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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS PENGARUH CASH RATIO, DEBT TO EQUITY RATIO, RETURN ON ASSET, FIRM SIZE DAN GROWTH OPPORTUNITY TERHADAP KEBIJAKAN DIVIDEN (Studi pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2009 – 2013) Septiana, Miladia; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study analyzed the impact of cash ratio, debt to equity ratio, return on assets, firm size, and growth opportunity to the dividend policy on manufacturing companies listed on Stock Exchange of Indonesiafrom 2009 to 2013. The cash ratio as a measurement of liquidity, debt to equity ratio as a measurement of leverage, return on assets as a measurement of profitability, firm size was measured by log natural of total assets and growth opportunity was measured by market to book ratio.The sampling technique is using purposive sampling method by using 18 manufacturing companies which pay dividend continuosly. The analysis technique is using multiple regression.The result of this study shows that cash ratio and debt-to-equity ratio were found to be positive and no significant effect.Return on assets and growth opportunity were found to be positive and have significant effect to the dividend payout ratio, while firm size were fount to be negative and have significant effect to the dividend payout ratio.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI TERHADAP CITRA MEREK DAN MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN KARTU PERDANA XL AXIATA DI SEMARANG Wicaksono, Panji Usmar; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effect of product quality, price perception, and promotion of brand image and purchase interest and their impact on the purchase decision Axiata XL card in Semarang. Improving network quality in several areas including the farthest and improving the quality of the card so that no damage can enhance the brand image of XL Axiata, thus making consumers make purchasing decisions Axiata XL card. Perception prices and promotions have been done XL Axiata make consumers interested in buying, as well as increasing the purchasing decisions of consumers against Axiata XL card. Promotion XL Axiata very intensive to make the increase in purchase decisions Axiata XL card. XL Axiata brand image are important things to consider consumers to buy and increased the purchasing decisions of consumers against Axiata XL card.This study sampled using non-probability sampling technique, the respondents who have bought and used the card XL Axiata in Semarang. The collection of data obtained from 200 users Axiata XL card in Semarang by giving questionnaires. The analysis technique used in this research is Structural Equation Modeling (SEM) with Amos 22.The analysis showed that the product quality, price perception, and the campaign has a positive influence and significant impact on the brand image and purchase interest and their impact on the purchase decision Axiata XL card in Semarang.
ANALISIS PENGUKURAN KINERJA REKSA DANA DENGAN METODE SHARPE DAN METODE TREYNOR (Studi Pada Reksa Dana Saham Periode Tahun 2011-2012) Barus, Gratia Atanka; Kholiq Mahfud, Mohammad
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In this globalization era, a lot of investors who do not have much time in managing theirfunds and limited expertise to calculate the risks of their investments are doing. Now is not the major problem that prevents investors to invest for potential investors can give confidence to the investment managers to manage their funds. This study aimed to determine whether the performance of equity funds have performed better than the market as a comparator (IHSG) by using Sharpe and Treynor and to see is there a difference in ratings between Sharpe methods and Treynor methods.There were 10 mutual funds which are used as a sample study. The sampling method used was purposive sampling. This study uses Sharpe and Treynor methods. The type of data used is secondary data is data that NAB is a sample of March 2011 to March 2012 in the form of daily data. Mutual funds are said to have good performance when the greater value of Sharpe and Treynor ratio, the better the performance of mutual fund.The results of the analysis using the Sharpe suggests that there are 5 (five) Mutual Funds that have a good performance and are 5 (five) Mutual Funds have performed below IHSG performance analysis using Treynor shows that there are 9 Mutual Funds that have performed well. There are 5 (five) Equity Funds have not changed either using the method of Sharpe and Treynor and 5 (five) Equity Fund those rating changed either using the Sharpe and Treynor methods
ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL DAN CELEBRITY ENDORSER TERHADAP ELECTRONIC WORD OF MOUTH ENGAGEMENT PADA MINAT BELI (Studi. pada Kosmetik Wardah di Semarang) Monicha, Desy; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to analyze social media marketing, celebrity endorser on electronic word of mouth engagement and the impact on purchase intention. Using social media marketing strategies and celebrity endorsers, Wardah hopes that they can influence electronic word of mouth engagement so that Wardah's product sales can increase and can be ranked first in the Top Brand Award in various products.The population of the study was all consumers who had ever done purchase or ever to use Wardah cosmetics, where respondents are Semarang people. The samples in this study were 120 respondents. The method of collecting data through questionnaires via online with purposive sampling method. The provisions are that respondents who have bought ore are using Wardah products, know one of the endorsers and know the Wardah Instagram in Semarang City. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 24.0 as the analysis instrument. The result show that the social media marketing has a positive and significant effect on electronic word of mouth engagement, celebrity endorser has a positive and significant effect on electronic word of mouth engagement, electronic word of mouth engagement has a positive and significant effect on purchase intention.
PENGARUH KUALITAS PELAYANAN, CITRA MEREK, KEPERCAYAAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA BENGKEL LAS SINAR BARU DI JEPARA Novertiza, Edda Christy Koes; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to analyze the influence of service quality, brand image, trust and perception of price on purchase decisions. .The population in this study is a consumer transaction at the workshop "Sinar Baru", Jl. A. Yani 14, Jepara, Central Java. The sample in this study was 100 consumers. The sampling technique in this study was done by using purposive sampling. Is the primary data type. Methods of data collection using the questionnaire. The analysis technique used is multiple regression with previously tested with instruments and classical assumption. The results using multiple regression analysis showed that : Service quality influence on purchase decisions. Brand image influence on purchase decisions. Trust influence on e purchase decisions. Perception of Price influence the purchase decisions
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Motor Sport Suzuki Di Kota Semarang) Maulana S, Ilham; Idris, Idris
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Competition in motorcycle sales among motorcycle manufacturers especially motor sport in Indonesia is very tight, one of which Suzuki sport bike sales decreased in 2012-2015, if this continues to happen is not impossible Suzuki will have difficulty to follow the competition with other competitors so that will have an impact on Suzuki's own survival. The purpose of this study to determine the effect of product quality, product innovation and brand trust on purchasing decisions Suzuki motor sport. Samples in this study are consumers who buy and use Suzuki sport bikes in Semarang which amounted to 100 respondents selected by using purposive sampling method. The analytical technique used to process the data in this study using SPSS 20.The results of the analysis in this study indicate that product quality and product innovation have a positive and significant effect on brand trust, then brand trust has a positive and significant effect on purchasing decision. In addition, product quality does not significantly influence purchasing decisions and product innovations have a positive and significant impact on purchasing decisions.
KEPUTUSAN LINDUNG NILAI DAN FAKTOR - FAKTOR YANG MEMPENGARUHI (Studi Empiris Pada Bank Konvensional yang Terdaftar di BEI Periode 2009 - 2013) Adam Damanik, Hepdityo Rizki; Muharam, Harjum
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Hedging is an alternative of risk management that aims to protect the assets of company from losses caused by the risk. Hedging using derivative instrument are commonly used by company. This study’s purpose is to analyze the influence of independent variables which include Debt to Equity Ratio, Growth Opportunity, Dividend Policy, Size, Liquidity, and Institutional Ownership on Hedging Decision. This study uses secondary data derived from the annual financial statements of 25 banking firms listed on Indonesian Stock Exchange the period 2009 to 2013. Data analysis using logistic regression test, by logistic regression analysis can be seen how the variables affect the probability of the company to hedge using derivative instruments. The results of this study found that Debt to Equity Ratio, Size, and Institutional Ownership have significant effect on Hedging Decision, whereas for the other variables did not influence Hedging Decision.
Analisis Pengaruh Brand Image dan Personal Selling terhadap Keputusan Pembelian pada Produk Human Diagnostic (Studi pada PT.Putra Airlangga Medika) Wiem S.P, Enggar; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The developing of medical supplies and laboratorium’s reagent business are faster. The competition between companies is tighter. This situation give a decrease effect to sales of PT.Putra Airlangga Medika, as a distributor product of Human Diagnostic in Central Java and DIY. This studied’s purpose is to explain an effect service quality, product quality, and personal selling to buying decision. Brand Image is as an intervening variable between service quality and product quality. This studied was held in medical institution that spread on Central Java and DIY region..This study was conducted by taking samples using non probability sampling technique by purposive sampling method, the respondents are consumer who have bought product of Human Diagnostic. Used as a sample of 100 respondents to fill out a questionnaire which consist of open and closed quetions. The result shows that service quality and product quality has positive and significant impact on brand image with ther regression value of 0.509 and 0.450, and brand image has a positive and significant effect to buying decision with regression value of 0.439. Personal selling also has a positive and significant effect to buying decision with the regression value 0.500. First model shown that 79.8% brand image variable can be explained by service quality and product quality variable. While the second model shown 69.5% buying decision can be explained by brand image and personal selling. And for the rest can be explained by other variables that beyond research.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MOBIL HYUNDAI i20 (Studi Kasus Pada Konsumen Mobil Hyundai i20 di Semarang) Andini, Prisca; Toto Rahardjo, Susilo
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was motivated by the intense competition in the Indonesian automotive industry with the emergence of various new brands in the market especially hatchback car segment. This is impacting (affect) on sales of Hyundai i20 that far a drift than its competitors. This study aimed to test the effect (influence) of quality, price, promotion, brand awareness, brand image, brand personality, and popularity of consumers' purchase decision on the Hyundai i20. After performing study of literature review and developing hipotheses, the data was collected by questionnaire method toward 100 persons Hyundai i20 car users in Semarang, which is obtained by using purposive sampling technique. Data was analyzed by using quantitative and qualitative anlyses. We then performed an analysis of data obtained by quantitative and qualitative data. A quantitative analysis consist of validity and reliability tests, the classic assumption test, multiple regression analysis, hypothesis testing via t test and F test, and analysis of coefficient of determination (R2). Qualitative analysis is an interpretation of the data collected in this study, and results of data processing that have been implemented with a description and explanation. The results of this research show that a variable quality, price, promotion, brand awareness, brand image, brand personality, and popularity are positive and significant effect of the consumer buying decision variable.
PENGARUH KONTRAK PSIKOLOGIS RELASIONAL DAN KONTRAK PSIKOLOGIS TRANSAKSIONAL TERHADAP KOMITMEN ORGANISASIONAL (Studi pada Karyawan Non Medis di Rumah Sakit Roemani Muhammadiyah Kota Semarang) Mutiara Hadi, Dina; Nugraheni, Rini
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research conducted based on research gap from previous reaseaches about relational dan transactional psychological contract and it’s impact to organizational commitment. However, previous researches only discussed psychological contract in general, and there was no detailed explanation about relational dan transactional psychological contract. This research intended to analyze the impact of Transactional dan Relational Psychological Contract to Organizational Commitment.This research conducted to non-medical employees of Roemani Muhammadiyah Hospital of Semarang, with 156 employees as the population. This research using snowball sampling as the sample collecting methode, with 81 employees as the sample gathered. This research also used SPSS multiple regression as the data analizing methode.The result of this research indicate that Relational Psychological Contract has a significan positive impact organizational commitment. In contrast, this research also found that transactional psychological contract has a negative significan negative impact to organizational commitment.

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