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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Peran Disiplin terhadap Kinerja Melalui Motivasi dan Komitmen pada Balai Pelatihan Vokasi dan Produktivitas Kendari Indirwan Indirwan; La Ode Suriyadi; Muh. Masri; Usman Usman; Wa Rita
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10291

Abstract

This study aims to analyze the effect of work discipline on work motivation, organizational commitment, and employee performance, as well as to examine the mediating roles of work motivation and organizational commitment at the Vocational Training and Productivity Center (BPVP) Kendari. The research respondents comprised all Civil Servants (ASN) assigned to BPVP Kendari in 2025, totaling 71 individuals. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The results indicate that work discipline has a positive and significant effect on work motivation, organizational commitment, and employee performance. Furthermore, organizational commitment has a positive and significant effect on employee performance and serves as a mediating variable in the relationship between work discipline and employee performance. In contrast, although work motivation shows a positive direction of influence, it does not have a significant effect on employee performance and does not mediate the effect of work discipline on employee performance.
Pengaruh Penggunaan Pembayaran Digital QRIS dalam Lingkungan Kampus terhadap Minat Beli Mahasiswa Fakultas Ekonomi dan Bisnis Monica Sandi M. Panangi; Melizubaida Mahmud; Ardiansyah; Radia Hafid; Imam Prawiranegara Gani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10318

Abstract

This study aims to analyze the effect of the use of the Indonesian Standard Quick Response Code (QRIS) digital payment on the purchasing interest of students from the Faculty of Economics and Business, Gorontalo State University, class of 2021. This study uses a quantitative approach with a descriptive verification method. Primary data were obtained by distributing questionnaires to 86 respondents selected using simple random sampling from a total population of 639 students from the Departments of Economics, Management, Accounting, and Economics Education. Data collection techniques included observation, interviews, questionnaires, and documentation. Data analysis was performed using simple linear regression with the help of SPSS version 21. The results showed that the use of QRIS digital payments has a positive and significant effect on student purchasing interest. This is evidenced by the t-value of 9.677, which is greater than the t-table of 1.988, and the significance value of 0.000, which is less than 0.05. Furthermore, the coefficient of determination of 0.527 indicates that 52.7% of the variability in students' purchasing interest can be explained by the use of QRIS digital payments, while the remaining 47.3% is influenced by other factors not examined in this study. Therefore, it can be concluded that the better the use of QRIS digital payments, the higher the students' purchasing interest. Optimal use of QRIS can be an effective strategy in increasing purchasing interest among students.
Analisis Faktor-Faktor yang Mempengaruhi Aktivitas UMKM Ramah Lingkungan di Kecamatan Kota Barat Provinsi Gorontalo Rizki Harmain; Radia Hafid; Cristian Polamolo; Syarwani Canon; Melizubaida Mahmud
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10320

Abstract

This study aims to analyze the influence of internal and external factors of MSMEs on environmentally friendly MSME activities, both partially and simultaneously, in Kota Barat District, Gorontalo City. This study uses a quantitative approach with a descriptive method through a survey. The data used are primary data obtained from distributing questionnaires to MSME actors, and supported by research documentation. The study population amounted to 1,952 MSME units operating in the culinary, fashion, service, and transportation sectors. Sampling was carried out using the Proportionate Stratified Random Sampling technique so that 96 respondents were obtained spread across seven sub-districts, namely Dembe I, Lekobalo, Pilolodaa, Buliide, Tenilo, Molosipat W, and Buladu. Data analysis was carried out using multiple linear regression. The results of the study indicate that internal factors of MSMEs have a positive and significant effect on environmentally friendly MSME activities. In addition, external factors of MSMEs also have a positive and significant effect on environmentally friendly MSME activities. Simultaneously, internal and external factors of MSMEs were shown to significantly influence the activities of environmentally friendly MSMEs in Kota Barat District. The coefficient of determination (R²) value of 0.949 indicates that 94.9% of the variation in environmentally friendly MSME activities can be explained by internal and external factors, while 5.1% is influenced by other variables outside the study.
Analisis Digital Marketing, Desain Produk dan Endorsment terhadap Keputusan Pembelian Kosmetik Mustika Ratu di Tokopedia Kota Batam Juliana Mega Putri Siagian
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10338

Abstract

The continuous development of communication and internet technology has not only revolutionized the business world but also marketing activities. This study aims to determine the extent of the influence of digital marketing, product design, and endorsements on the decision to purchase Mustika Ratu cosmetics on Tokopedia in Batam City. Data collection was carried out by distributing questionnaires using digital technology such as Google Forms, the link to which was shared with respondents to fill out. This study involved 100 respondents who were users of Mustika Ratu cosmetics using the Lemeshow sampling method. The results showed that digital marketing positively and partially influenced purchasing decisions with a t-value of 3.837 and a significance level of 0.000 < 0.05. Product design also had a positive partial effect on purchasing decisions, with  t-value of 2.407 and a significance level of 0.018 < 0.05. In addition, endorsements had a positive effect on purchasing decisions with a t-value of 4.489 and a significance level of 0.000 < 0.05. Simultaneously, the variables of digital marketing, product design, and endorsement influence the purchase decision of Mustika Ratu Kota Batam cosmetics, as indicated by a calculated f value of 23.754 with a significance level of 0.000 < 0.05.
Analisis Pemanfaatan Teknologi Digital dalam Penguatan Layanan dan Pengalaman Pengunjung di Museum Lokananta Ni Made Ayu Natih Widhiarini; Chitra Marvaini; Ayu Hari Lestari; I Wayan Putra Aditya
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10363

Abstract

This study analyzes the utilization of digital technology in strengthening services and enhancing visitor experience at Museum Lokananta, the first national recording studio in Indonesia. Using a descriptive qualitative method through observation, interviews, and documentation, this research investigates the existing forms of digital implementation and evaluates their effectiveness for both museum operations and visitor engagement. The findings reveal that Museum Lokananta has begun adopting several digital innovations including partial music archive digitalization, audio-interactive booths, QR-based exhibition information, and initial virtual tour initiatives. These technologies contribute positively to increasing information accessibility and service efficiency; however, their implementation remains limited and has not yet created a fully immersive and interactive experience. Visitor expectations—especially among digital-native audiences—show a demand for more advanced digital features such as augmented reality (AR), virtual reality (VR), gamification, and personalized audio-visual storytelling. The study concludes that the integration of digital technology must be aligned with strategic curatorship and experience design in order to achieve meaningful engagement and support the transformation of Lokananta into a smart music heritage museum. Recommendations include the development of comprehensive digital archives, AR/VR-based exhibition experiences, and long-term innovation strategies to strengthen Lokananta’s identity as a national center of musical heritage.
Komitmen Organisasi Pelaku UMKM Frozen Food Rumahan dalam Menghadapi Tantangan dan Pemasaran Digital Kholilul Kholik; Yusriyyah Nabiilah; Yolanda Yolanda; Iwan Van Heru Purba; Teguh Hari Permana Putra; Tegar Aryo Nugroho Lubis
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10423

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the home-based frozen food sector have experienced significant growth along with changes in consumer behavior that favor practical and long-lasting food products. However, this growth has not been fully supported by the strengthening of internal organizational capacity, particularly in terms of organizational commitment among MSME actors. This study aims to examine the role of organizational commitment of home-based frozen food MSME actors in facing capital constraints and digital marketing challenges. The research employs a literature study approach by reviewing relevant academic sources, including books, national and international journal articles, and official government reports. The findings indicate that organizational commitment, encompassing affective, continuance, and normative commitment, plays a crucial role in maintaining consistency, resilience, and business sustainability among home-based frozen food MSMEs. The main challenges faced by MSME actors include limited capital, high operational costs, and restricted access to formal financing. Meanwhile, digital marketing presents a strategic opportunity to expand market reach, although its implementation is still hindered by low digital literacy and limited resources. This study concludes that strengthening organizational commitment is a key internal factor that enhances the adaptability of home-based frozen food MSMEs in addressing capital challenges and adopting digital marketing strategies, thereby supporting long-term competitiveness and business sustainability.
Pengaruh Keterlibatan Kerja, Pengembangan Karir dan Kepuasan Kerja terhadap Komitmen Organisasi Winda Apriani; Erni Yuningsih; Palahudin Palahudin
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10486

Abstract

This study examines the extent to which job involvement, career development, and job satisfaction influence employee organizational commitment at Bina Sena Maritime Training Center Bogor. A quantitative approach was used, involving 56 employees through a non-probability sampling method. Data were collected using a structured questionnaire consisting of 30 indicators. Path analysis using SPSS versions 25 was conducted to test the direct influence between variables. The results showed that simultaneously, job engagement, career development, and job satisfaction had a positive and significant effect on organizational commitment. Partially, job engagement had a positive and significant effect on organizational commitment. Career development had a positive and significant effect on organizational commitment. Job satisfaction had a positive and significant effect on organizational commitment. In addition, job engagement had a positive and significant relationship with career development. Job engagement had a positive and significant relationship with job satisfaction. Career development had a positive and significant relationship with job satisfaction. These findings indicate that increasing job engagement, structured career development support, and fulfilling job satisfaction play an important role in strengthening employee organizational commitment. This research provides practical implications for the management of Bina Sena Maritime Training Center Bogor to strengthen human resource management strategies through increasing employee work engagement, sustainable career development, and increasing job satisfaction to enhance organizational commitment.
Influence of Influencer Marketing, Online Customer Review, and Product Quality on Glad2glow Skincare Purchasing Decisions in Marketplace Shopee Cindy Ismayasari; Audita Nuvriasari
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10490

Abstract

This study aims to analyze the influence of influencer marketing, online customer reviews, and product quality on purchasing decisions of Glad2glow skincare products on the Shopee marketplace. The data were collected through questionnaires distributed to 100 respondents who are consumers of the product, using a non- probability sampling method. The measurements scale applied in this study was a five-point Likert scale. The instrument testing results indicate that all questionnaire items are valid and reliable. The classic assumption tests confirm that the data are normal distributed and that the regression model is free from multicollinearity and heteroscedasticity problems. The results of this study indicates that influencer marketing does not have a significant effect on purchasing decisions of Glad2glow skincare products on the Shopee marketplace, online customer reviews have a positive and significant effect on purchasing decisions of Glad2glow skincare products on the Shopee marketplace and product quality has a positive and significant effect on purchasing decisions of Glad2glow skincare products on the Shopee marketplace.
Pengaruh Work-life Balance, Kepuasan Kerja dan Profesionalisme Kerja terhadap Kinerja Karyawaan PT Graha Dwi Perkasa Miranda Miranda; Nora Pitri Nainggolan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10507

Abstract

This study examines the impact of work-life balance, job satisfaction, and professional work behavior on employee performance at PT Graha Dwi Perkasa. Optimal employee performance is a key determinant of organizational success, yet it is influenced by the balance between work and personal life, the level of job satisfaction, and the degree of professionalism. Using a quantitative approach, study adopted a survey method and collects data through questionnaires distributed to 100 employees of PT Graha Dwi Perkasa. Data analysis is conducted using validity and reliability tests, classical assumption tests, and multiple linear regression, utilizing SPSS version 29. The results indicate that both work-life balance and professional work behavior have a positive and significant effect on employee performance, while job satisfaction does not show a significant partial effect. Collectively, the three variables significantly influence employee performance. The coeff. of determination (R²) of 0.342 indicates that 34.2% of variation in employee performance can be explained by the variables studied, while remaining portion is affected by other factors outside the model. These findings suggest organization should prioritize enhancing work-life balance and professionalism to improve performance.
Implikasi Ilmu Manajemen terhadap Transportasi Digital di Perusahaan Fikri Nur Ardiansyah; Dina Fitri Wulandari; Teguh Arya Abdullah; Muhammad Rais Prayoga; Siti Mujiatun
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10536

Abstract

Digital transformation has significantly reshaped business models and managerial practices, particularly in platform-based digital transportation companies. Advances in information technology have enabled digital transportation firms to operate through sharing economy models that rely on technological integration, strategic management, and adaptive human resource management. This study aims to analyze the implications of management science for the operation and sustainability of digital transportation companies in the context of digital transformation in Indonesia. The research employs a literature review method by examining relevant academic sources, including books, national and international journal articles, and institutional reports related to strategic management, digital business platforms, sharing economy, and digital human resource management. The findings indicate that the success of digital transportation companies is strongly influenced by their ability to integrate business strategies, leverage digital platform technologies, optimize sharing economy models, and manage human resources based on digital competencies. Effective application of management principles enables companies to enhance operational efficiency, expand service coverage, maintain service quality, and sustain competitiveness in a rapidly changing business environment. The implications of this study highlight the importance of a holistic and adaptive managerial approach as a foundation for strategic decision-making in digital transportation companies, while also providing conceptual insights for policy development and future research in the fields of management and digital transportation.

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