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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN DAN BRAND IMAGE SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG MASKAPAI LION AIR (Studi pada konsumen maskapai lion air di Kota Semarang) Komala, Arine Magna; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The problem that happened to Lion Air at this time is the decrease of its market share consistently indicating the decrease of consumer interest using Lion Air service. Based on existing data is known that there is dissatisfaction and decrease customer image brand. This study aims to analyze the effect of service quality, price perceptions and promotion of customer satisfaction and brand image and its impact on consumer interest in using Lion Air services.The population used in this study is all Lion Air consumers in Semarang. The sampling technique used is accidental sampling. Sample criteria taken is a minimum of 172 people Lion Air consumers in Semarang. Methods of data collection in this study using questionnaires. Method of data analysis using structural equation modeling.Based on the results of service quality, price and promotion perceptions have a positive effect on customer satisfaction and brand image and have a positive impact on consumer interest in using Lion Air.
ANALISIS PENGARUH DISIPLIN KERJA, KEPUASAN KERJA, DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN (Studi pada Karyawan Bagian Produksi PT. Nyonya Meneer Semarang) Qodarini, Fika Laela; Nugraheni, Rini
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine and analyze the effect of  work discipline, job satisfaction, and leadership style on the performance of the production employees of PT. Nyonya Meneer Semarang. This study uses three independent variables, namely work discipline, job satisfaction, and leadership style with one dependent variable is the performance of employees.This study data collection method using interviews and questionnaires. Sampling techniques in this study using simple random sampling method. The data analysis methods used in this study include the validity of the test, reliability test, the classical assumption test, multiple linear regression analysis, coefficient determination, and the F test and t test.Based on the analysis, the results showed that work discipline, job satisfaction, and leadership style influences positive and significant on employees performance. The coefficient of determination shows that the performance of the production employees of PT. Nyonya Meneer Semarang is 50,5% affected by work discipline, job satisfaction, and leadership style. The other variables that this study does not use influence the rest of it, which is 49,5%.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN: STUDI PADA PREMIUM MEMBER UNDIP CAREER CENTER Anggraeni, Lolita Desy; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

As part part of the changing status of Diponegoro University (Undip) into a Legal Entity State Universities (PTN BH), Undip Career Center (UCC), as an Undip’s career preparation institution, needs to be able to self-finance its operating costs in order to thrive. Instability of Premium Member UCC’s sales rate which ought to be the main source of UCC’s income became the main issue in this study. This study aimed to analyze the factors that might affect the purchasing decision on Premium Member UCC. This research used five variables, namely sales promotion, social media advertising, brand image, product attributes, and purchasing decisions. Sampling of this research was done by using a non-probability sampling with purposive sampling method, in which respondents must be Undip’s 4th semester students and Undip’s fresh graduates. The answers of 110 respondents were then analyzed using Statistical Package for Social Science (SPSS) 23 with  Multiple Regressional Analysis as analytical tool. Result showed that sales promotion and social media advertising have a significant positive effect on brand image, and brand image have a significant positive effect on purchasing decisions. Product attributes also has a significant positive effect on purchasing decisions.
“ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen KOPIKITA Semarang).” Wulandari, Nur; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine how big the influence of product quality, service quality, andlocation to consumer satisfaction on KOPIKITA. The problem that facing by KOPIKITA isconsumer’s satisfaction which decreasing, as seen from a lot of complain received from customer.And this research also aims to analyze the most dominant factors that influence on consumersatisfaction of KOPIKITA.Population of this research are consumers of KOPIKITA. Samples were taken of 100respondents by using non-probability sampling technique with purposive sampling approach. Datawas collected by using a survery method through quetionnaires which were filled out byconsumers. Then, the obtained data were analyzed using multiple regression analysis. Thisanalysis includes: validity test,reliability test, classic assumption test, multiple regression analysis,hypothesis testing through the t test and F test, and coefficient of determination analysis (R²).From the analysis result, the indicators in this study are valid and reliables. The mostdominant factor that influence on consumer satisfaction is product quality follow the servicequality, and the last is location. Then though the F Test can be seen that the independent variablesfeasible to test the dependent variable. The result of Adjusted R Square is 55%, it means thatindependent variable can explain about 45% of dependent variable.
ANALISIS PENGARUH PROFITABILITAS (ROA), LIKUIDITAS (CR), SALES GROWTH DAN FIRM SIZE TERHADAP STRUKTUR MODAL DENGAN TANGIBILITY ASSET DAN FIRM AGE SEBAGAI VARIABEL KONTROL (Studi Kasus pada Perusahaan Subsektor Dagang Eceran Yang Terdaftar di Bursa Efek Indonesia Tahun 2013-2017) Pramesti, Prisca Regita; Sampurno, R. Djoko
Diponegoro Journal of Management Volume 8, Nomor 1, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of variable of profitability (ROA), liquidity (CR),sales growth and firm size on capital structure with tangibility asset and firm age as controlvariable.The population in this study were retail trade sub-sector companies that were listed on theIndonesian Stock Exchange in 2013 – 2017. The sample technique used was purposive sampling.So that a sample of 12 companies was obtained, thus obtained 60 research data. The analysistechnique used is multiple linear regression using the classical assumption test and regressionanalysis with a significance level of 5%.Based on the results of research that simultaneously uses the F test variable profitability,liquidity, sales growth, firm size, tangibility asset and firm age as control variable significantlyinfluence the capital structure. The result of partial testing using the T test show that profitability,liquidity, firm size, tangibility asset and firm age have a negative and significant effect on capitalstructure. While sales growth has a positive and insignificant effect on capital structure and theresult of control variables there are tangibility asset and firm age are -3,223 with the significantcy0,001 and -3,915 with the significantcy 0,003 so tangibility asset and firm age has a negative andsignificant effect on DER. Determination of coefficient R2 of 0,471 shows that 47,1% of thevariation of the DER is explained by the independent variables in the study while the remaining52,9% is explained by other variables outside the research.
STRATEGI PENINGKATAN KUALITAS PELAYANAN JASA DENGAN MENGGUNAKAN METODE IPA (IMPORTANCE-PERFORMANCE ANALYSIS) PADA AHASS 01108 ANUGRAH JAYA SEMARANG Kusumo, Pranedo Adhi; Sofyan, Syuhada
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The background of the research is based on the failure of AHASS 01108 Anugrah Jaya Semarang to achieve targets of consumer satisfaction criteria. The objective of research is to inquire the quality of service in AHASS 01108 Anugrah Jaya in order to formulate strategies to advance the service quality. Variables used in the research are five dimensions of parasuraman quality which are tangible, reliability, responsiveness, assurance, and empathy.The population sample of the research is all of the costumers of AHASS 01108 Anugrah Jaya met during the research period. Samples in the research hence 100 respondents which were the costumers of AHASS 01108 Anugrah Jaya.Based on the calculation of appropriateness level of five dimensions of quality service, which are : tangible, empathy, reliability, responsiveness, assurance, empathy, we gained the average result of 93,33%. On the Cartesian coordinates, based on the farthest distance from the priority line, shows that Tangible 3 (waiting room facilities, etc.) becomes the main priority to be developed further in order to gain better performance of the workshop.
ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen teh dalam kemasan merek Teh Botol Sosro di Kota Semarang) Firdausi, Alfa Nurrahman; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The business competition of packaged tea products is increasing, as indicated by the growing number of new brands of bottled tea in packaging. Conditions must be understood by bottled tea manufacturers by improving marketing strategies through improving product quality, brand image, appropriate pricing strategies and increasingly attractive promotions for consumers interested in deciding to purchase their products. The purpose of this research is to examine the effect of product quality, brand image, price perception and promotion on purchasing decision of Sosro Bottle Tea product.The population in this study were consumers who bought Sosro bottle tea in Semarang City, while the sample was as many as 100 respondents who got by using accidental sampling sampling technique, that is the researcher chose respondents by way of respondents in crowded places seller Sosro tea seller in City. The type of data used is primary data, using the method of collecting data kusioner.The result of analysis by using multiple regression is product quality have positive effect to purchasing decision. Brand image positively affects purchasing decisions. Price perceptions have a positive effect on purchasing decisions. Promotion positively affects purchasing decisions.
ANALISIS PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP EKUITAS MEREK MELALUI LOYALITAS MEREK (Studi Kasus Pada Konsumen Minuman Marimas Di Kota Semarang) Pamungkas, Bramaseto Rosie; Sugiarto, Sugiarto
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was conducted on consumers drink fruit Marimas pollen in the city of Semarang. Top Brand Index shows that a decline in market share in the year 2012-2014. This study aims to provide empirical evidence whether Brand Awareness and Perceived Quality influence on Brand Loyalty and Brand Equity on the impact on consumers drink Marimas in Semarang. Samples were Marimas beverage consumers in the city of Semarang, amounting to 100 people. Data analysis method used is quantitative analysis using multiple linear regression analysis.Quantitive methods include the validity and reliability, the classic assumption test, testing hypothesis through F test, t test and the coefficient of determination (R2). And in this study using Sobel test to detect Brand Loyalty as intervening variable. The results showed that the Brand Awareness and Perceived Quality showed a positive influence on Brand Loyalty, Brand Loyalty subsequently accepted as an intervening variable in mediating the Brand Awareness and Perceived Quality to Brand Equity.
PENGARUH ORIENTASI PASAR DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING (Studi Kasus Pada Warung Makan Sekitar Alun-alun Di Kota Sragen Santoso, Baharudin Yakub Didik; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to analyze the influence of market orientation and customer relationship management on marketing performance with a competitive advantage as intervening. Population and sample in this research is food vendors in food stalls around the square in the town of Sragen of 60 sellers of food stalls. The sampling technique in this study was done by using census or saturated sample. Is the primary data type. Methods of data collection using the questionnaire. The analysis technique used is path analysis. The research results showed that : Market orientation affect on competitive advantage. Customer relationship management affect on competitive advantage. Market orientation affect on performance marketing. Customer relationship management affect on performance marketing. Competitive advantage affect on marketing performance. Competitive advantage becomes the mediating variable between market orientation on performance marketing. Competitive advantage becomes the mediating variable between customer relationship management on performance of marketing
PENGARUH BUDAYA ORGANISASI DAN DUKUNGAN ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN KNOWLEDGE MANAGEMENT SEBAGAI VARIABEL INTERVENING DI PT.TELEKOMUNIKASI INDONESIA WITEL SURABAYA Ilmaniar, Haqqi; Djastuti, Indi
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze the effect of organizational culture, organizational support, on the employee performance with knowledge management as the intervening variable on PT Telekomunikasi Indonesia Witel Surabaya employee.The populations on this study are permanent employees of PT Telekomunikasi Indonesia Witel Surabaya  using  purposive  sampling  as  a  sample  collecting  technique  with  the  number  of participant involved in this studies as much as 100 employees. This study is using Path Analysis as analysis tool with Sobel Test used as tools to test the effects of mediation and using IBM SPSS 23 as data processing program.The result of this study indicates that organizational culture has positive significant effect on knowledge   management   and   also   has   positive  significant   on   employee   performance. Organizational support has positive significant effect on knowledge management but has less significant effect on employee performance. In addition, knowledge management was proven capable as a mediating relationship between organizational culture, organizational support on employee performance

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