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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Peran Program Baznas Z Mart dalam Meningkatkan Perekonomian Umat: Studi Kasus : BAZNAS Kabupaten Padang Pariaman Gohan Kalifahturahman; Faisal Hidayat
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9699

Abstract

This research is motivated by the high poverty rate in Padang Pariaman Regency, which reached 26.93 thousand people in 2023. Zakat, as a sharia financial instrument, has significant potential in empowering the mustahik (zakat recipient) economy. One of the initiatives run by BAZNAS Padang Pariaman Regency is the Z-Mart program, which aims to improve the welfare of mustahik through micro business development. However, the implementation of this program still experiences various challenges, such as less intensive assistance, limited mustahik financial management skills, and unstrategic business locations. Based on this, this study examines two main issues, namely the role of Z-Mart in improving the welfare of mustahiks and the application of empowerment principles in managing the program. The purpose of this study is to analyze the contribution of Z-Mart in improving the welfare of mustahik in Padang Pariaman Regency and evaluate the implementation of empowerment principles in this program. The research method used is qualitative with a descriptive approach. Data collection was conducted through interviews with mustahik and program assistants, field observations, and documentation studies from BAZNAS Padang Pariaman Regency. Data analysis followed the Miles and Huberman model, including data reduction, data presentation, and conclusion drawing. The results showed that Z-Mart plays a positive role in improving the welfare of mustahiks, among others through increased income, improved family health conditions, and the ability to save. However, the program still faces obstacles such as the lack of sustainable mentoring, the low managerial capacity of mustahiks, and less profitable business locations. Although empowerment principles such as equality, participation, independence, and sustainability have been implemented, further strengthening is needed so that the program can run optimally and sustainably.  
Implementasi Strategi Inovasi Produk dalam Meningkatkan Volume Penjualan Usaha Mikro : (Studi Kasus: Sanjai Tuah Sakato Nagari Barulak Kecamatan Tanjung Baru Kabupaten Tanah Datar) Litdia Julia Nanda Sari; Iiz Izmudin
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9701

Abstract

This research is motivated by several problems that will be found in Sanjai Tuah Sakator such as unstable expenses & less variety of flavors compared to competing sanjai sellers, & insignificant profit percentage. The type of research that will be used in this study is field research using qualitative descriptive research methods. The techniques that will be used in data collection research are observation, interviews, documentation, & questionnaire collection. Furthermore, the research instrument is made based on Schumpeter's innovation theory to see product & packaging innovations that will be carried out by Sanjai Tuah Sakato. Innovation will be implemented by the Sanjai Tuah Sakato Store including changes to the packaging & introduction of new flavors. For new packaging, innovation will be carried out by providing attractive labels in the form of addresses, telephone numbers, brand names, & compositions on the packaging. This is an innovation on packaging that was previously only plain clear plastic. Furthermore, for flavor innovation, namely adding new flavors such as green chili, sweet and spicy, & roasted corn. This flavor variation adds to the existing flavor variants such as original, sweet, and spicy. Based on the results of this study, it can be concluded that product innovation at the Sanjai Tuah Sakato Store has had a significant positive impact on sales volume. The majority of respondents expressed a very high level of satisfaction with the new product, including its quality, packaging, taste, and service. They felt the new product met their expectations and planned to repurchase and recommend it to others. Furthermore, sales data before and after the innovation showed a substantial increase, with the Sanjai 12,000 product experiencing the largest increase of 17.10%.
Generation Z Consumption Behavior in the Sharia Economy: Halal Lifestyle Trends and Sharia Fintech Transformation in Indonesia Yandrizal Yandrizal; Syerly Lia Azharah; Mayherlina Mayherlina; Anisa Kamila Sari; Rini Elvira
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9703

Abstract

The development of the digital economy has changed the consumption landscape of Indonesian society, especially among Generation Z, who are very familiar with technology and social media culture. Interest in halal products, Islamic financial services, and spiritual lifestyles shows a positive trend. However, at the same time, digital convenience presents new challenges in the form of impulsive consumption, hedonistic behavior, and increased use of paylater facilities that potentially contain elements of usury. This study analyzes the consumption behavior of Generation Z through the perspective of Islamic economics, utilizing the theory of halal-thayyib consumption, the principle of moderation, maqaṣid al-syari‘ah, and fiqh rules in assessing the economic behavior of the younger generation. Through a qualitative approach based on literature review, this study found that Generation Z has two tendencies: first, awareness of halal products, sustainability, and consumption ethics; second, vulnerability to consumerism due to digital culture. The study concludes that Islamic financial literacy strategies, strengthening the Islamic fintech ecosystem, and public policies based on justice and maslahah are needed so that Generation Z's consumption behavior is in line with Islamic values.
Pengaruh Pembangunan Jalan dan Teknologi terhadap Produktivitas Ekonomi Masyarakat di Kecamatan Batahan Kabupaten Mandailing Natal Zuhriatul Kumuliyah; Era Sonita; Rini Elvira; Amsah Hendra Doni
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9704

Abstract

This research is motivated by the level of economic productivity of MSMEs in Batahan District, Mandailing Natal Regency. Is there an increase or decrease in the economy with the construction of roads and the use of technology at this time. This research is a quantitative research with a descriptive approach. The type of data used in this study is primary data sources directly from the community through filling out questionnaires. The data analysis techniques used are validity tests, reliability, classical assumption tests, multiple linear regression tests and hypothesis tests. Based on the results of the analysis carried out using SPSS 26, the results obtained are (1) Based on the results of the hypothesis testing analysis, the T count value (0.188) <T table (1.882) and sig (0.0851)> 0.05. (2) Based on the results of the hypothesis testing analysis, the T count value (0.5897)> T table (1.882) and sig (0.000)<0.05. (3) Based on the results of the hypothesis testing analysis, the calculated F value (22.513) > F table (3.080) and sig (0.000) <0.05 (4) The results of the determination coefficient test show that the value obtained for the percentage of diversity in economic productivity variables that can be explained by road construction and technology variables is 29.6%, while the remaining 80.4% is explained by other factors that were not examined in this study.
Pengaruh Total Asset Turnover dan Debt to Equity Ratio terhadap Return on Asset pada PT. Astra International Tbk Periode 2014-2023 Sintya Dewi Hadi; Tutri Indraswari
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.9738

Abstract

This study aims to determine the effect of Total Asset Turnover (TATO) and Debt to Equity Ratio (DER) on Return on Assets (ROA) at PT Astra International Tbk for the period 2014–2023. The research method employed is descriptive research with a quantitative approach. The analytical techniques used include descriptive statistical analysis, classical assumption tests, simple and multiple linear regression tests, and hypothesis, correlation analysis, and the coefficient of determination (R²) test. The results show that Total Asset Turnover (TATO) has a significant partial effect on Return on Assets (ROA), as indicated by a significance value smaller than 0.05 (0,006 < 0,05) and a tvalue greater than the ttable (3,906 > 2,36462). In contrast, Debt to Equity Ratio (DER) does not have a significant partial effect on Return on Assets (ROA), as the significance value is greater than 0,05 (0,064 > 0,05) and the tvalue is smaller than the ttable (-2,195 < 2,36462). Meanwhile, the F-test results indicate that Total Asset Turnover (TATO) and Debt to Equity Ratio (DER) simultaneously affect Return on Assets (ROA), with a significance value of 0,017 < 0,05 and an Fvalue of 7,630, which is greater than the Ftable (7,630 > 4,74). Furthermore, the coefficient of determination (R²) test shows an R-square value of 0,686, indicating that TATO and DER jointly influence ROA by 59,6%, while the remaining 40,4% is influenced by other variables not examined in this study.
Peran Mediasi Kepuasan Kerja dan Presenteeism terhadap Hubungan Antara Stres Kerja dan Intensi Turnover pada Generasi Z di Kabupaten Karanganyar Abdul Rosyid Daruqutni; Tyo Ara Prasetya; Najmudin Fa`iz Alghifari; Hisbullah Amir Ramadhan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10144

Abstract

The issue of turnover among Generation Z has become a particular concern in the world of work, especially in relation to the grand goal of the Golden Generation 2045. This study aims to examine the role of job satisfaction and presenteeism in the relationship between work stress and turnover intention among Generation Z in Karanganyar Regency. Using a quantitative approach and Structural Equation Modeling (SEM) analysis techniques based on SmartPLS, involving 87 Generation Z respondents working in several sectors. The results show that work stress has a significant effect on turnover intention through presenteeism and does not directly affect turnover intention. Meanwhile, job satisfaction can act as a retention factor to reduce turnover intention. These findings support Herzberg's two-factor theory and enrich the literature on Generation Z's work behavior, providing practical implications for human resource management in designing strategies to retain young employees. This study also highlights the importance of creating a work environment that supports mental health and work-life balance to reduce the risk of presenteeism and turnover.
Makna Transformasi Digital, Keterampilan Digital, dan Budaya Inovasi Organisasi dalam Membentuk Kinerja Karyawan di Industri Manufaktur Nanda Yuli Hartati; Riski Dwi Prameswari; Rachmad Ilham
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10145

Abstract

The development of the manufacturing industry in the digital era requires organizations to adapt through digital transformation supported by employee digital skills and organizational innovation culture in order to improve employee performance. This study aims to understand the meaning of digital transformation, digital skills, and organizational innovation culture in shaping employee performance in the manufacturing industry. The research method used is a descriptive qualitative approach through a literature review of scientific books, national and international journal articles, and relevant institutional reports on the research theme. The results and discussion show that digital transformation is interpreted as a change in work systems and technology-based human resource management patterns, digital skills play a role as the main capacity of employees in operating and utilizing technology effectively, and organizational innovation culture functions as a social environment that encourages adaptation, collaboration, and continuous learning. These three aspects interact with each other and together shape employee performance that is more adaptive, productive, and competitive. The conclusion of this study confirms that improving employee performance in the manufacturing industry requires alignment between digital transformation strategies, strengthening employee digital skills, and internalizing an organizational culture of innovation in a sustainable manner.
Gairah Autentik versus Gairah Emosional Semu: Studi Eksegetis-Teologis Wahyu 3:14-22 dan Relevansinya bagi Gereja Indonesia Yenny Luisa Manongga
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10244

Abstract

This journal's exegetical-theological study will explain the antithesis between authentic spiritual passion and shallow emotionalism using a systematic analysis of Revelation 3:14–22. The characterization of the Laodicean church as "lukewarm" serves as a theological metaphor for faith corrupted by self-sufficiency and materialism, which rest on spiritual inadequacy and divine disapproval. Using a grammatical-historical hermeneutic system, this study explains the socio-economic landscape of Laodicea during the first century and interprets Christ's observation (v. 18) alongside the eschatological call to covenant fellowship in v. 20. The study also establishes empirical relevance with the context of contemporary Indonesian churches, where rapid urbanization, entrenched consumerism, and postmodern relativism often replace substantive commitment with transient affective experiences. Therefore, this study proposes increased pastoral rigor, exegetically grounded homiletics, and authentic evangelism strategies to foster genuine spiritual vitality in modern congregational governance. It is expected that this analysis will contribute significantly to the church’s mission of spiritual renewal amidst contemporary challenges.
Produktivitas Kerja Karyawan: Peran Rekrutmen dan Pelatihan di PT. PLN (Persero) ULP Moutong Suud Mahdalena Lakoro; Raflin Hinelo; Rezkiawan Tantawi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10251

Abstract

This study aims to analyze the influence of recruitment and training on employee work productivity at PT. PLN (Persero) ULP Moutong. The research background is based on the role of productivity as an indicator of company efficiency and sustainability, as well as the phenomenon of increasing productivity achievements in that unit over the past three years, which requires an understanding of the driving factors. The research method used is quantitative with a correlational design, involving 47 employees selected purposively as a sample. Data was collected through questionnaires and analyzed using multiple linear regression. The results prove that recruitment and training have a positive and significant effect on work productivity, both partially and simultaneously. Training was shown to have a more dominant influence. Overall, these two variables were able to explain 56.3% of the variation in productivity. The implication of these findings confirms the importance for the company to optimize selective recruitment processes and implement targeted training programs as a strategy to improve organizational performance sustainably.
Analisis Pengaruh Experiental Marketing, Kualitas Pelayanan dan Discount terhadap Keputusan Pembelian dengan Kepuasan Pelanggan sebagai Variabel Intervening Delaga Nurwisda
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v2i1.10271

Abstract

This study analyzes the influence of experiential marketing, service quality, and discounts on purchasing decisions, with customer satisfaction as a mediating variable, at PT. Pegadaian Pemalang. Data was collected through questionnaires from 100 respondents using purposive and accidental sampling techniques, and then analyzed using regression tests and path analysis. The results show that all instruments were valid and reliable. Regression analysis indicates that all variables have a positive influence: experiential marketing (b1=0.206), service quality (b2=0.077), discount (b3=0.831), and satisfaction (b4=0.661) on purchasing decisions. Hypothesis testing (t-test) confirms that all these influences are significant. Furthermore, the Sobel test proves that customer satisfaction significantly mediates the effect of the three independent variables on purchasing decisions. Thus, customer satisfaction plays a crucial role in strengthening the relationship between marketing, service, and price factors with the final purchasing decision.

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