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WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
Published by Universitas Islam Internasional Darullughah Wadda'wah
ISSN : 26542609     EISSN : 26542595     DOI : https://doi.org/10.38073/wasilatuna
Core Subject :
Wasilatuna Jurnal Komunikasi dan Penyiaran Islam is a journal published by the Islamic Communication and Broadcasting Study Program Faculty of Dawah Universitas Islam Internasional Darullughah Waddawah Bangil Pasuruan. This journal provides writings for practitioners and academics to develop theories and empirical research and introduce new concepts in the field of Islamic broadcasting communication and dawah from a broad perspective. It contains actual issues related to Islamic Communication Islamic Broadcasting and Islamic Dawah through the media produced by academics through various literature reviews both in the form of conceptual based articles and research based articles that will be published in the form of Scientific Journals. WASILATUNA Journal is published three times a year every 4 months published in February June and October and already has P ISSN 2654 2609 and E ISSN 2654 2595. Vision Become a scientific journal of Islamic communication and broadcasting with national and international quality. Mission Present research results in the field of Islamic communication and broadcasting for education research and community service. Objective To improve the means of information and public literacy in Islamic communication and broadcasting in the global era.
Arjuna Subject : -
Articles 139 Documents
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Zike Martha Public Relations and Transformation of Social Security Health Services Building Solid Community Relations: - zike martha
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.1791

Abstract

ABSTRACT This study explores the role of Public Relations (PR) in building Community Relations and improving the quality of healthcare services for social security providers in Sawahlunto, West Sumatra. The research aims to analyze how PR practices influence community trust and the accessibility of healthcare services in this mining region. Using a qualitative approach, data was collected through in-depth interviews with key informants, including PR professionals and local community leaders. The results indicate that effective PR strategies can enhance public awareness of health services, increase community participation, and build stronger relationships between stakeholders. The study concludes that PR plays a crucial role in promoting healthcare services and addressing community concerns, which ultimately contributes to better healthcare outcomes. Keywords: Community Relations, Public Relations, Healthcare Services, Social Security, Mining Sector
Communication Management Strategy in iNews Tv Makassar Promotional Ads Muhammad Reynaldhy Mutfah; Muh. Akbar; Kahar
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.1807

Abstract

Although digitalisation and social media have changed the advertising landscape, television remains one of the traditionally effective communication platforms to reach a wide audience. As a medium that offers high visibility and significant impact, television plays an important role in communication strategies, especially in the context of promotional advertising. This research aims to identify and analyse the communication management strategies implemented by iNews TV Makassar in managing promotional advertisements. Using a descriptive qualitative method, this study collected data through observation, in-depth interviews, and documentation to describe the practices and dynamics that occur. The main findings show that the main strategy implemented by iNews TV Makassar is effective advertisement management, which involves intensive cooperation with clients to ensure that they keep choosing iNews TV Makassar as their advertising platform. Quality of service is the main focus, with an emphasis on fulfilling the needs and wants of ad users as well as accuracy in delivering messages to match the expectations of ad agents. This research reveals the importance of good relationship management with ad users and service customisation to achieve optimal client satisfaction, which in turn contributes to the success of advertising promotion at iNews TV Makassar.Keywords: Communication Management Strategy, Promotional Advertising, iNews Tv Makassar
The Values of Dakwah in the Film Siksa Neraka as a Means to Enhance Public Spiritual Awareness Putri Aulia Andita; Ahmad Tamrin Sikumbang
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 02 (2024): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v7i02.1830

Abstract

Film is an audiovisual communication medium that not only provides entertainment but also conveys information and resonates emotionally with its audience. Additionally, film is part of mass communication media and is often used as a medium to depict the social life of a community. As one of the characteristics of mass media, film is one of the most effective communication tools. Essentially, film screenings are used in media studies as a means to deliver social, cultural, and other messages. The purpose of this research is to clarify the values of dakwah as messages contained in the film Siksa Neraka directed by Anggi Umbara. The approach used in this research is a qualitative approach with a descriptive method. The data used in this research consist of documents in the form of video files of the film Siksa Neraka and data from various sources relevant to the study. The subject of this research is the film titled Siksa Neraka, directed by Anggi Umbara. This study investigates the dakwah values contained in scenes from the film. The subject of the study is the scenes in the film Siksa Neraka that contain dakwah values in the form of messages related to creed (aqidah), Islamic law (sharia), morality (akhlaq), and worship (muamalah). Based on the findings, there are 57 scenes in the film Siksa Neraka, but not all of them contain messages with dakwah values. The dakwah values as messages in the film Siksa Neraka are found in 34 messages spread across 57 scenes. There are 9 messages on aqidah, 12 messages on sharia, 3 messages on muamalah worship, and 10 messages on akhlaq.
The Implementation of "Qaulan Layyina" (QS. Taha: 44) by Preachers in the Q&A Program on Metro TV Qori Hajidah Arianti; Rahmi; Yudha; Wildan; Luluk Fikri
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.1913

Abstract

This study examines the implementation of the principle of qaulan layyina as mentioned in the Qur’an (QS. Taha: 44) within the context of Islamic preaching on Indonesian television, specifically in the Q&A program aired on Metro TV. Utilizing a descriptive qualitative approach supported by literature analysis, this research explores how preachers deliver religious messages with gentleness, empathy, and persuasion to a heterogeneous audience. The study highlights that the application of qaulan layyina is influenced by several factors, including the preacher’s personal understanding of Islamic ethical principles, their communication skills, and the structure of the television program. The findings demonstrate that most preachers succeed in maintaining a soft and inclusive tone, especially when responding to sensitive or controversial questions. Through this approach, they are able to minimize conflict, promote mutual respect, and uphold the core values of Islamic communication. This research contributes to the broader field of Islamic communication studies and offers practical insights for da’wah practices in modern media environments. Keywords: Qaulan Layyina, Da’wah, Q&A Di Metro TV.
Optimization of Strategic Communication of the Center for Islamic History Studies of Lampung in the Development of the Islamic Civilization History Study Program UIN Raden Intan Lampung Wahyu Iryana; Muhamad Bisri Mustofa; Fegi Sentiana
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.1935

Abstract

In the context of the development of the Islamic Civilization History Study Program, several challenges need to be overcome. One is the need to optimize strategic communication of the Lampung Center for Islamic History Studies as an integral part of the study program development efforts. Although the Lampung Center for Islamic History Studies has potential and resources, governance, transparency, and communication effectiveness challenges can affect the progress and quality of the study program. This study uses a qualitative research method consisting of a series of approaches to explore the Lampung Center for Islamic History Studies communication strategy in the development of the Islamic Civilization History Study Program at UIN Raden Intan Lampung, namely Participatory Interviews and Observations. Strategic communication optimization is the key to success in developing the Islamic Civilization History Study Program at UIN Raden Intan Lampung. Through a planned and effective communication approach, the Lampung Center for Islamic History Studies can achieve the goal of developing a better and sustainable study program. Improving the quality of research and publications is one of the positive impacts of optimized strategic communication. By developing a good communication strategy, the resulting research becomes more quality and relevant, and the results can be widely published, improving academic reputation and attracting the interest of students and other researchers
An Examination of Refressive Da'wah in Khaled Aboe El-Fadl's Perspective on the Implementation of Qanun Syariah in Aceh susanti-hasibuan; nanang arianto; Datuk Imam Marzuki; desiana
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.2149

Abstract

The implementation of Qanun Syariah in Aceh is considered something of a dilemma. On the one hand, the implementation of the Qanun is considered to violate the provisions of Indonesian positive law, on the other hand, in the process of implementing the Qanun, the Al-Quran and Hadith are used as a basis, and it contains repressive da'wah, da'wah by making the government the perpetrator of structural da'wah, which can pressure the public to obey the teachings. Islam. This research uses a qualitative method which is research that focuses on activities, relationships, situations and conditions in the field. In carrying out this research, the author went directly to institutions related to the implementation of Qanun Islamic Sharia in Aceh, such as: Wilayatul Hisbah, Islamic Sharia, Governor, DPRA, MPU, Ministry of Law and Human Rights. The results of this research state that Qanun Syariah according to Khaled Abou el Fadl is a contemporary form of da'wah that is included in government structures. Banda Aceh has the authority to carry it out in accordance with the legitimacy of the State.
Strengthening Interreligious Communication: An Analysis of Interfaith Greetings in Fazlur Rahman's Hermeneutics of Hadith Minhad Ali Yahya; Akhmad Rifa’i
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2207

Abstract

Interfaith greetings in Islamic law have become a significant issue in multicultural societies. Classical fiqh discusses the boundaries of interreligious interaction, yet Islamic law is inherently dynamic and adapts to the evolution of society. This study addresses two main aspects. First, it explores Fazlur Rahman’s concept of hadith and Islamic law, emphasizing the importance of ijtihad in responding to contemporary challenges. Second, it analyzes hadiths related to the prohibition of tasyabbuh (imitation), which some scholars use as a basis to avoid interfaith greetings. The research employs a qualitative method with a library research approach. The findings highlight the importance of understanding social context and intention when interpreting Islamic law concerning interfaith greetings. Fazlur Rahman advocates for an inclusive approach that aligns Islamic law with the realities of modern society. Regarding the hadith on tasyabbuh, there are varying scholarly interpretations, necessitating a deeper understanding and the application of principles of tolerance. The study concludes by emphasizing the need to align Islamic law with humanitarian values and peace without compromising the sanctity of religious teachings. Interfaith greetings can serve as an expression of respect and a means to strengthen harmony in society. A dialogical approach that values diversity and inclusivity is key to resolving this dilemma. This research is expected to contribute positively to understanding and practicing interfaith tolerance in heterogeneous societies.
The Mosque as a Spiritual Service: Analyzing Experiential Marketing Strategy in Urban Religious Landscape Muh Syahril Sidik Ibrahim Sidiq Ibrahim; Sarif Hidayatullah; Mauludi; Ahmad Faiz Khudlari Thoha
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2258

Abstract

Masjid Al-Ittihad Pakuwon Surabaya is one of the mosques located within a shopping mall that has successfully integrated da'wah services with an experiential marketing approach. This study aims to explore the application of experiential marketing elements in managing the mosque's da'wah services and to analyze the worshippers' experiences with the provided services and facilities. The experiential marketing elements focused on in this research include sense, feel, think, act, and relate, implemented to create a memorable experience for the worshippers. The research employs a qualitative method with a descriptive analysis technique. Data were collected through direct observations at the site, in-depth interviews with worshippers, and documentation of the mosque's programs. Data analysis was conducted to understand how each element of experiential marketing is applied to support the mosque's function as a place of worship and a center for social activities. The results indicate that Masjid Al-Ittihad has successfully provided comfort through cleanliness, organized layouts, and facilities such as lockers, children's play areas, a library, and free meals every Friday. Worshippers reported positive experiences from various service innovations, ranging from ease of access to an atmosphere that supports spiritual focus during worship. Moreover, the mosque actively integrates relevant da'wah approaches through religious studies, collaborations with religious organizations, and the use of technology to enhance interaction and engagement with worshippers. By implementing experiential marketing, Masjid Al-Ittihad has successfully met the spiritual and social needs of its worshippers, establishing itself as a model for adaptive and innovative mosque management.
Digital Identity and Ethical Challenges on Social Media: An Islamic Communication Perspective novianto puji raharjo
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2280

Abstract

This research aims to explore and analyze the application of communication ethics in the era of social media. Using qualitative content analysis methods as well as in-depth interviews, the study found that communication ethics on social media are often ignored by users, especially in terms of the dissemination of inaccurate information, social polarization, and hate speech. Users also tend to manage their digital identities by displaying an ideal image that is different from reality, which creates social pressure and lowers the quality of communication. Ethical awareness varies among users, influenced by digital literacy and education levels. These findings emphasize the importance of stricter regulations and digital literacy education to improve communication ethics on social media. The study concludes that while social media offers opportunities for wider interaction, better regulation and social responsibility are needed to create a more ethical and responsible digital communication environment.
INTERTEXTUAL ANALYSIS OF PROPHET MUSA’S STORY (Q.S. AL-BAQARAH 67-71) AND ITS RELEVANCE TO CONTEMPORARY ISLAMIC COMMUNICATION AND DA'WAH Muhammad Taufiq
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.2296

Abstract

ABSTRACTThis study examines the story of Prophet Musa in Q.S. Al-Baqarah 67–71 through Angelika Neuwirth’s intertextuality perspective, connecting it to Prophet Muhammad's preaching in Medina. The narrative emphasizes obedience, sincerity, and patience, which are essential for fostering multicultural societies. Using a qualitative descriptive-analytic approach, this research explores the interplay between Qur'anic narratives and other religious traditions, such as Judaism. The findings reveal that the command to sacrifice a cow conveys profound universal moral messages, such as the importance of compliance and sincerity in religious practices. These values are mirrored in Prophet Muhammad’s wisdom-, dialogue-, and empathy-based preaching strategies, particularly in addressing Medina's diverse community. This study contributes to Qur'anic studies by offering an intertextual perspective and practical guidance for contemporary Islamic preaching strategies that prioritize inclusivity and contextual relevance. Keywords: intertextuality, Q.S. Al-Baqarah 67-71, Prophet Musa, Prophet Muhammad, universal values, preaching strategies.

Page 10 of 14 | Total Record : 139

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