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The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences)
Published by Politeknik LP3I Jakarta
ISSN : -     EISSN : 3164077X     DOI : https://doi.org/10.34127/icbests
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The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences) (E-ISSN 3164-077X) is an international scientific forum that aims to bring together academics, researchers, practitioners, and policymakers from various disciplines to share knowledge, research findings, and the latest innovations. This conference serves as a strategic platform for fostering multidisciplinary collaboration to address global challenges in business, economics, technology, and the social sciences. The IC-BESTS Conference covers a wide range of research topics, including but not limited to management, marketing, finance, macro and microeconomics, digital transformation, information technology, entrepreneurship, innovation, and social dynamics in modern society. With its interdisciplinary approach, IC-BESTS is committed to producing relevant, applicable, and broadly impactful scientific contributions to the development of science and professional practice. All articles presented at this conference undergo a rigorous selection and peer-review process to ensure scientific quality and originality. Selected articles will be published in nationally and internationally indexed conference proceedings and have the opportunity to be published in reputable journals. The IC-BESTS conference is expected to foster constructive discussion and a sustainable global collaborative network. The conference also plays a role in encouraging the dissemination of innovative research findings to support sustainable development and digital transformation across various sectors.
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Articles 126 Documents
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ANALYSIS OF VENDOR PAYMENT PROCEDURES BASED ON THE STANDARD OPERATING PROCEDURES (SOP) OF THE FINANCE DIVISION AT PT PKM, JAKARTA, INDONESIA
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.149

Abstract

This study aims to examine the implementation of the Vendor Payment Procedure based on the Standard Operating Procedures (SOP) of the Finance Division at PT PKM, North Jakarta. Specifically, the study investigates the existing vendor payment procedures, identifies the challenges encountered during their implementation, and explores the solutions adopted to address these issues. Data were collected using a qualitative approach through direct observation of the vendor payment process The findings reveal several challenges in the implementation of the vendor payment procedure, including delays and incomplete submission of payment documents, the unavailability of Sub-Branch Office (Kantor Cabang Pembantu/KCP) information for newly registered vendors' banks, which complicates bank transfer transactions, and the continued use of a manual document filing system. To overcome these challenges, the company conducts regular training programs for employees at both the head office and operational units to improve their understanding of their respective job responsibilities and ensure compliance with the established SOP for vendor payment processing. These initiatives are expected to enhance the efficiency, accuracy, and effectiveness of the vendor payment process within the Finance Division.
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AMBASSADOR ON PURCHASE INTENTION FOR RUCAS
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.150

Abstract

This study aims to determine the influence of social media marketing and brand ambassadors on purchase intention for Rucas products. The rapid growth of social media as a primary marketing tool has encouraged many companies to utilize robust digital marketing strategies and strategic brand ambassador partnerships to effectively increase consumer purchase intention. This study employed a quantitative method with a descriptive approach to analyze these variables. The sampling technique utilized non-probability sampling with a specific purposive sampling method. Data were obtained by distributing online questionnaires to targeted respondents who either knew or actively followed Rucas' official social media accounts. Data analysis was performed using multiple linear regression analysis to rigorously test the influence of social media marketing and brand ambassadors on purchase intention. The results demonstrate that social media marketing has a positive and significant effect on purchase intention for Rucas products. Furthermore, brand ambassadors also exert a positive and significant effect on the purchase intention for Rucas products. Simultaneously, social media marketing and brand ambassadors significantly influence consumer purchase intention for Rucas products. These comprehensive findings suggest that an effective social media marketing strategy, combined with the appropriate selection and use of brand ambassadors, can substantially increase consumer purchase intention for Rucas products in the competitive modern market
IMPLEMENTATION OF DMAIC METHODOLOGY TO RESOLVE STOCK OPNAME DISCREPANCIES AT PT XYZ WAREHOUSE
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.151

Abstract

opname discrepancies and to evaluate the changes in stock opname results before and after the application of DMAIC in inventory control at PT XYZ warehouse. The research design used is action research with a mixed-methods approach. The research data sources consist of primary and secondary data obtained through observation, interviews, document analysis, and focus group discussions (FGD). The research results show that the main causes of stock discrepancies are operators forgetting to record materials, accumulation of materials in one address, suboptimal material recording, and limited storage area capacity. The proposed improvements include dividing operator tasks, grouping materials and limiting storage capacity in one address, real-time material recording, implementing 3S, periodic address updates, and cycle counting. The implementation of the proposed improvements was able to reduce the stock discrepancy rate from -17% to -5%, or a decrease in the stock discrepancy rate by 12 percentage points. The recommendation given is that the company needs to use consistent strapping for pipe materials, optimize real-time material recording, and continue implementing the 5S principles (Seiri, Seiton, Seiso, Seiketsu, Shitsuke).
THE EFFECT OF PRICE PERCEPTION ON CUSTOMER LOYALTY TOWARDS GORIDE IN DKI JAKARTA
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.152

Abstract

This study aims to determine the effect of price perception on customer loyalty to the GoRide service at PT GoTo Gojek Tokopedia Tbk in DKI Jakarta. The method used is quantitative research. Data were collected thru the distribution of questionnaires to 100 respondents selected using purposive sampling technique. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, simple linear regression, hypothesis tests (t-test), and the coefficient of determination (R²). The research results show that price perception has a positive and significant effect on customer loyalty. This is evidenced by the t-statistic value of 10.529, which is greater than the t-table value of 1.984 with a significance value of 0.000 (<0.05), thus H₀ is rejected and Ha is accepted. The regression coefficient of 0.954 indicates a positive influence, while the coefficient of determination (R²) value of 0.531 shows that price perception affects customer loyalty by 53.1%, while 46.9% is influenced by other factors outside the study.
INSTAGRAM MANAGEMENT STRATEGY TO INCREASE NEW STUDENT ENROLLMENT: A CASE STUDY OF SDIT AL-HIKMAH
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.153

Abstract

This study aims to analyze the Instagram social media management strategy in increasing the number of new student enrollments at SDIT Al-Hikmah. This research employed a qualitative approach using a case study method. The data sources consisted of primary data obtained through interviews and observations, as well as secondary data in the form of documentation related to the school's social media management. The study was conducted at SDIT Al-Hikmah in 2025. The research informants included the principal, social media administrators, and other relevant parties selected through purposive sampling. Data were collected through observation, in-depth interviews, and documentation, while data analysis was carried out through the stages of data reduction, data display, and conclusion drawing. The findings indicate that the Instagram management strategy has included content planning, content publication, audience interaction, and account performance evaluation. However, its implementation has not been optimal due to the lack of structured content planning, inconsistent posting schedules, underutilization of Instagram features, and limited human resources. These conditions have reduced the effectiveness of Instagram in reaching the public and attracting prospective students. The study concludes that social media management should be strengthened through the development of a content calendar, optimization of interactive features, improvement of visual content quality, utilization of analytics, and enhancement of two-way communication to improve the school's image, expand information reach, and sustainably increase new student enrollment.
THE EFFECT OF POLYCARBONATE RAW MATERIAL PLANNING AND INVENTORY CONTROL ON OPERATIONAL PERFORMANCE AT PT XYZ
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.154

Abstract

This study aims to analyze the effect of Polycarbonate Raw Material planning and Inventory Control on Operational Performance at PT XYZ, an eyeglass lens manufacturing company located in Bekasi Regency. The research was motivated by the increasing gap between planned and actual polycarbonate raw material usage and repeated overstock during 2023 to 2025. This study used a quantitative approach with a survey method. Primary data were collected through questionnaires distributed to employees involved in planning, procurement, inventory, and operational activities, while secondary data were obtained from company documents. The population consisted of 78 employees, and 66 respondents were selected using purposive sampling based on the Slovin formula with a 5% error tolerance. The data were analyzed using SPSS version 26 through validity test, reliability test, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that Planning has a positive and significant influence on Operational Performance, with a t-value of 4.767, which is higher than the t-table value of 1.99834, and a significance value of 0.000. Polycarbonate Raw Material Inventory Control also has a positive and significant influence, with a t-value of 4.471 and a significance value of 0.000. Simultaneously, both variables significantly influence Operational Performance, with an F-value of 34.949 and an Adjusted R Square of 0.511. These findings indicate that accurate planning and effective inventory control are important in improving operational performance at PT XYZ.
TIERED LOYALTY PROGRAM: SYSTEMATIC LITERATURE REVIEW (SLR) AND BIBLIOMETRIC ANALYSIS OF DIMENSIONS, ANTECEDENTS, AND OUTCOMES
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.155

Abstract

Multi-tier loyalty programs (MTLPs) have become a dominant strategic instrument for customer retention and value creation, yet the literature remains fragmented with limited systematic synthesis. This study aims to comprehensively review and map the research landscape of MTLPs by identifying core dimensions, antecedents, outcomes, moderating factors, and research gaps. Employing a Systematic Literature Review (SLR) following PRISMA 2020 protocol integrated with bibliometric analysis using VOSviewer, this research systematically searched Scopus, Web of Science, and Google Scholar for publications from 2022 to 2026. From 1,247 initial records, 29 articles met the inclusion criteria for final synthesis. The analysis reveals eight interrelated dimensions of MTLPs Tiered Structure, Differential Rewards, Customer Segmentation, Dynamic Engagement, Perceived Value & Aspirational Goals, Retention Targeting, Spending Pattern Evolution, and Aspirational Status & Psychological Ownership which are influenced by five antecedents (Consumer Behavior, Service Design, Marketing Strategy, Digital Technology, and Brand Perception) and moderated by three factors (Industry Context, Consumer Demographics, and Digital Infrastructure). Five primary outcomes were identified: Customer Retention, Customer Lifetime Value, Brand Loyalty, Share of Wallet, and Word-of-Mouth & Advocacy. Bibliometric mapping uncovers six critical research gaps: limited longitudinal studies, insufficient psychological mechanism understanding, unexplored AI/ML integration, lack of evidence-based tier structure optimization, minimal cross-cultural analysis, and under-researched unintended consequences including loyalty fatigue and privacy concerns. This study contributes an integrated conceptual framework connecting MTLPs dimensions with their antecedents, moderators, and outcomes, offering both theoretical enrichment for academic discourse and evidence-based practical guidelines for program designers across industries.
THE INFLUENCE OF MARKETING MIX STRATEGY ON STUDENTS' DECISION TO CHOOSE PLJ KAMPUS TANGERANG SELATAN
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.156

Abstract

This study aims to determine the extent of the influence of the Marketing Mix Strategy on students' decisions to choose the PLJ Kampus Tangerang Selatan. The research employs a quantitative approach using a survey method. The population consists of 92 active students from PLJ Kampus Tangerang Selatan (Levels I, II, and III) who enrolled during the 2023/2024, 2024/2025, and 2025/2026 academic years. The sample size for this study is 75 active students. Simple linear regression analysis yielded the equation Y = 3.238 + 0.132X, indicating that in the absence of a marketing mix strategy, the purchasing decision value is 3.238. Hypothesis testing results demonstrate the significance of the marketing mix strategy regarding the purchasing decision, with a significance value (Sig.) of 0.000 < 0.05 (leading to the rejection of Ho and acceptance of Ha) and a calculated t-value of 12.648 exceeding the t-table value of 1.993. This implies that the Marketing Mix Strategy has a positive and significant influence on the Purchasing Decision. The Coefficient of Determination (R-Square) is 0.687, indicating that the Marketing Mix Strategy (X) explains 68.7% of the Purchasing Decision (Y), while the remaining 31.3% is influenced by other variables not examined in this study.
THE EFFECT OF EQUIPMENT MAINTENANCE PERFORMANCE ON PRODUCTION QUALITY IN THE EGR SECTION OF PT ABC
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.157

Abstract

This study aims to analyze the effect of Equipment Maintenance Performance on Production Quality in the EGR Section of PT ABC. A quantitative approach was employed using a survey method by distributing questionnaires to employees directly involved in production processes, equipment maintenance, and quality control activities. The population consisted of 72 employees from the EGR Assembly, EGR Machining, Maintenance, and Quality Control departments. A total sampling technique was applied; therefore, all members of the population were included as research respondents. The data were analyzed using validity testing, reliability testing, classical assumption testing, simple linear regression analysis, t-test, and coefficient of determination with the assistance of SPSS version 26. The results indicate that Equipment Maintenance Performance has a positive and significant effect on Production Quality. This finding is supported by the regression equation Y = -16.674 + 0.863X, the calculated t-value of 12.347, which exceeds the critical t-value of 1.994, and a significance value of 0.000 < 0.05. The R Square value of 0.685 indicates that Equipment Maintenance Performance explains 68.5% of the variation in Production Quality, while the remaining 31.5% is influenced by other factors outside the scope of this study. These findings suggest that effective equipment maintenance plays an important role in maintaining process stability, machine readiness, and the conformity of production outputs to company standards.
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON DEMINERALIZED WATER SALES VOLUME AT PT XYZ
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.158

Abstract

The packaged drinking water industry in Indonesia faces increasingly intense competition, and PT XYZ, a demineralized water producer, has repeatedly failed to meet its sales volume targets during the 2024–2026 period, with shortfalls reaching 37.48%. This issue motivated a study on the influence of product quality and price on sales volume, grounded in the theoretical frameworks of product quality by Kotler and Keller (2022), pricing by Tjiptono and Chandra (2021), and sales volume by Swastha (2022). A quantitative approach was applied using total sampling involving 70 consumers as respondents. Data were collected through Likert-scale questionnaires and company documentation, then tested for validity and reliability before being analyzed using classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination via SPSS 27. The findings reveal that product quality (β = 0.631) and price (β = 0.498) each have a positive and significant effect on sales volume, both partially and simultaneously (F = 135.226; sig. 0.000), with an Adjusted R² of 79.6%. The study concludes that enhancing product quality alongside implementing competitive pricing is a key strategy for sustainably increasing sales volume of demineralized water.

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