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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Pengaruh Gaya Kepemimpinan, Disiplin Kerja, dan Kompensasi Kerja terhadap Kinerja Pegawai Negeri Sipil Badan Pembekalan Tentara Nasional Indonesia: Studi Kasus Pegawai Negeri Sipil Babek TNI Azhira Dwi Oktavianis
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.4060

Abstract

Quality human resources (HR) is one of the basic capitals of development. Efforts to improve and develop the quality of human resources have become the main requirement for a nation in the republic of Indonesia to be able to compete at the global level. In the era of globalization and increasingly connected economies, countries compete with each other to create innovation, attract investment, and expand export markets. Qualified human resources are better able to meet these challenges, as they have the knowledge, skills and ability to adapt to change. Quality human resources encourage innovation and creativity, they have the ability to solve problems, and develop new technologies.
Pengaruh Citra Merek , Harga dan Kualitas Produk Terhadap Minat Beli Produk Sunscreen Rahma Fitriani Thalitha; Supriyanto Supriyanto; Dody Kurniawan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.4062

Abstract

The development of products, especially the front part, is one part that can support the appearance and become a mandatory requirement for every woman. Consumer products, especially those who want to travel to campus, are more selective in choosing the latest products, especially The Originote sunscreen for consumers. This study was conducted to determine simultaneously and partially the independent variables, namely Brand Image, Price, and Product Quality, the dependent variable Purchase Interest. The method used in this study uses a quantitative method, where in this study using Purposive Sampling calculations with the Hair formula. The entire population in this study was 100 respondents. Based on the results of the study in the partial test (T) that the variable of brand image affects purchase interest. for the price variable affects purchase interest. the product quality variable affects purchase interest. Furthermore, in the simultaneous test of brand image, price and product quality affect purchase interest. This explains that there is a contribution of brand image, price, product quality to purchase interest.
Pengaruh Pengawasan dan Budaya Organisasi terhadap Kinerja Karyawan pada Anglo Eastern Plantation Group (Blankahan Eastern) Ahmad Fadli; Debora Tambunan; Ade Pratama
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.4087

Abstract

This research aims to evaluate the performance of Anglo Eastern Plantation Group and specifically to test and analyze the effect of supervision on employee performance at Anglo Eastern Plantation Group (Blankahan Eastern). It also aims to test and analyze the effect of organizational culture on employee performance at Anglo Eastern Plantation Group (Blankahan Eastern) and to test and analyze the effect of supervision and organizational culture on employee performance at Anglo Eastern Plantation Group (Blankahan Eastern). The type of research used in this study is descriptive quantitative. The population used in this study consists of all employees at Anglo Eastern Plantation Group, totaling 221 individuals. The determination of the sample size was carried out using the Slovin formula, resulting in 142 individuals. The validity test was conducted using 30 respondents outside of the Anglo Eastern Plantation Group sample. The test results can be concluded that the supervision variable partially has a positive and significant effect on employee performance at Anglo Eastern Plantation Group. The organizational culture variable partially has a positive and significant effect on employee performance at Anglo Eastern Plantation. Supervision and Organizational Culture have an F-value of 86.441, which is greater than the F-table value of 3.07. This indicates that H0 is rejected and Ha is accepted, meaning that Supervision and Organizational Culture simultaneously and significantly affect employee performance at Anglo Eastern Plantation Group.
Analisis Implementasi Core Value Berakhlak terhadap Kinerja Pegawai Aparatur Sipil Negara di Kantor Pusat Badan Kepegawaian Negara Silvia Agustina; Winna Sarikusumaningtyas
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.4096

Abstract

The launch of Core Value BerAKHLAK and ASN Employer Branding "Proud to Serve the Nation" aims to encourage civil servants across all government sectors to adopt these values as guidelines in their thinking and working. The implementation of the Core Value BerAKHLAK at the National Civil Service Agency is carried out through several stages, from socialization, internalization, to evaluation of effectiveness. aims to encourage civil servants across all government sectors to adopt these values as guidelines in their thinking and working. The implementation of the Core Value BerAKHLAK at the National Civil Service Agency is carried out through several stages, from socialization, internalization, to evaluation of effectiveness. A behavioral guide for civil servants is developed to ensure these values are applied in every aspect of their work. Impact analysis shows that the implementation of the Core Value BerAKHLAK has successfully improved the performance and professionalism of civil servants, evidenced by the awards received and the increase in performance and stakeholder satisfaction indexes.
Pengaruh Modal Usaha, Jam Kerja dan Lama Usaha terhadap Pendapatan UMKM : (Survei pada Pedagang Ikan Asap di Waduk Kedungombo Grobogan Jawa Tengah) Resti Laila Giyona; Setyaningsih Sri Utami
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.4098

Abstract

Income is the amount of money or value obtained by an individual or company from economic activities carried out, such as the sale of goods, services or investments. Income is usually used as a benchmark to find out how successful the business is in obtaining profits from its business activities. The higher the income, it can be said that the business is running well. This study was used to analyze the influence of business capital, working hours and business duration on MSME Income (Survey on smoked fish traders in Kedungombo Reservoir, Grobogan, Central Java). The population of this study is smoked fish MSME actors In the Kedungombo reservoir, Grobogan, Central Java, totaling 60 traders. The sample of this study was taken from a total of 60 traders. The type of data used is quantitative data, the data source used is primary data. The sampling technique in this study is the saturated sample method or also called census. The data collection technique uses a questionnaire through validity and reliability tests. The data analysis technique uses classical assumption tests, namely multicollinearity test, autocorrelation test, heteroscedasticity test, normality test and hypothesis test using multiple linear regression analysis, t-test, f-test, R2 test. The results show that business capital has a non-significant effect on MSME income while working hours and business length have a significant effect on MSME income.
Pengaruh Promosi Media Sosial, Kualitas Produk dan Store Atmosphere terhadap Keputusan Pembelian Produk Fashion : (Survei pada Konsumen Abvistore di Kecamatan Tanon Sragen) Ovitalia Afanda Riani; Retno Susanti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.4105

Abstract

This research was conducted with the purpose of analyzing the significance of the influence of social media promotions, product quality and store atmosphere on purchasing decisions for Abvistore fashion products in Tanon District, Sragen. The population of this research is consumers of the Abvistore Shop in Tanon District, Sragen. The sample in this study was 137 people with the sampling technique used was accidental sampling. The data collection method in this research used a questionnaire. The data analysis techniques used are validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test and R Square test. The result of the analysis stated that all questionnaire items as research instruments were valid and reliable, and the classical assumption test, both multicolinearity test, autocorrelation test, heteroscedasticity test, and normality test of variables were declared to passed the classical assumption test. Multiple linear regression showed that all regression coefficients were positive, which means that variable X1 (social media promotion), X2 (product quality) and X3 (store atmosphere) had a positive effect on the decision purchasing in fashion product at Abvistore. Hypothesis testing showed that social media promotion had no significant effect on purchasing decisions for Abvistore fashion products in Tanon, Sragen. Product quality has a significant influence on purchasing decisions for Abvistore fashion products in Tanon, Sragen. Store atmosphere has a significant influence on purchasing decisions for Abvistore fashion products in Tanon, Sragen. The F-test stated that the research model of he influence of independent variables on the dependent variable was correct. The coefficient of determination test shows that social media promotion, product quality and store atmosphere was able to explain purchasing decisions by 53.2%.
Budaya Organisasi, Kecerdasan Emosional dan Motivasi terhadap OCB Dimediasi Kinerja Karyawan PT Angkasa Pura 1 Ratna Ariyanti; Agus Suyatno; Esti Dwi Rahmawati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.4106

Abstract

This research aims to determine how the influence of organizational culture, emotional intelligence and motivation on Organizational Citizenship Behavior is mediated by employee performance. The approach used in this research is a quantitative approach. data collection techniques using a questionnaire using a 1-5 Likert scale. The sample used in this research was 100 respondents who were employees of PT Angkasa Pura 1 Surakarta. Data analysis in this study used Structural Equation Modeling-Partial Least Square (SEM-PLS). Based on research results, organizational culture does not have a significant influence on the performance of PT Angkasa Pura 1 Surakarta employees, emotional intelligence and motivation have a significant influence on the performance of PT Angkasa Pura 1 Surakarta employees, organizational culture and emotional intelligence have a significant influence on Organizational Citizenship Behavior, motivation does not have significant influence on Organizational Citizenship Behavior, employee performance has a significant influence on Organizational Citizenship Behavior. Organizational culture has a positive and significant effect on Organizational Citizenship Behavior not through mediated employee performance, emotional intelligence and motivation have a positive and significant effect on Organizational Citizenship Behavior through mediated employee performance.
Analisis Faktor-Faktor yang Mempengaruhi Ketimpangan Pembangunan pada 34 Provinsi di Indonesia Ditinjau dari Perspektif Ekonomi Islam: (Studi pada Tahun Periode 2019-2023) Riski Doni Damara; Madnasir Madnasir; Nurhayati Nurhayati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.4118

Abstract

Often, backward territories exploit the inequalities of economic and social development to enhance their own economic potential. It can boost economic growth by encouraging innovation and efforts to harness existing local resources. It is important to remember that no development model is suitable for all because each region has different potential and difficulties. The research consists of a free variable, namely economic growth (GDP), investment, and population, and a bound variable that is the inequality of economic development. The aim of this study is to identify the factors that influence the inequality of economic development in Indonesia both simultaneously and partially. The hypothesis is tested using the panel data regression method. Data analyzed with the Eviews10 program. The results of the research showed that in the F (simultaneous) test, economic growth, investment, and population numbers had a positive and significant influence on the inequality of economic development with a sig value of F 0.03<0,05. The results of the t (partial) test showed that economic growth did not have a significant impact on economic development inequality, with a sigt value of 0,054>0.05, investment had no significant impact, with sigt values of 0,93>0.05 and the population variable had a significant effect on the inequity of economic development, with the sigt worth of 0,02<05. So it can be concluded that only the population variable has a significant influence on the economic development inequality of the 34 provinces in Indonesia.
Analisis Rasio Likuiditas, Solvabilitas dan Rentabilitas pada Perseroan Terbatas (PT) Pradiksi Gunatama Tbk Amir Hamzah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2021): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v1i3.4122

Abstract

Abstract. The aim of this research is to determine the level of development of liquidity, solvency and profitability ratios at PT. Prediction of Gunatama, Tbk in Batu Engau District by analyzing financial reports for the 2018, 2019 and 2020 periods using liquidity, solvency and profitability ratio analysis. Based on the results of Liquidity Ratio Analysis at PT. Gunatama, Tbk's prediction for the Current Ratio in 2018 is 3.4 times, in 2019 it is 1.1 times, and in 2020 it is 1.5 times. The Quick Ratio in 2018 was 3.2 times, in 2019 it was 0.7 times and in 2020 it was 1.2 times. The Cash Ratio in 2018 was 2%, in 2019 it was 4%, and in 2020 it was 18%. Based on the results of the Solvency Ratio Analysis at PT. Gunatama, Tbk's prediction for the Debt to Asset Ratio in 2018 is 60%, in 2019 it is 45%, and in 2020 it is 39%. Debt to Equity Ratio in 2018 was 148%, in 2019 it was 81% and for 2020 it was 64%. LTDtER in 2018 was 131%, in 2019 it was 67% and for 2020 it was 50%. Based on the results of Profitability Ratio Analysis at PT. Gunatama, Tbk's prediction for Profit Margin in 2018 is 6%, in 2019 it is 18% and for 2020 it is 26%. Net Profit Margin in 2018 was 21%, in 2019 it was 39% and for 2020 it was 17%. Return On Investment in 2018 was 39%, in 2019 it was 14% and for 2020 it was 71%. Return On Equity in 2018 was 96%, in 2019 it was 25% and for 2020 it was 12%.
Pengaruh Lingkungan Kerja dan Motivasi terhadap Perkembangan Karir Karyawan Arisman Zebua; Apriyanti Apriyanti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 1 No. 1 (2021): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v1i1.4142

Abstract

This study aims to analyze the influence of work environment and motivation on employee career development. A conducive work environment and strong motivation are considered important factors in encouraging employees to develop their skills and competencies, which ultimately contribute to career advancement. The research method used was a quantitative survey with sampling from employees of various companies. Data was collected through a questionnaire containing questions regarding employees' perceptions of the work environment, motivation levels, as well as their career progression. The regression analysis results show that a supportive work environment significantly enhances employees' career progression, while intrinsic motivation also plays an important role in accelerating career advancement. The implications of this study suggest that companies should pay attention to the quality of the work environment and provide the right motivational boost to optimize employees' career development.

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