purchases. These insights provide valuable guidance for marketers seeking to design campaigns that resonate with the emotional and aspirational needs of today’s market.
Analisis Pengaruh Pengalaman Merek Dan Electronic Word Of Mouth Terhadap Loyalitas Merek Dengan Kepuasan Merek Dan Kepercayaan Merek Sebagai Variabel Intervening: Studi Pada Konsumen Produk Wardah Glasting Liquid Lip Frida Laksiasti; Idris Idris
Diponegoro Journal of Management Volume 15, Nomor 2, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effects of Brand Experience and electronic word of mouth on brand loyalty among Wardah consumers in Semarang City, Indonesia. Although the Indonesian cosmetic industry has grown rapidly and competition between local and global brands has intensified, Wardah still faces challenges in maintaining consumer loyalty despite its halal positioning. Using a quantitative approach, data were collected through questionnaires distributed to 160 respondents and analyzed using SEM with SmartPLS 4.0. The results show that Brand Experience and electronic word of mouth do not only influence Brand Loyalty directly, but also indirectly through Brand Satisfaction and Brand Trust. In addition, Brand Satisfaction and Brand Trust significantly mediate the relationship between the independent variables and Brand Loyalty. These findings highlight the important role of positive consumer experiences, electronic information, satisfaction, and trust in strengthening brand loyalty.
Analisis Pengaruh Service Quality dan Brand Image terhadap Purchase Decision dengan Customer Satisfaction sebagai Variabel Intervening Langgeng Putri Melinda; I Made Bayu Dirgantara
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an era of increasingly competitive business competition, companies are required to rely not only on product quality, but also on service quality and strong brand image to influence consumer purchasing decisions. This study aims to analyze the effect of service quality and brand image on purchase decisions with customer satisfaction as an intervening variable. This study uses a quantitative approach with the Partial Least Square Structural Equation Modeling (PLS-SEM) analysis technique through SmartPLS software. The population in this study were consumers who used services at one of the XYZ service companies, with a sample of 120 respondents taken using purposive sampling techniques. The variables in this study consisted of service quality (X1), brand image (X2), customer satisfaction (Z), and purchase decision (Y). Data collection was carried out through a questionnaire with a Likert scale of 1–5. The results of the outer model analysis showed that all indicators met the criteria for convergent validity (loading factor> 0.7), construct reliability (composite reliability> 0.7), and discriminant validity (AVE> 0.5). Meanwhile, the results of the inner model test show that service quality and brand image have a positive and significant effect on customer satisfaction, and customer satisfaction has a significant effect on purchase decisions. However, service quality and brand image do not have a direct effect on purchase decisions. Customer satisfaction is proven to partially mediate the influence of both variables on purchasing decisions. This study concludes that service quality and brand image will have a greater impact on purchasing decisions if accompanied by high customer satisfaction. Therefore, companies are advised to focus on creating a satisfying customer experience in order to increase loyalty and repurchase intentions.
THE INFLUENCE OF E-WOM, PERCEIVED QUALITY AND PRICE ON PURCHASE DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE (Study on The Body Shop Consumers in Semarang City) Rizqia Intan Afrianti
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The cosmetics and body care industry is experiencing rapid development as consumer awareness of skin health, environmental sustainability, and clean beauty trends increases. This condition encourages increasingly fierce competition between cosmetics brands, including for The Body Shop, which is known as a brand based on ethical values and sustainability. Although it remains one of the market leaders, The Body Shop's sales data in Indonesia shows a downward trend from 2021 to 2024. This decline indicates a change in consumer behavior and an increasing influence of other factors in the purchase decision-making process, such as electronic word of mouth (E-WOM), perceived quality, and price.This study aims to analyze the influence of E-WOM, perceived quality, and price on purchase decisions with brand image as an intervening variable in consumers of The Body Shop in Semarang City. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 240 respondents who have used The Body Shop product. The data analysis technique used is Structural Equation Modelling (SEM) with the help of the AMOS program version 29.0.The results of the study show that E-WOM, perceived quality, and price have a positive effect on brand image. In addition, E-WOM, perceived quality, and price also have a positive effect on purchase decisions. The findings of this study show that consumer perception of product quality, information from other consumers in digital media, and price suitability have an important role in shaping brand image and driving purchase decisions. A strong brand image has also been proven to strengthen the relationship between these factors and consumer purchasing decisions.
Pengaruh Social Media Marketing dan Brand Innovativeness terhadap Brand Loyalty dengan Customer Brand Engagement sebagai Variabel Mediasi (Studi Pada Konsumen Citra Body Lotion di Indonesia) Syahmina Dewi Ghassani; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Amid the rapid growth of social media and intensifying competition in the body care industry, brand loyalty has become a major challenge for established brands in the market. Citra Body Lotion, one of Indonesia's legendary brands, has shown signs of declining brand performance in recent years, accompanied by low engagement rates on its social media platforms that reflect weakening consumer interaction with the brand. Therefore, understanding the factors that drive brand loyalty becomes crucial, particularly through the role of social media marketing and brand innovativeness with customer brand engagement as a mediating mechanism.This study employs a quantitative approach by distributing questionnaires to respondents who meet the criteria as Citra Body Lotion consumers in Indonesia. The sampling technique used is purposive sampling with a total sample of 136 respondents. The collected data were analyzed using Structural Equation Modeling (SEM) with the assistance of AMOS software to examine both direct and indirect relationships among the research variables.The results indicate that social media marketing and brand innovativeness have a positive and significant effect on customer brand engagement. Furthermore, customer brand engagement is proven to have a positive and significant effect on brand loyalty and is able to significantly mediate the relationship between both independent variables. In addition, social media marketing and brand innovativeness also directly and positively affect brand loyalty in a significant manner. This study emphasizes the importance of interactive digital marketing strategies and continuous brand innovation for companies to maintain consumer loyalty in an increasingly competitive digital era.
Pengaruh Struktur Modal, Ukuran Perusahaan, Kebijakan Dividen, Kepemilikan Manajerial dan Kepemilikan Institusional terhadap Nilai Perusahaan Barang Konsumen Primer yang Terdaftar di BEI Periode 2018-2022 Audiva Paramitha Oktadiani; Muhamad Syaichu
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Several previous studies that examined the factors that influence company value showed a gap in research results. This study aims to analyze the effect of capital structure, firm size, dividend policy, managerial ownership, and institutional ownership on firm value. PBV is used as a proxy for firm value, while the independent variables used in this study include capital structure, firm size, dividend policy, managerial ownership, and institutional ownership.The population used in this study is consumer non-cyclicals companies listed on the Indonesia Stock Exchange (IDX) in 2018-2022 and through the purposive sampling method, the samples selected in this study were 38 companies. This research was conducted using quantitative data methods and analyzed using panel data regression analysis methods with the selected estimation model in this study, namely the Fixed Effect Model (FEM) through the E-views 13 program.The results of the analysis of this study indicate that capital structure and institutional ownership have a positive and insignificant effect on firm value, while dividend policy and firm size have a significant negative effect on firm value. This study found a significant positive effect of managerial ownership on firm value.
Optimalisasi Peluang Bisnis Untuk Meningkatkan Daya Saing Usaha Fashion: Studi Pada Bisnis Tuku Kelambi Atikah Salsabila; Idris Idris
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on efforts to develop sustainable business strategies for the Tuku Kelambi fashion business in Salatiga City. The purpose of this study is to display the current business position using SWOT analysis and formulate strategies that can be applied to overcome internal weaknesses and take advantage of external opportunities. Through this approach, this study seeks to identify effective strategies to improve Tuku Kelambi's competitiveness amidst tight product and marketing competition in the fashion industry.The results of the study indicate that Tuku Kelambi still has market opportunities that must be utilized optimally. However, there are still internal challenges, such as inadequate human resources and weak marketing strategies. Therefore, improving internal aspects such as marketing, services, and managerial aspects to strengthen the competitiveness of Tuku Kelambi's business.The conclusion of this study states that the need for business stabilization and the implementation of business strategies that focus on improving service quality and effective marketing will strengthen Tuku Kelambi's position in the market. With the right strategy, Tuku Kelambi has a great opportunity to develop in the fashion industry that follows the flow of trend models and is competitive.
Model Persamaan Struktural Untuk Intention to Stay: Studi Pada Karyawan Bank BJB Cabang Sumber Cirebon Gendis Shuqie Aurell; Ahyar Yuniawan
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resources play an essential role in organizational sustainability, as employees are key to achieving company goals. One of the challenges in human resource management is maintaining employees’ intention to stay in the organization. This study aims to analyze the effect of Work-Life Balance and Perceived Organizational Support on Intention to Stay, with Employee Engagement as a mediating variable. The population in this study consisted of permanent employees of Bank BJB Sumber Cirebon Branch. A sample of 100 respondents was selected using purposive sampling techniques. The data was collected through questionnaires and analyzed using Structural Equation Modeling with the SmartPLS 4.1 software. The analysis used includes outer model testing, inner model testing, and testing of direct and indirect effects. The results showed that work-life balance has a positive but not significant effect on intention to stay, while perceived organizational support has a positive and significant effect. Furthermore, Employee Engagement significantly mediates the relationship between both Work-Life Balance and Perceived Organizational Support toward Intention to Stay.
Analisis Pengaruh Citra Perusahaan dan Kepuasan Pelanggan Terhadap Loyalitas Merek: Studi pada Konsumen Toko Retail Superindo Semarang Katarina Ayudya Kanda; Ardiaz Ajie Aryandika
Diponegoro Journal of Management Volume 15, Nomor 1, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of corporate image on brand loyalty with customer satisfaction as an intervening variable among Superindo customers in Semarang City. This study is motivated by the increasingly fierce competition in the modern retail industry in Indonesia, which requires companies to not only offer quality products, but also build a positive corporate image and create customer satisfaction in order to maintain long-term brand loyalty. This study uses a quantitative approach with data collection methods through the distribution of questionnaires to Superindo customers in Semarang City. The sample size in this study was 100 respondents selected using purposive sampling techniques. Data analysis was performed using the Structural Equation Modelling (SEM) method with a Partial Least Square (PLS) approach using SmartPLS software. The results of the study indicate that corporate image has a positive and significant effect on customer satisfaction and brand loyalty. In addition, customer satisfaction also has a positive and significant effect on brand loyalty. Customer satisfaction has been proven to mediate the effect of corporate image on brand loyalty, which shows that a good corporate image can increase customer satisfaction and ultimately encourage the formation of brand loyalty among Superindo customers. The findings of this study have important implications for Superindo's management in formulating marketing and service strategies, particularly in efforts to strengthen the company's image through improving service quality, shopping convenience, and employee interaction with customers. In addition, the company needs to consistently maintain customer satisfaction as a key factor in building and maintaining brand loyalty amid increasingly competitive modern retail competition.
Pengaruh Keselamatan dan Kesehatan Kerja (K3) Terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening: Studi pada Karyawan PT. Kaltim Prima Coal Marshya Daffa Sayuda; Edy Raharja
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of occupational safety and health (OSH) on employee performance with job satisfaction as a mediating variable at PT Kaltim Prima Coal.The population in this study consists of 120 employees, with a sample of 75 permanent employees selected using the census method. Data were collected through questionnaires measured using a five-point Likert scale. The analysis was conducted using Structural Equation Modeling (SEM) with the assistance of SmartPLS version 4.1.0.9.The results show that occupational safety and health has a positive and significant effect on employee performance. In addition, job satisfaction plays a mediating role in the relationship between occupational safety and health and employee performance. 

Page 146 of 151 | Total Record : 1502

 144   145   146   147   148 

Filter by Year

2012 2026


Reset
Filter By Issues
All Issue Volume 15, Nomor 3, Tahun 2026 Volume 15, Nomor 2, Tahun 2026 Volume 15, Nomor 1, Tahun 2026 Volume 14, Nomor 4, Tahun 2025 Volume 14, Nomor 3, Tahun 2025 Volume 14, Nomor 2, Tahun 2025 Volume 13, Nomor 2, Tahun 2024 Volume 13, Nomor 1, Tahun 2024 Volume 12, Nomor 6, Tahun 2023 Volume 12, Nomor 5, Tahun 2023 Volume 12, Nomor 4, Tahun 2023 Volume 12, Nomor 3, Tahun 2023 Volume 12, Nomor 2, Tahun 2023 Volume 12, Nomor 1, Tahun 2023 Volume 11, Nomor 6, Tahun 2022 Volume 11, Nomor 5, Tahun 2022 Volume 11, Nomor 4, Tahun 2022 Volume 11, Nomor 3, Tahun 2022 Volume 10, Nomor 3, Tahun 2021 Volume 10, Nomor 2, Tahun 2021 Volume 10, Nomor 1, Tahun 2021 Volume 9, Nomor 4, Tahun 2020 Volume 9, Nomor 3, Tahun 2020 Volume 9, Nomor 2, Tahun 2020 Volume 9, Nomer 1, Tahun 2020 Volume 9, Nomor 1, Tahun 2020 Volume 8, Nomor 4, Tahun 2019 Volume 8, Nomor 3, Tahun 2019 Volume 8, Nomor 2, Tahun 2019 Volume 8, Nomor 1, Tahun 2019 Volume 7, Nomor 4, Tahun 2018 Volume 7, Nomor 3, Tahun 2018 Volume 7, Nomor 2, Tahun 2018 Volume 7, Nomor 1, Tahun 2018 Volume 6, Nomor 4, Tahun 2017 Volume 6, Nomor 3, Tahun 2017 Volume 6, Nomor 2, Tahun 2017 Volume 6, Nomor 1, Tahun 2017 Volume 5, Nomor 4, Tahun 2016 Volume 5, Nomor 3, Tahun 2016 Volume 5, Nomor 2, Tahun 2016 Volume 5, Nomor 1, Tahun 2016 Volume 4, Nomor 4, Tahun 2015 Volume 4, Nomor 3, Tahun 2015 Volume 4, Nomor 2, Tahun 2015 Volume 4, Nomor 1, Tahun 2015 Volume 3, Nomor 4, Tahun 2014 Volume 3, Nomor 3, Tahun 2014 Volume 2, Nomor 3, Tahun 2013 Volume 2, Nomor 2, Tahun 2013 Volume 2, Nomor 1, Tahun 2013 Volume 1, Nomor 4, Tahun 2012 More Issue