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WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
Published by Universitas Islam Internasional Darullughah Wadda'wah
ISSN : 26542609     EISSN : 26542595     DOI : https://doi.org/10.38073/wasilatuna
Core Subject :
Wasilatuna Jurnal Komunikasi dan Penyiaran Islam is a journal published by the Islamic Communication and Broadcasting Study Program Faculty of Dawah Universitas Islam Internasional Darullughah Waddawah Bangil Pasuruan. This journal provides writings for practitioners and academics to develop theories and empirical research and introduce new concepts in the field of Islamic broadcasting communication and dawah from a broad perspective. It contains actual issues related to Islamic Communication Islamic Broadcasting and Islamic Dawah through the media produced by academics through various literature reviews both in the form of conceptual based articles and research based articles that will be published in the form of Scientific Journals. WASILATUNA Journal is published three times a year every 4 months published in February June and October and already has P ISSN 2654 2609 and E ISSN 2654 2595. Vision Become a scientific journal of Islamic communication and broadcasting with national and international quality. Mission Present research results in the field of Islamic communication and broadcasting for education research and community service. Objective To improve the means of information and public literacy in Islamic communication and broadcasting in the global era.
Arjuna Subject : -
Articles 139 Documents
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Cross-Religious Political Communication: Christian Candidates and Muslim Voters in Papua’s 2024 Election Abdul Qadir Abdul Qadir; Imam Alfian Kadir
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the political communication strategy in the 2024 Papua Gubernatorial Election, focusing on the cross-religious approach employed by the Benhur Tomi Mano (BTM) and Yeremias Bisai pair. Specifically, this research examines how a Christian candidate navigates political marketing within a Muslim-minority context through the "Krimuha" (Christian-Muhammadiyah) branding. Using a qualitative descriptive method, data were collected through in-depth interviews and social media analysis (Instagram, TikTok, and Facebook). The study utilizes Political Marketing Theory and Identity Negotiation Theory to dissect campaign narratives. The results indicate that the BTM-Yeremias pair successfully implemented a segmentation strategy by blending nationalist figures with religious inclusivity. The effectiveness of this strategy lies in the "persona management" on social media, which framed the candidate not only as a former bureaucrat but as a figure accepted by Islamic grassroots (Muhammadiyah/NU). This research concludes that in conflict-prone areas like Papua, political communication that highlights intercultural harmony is more effective than rigid identity politics.
Developmen of Hybrid Organizational Culture at Ar Rahmah Mosque Surabaya Indonesia Abdullah Azzam; M. Syukur Ifansyah; Shobikhul Qisom; Ahmad Faiz Khudlari Thoha
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2489

Abstract

Masjid Ar Rahmah Surabaya adopts a hybrid organizational model that integrates Islamic values with modern management systems across four main sectors: da'wah, education, social services, and economy. This mosque functions not only as a place of worship but also as a center for community empowerment, implementing various programs based on Islamic principles. This study aims to analyze organizational culture development strategies that maintain synergy among units without causing fragmentation or internal conflicts. Using a qualitative approach, this research applies Edgar Schein’s theory to identify organizational culture at three levels: artifacts, espoused values, and underlying assumptions. The findings indicate that the implementation of the KHIDMAH culture (Collaborative, Humanistic, Integrity, Dedication, Moderate, Adaptive, Harmonious) plays a crucial role in fostering a productive, sustainable, and cohesive work environment. Strategies such as strengthening a shared vision, enhancing human resource synergy, implementing complementary practices among units, and promoting continuous organizational learning ensure that each unit contributes effectively toward the mosque’s grand mission: producing mosque imams at the Asia-Pacific level. With this model, Masjid Ar Rahmah has successfully become financially independent while serving as a center for da'wah and community empowerment, achieving a strong competitive position both nationally and internationally.
Leadership Message in Buya Hamka Movie Season 1 (Semiotic Analysis of Leadership Message in Buya Hamka Movie Season 1) Teddy Khumaedi Teddy Khumaedi
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2504

Abstract

Humans were created by Allah on earth to be caliphs, therefore, humans must have the soul of a leader to be able to manage the environment, groups and even lead themselves. As time goes by, leadership messages can not only be obtained through Basic Leadership Training (LDK), but can also utilize technology such as mass media, one of which is communication media, namely film. Film is one of the mass media tools used to convey messages from sources to audiences. The aim of this research is to find out Roland Barthes' semiotic analysis which consists of Denotation, Connotation and Myth as well as what leadership messages are contained in the film Buya Hamka Season 1. The method used in this research is descriptive qualitative with Roland Barthes' semiotic approach. The results of this research show that the film Buya Hamka Season 1 has various signs regarding leadership, both in verbal and non-verbal forms. Each scene has various leadership messages which are reflected through dialogue or scenes carried out by the characters. These scenes provide leadership messages and the leadership style used by the character Buya Hamka. The conclusion of this research is that there are signs of denotation, connotation, and myth that contain leadership messages as well as democratic, charismatic, transformational and paternalistic leadership styles.
SMAS Harapan Utama Batam's Integrated Marketing Communication: Strategy Preference Alyssa Saqina Nabila Parmadi; Hilda Yunita Wono
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.2524

Abstract

The establishment of Senior High Schools (SMA) plays an important role in creating a quality education system and honing students' creativity. In addition, high schools also serve as a place for students to develop social skills, critical thinking, and prepare themselves to face challenges at the next level of education. The competition between public and private high schools drives the need for effective Integrated Marketing Communication (IMC) strategies to attract prospective students. With the increasing number of schools, each educational institution must be able to build strong appeal and reputation in the community. SMAS Harapan Utama Batam has implemented IMC such as advertising, digital marketing, sales promotion, and direct marketing. Advertising is used to increase public awareness of the school through various media, both print and digital. Digital marketing is increasingly being optimized in line with changing trends in information consumption, especially through social media platforms. Sales promotions such as registration fee discounts become an additional strategy to increase the interest of prospective students. Meanwhile, direct marketing allows for a more personal interaction between the school and prospective students. This study aims to evaluate the IMC used by the school with a descriptive quantitative method, using a Likert scale and surveys of 106 parents and guardians. The results show the highest preference for digital marketing through TikTok, followed by advertising, digital marketing through Instagram, sales promotion, and direct marketing. This shows that social media plays a significant role in the school's marketing strategy. These findings are expected to serve as input for SMAS Harapan Utama and similar schools to enhance marketing effectiveness and increase the number of students in the future.   Keywords: Country, Education, High School, Integrated Marketing Communication, Preference.
Information Technology Regulation and its Impact on Da'wah Media on Tiktok Marya Ulfa; Sinta Purnamasari; Nikmah Hadiati Salisah
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2572

Abstract

The development of information technology has brought very significant changes in various aspects of life, including da'wah media. Regulation of information technology is an important factor in determining the direction of da'wah media development, both in terms of freedom of expression, dissemination of information, and protection of content that is considered sensitive. This study discusses how information technology regulations and their impact on da'wah media, including the opportunities and challenges that arise for da'wah preachers when utilizing digital technology. The research method used in this study is a qualitative method with a descriptive approach that aims to describe information technology regulations and their impact on TikTok da'wah media. Data collection techniques used in this study are observation and documentation. The results of the study show that regulations can play an important role as a tool to maintain the ethics and quality of da'wah in the digital space, but on the other hand, regulations can also be an obstacle if they are too restrictive of freedom of expression. Therefore, a balance is needed in regulations so that information technology can be utilized optimally for the advancement of da'wah media.
Family Communication Conflict Representation in Dua Hati Biru: A Semiotic Analysis Based on Roland Barthes Yughni Faidah; Faridah
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2577

Abstract

This study analyzes the representation of family communication conflict in the film Dua Hati Biru using Roland Barthes' semiotic approach. The film Dua Hati Biru was chosen as the object of research because it displays various realistic family conflict dynamics, especially between parents and children. This study uses a descriptive qualitative method with semiotic analysis techniques. Through Roland Barthes' semiotic analysis, this study identifies the meaning of denotation, connotation, and myth in various scenes that depict family conflict. The results of the study indicate that the conflict that occurs in this film can be categorized into solvable conflict and perpetual conflict. The findings of this study reveal that communication conflict in the family is not only influenced by differences of opinion, but also by cultural factors and social structures that are inherited between generations. This study also explains the Islamic perspective as a way to overcome family communication conflict, namely through deliberation and good communication. Thus, a deeper understanding of the representation of communication conflict in the media, such as films, can provide insight for the community in resolving family conflicts more effectively.
Education-Based Preaching in Urban Society Abdullah Sattar; Najmy Hanifah
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2583

Abstract

The phenomenon of urban communities experiencing a shift in religious values requires a more adaptive and contextual approach to da'wah. Education-based da'wah is a strategic solution to systematically and sustainably ground the teachings of Islam. This study aims to explore the characteristics of educational da'wah carried out by Ustadz Nur Hidayat, a practitioner of Islamic education in Surabaya and Sidoarjo. The method used in this research is descriptive qualitative with a media text analysis approach. Primary data is obtained from Ustadz Nur Hidayat's book entitled Success Tips for Pioneering, Managing, and Developing Islamic Schools, while secondary data comes from his Instagram digital content. The analysis techniques used include content analysis and critical discourse analysis. The results showed that the educational da'wah developed by Ustadz Nur Hidayat emphasizes character building, internalization of Islamic values, and a humanist approach in the learning process. Da'wah is not only delivered through lectures, but also through nurturing, exemplary, and a structured education system. This approach has proven to be effective in responding to the challenges of urban society and has contributed significantly to the formation of a generation of Muslims who are faithful, knowledgeable, and noble.
Implementation of the Principle of Qaulan Karīmah in the Development of Adolescent Morals at the Al-Jam'iyatul Washliyah Orphanage: A Study of Islamic Communication Manita Rahma Hasibuan; Muktaruddin
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2619

Abstract

This study aims to explore how the principle of Qaulan Karimah is implemented in shaping the character of adolescents at the Al-Jam'iyatul Washliyah Orphanage in Pulo Brayan, Medan. Qaulan Karimah is an Islamic communication principle that emphasizes noble and kind speech, serving as a fundamental guideline in developing the personality and morals of the adolescents within the orphanage environment. The method used is a descriptive qualitative approach, with data collected through in-depth interviews, direct observation, and documentation. The informants in this study consist of six individuals, including caregivers and teachers who are actively involved in guiding the adolescents. Data analysis was carried out through data reduction, data presentation, and drawing conclusions inductively. The findings show that the implementation of the Qaulan Karimah principle has a positive impact on the moral development of adolescents, such as increased patience, the ability to speak politely, and the emergence of a more positive attitude toward others. This implementation is supported by regular religious activities such as Quranic recitations, congregational prayers, and Islamic character development programs. Although there are challenges, such as the diverse backgrounds of the adolescents and consistency in applying the principle, the approach has proven effective in moral development. The implication of this study is that the use of Islamic communication principles like Qaulan Karimah can serve as an effective strategy for character building among adolescents, especially in social institutions such as orphanages. Keywords: Implementation, Qaulan Karimah, Adolescent Morals, Orphanage.
Understanding and Meaning of Da'wah from the Perspective of the Qur'an and Al-Hadith Altruis Bizurai Chillyness; Moh. Ansori
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2630

Abstract

ABSTRACT This study explores the definition and meaning of da'wah from the perspective of the Qur'an and Hadith, focusing on the fundamental principles and methods applied in the da'wah process. In the Qur'an, da'wah is explained through the call to invite to goodness (amar ma'ruf nahi munkar), which should not be done with force but rather with wisdom, good advice (mau'izhah hasanah), and polite debate (jidal bi allati hiya ahsan). The Hadith of the Prophet ﷺ reinforces that da'wah is the responsibility of every Muslim, even by conveying just one verse. The method of da'wah must be done with gentleness, in accordance with the principle that Allah loves gentleness in all matters. Furthermore, good character plays a central role in the success of da'wah. This study analyzes various verses of the Qur'an and Hadith to reveal the deep meaning of da'wah and its application in the life of Muslims, both in theory and practice. Keywords: Da'wah, Qur'an, Hadith, Wisdom, Mau'izhah Hasanah
Organizational Communication Patterns of PSI Jakarta in the Implementation of the Internship Program Batch 17 Citra Ayu Shafinas; Rici Tri Harpin Pranata; Fahmi Fuad Cholagi
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i2.2725

Abstract

This study aims to analyze the communication patterns employed in the implementation of the PSI Jakarta Internship Program Batch 17, with a focus on communication effectiveness in supporting the program’s objectives. The research adopts a descriptive qualitative approach within a constructivist paradigm, which views reality as a continuously evolving human construct. Data were collected through observation, in-depth interviews, and document analysis. The research subjects comprised PSI Jakarta administrators and members directly involved in the internship program. The findings reveal three communication patterns utilized in the program’s execution: formal communication, informal communication, and socialization mechanisms. Formal communication was conducted through annual and weekly work meetings, while informal communication occurred more frequently via WhatsApp and in-person office meetings. For program socialization, information was disseminated through social media platforms such as Instagram, LinkedIn, and WhatsApp Blast. The study also found that communication barriers primarily occurred among persons in charge (PICs) in terms of cross-departmental coordination. Nevertheless, communication between upper management and PICs proceeded smoothly. These findings highlight the importance of effective communication patterns in ensuring the success of political internship programs that involve multiple stakeholders with diverse roles.

Page 11 of 14 | Total Record : 139

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