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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Pemberdayaan Ekonomi Melalui Inovasi Produk Tempe : Studi Kasus UMKM Desa Mangga 2 Ananda Zulmi; Gladis Jelita; Hastiani Nasution; Nova Amelia; Siti Aisyah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9385

Abstract

The Community Service Program (KKN) is a form of community service that focuses on empowerment through the development of local potential. One of the potentials developed in this activity is the tempeh industry in Mangga 2 Village. This study aims to increase the economic value of tempeh products through product innovation and the implementation of modern marketing strategies. The research method used is a qualitative approach with data collection techniques in the form of field observations and direct interviews with tempeh Micro, Small, and Medium Enterprises (MSMEs). The results of the study indicate that the production process of tempeh and tempeh chips is still carried out traditionally, both in terms of flavor variations and less attractive product packaging. Through the KKN activity, students provided training in modern packaging, product label creation, and digital marketing assistance through the Shopee platform. This activity was able to increase the awareness and skills of business actors in developing tempeh products with higher sales value. Thus, tempeh product innovation is a strategic step in strengthening community economic independence and expanding business opportunities in the food sector based on local potential.
Pengaruh Bauran Pemasaran (7P) terhadap Keputusan Memilih Pondok Pesantren dengan Trust sebagai Variabel Mediasi pada Pondok Pesantren Sumber Barokah Karawang Taufik Hidayat
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9390

Abstract

The marketing mix has an important role in influencing public (consumer) trust, because each element of the 7Ps contributes to consumer perception of the credibility, reliability, and value offered by an educational product or service. This study aims to analyze the influence of the marketing mix (7P) on the trust of the community/prospective students and the decision to choose the Sumber Barokah Karawang Islamic Boarding School. The research sample amounted to 145 respondents who were determined using purposive sampling techniques. Data collection was carried out through the distribution of questionnaires with a Likert scale of 1–5. The data analysis techniques used include classical assumption tests, multiple linear regression, partial tests (t tests), and simultaneous tests (F tests) with the help of the SPSS version 23 program. The results of the study show that the variables of product, price, promotion, people, process, and physical evidence have a significant effect on public trust/prospective students. Meanwhile, the place variable had no significant effect on trust. Furthermore, the trust variable has been proven to have a significant influence on the decision to choose the Sumber Barokah Islamic Boarding School. These findings show that effective marketing mix management can increase trust and encourage decisions to choose Islamic boarding schools.
Hubungan Manajemen Perawatan Gedung dengan Tingkat Kepuasan Penghuni: (Studi Kasus Pondok Raja Living Space) Trisno Trisno; Tri Maryani; Aletta Dewi Maria Th; Bayu Ade Prabowo; Enik Rahayu
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9418

Abstract

This study aims to analyze the influence of building maintenance management on resident satisfaction in Pondok Raja Living Space, a privately managed boarding house in Semarang City. The main focus of the research is the dominance of corrective maintenance systems in daily operational practices and their effectiveness in maintaining occupant comfort and satisfaction. A quantitative descriptive method with a field research approach was used to obtain primary data through an online questionnaire filled out by 16 out of 20 active residents (80% response rate) and secondary data from Google Reviews for the 2017–2025 period. The results of the analysis showed that building maintenance management was considered good (mean = 4.36; α = 0.964), while occupant satisfaction was in the very high category (mean = 4.69). The Spearman correlation test revealed a positive and significant relationship between maintenance management and occupant satisfaction (ρ = 0.621; p = 0.010). Simple regression analysis showed a maintenance management contribution of 76.3% to the variance in occupant satisfaction, indicating strong explanatory power. These findings confirm that although corrective maintenance is dominant, response speed, repair effectiveness, and consistent communication are able to maintain high satisfaction. However, long-term reliance on corrective mechanisms has the potential to lead to inefficiencies. Therefore, the integration of corrective and preventive maintenance strategies is recommended to improve cost efficiency, reduce long-term risks, and strengthen the sustainability of residential facilities.
Pengaruh Manajemen Fasilitas terhadap Kepuasan Penghuni pada Hunian Kos Pondok Raja Living Space di Kota Semarang Trisno Trisno; Yuniarti Rahmat Satato; Syamsul Hadi; Henry Yuliamir
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9421

Abstract

This study analyzes the influence of facility management on resident satisfaction in Pondok Raja Living Space, a small-scale rental residential unit in Semarang characterized by shared facilities and limited space. This study seeks to fill the literature gap that generally focuses on large-scale residential or commercial buildings by presenting empirical evidence from the context of boarding houses. Primary data was obtained through a Likert-scale questionnaire filled out by 16 out of 20 active residents, covering seven dimensions of the facility: room condition, basic furnishings, cleanliness, water availability, lighting and ventilation, electricity and Wi-Fi quality, and security. Quantitative analysis includes descriptive statistics, Cronbach's alpha reliability test, Spearman correlation, and simple linear regression. Results showed a high average facility index (mean = 4.35) with strong internal consistency, while basic furniture obtained the lowest score (mean = 3.63) as a repair priority. The significant correlation between facility quality and occupant satisfaction confirms the central role of facility management in shaping the life experience. Regression shows a large contribution of facility quality to satisfaction variance, in line with the principles of Post-Occupancy Evaluation (POE) and the facility management literature. The study recommends improved furniture, better ventilation strategies, as well as the implementation of preventive maintenance to improve efficiency and well-being of residents. These findings provide practical guidance for local housing operators in improving the quality of small-scale residential services in Indonesia.
Perkembangan Akuntansi Perilaku di Indonesia : Tinjauan Literatur Sistematis (1995 – 2025) Muhammad Mahzum; Yuli Angraini
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.9424

Abstract

The study systematically mapped 161 open access journal articles on behavioral accounting from Springer (1995-2025) to understand the direction and development of research in the field of behavioral accounting.1 The analysis included the objectives, methodologies, theories, variables, findings, and strengths and weaknesses of the study, including the themes and categories of behavioral accounting. Results show that the majority of articles focus on individual behavior in accounting decision-making, specifically the relationship between budget pressure and dysfunctional behavior.1 Agency Theory is the most frequently used theoretical framework.1 The dominant methodology is quantitative (30%), followed by qualitative (25%), secondary data analysis (20%), case studies (15%), experiments (10%), and mixed methods (10%).1 Key themes include managerial behavior, compliance and ethics, social and organizational influence, technological impact, risk management, and sustainability accounting and CSR.1 The study identifies trends, research gaps, and future directions, serving as a fundamental reference for researchers and practitioners.
Pengaruh Kapasitas Layanan dan Pembiayaan Kesehatan terhadap Peningkatan Angka Harapan Hidup di Provinsi Nusa Tenggara Barat Nur Rahmi Luthfiana; Syabrina Indah Thania; Putri Muthia Iskandar; Revalia Anggiani Maulidina; Nessa Zaira Dharmawan; Fitri Amalia
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9425

Abstract

Life expectancy (AHH) serves as a fundamental benchmark for evaluating community welfare and the success of human capital development. This study aims to analyze the influence of infrastructure capacity and fiscal support on AHH achievement in West Nusa Tenggara Province. Using a quantitative approach and 2024 data, this study examines the impact of the number of Public Hospitals, the availability of medical personnel, and the allocation of the Regional Budget (APBD) for the health sector across all districts/cities. Multiple linear regression analysis yielded interesting results. Simultaneously, all three variables influenced AHH, but partial testing revealed that physical infrastructure and the quantity of medical personnel did not significantly impact life expectancy. Conversely, health financing through the APBD was the only determinant shown to have a significant influence. This indicates that the availability of facilities alone is insufficient without the support of effective financial management. Therefore, this study concludes that a shift in policy focus from mere physical expansion to optimizing more strategic budget management is necessary to ensure quality health services for the community.
Kebijakan Pemerintah Daerah dalam Mendukung Pertumbuhan Ekonomi Berkelanjutan: (Studi pada Program UMKM Go-Digital) Rusdiani Rusdiani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9465

Abstract

This study examines the role of local government policies in supporting sustainable economic growth through the UMKM Go-Digital program. The research highlights how digital transformation has become an essential strategy for strengthening micro, small, and medium enterprises (MSMEs) amidst rapid technological development and increasingly competitive market dynamics. Using a descriptive qualitative method, data were collected through in-depth interviews, observation, and documentation to analyze policy implementation and its impacts. The findings show that local governments facilitate digital literacy training, strengthen digital infrastructure, and build collaborative partnerships with marketplaces, financial institutions, and technology providers. These initiatives have improved MSMEs’ digital capabilities, expanded market reach, and increased business competitiveness. Despite these achievements, several challenges remain, including uneven digital literacy, limited internet access, and insufficiently skilled mentors. The study concludes that UMKM Go-Digital is an effective policy instrument but requires continuous improvement in infrastructure and human resource capacity to achieve sustainable and inclusive economic development. The implications emphasize the need for integrated policymaking, cross-sector collaboration, and long-term digital empowerment strategies.
Pengaruh Infrastruktur Transportasi terhadap Pertumbuhan Ekonomi Regional: (Studi pada Provinsi-Provinsi di Pulau Sumatera) Murbanto Sinaga
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9466

Abstract

This study aims to analyze the influence of road, port, and airport infrastructure on regional economic growth in Sumatera Island. Using secondary data and a quantitative analytical approach, the research examines the relationship between three types of transportation infrastructure and regional economic growth. The study was conducted across 10 provinces on Sumatera Island, with data obtained from the official website of Statistics Indonesia (Badan Pusat Statistik/BPS) accessed online. Data were analyzed using multiple linear regression. The findings reveal that road infrastructure has a positive and significant effect on economic growth. Port infrastructure is also proven to have a positive and significant impact on economic growth. Conversely, airport infrastructure shows a negative but insignificant effect on economic growth. Meanwhile, the simultaneous test indicates that road, port, and airport infrastructure collectively have a significant influence on regional economic growth in Sumatera Island. This study provides important implications for regional development policy. The government needs to prioritize strengthening road and port infrastructure to enhance logistics efficiency, reduce distribution costs, and improve interregional accessibility. The development of airport infrastructure remains necessary but should be directed toward improving cargo services and integrating airport facilities with industrial zones to generate a more optimal economic contribution..
Analisis Pengelolaan Dana Desa dalam Upaya Meningkatkan Pembangunan Desa di Desa Lobodei Kecamatan Sabu Timur Gordon Wiliam Angrilon Rihi; Aldarine Molidya; Cicilia A. Tungga
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9487

Abstract

This study aims to analyze the management of village funds in an effort to improve village development in Lobodei Village, East Sabu District. The research method used was qualitative descriptive with observational data collection techniques, structured interviews with 11 informants, and documentation studies. Data analysis is assisted by the Nvivo application version 15. The results of the study show that in general, the management of village funds in Lobodei Village has referred to Permendagri Number 20 of 2018, but the implementation has not been optimal. The planning stage is not appropriate because the determination of the APBDesa is often late past the deadline. The implementation stage is also considered not optimal due to the existence of the Remaining Budget Calculation (SiLPA). The administration and reporting stages are considered to need improvement because financial administration reports are often late and not periodic, while the accountability stage is considered good. The main supporting factors are accountability, community participation, and transparency. Meanwhile, the main inhibiting factors include the competence and quality of human resources of village apparatus, as well as the use of technology such as the Siskeudes application which is not optimal due to internet network constraints.
Pengaruh Hedonic Shopping Motivation dan Fear of Missing Out (FOMO) terhadap Impulse Buying pada Konsumen Crocs di Kota Medan Embun Tri Aulia; Mhd Aldy Khusairi R.; Nagita Suci Mahari; Sarif Halomoan Nasution; Onan Marakali Siregar; Ummi Salamah Sitorus
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9490

Abstract

Amidst intense e-commerce competition in Indonesia, Shopee has emerged as a leading platform. However, with the continued addition of complex features, questions have arisen regarding the effectiveness of Perceived Ease of Use (PEOU) in shaping consumer intention to use. This study aims to examine this relationship in depth through a systematic literature review. The synthesis of results shows that PEOU significantly influences Intention to Use not only directly but also indirectly through two main mediating pathways: User Satisfaction and Consumer Trust. These findings confirm that PEOU remains a crucial factor even with new features. In conclusion, to maintain loyalty in a competitive market, Shopee must balance technical ease with emotional security to strengthen user trust and satisfaction. This study also shows that PEOU plays an equally important role in the technical and functional aspects of the platform. By enhancing an intuitive and accessible user experience, Shopee can ensure higher customer loyalty and encourage repeat purchase intentions. Furthermore, this study provides useful insights for platform developers to design more user-friendly features without neglecting the emotional aspects that also influence user decisions.

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