cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
 79   80   81   82   83 
DAMPAK PERIKLANAN YANG INFORMATIF TERHADAP KEPUTUSAN PEMBELIAN PRODUK SABUN MANDI Suharno, Rizki Adi Anggoro; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.35 KB)

Abstract

This  research  was  conducted  to  test  and  analyze  causal  relationship  between Informational Advertising to Consumer Purchase Decision of Toiletries Product, Soap. The  aim  of  this  research  is  also  to  analyze  the  difference  of  information  given  by advertising to consumer purchase decision of soap product, whether the information of soap  product  that  have  been  given  to  the  participants can  influence  the  relationship between informational advertising with consumer purchase decision of soap product.The  method  used  in  this  research  is true  experimental  design  with  laboratory experiment. The number of participants used was 30 participants, consisting of 15 participants for the experiment group that received the information of the soap product and 15 participants for the control group who did not get the information of the soap product.  The  data  analysis  tests used  in  this research  are  Paired  Sample  T-test  and Independent  Sample  T-test  in  order  to  know  the  difference  and  compare  the  results between the experimental research groups.The result of the analysis with t-test shows that experiment done successfully. T-test shows that there is a difference in purchase decision of the participant just right before and after treatment with product information applied. The statistical result showed that H1 is  accepted.  The  statistical  result  also  showed  that  soap  information  that  participant received through an advertisement is capable in providing information needed by the participant to consider and decide their purchase decision about the soap product.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN KONSUMEN PADA BALAI KESEHATAN PARU MASYARAKAT (BKPM) DI SEMARANG Arhamni, Yolis; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.084 KB)

Abstract

Need  of  healthy  become  one  of  important  need  of  people.  BKPM  (centre  ofcommunity lung health) is a community center that serves cheap healthy service for people in Semarang. As a service organization, satisfaction become main purpose of the service provider.This research is purposed to examine the impact of service quality and consumer value to patient satisfaction.The research is taken place at BKPM Semarang. The sample is 100respondents.Instrumentof questionnaire is used to collect the data. Regression analysis is applied to test the hypotheses of the research.Result  of  the  analysis  shows  that  service  quality  affect  positively  to  patient satisfaction. Patient that receives a better service will have higher satisfaction. Consumer value also affect positively to patient satisfaction.Patient that receives a more value from the service will have higher satisfaction.
ANALISIS PENGARUH BOOK TO MARKET, SIZE, SYSTEMATIC RISK, DAN MOMENTUM TERHADAP RETURN SAHAM SMALL BUT LIQUID DAN BIG BUT ILLIQUID (Studi pada Perusahaan yang terdaftar di Kompas100 Tahun 2011-2015) Ulfah, Firda Huwaida; Arfianto, Erman Denny
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.142 KB)

Abstract

The research developed the factors that affect in stock returns. One of the "missing factor" that developed  the stocks that have small capitalization value with high frequency. This type of behavior has not expected oftenly. The purpose of this study is to analyze the influence of book to market, size, systematic risk,and momentum on stock returns in small but liquid and big but illiquid studies on companies KOMPAS100 2011-2015.The population in this study is a company with small but liquid stock category and big but illiquid stock category sorted by method purposive sampling to obtain these categories which has a number of 100 samples, of which 50 categories of samples small but liquid and 50 samples withcategory bigbut illiquid which annually features 10 different samples in accordance with these criteria.Research results in the category of small but liquid, book to market a significant negative effect on returns, stock size negative and not significant to return, stock systematic risk positive effect and no significant effect on returns, stock  and the momentum positive and significant impact on returns. stock  While the research results in the category of big but illiquid, book to market negative and not significant to return, stock size has a positive effect and no significant effect on returns, stock systematic risk significant negative effect on returns, stock  and the momentum positive and significant impact on returns stockDifferent test showed that the difference in returns small but liquid and big but illiquid evaluation in the first year after the establishment has a significance value of 0.008 and the value of T count greater than T table as worth 2.02269 is 2,790, which means there are significant differences. While evaluating the second and third years after the establishment did not have a significant difference in the presence of evidence that the evaluation of the second year of significant value amounted to 0,544 and evaluations in the third year has a significance value of 0.626 which means the absence of a significant difference
ANALISIS PERBEDAAN RESPON SIKAP AUDIENCE ATAS STRATEGI PROMOSI PRODUCT PLACEMENT DALAM FILM HABIBIE & AINUN Dastiana, Cynthia Dastiana; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.381 KB)

Abstract

The  research  was  motivated  by  the  phenomenon  of  the  development  of  promotionalstrategies in product placement in movies, which aims to analyze whether there is any difference in audience response toward product placement promotion strategies in Habibie & Ainun Movie with many different backgrounds.The sample used in this study is the population living in the area of Semarang City and the age category, who have already watched Habibie & Ainun Movie, 17-20 years old, 21-24 yearsold, and above 25 years old. The sampling method which used in this study is quota sampling and the method for collecting data is questionnaire that distributed to 90 respondents. Processing of thedata is using descriptive analysis, the reliability test, validity, and one way ANOVA.The results of the analysis and discussion in this study state that, (1) there is no difference in audience response between male and female respondents, (2) there is differences in audienceresponse on the attention factors with the age category 17-20 years to 21-24 years, (3) there is no difference in audience response among respondents who chose one of the group of movie viewersfrequency, (4) there is no difference in audience response among respondents who chose one of the types of the most popular movie genres to be watched
STUDI TENTANG PERSEPSI KUALITAS DAN KESADARAN MEREK SERTA DAMPAKNYA PADA LOYALITAS MEREK (Studi pada Konsumen AMDK Pelangi 600ml Kota Semarang) Simbolon, Nathalia Rouli; Sukresna, I Made
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.962 KB)

Abstract

Bottled drinking water is an alternative for people to get clean water easily. This opportunity makes the bottled water industry grow every year. Both the new brands and older brands adopted new strategies to get consumers' attention. Although many brands are rebranding and make an innovation in their products, the bottled water market is still dominated by big brand such as Aqua and Club with a gap that is quite far from its competing brands. One of growing brand of bottled water is Pelangi. This study discusses several factors such as packaging design, attitudes toward advertising, and perceived price and their effects on perceived quality and brand awareness and its impact on Pelangi’s brand loyalty.The population in this study were consumers of Rainbow AMDK in Semarang. The number of samples used was 156 people who were selected using purposive sampling through a questionnaire. Data obtained from questionnaires were then processed and analyzed using SPSS and AMOS programs.This study shows that there is a positive and significant influence between packaging design and perceived quality, between attitudes toward advertising and perceived quality, between attitudes toward advertising and brand awareness, between perceived price and perceived quality, and between price perceptions and awareness brand. In addition, there is also a positive and significant impact between perceived quality and brand loyalty, and between brand awareness and brand loyalty. As a result, companies can increase brand loyalty through a good attitudes towards advertising in the minds of consumers that will influence brand awareness and increase brand loyalty.
ANALISIS PENGARUH GWM, EQUITY RATIO, EARNING VOLATILITY, CREDIT RISK, DAN SIZE TERHADAP LIQUIDITY CREATION PADA BANK UMUM DI INDONESIA DENGAN SIZE SEBAGAI VARIABEL KONTROL (Studi Kasus Pada Bank Umum di Indonesia Periode 2010-2014) Pratama, Raditya Utari Putra; Wahyudi, Sugeng
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.447 KB)

Abstract

The purpose of this study was to analyze the influence of Reserve Requirement Ratio (RRR), Bank Capital Ratio (EQRAT), Earning Volatility (EARNVOL), Credit Risk, and Size toward Liquidity Creation ten largest Conventional Banks in Indonesia. The sampling technique used in this study is purposive sampling technique with the criteria of ten largest conventional Banks who publish annual financial reports periodically during 2010-2014. The data used in this study was obtained from annual financial reports on the website of conventional Banks with a sample of ten largest conventional Banks in Indonesia. Methods of data analysis in this study with Multiple Regression Analysis, which previously performed classical assumption test. Hypothesis testing using F-statistic test, t-statistical test and the determination of coefficients Adjusted  with a significance level of 5%. The results of the study are the independent variables simultaneously (F test) effect on Liquidity Creation with a significance level of 0.000. While partially (t test) showed that the variable RRR, EARNVOL, and Size has no significant effect on Liquidity Creation. Variable EQRAT has significant negative effect on Liquidity Creation. Variable Credit Risk has significant positive effect on Liquidity Creation. Adjusted  is 0.477 which means that the ability of the four independent variables and one control variable can explain Liquidity Creation amounted to 47.7%, while the rest is explained by other factors.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DESAIN PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SARUNG TINJU MEREK “AN-DA” DI JAWA TENGAH Firdaus, Faisal; Sudaryanto, Budi
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.043 KB)

Abstract

Sports is very important today and has become a worldwide trend, with this phenomenon there is also an increasing trend in sports product. This study aims to analyze the influence of product quality, price, product design, and word of mouth of AN-DA boxing gloves purchase decision in Central Java. Product quality, price, product design, and word of mouth are matters that are considered before buying a pair of boxing gloves and are providing value to customers in choosing boxing gloves that have become the needs for athletes in Central Java. Sampling method used in this study is purposive sampling. Data were collected from 100 respondents who have met the criteria of ever purchasing and using AN-DA boxing gloves and are domiciled in Central Java. The analytical methods used in this study include validity test, reliability test, classic assumption test, multiple linear regression analysis, coefficient determination test, F test and t test using IBM SPSS Statistics version 24. The results show that the variables of product quality, price, product design, and word of mouth have positive and significant impact on purchase decision by the regression equation. Product quality is the most influential variable on purchasing decisions followed by product design, price and word of mouth. Four independent variables are contributing 66.2% to the purchase decision. While the remaining 33.8% is influenced by other variables outside of this study.
ANALISIS VARIABEL – VARIABEL YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN KOPI LUWAK DI KOTA SEMARANG Novel, Belgis; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.56 KB)

Abstract

The purpose of this research are to check the effect of the product quality, price competitiveness, and distribution effect on consumer's decision to buy Kopi Luwak in Semarang. The  deflation of Kopi Luwak's selling rate in Semarang is taken as the background of this research. This research is using the questionaire methode to collect the data from 100 sample respondent, the sampling technic used is convenience sampling and data analysis used in this research is multiple linear regression method. The result of this research shows that all the independent variables which are product quality, price competitiveness, and distribution have a positive relation and significant to the dependant variable in which is consumer's decision to buy the product. On the independent variable, distribution variable took the major influence to the dependant variable to consumer's decision to buy the product, this is shown on the coefficient point at 0,520. The result is because of respondents are always find it easy to get Kopi Luwak's product and the product is always available in the market.
PENGARUH LEVERAGE, SIZE, NPL, BOPO dan LDR TERHADAP KINERJA KEUANGAN BANK (STUDI PADA BANK UMUM KONVENSIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2010-2014) Haryati, Rina; Widyarti, Endang Tri
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.908 KB)

Abstract

This study have purposed to identify and analyze the effect of leverage, size, NPL, BOPO and LDR of financial performance (ROA) in the general conventional banks period 2010 – 2014. Leverage has been proxied by the Short Term Debt to Total Asset (STDTA) and Long Term Debt to Total Asset (LTDTA).  The population  used in this study are conventional  commercial  banks that have been listed in the BEI at period 2010 – 2014. Sampling method for this study is using purposive sampling with 19 banks. This study uses multiple linear regression analysis with classic assumption test, descriptive statistics test, t statistical test, f statistical test and coefficient of determination test. The result on this study indicate that STDTA and NPL have no significant effect on ROA. LTDTA and BOPO have a negative significant effect on ROA. Size and LDR have positive significant effect on ROA.  The results  from  this study that BOPO  is the most influence  independent  variabel  to dependent  variabel  (ROA)  by statistical  t-test.  While  NPL  is the most  uninfluence  independent variable to dependent variable (ROA). This study is expected to be a consideration in the decision making of the company to improve the company's financial performance, especially in banking.
ANALISIS PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli Produk Bandeng Juwana Elrina Semarang) Ghanimata, Fifyanita; Kamal, Mustafa
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.409 KB)

Abstract

ABSTRACT This study aims to determine how big the influence of price, quality of product, and location of the purchase decision on the Bandeng Juwana Elrina Semarang. And this research also aims to analyze the most dominant factors that influence on purchase decisions on the Bandeng Juwana Elrina Semarang. The population used in this study is consumers who ever or frequently come on the Bandeng Juwana Elrina Semarang. The sample in this study are 80 respondents and the techniques used are non-probability sampling technique with the approach of accidental sampling (sampling based on chance). Analytical methods used were quantitative analysis of multiple regression analysis. This analysis includes: validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing by t test and F test, and analysis of determination coefficient (R2). The location variables have the most impact on purchasing decisions for 0,329, followed by quality of  products variable amounting to 0,323. While the price variables have an influence lowest compared to other variables for 0,242. Hypothesis testing using t tests showing that the three independent variables are price (X1), quality of product (X2), and location (X3) which investigated proved positively and significantly affect the dependent variable is the purchase decision (Y). Then through the F test can be seen that the variables price, quality of product, and location eligible to test the dependent purchasing decisions. Adjusted R Square explained figures that 62,3% of purchase decisions variation can be explained by the three independent variables in multiple regression equations. While the rest of 37,7% was explained by other variables outside of the three variables used in this study.

Page 81 of 141 | Total Record : 1401

 79   80   81   82   83 

Filter by Year

2012 2024


Reset
Filter By Issues
All Issue Volume 13, Nomor 2, Tahun 2024 Volume 13, Nomor 1, Tahun 2024 Volume 12, Nomor 6, Tahun 2023 Volume 12, Nomor 5, Tahun 2023 Volume 12, Nomor 4, Tahun 2023 Volume 12, Nomor 3, Tahun 2023 Volume 12, Nomor 2, Tahun 2023 Volume 12, Nomor 1, Tahun 2023 Volume 11, Nomor 6, Tahun 2022 Volume 11, Nomor 5, Tahun 2022 Volume 11, Nomor 4, Tahun 2022 Volume 11, Nomor 3, Tahun 2022 Volume 10, Nomor 3, Tahun 2021 Volume 10, Nomor 2, Tahun 2021 Volume 10, Nomor 1, Tahun 2021 Volume 9, Nomor 4, Tahun 2020 Volume 9, Nomor 3, Tahun 2020 Volume 9, Nomor 2, Tahun 2020 Volume 9, Nomor 1, Tahun 2020 Volume 9, Nomer 1, Tahun 2020 Volume 8, Nomor 4, Tahun 2019 Volume 8, Nomor 3, Tahun 2019 Volume 8, Nomor 2, Tahun 2019 Volume 8, Nomor 1, Tahun 2019 Volume 7, Nomor 4, Tahun 2018 Volume 7, Nomor 3, Tahun 2018 Volume 7, Nomor 2, Tahun 2018 Volume 7, Nomor 1, Tahun 2018 Volume 6, Nomor 4, Tahun 2017 Volume 6, Nomor 3, Tahun 2017 Volume 6, Nomor 2, Tahun 2017 Volume 6, Nomor 1, Tahun 2017 Volume 5, Nomor 4, Tahun 2016 Volume 5, Nomor 3, Tahun 2016 Volume 5, Nomor 2, Tahun 2016 Volume 5, Nomor 1, Tahun 2016 Volume 4, Nomor 4, Tahun 2015 Volume 4, Nomor 3, Tahun 2015 Volume 4, Nomor 2, Tahun 2015 Volume 4, Nomor 1, Tahun 2015 Volume 3, Nomor 4, Tahun 2014 Volume 3, Nomor 3, Tahun 2014 Volume 2, Nomor 3, Tahun 2013 Volume 2, Nomor 2, Tahun 2013 Volume 2, Nomor 1, Tahun 2013 Volume 1, Nomor 4, Tahun 2012 More Issue