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Contact Name
Suci Megawati
Contact Email
sucimegawati@unesa.ac.id
Phone
+6281342706458
Journal Mail Official
publika@unesa.ac.id
Editorial Address
Fakultas Ilmu Sosial dan Hukum UNESA Kampus Ketintang Jalan Ketintang Gedung I3 Lantai 1 Postal Code: 60231
Location
Kota surabaya,
Jawa timur
INDONESIA
Publika
ISSN : -     EISSN : 2354600X     DOI : https://doi.org/10.26740/publika.v9n2
Core Subject : Social,
PUBLIKA is available for free (open access) to all readers. The articles in PUBLIKA include developments and researches in Public Policy, Public Management, and Local Administration (theoretical studies, experiments, and its applications).
Articles 25 Documents
Search results for , issue "Vol 12 No 2 (2024)" : 25 Documents clear
PERAN SEKRETARIAT DPRD DALAM MEMINIMALISIR TINDAK PIDANA PENYALAHGUNAAN ANGGARAN PROGRAM/KEGIATAN PEMERINTAH DAERAH KABUPATEN PONOROGO Habibah, Umi Nur; Eprilianto, Deby Febrian
Publika Vol 12 No 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/publika.v12n2.p337-348

Abstract

This research is intended to analyze the strategic role of the Ponorogo Regency DPRD Secretariat in preventing and minimizing criminal acts of misuse of local government program/activity budgets. Furthermore, this research aims to explore the role and function of the DPRD Secretariat as a partner of the KPK as the Management Unit (UPL). UPL is a task force that partners with the KPK in managing LHKPN at the agency level. The involvement of UPL in LHKPN reporting at DPRD Ponorogo is expected to minimize obstacles during the reporting process and can encourage LHKPN compliance. This research uses a qualitative approach with descriptive analysis techniques, and considers three indicators, namely facilitator, catalyst, and regulator as the unit of analysis. The data collection was carried out using observation, interview and documentation techniques. The collected data is analyzed by reducing data, triangulating, verifying, and drawing conclusions which are then presented by providing recommendations.The research findings show that; 1) The facilitator role that has been carried out by the DPRD Secretariat has met the needs of infrastructure and answered the quality of LHKPN reporting by mediating the KPK with DPRD members and assisting LHKPN reporting; 2) DPRD Secretariat has proven to be a catalyst that is able to monitor LHKPN, circulate notification letters, conduct correspondence administration, and coordinate; 3) As a regulator, DPRD has not carried out harmonization of KPK regulations related to LHKPN at the agency level. The recommendations in this study are that the DPRD Secretariat is expected to become a facilitator of DPRD in increasing the capacity of DPRD members' human resources through support for socialization/training/technical guidance activities, in preparing LHKPN operational standards and formulating agency-level regulations in accordance with KPK guidelines. Keywords: role, LHKPN, facilitator, catalyst, regulator
INOVASI LAYANAN WARGA DI BALAI RW SEBAGAI UPAYA PENINGKATAN KESADARAN ADMINISTRASI KEPENDUDUKAN OLEH PEMERINTAH KOTA SURABAYA Lutfiah, Sunisfatul; Oktariyanda, Trenda Aktiva
Publika Vol 12 No 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/publika.v12n2.p349-364

Abstract

Public Services are activities or a series of activities that aim to meet community needs in accordance with statutory regulations. The government as a state servant as well as a public servant has the responsibility to carry out reforms and improve the quality of services so that they are in line with what is expected by the people who receive the services. One of the innovations launched by the Surabaya City Government is the Citizen Love Service innovation at the RW Hall. This research uses descriptive research methods with a qualitative approach. The focus of this research is indicators of Innovation Success Attributes according to Bugge et al., (2018). The subjects of this research were determined using a purposive sampling technique. The data collection techniques used were interviews, observation and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and drawing conclusions. The results of this research show that the presence of Community Care Service Innovation as an effort to increase awareness of population administration can be seen that overall it has gone well but is not yet optimal. Dear Citizen Service as proof that the Surabaya City Government always supports the creation of innovation to improve services, it is proven that the Surabaya City Government received an award from the Ministry of Home Affairs (Kemendagri) in the 'Very Innovative City' category in 2023. Although there are several obstacles faced in the form of limited human resources and lack of supporting facilities such as bathrooms and prayer rooms. The suggestion put forward by the researchers is that it is necessary to carry out maximum socialization for each resident so that the innovation of the Dear Citizens service at the RW Hall can be known to the wider community.
STRATEGI PENINGKATAN DAYA TARIK PENGUNJUNG WISATA OLEH DINAS KETAHANAN PANGAN DAN PERTANIAN KOTA SURABAYA (STUDI PADA PENGEMBANGAN KEBUN RAYA MANGROVE GUNUNG ANYAR) Salsabila, Faza Saila; Eprilianto, Deby Febriyan
Publika Vol 12 No 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/publika.v12n2.p365-380

Abstract

The development of the Gunung Anyar Mangrove Botanical Garden in the city of Surabaya is an important step in promoting sustainable mangrove management and supporting the achievement of the 2045 SDGs goals. The fact that mangrove governance development still receives less attention shows the need for further research. This study aims to describe the increase in tourist attraction in the development of the Gunung Anyar Mangrove Botanical Garden. The theory of tourism development by Amerta (2019) is used as a basis for building research arguments. The research method used is qualitative descriptive. Data was collected through observation, documentation, interviews, and secondary data analysis. The research subjects involved 11 people consisting of managers and visitors. The results of the study show that the development of botanical gardens includes: (1) Attraction, realized through increasing plant collections, adding attractions, interesting activities and tour packages; (2) Amenities, realized through environmentally friendly and disability-friendly facilities such as jogging tracks, many garbage cans, the availability of gazebos, clean toilets; (3) Access, realized through the existence of adequate parking lots, directions, mobilization with buggy cars, free wifi, and clear marketing information; (4) Ancillary, realized through training, coaching, monitoring, evaluation and cooperation with local communities, private parties, universities and all OPDs in the city of Surabaya. Despite obstacles such as lack of community participation, narrow road access, limited capacity of toilets and prayer rooms, lack of public transportation and the need for training in human resources, the development carried out can be said to be quite successful, competitive, and able to increase visitor attraction and the sustainability of mangrove management at the Gunung Anyar Mangrove Botanical Garden. This research is limited to one location, but this research opens up further research opportunities to expand the scope of the research.
PENINGKATAN KUALITAS PERENCANAAN ANGGARAN MELALUI SISTEM INFORMASI PEMERINTAHAN DAERAH (STUDI PADA EFEKTIVITAS PENGGUNAAN PLATFORM SIPD DI DINAS PENENAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU KOTA YOGYAKARTA) Kumalasari, Nadya Intan; Fanida, Eva Hany
Publika Vol 12 No 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/publika.v12n2.p381-394

Abstract

Problems in national planning and budgeting are still a major concern. The government adopts a management information system to improve the efficiency and effectiveness of local government implementation, namely the Local Government Information System (SIPD). SIPD is one of the innovations of the Ministry of Home Affairs which has various features to facilitate work in the field of regional financial management. However, in the implementation of the Regional Government Information System (SIPD) there are still a number of problems faced by the Regional Government of Yogyakarta City, especially in the Investment Office and One-Stop Integrated Services of Yogyakarta City, such as the lack of understanding of users or operators when using applications, internet networks and SIPD servers which are still often errors and lack of technical guidance related to the use of SIPD. This study aims to determine and describe the effectiveness of the Local Government Information System (SIPD) in budget planning at the Investment Office and One-Stop Integrated Services of Yogyakarta City. The type of research used is descriptive research with a qualitative approach. The focus of research using the theory of success of information systems (2016) by William H. Delone and Ephraim R. McLean includes system quality, information quality, service quality, use, user satisfaction and net benefits. The results of this study show that the use of the SIPD application in the Investment Office and One-Stop Integrated Services of Yogyakarta City can be said to be quite good and effective. However, there are still some shortcomings, namely the system is not fully reliable because it often experiences problems and errors during the budgeting process. In addition, server performance that is not optimal is also an obstacle that interferes with the smooth running of user activities and response time from the system that is still not satisfactory.
Manajemen Strategi dalam Meningkatkan Pelayanan Publik melalui Aplikasi Wargaku oleh Dinas Komunikasi dan Informatika Kota Surabaya Hamas, Halimahtus Sadiyah Putri; Fanida, Eva Hany
Publika Vol 12 No 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/publika.v12n2.p421-434

Abstract

Meningkatnya Mal Administrasi di Kota Surabaya merupakan akibat ketidakmerataan kualitas pelayanan publik yang disediakan oleh pemerintah, hal tersebut di dukung juga masih banyak keluhan masyarakat terkait pelayanan publik yang rumit dan tidak efektif. Melalui permasalahan tersebut diikuti perkembangan digital di masa sekarang, Dinas Komunikasi dan Informatika Kota Surabaya merilis forum pelayanan publik berbentuk aplikasi bernama Aplikasi Wargaku yang bisa di unduh dan di akses melalui telepon bertujuan untuk memaksimalkan pelayanan publik yang diberikan untuk masyarakat. Namun dalam penerapannya aplikasi di rasa belum maksimal diketahui melalui ulasan di Playstore masih banyak masyarakat yang mengeluhkan kualitas aplikasi dalam memberikan pelayanan. Melalui permasalahan tersebut, peneliti menggunakan teori manajemen strategi menurut Fred R. David menjelaskan bahwa manajemen strategi memiliki tiga proses tahapan yaitu formulasi strategi, implementasi strategi dan evaluasi strategi. Melalui penggunaan teori tersebut peneliti menggunakan penelitian deskriptif dengan pendekatan kualitatif, dengan teknik analisis data melalui wawancara, catatan lapangan dan dokumentasi yang kemudian disusun secara sistematis. Hasil penelitian menunjukan bahwa Dinas Komunikasi dan Informatika Kota Surabaya sudah menjalankan manajemen strategi untuk meningkatkan pelayanan publik melalui Aplikasi Wargaku, pelaksanaan manajemen strategi yang telah dilakukan cukup baik. Dalam tahapan formulasi strategi yang dibuat sudah bagus. Namun dalam penerapannya masih memiliki beberapa kekurangan seperti tidak adanya anggaran khusus, sumber daya manusia bidang informasi teknologi yang kurang dan tidak adanya motivasi pegawai yang diberikan oleh organisasi. Dengan adanya kekurangan pada tahap implementasi dapat merupakan dampak dari kekurangan yang masih ada pada saat penerapan program dilaksanakan. Abstract The increase of Administrative Mall in Surabaya City is due to the uneven quality of public services provided by the government, it is also supported by many public complaints related to complicated and ineffective public services. Through these problems followed by digital developments in the present, the Communication and Informatics Office of Surabaya City released a public service forum in the form of an application called the Wargaku Application which can be downloaded and accessed via telephone to maximise public services provided to the community. However, in its application, the application is not maximised, known through reviews on Playstore, there are still many people who complain about the quality of the application in providing services. Through these problems, researchers use the theory of strategic management according to Fred R. David explaining that strategic management has three stage processes, namely strategy formulation, strategy implementation and strategy evaluation. Through the use of this theory, researchers use descriptive research with a qualitative approach, with data analysis techniques through interviews, field notes and documentation which are then arranged systematically. The results showed that the Surabaya City Communication and Information Office has carried out strategic management to improve public services through the Wargaku Application, the implementation of strategic management that has been carried out is quite good. In the formulation stage the strategy made is good. However, in its application it still has several shortcomings such as the absence of a special budget, lack of human resources in the field of information technology and the absence of employee motivation provided by the organisation. With the shortcomings in the implementation stage, it can be the impact of the shortcomings that still exist when the programme implementation is carried out.
KAJIAN PENINGKATAN STATUS BADAN HUKUM BUM DESA MELALUI PLATFORM KEMENDESA DI KABUPATEN BOJONEGORO Puspita Ningrum, Luci Fransiska; Pradana, Galih Wahyu
Publika Vol 12 No 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/publika.v12n2.p409-420

Abstract

Lahirnya Undang-Undang Nomor 11 Tahun 2021 Tentang Cipta Kerja mengamatkan BUM Desa agar memiliki sertifikat badan hukum untuk melindungi BUM Desa di mata hukum (legal standing). Berdasarkan Peraturan Bupati Bojonegoro Nomor 79 Tahun 2021 salah satu tupoksi DPMD Kabupaten Bojonegoro ialah melakukan pembinaan, fasilitasi dan pengembangan terhadap BUM Desa artinya DPMD memiliki urgensi dalam proses percepatan pendaftaran badan hukum BUM Desa melalui platform dari Kementrian Desa PDTT. Kabupaten Bojonegoro merupakan wilayah yang memiliki BUM Desa paling banyak di Jawa Timur sebesar 419 BUM Desa dari 419 desa. Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan peran DPMD Kabupaten Bojonegoro dalam peningkatan status badan hukum BUM Desa. Metode yang digunakan ialah deskriptif kualitatif. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Fokus penelitian ini menggunakan teori peran yang di kemukakan oleh Jim Ife dan Tesoriero (2014) dengan empat indikator peran yakni peran fasilitatif, peran edukasi, peran representasi dan peran teknis. Hasil penelitian menunjukan aspek peran fasilitatif belum berjalan dengan optimal karena kekosongan jabatan dan mediasi tidak mencapai kesepakatan. Peran edukasi sudah optimal dilihat dari pihak DPMD memberikan sosialisasi dan pelatihan kepada BUM Desa. Peran representasi kurang optimal karena BKK desa kurang tepat sasaran. Sedangkan peran teknis, DPMD Kabupaten Bojonegoro telah melakukan pendataan BUM Desa yang telah berbadan hukum sebanyak 90 BUM Desa serta memberikan pelatihan dan pembinaan bersinergi bersama pendamping BUM Desa dan TAPM. Abstract The enactment of Law Number 11 of 2021 concerning Job Creation mandates that Village BUMs have a legal entity certificate to protect Village BUMs in the eyes of the law (legal standing). Based on Bojonegoro Regent's Regulation Number 79 of 2021, one of the duties of the Bojonegoro Regency DPMD is to provide guidance, facilitation and development of Village BUMs, meaning that the DPMD has urgency in the process of accelerating the registration of Village BUM legal entities through the platform of the PDTT Village Ministry. Bojonegoro Regency is the region that has the most Village BUMs in East Java at 419 Village BUMs from 419 villages. This research aims to analyze and describe the role of the Bojonegoro Regency DPMD in improving the legal entity status of Village BUMs. The method used is descriptive qualitative. Data collection techniques through observation, interviews and documentation. The focus of this research uses the role theory put forward by Jim Ife and Tesoriero (2014) with four role indicators, namely the facilitative role, educational role, representational role and technical role. The research results show that aspects of the facilitative role have not been running optimally due to vacant positions and mediation not reaching an agreement. The role of education is optimal as seen from the DPMD providing outreach and training to Village BUMs. The role of representation is less than optimal because the village BKK is not well targeted. Meanwhile, in the technical role, the Bojonegoro Regency DPMD has carried out data collection on 90 Village BUMs that have legal entities and provided training and coaching in synergy with the Village BUM companions and TAPM.
Peran Badan Usaha Milik Desa (BUMDes) Hendrosari Kecamatan Menganti Kabupaten Gresik Dalam Pengembangan Pariwisata di Desa Wisata Lontar Sewu Dewi, Elviana; Pradana, Galih Wahyu
Publika Vol 12 No 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/publika.v12n2.p395-408

Abstract

Penelitian ini dimaksudkan untuk melakukan pengembangan pariwisata di desa wisata Lontar Sewu dengan mengoptimalkan peran BUMDes Hendrosari di Kecamatan Menganti Kabupaten Gresik. Tujuan penelitian ini adalah untuk menganalisis dan memberikan gambaran secara deskriptif peran BUMDes didalam meningkatkan sektor pariwisata (desa wisata). Penelitian ini menggunakan pendekatan kualitatif dengan teknik analisis narrative analysis. Teknik ini digunakan untuk mendapatkan insight secara mendalam terkait peran BUMDes dalam mengembangkan desa wisata, dimana hal tersebut berhubungan langsung dengan konteks yang peneliti dalami serta waktu dan tempat penelitian. Hasil penelitian menunjukkan bahwa 1) Peran BUMDes ditinjau dari layanan, telah terbukti berperan dalam menyediakan fasilitas, namun masih terdapat kekurangan fasilitas pendukung seperti gazebo dan pepohonan. 2) Dalam hal operasional dan eksistensi wisata terdapat beberapa kelemahan diantaranya keterbatasan pengurus BUMDes yang termasuk menjadi salah satu faktor utama menurunnya layanan dan keberlanjutan pengembangan wisata. 3) Pada pengembangan asset terdapat kendala yang diduga merupakan persoalan utama karena berkaitan langsung dengan keterbatasan lahan untuk mengembangkan area wisata. Berdasarkan serangkaian analisis dan temuan yang didapatkan oleh peneliti dapat disimpulkan bahwa dalam pengelolaan BUMDes Hendrosari masih terdapat permasalahan pada layanan, eksistensi wisata, dan pengembangan asset. Dengan demikian peneliti merekomendasikan agar BUMDes dapat menambahkan jumlah gazebo dan pepohonan, BUMDes dapat mengikuti atau mengadakan pelatihan atau workshop bagi pengurus BUMDes untuk meningkatkan skill dan kemampuan pengurus utamanya dalam mengoperasionalkan laptop, dan BUMDes dapat menyewa lahan milik masyarakat desa yang bersebelahan dengan desa wisata agar BUMDes dapat melakukan perluasan area desa wisata. Abstract This research is intended to develop tourism in the Lontar Sewu tourist village by optimizing the role of BUMDes Hendrosari in Menganti District, Gresik Regency. The purpose of this study is to analyze and provide a descriptive description of the role of BUMDes in improving the tourism sector (tourist villages). This study uses a qualitative approach with narrative analysis techniques. This technique is used to gain in-depth insight into the role of BUMDes in developing tourist villages, which is directly related to the context in which the researcher is involved as well as the time and place of the research. The results of the study show that 1) The role of BUMDes is reviewed from the service, which has been proven to play a role in providing facilities, but there is still a lack of supporting facilities such as gazebos and trees. 2) In terms of tourism operations and existence, there are several weaknesses, including the limitations of BUMDes administrators which are included in one of the main factors in the decline in services and the sustainability of tourism development. 3) In asset development, there are obstacles that are suspected to be the main problem because they are directly related to the limited land to develop tourist areas. Based on a series of analyses and findings obtained by the researcher, it can be concluded that in the management of Hendrosari BUMDes there are still problems in services, tourism existence, and asset development. Thus, the researcher recommends that BUMDes can increase the number of gazebos and trees, BUMDes can participate in or hold training or workshops for BUMDes administrators to improve the skills and abilities of their main administrators in operating laptops, and BUMDes can rent land owned by village communities adjacent to tourist villages so that BUMDes can expand the tourist village area.
Kualitas Pelayanan Izin Penyelenggaraan Satuan Pendidikan Swasta Melalui Aplikasi Cerdas Layanan Perizinan Terpadu Untuk Publik (SiCantik Cloud) di Kabupaten Gresik Purnamasari, Anggun Cahaya; Eprilianto, Deby Febriyan
Publika Vol 12 No 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/publika.v12n2.p481-496

Abstract

The rapid development of technology requires agencies to be able to provide practical services, in this case the government seeks modernization of services through e-government. E-government implemented by DPMPTSP Gresik Regency is SiCantik Cloud. However, in its implementation, there are still several obstacles, namely applications that often error, slow loading and cannot download permits that have been issued on user accounts. From these obstacles, this study aims to analyze the quality of service for permits to operate private education units through the SiCantik Cloud application. This type of research is descriptive with a qualitative approach. The focus of this research uses the theory of Measuring the quality of e-government from the user perspective by Kozak (2018). Data collection techniques through interviews, observation, and documentation. The results showed that in the ease of use indicator, it can be easily accessed in search engines supported by URLs that are easy to remember. Indicators of content and appearance of the information, SiCantik Cloud has an attractive appearance and is easy to understand and consists of several features. Reliability indicators, SiCantik Cloud is considered to have provided convenience for users, but there are obstacles experienced, namely applications that often error, slow loading and usernames and passwords that are not sent to user email. Citizen support indicators, the SiCantik Cloud application does not yet have an FAQ. In the trust/security indicator, DPMPTSP Gresik Regency guarantees the security of user data. Indicators of support in completing forms, SiCantik Cloud supports automatic form filling. Suggestions given include increasing the socialization of SiCantik Cloud, improving the download feature and adding an FAQ feature.
STRATEGI MENINGKATKAN PEREKONOMIAN DESA MELALUI OPTIMALISASI PERAN BUMDES DI DESA NGAMPUNGAN KABUPETAN JOMBANG Septianingrum, Ika Putri Kumalasari; Fanida, Eva Hany
Publika Vol 12 No 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/publika.v12n2.p465-480

Abstract

Village-Owned Enterprises (BUMDes) are one of the institutions that encourage that drives village economic growth towards Independent Villages. BUMDes Maju Sejahtera is one of the 25% advanced BUMDes in Jombang Regency and has experienced rapid growth in the last 5 (five) years. Regarding its strategic management process, it still experiences obstacles such as the development of business units that are not maximized, limited capital, lack of facilities and infrastructure, and lack of community involvement. Even so, BUMDes Maju Sejahtera remains successful and is able to make a number of proud achievements at the district to national level. This research aims to analyze the strategic management used by BUMDes Maju Sejahtera in Ngampungan Village. This research is descriptive research with qualitative approach. The focus of this research is the theory of the strategic management process theory by Ahmad (2020) which consists of strategy formulation, strategy implementation, and strategy evaluation. Data collection techniques used observation, interviews, and documentation. Meanwhile, the data analysis techniques used are data collection, data reduction, data presentation, and verification and conclusion making. The results of this study explain that the management strategies used to manage and develop BUMDes Maju Sejahtera are maintaining communication and cohesiveness between management, establishing cooperation with external parties, actively participating in coaching from DPMD, conducting regular deliberations, conducting comparative studies, actively participating in competitions, providing capital injections for units that experience growth delays, and socializing to the community. However, in implementing there are still obstacles related to the limited number of human resources, limited competence and time of the management, and budget funds. The suggestions that can be given include: 1) BUMDes administrators can increase commitment and awareness regarding obligations in BUMDes management, 2) invite cooperation with the Jombang Cooperative and MSME Office, 3) plan and budget for the addition of supporting facilities for business unit development, 4) cooperate with SMK in Bareng Sub-district regarding the acceptance of internship students, 5) submit funding proposals to the district and provincial governments, 6) conduct socialization to the community.
KAJIAN PENGEMBANGAN WISATA BANDAR GRISSEE UNTUK MENYIAPKAN STRATEGI PROMOSI WISATA HERITAGE DI KABUPATEN GRESIK Rosyada, Amrina; Meirinawati, Meirinawati
Publika Vol 12 No 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/publika.v12n2.p435-450

Abstract

Bandar Grissee has tourism potential in the form of a diversity of historical and cultural heritage in the Old Town Gresik area. This study aims to develop a heritage tourism promotion strategy in Gresik Regency through the development of Bandar Grissee tourism that has been carried out by the Tourism and Creative Economy, Culture, Youth and Sports Office (Disparekrafbudpora). This study examines the strategies applied in the aspects of accessibility, amenity, attractions, and promotion based on the Minister of Tourism Regulation Number 12 of 2020. The research method used is a qualitative approach with narrative analysis techniques which aims to obtain in-depth information based on the views of various subjects involved. Data were collected through documentation, interviews, and observations. The research subjects included the Head of the Tourism Division, Pokdarwis Bandar Grissee, and tourists. The results showed that accessibility to Bandar Grissee is adequate, with facilities and infrastructure that support easy access for tourists. Amenity in this area has been improved to provide more comfort to visitors. Existing attractions, such as historical tours and cultural exhibitions, succeeded in attracting interest and increasing tourist satisfaction. Promotional strategies, including social media campaigns and cooperation with involved stakeholders, have increased visibility and the number of visits. However, this study also identified several obstacles in supporting tourist convenience, such as the lack of directions and public toilets, as well as marketing that has not been optimized. Therefore, suggestions include: 1) Distribute tourist maps and directions, 2) Provide public toilets in Bandar Grissee, 3) Increase the operational schedule of tour buses, and 4) Increase promotion through cooperation with tourism service providers and update virtual tours.

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