Productivity
Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
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<![CDATA[Motivasi dan Sikap Konsumen terhadap Keputusan Pembelian Mobil Daihatsu Sigra ]]>
<![CDATA[Amerlita Sari Tamubae]]>;
<![CDATA[William A. Areros]]>;
<![CDATA[Ventje Tatimu]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[The purpose of this study was to determine the effect of motivation and consumer attitudes towards consumer purchasing decisions of Daihatsu Sigra brand cars at PT. Astra Daihatsu Malalayang. This research is an associative approach with a quantitative approach. The sample is consumers who use a Daihatsu Sigra car in Manado. The sample used was 93 consumers. The data analysis used is multiple linear regression with SPSS version 25. The results of this study indicate that the consumer motivation variable has a positive and significant effect on the decision to buy a Daihatsu Sigra car at PT. Astra Daihatsu Malalayang. Meanwhile, the consumer attitude variable has no positive effect on purchasing decisions for Daihatsu Sigra cars at PT. Astra Daihatsu Malalayang. And motivation and consumer attitudes simultaneously influence the decision to purchase a Daihatsu Sigra car at PT. Astra Daihatsu Malalayang with the value of the fcount greater than the table.]]>
<![CDATA[Kualitas Produk dan Harga terhadap Keputusan Pembelian Dream Vape Store ]]>
<![CDATA[Ocktavia Pricilla Wuntuan]]>;
<![CDATA[Dolina L. Tampi]]>;
<![CDATA[Joula Rogahang]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine whether product quality and price influence purchasing decisions. This research is a type of quantitative research with the population of Dream Vape Store District that have already bought and consumed Vape and Liquid products within a period of one year. The sample size uses the guidelines proposed by Roscoe, more than 30 and less than 500. samples are sufficient to be used in a study. Therefore, the sample in this study was 30 respondents. Data analysis techniques used multiple linear regression analysis. The results showed that there was an effect of product quality on purchasing decisions, but there was no influence between price and purchasing decisions. In the case of multiple regression tests the results are obtained that the product quality and price together influence the purchasing decision.]]>
<![CDATA[Kualitas Produk dan Harga terhadap Keputusan Pembelian Mobil Xpander ]]>
<![CDATA[Deasy F. Winata]]>;
<![CDATA[Dolina L. Tampi]]>;
<![CDATA[Joanne V. Mangindaan]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[The purpose of this study was to determine whether product quality and price affect the Xpander Car purchase decision at the Mitsubishi Beta Berlian Manado Dealer. This type of research is quantitative data and uses purposive sampling technique for sampling so that 30 consumers are taken from the Mitsubishi Beta Berlian Manado Dealer. This study uses multiple linear regression analysis which is a method that aims to measure the effect value of two independent variables on one dependent variable or to prove whether or not there is a relationship between two independent variables on one dependent variable. The results of the research obtained show that the hypothesized product quality and price jointly influence purchasing decisions.]]>
<![CDATA[Promosi terhadap Keputusan Pembelian Mobil Daihatsu Sigra ]]>
<![CDATA[Jein Rondonuwu]]>;
<![CDATA[Johny R. E. Tampi]]>;
<![CDATA[Olivia F. C. Walangitan]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine the effect of promotion on the Daihatsu Sigra car purchase decision at PT. Astra Daihatsu Malalayang. This research method uses a quantitative research approach. This research was conducted on Daihatsu Sigra consumers with a sample of 93 respondents. The result of R between the two variables is 0.565, meaning the relationship between promotion and purchasing decisions is moderate. Then R square (determinant coefficient) of 31.9%. This shows that the decision to buy Daihatsu Sigra car at PT. Astra Daihatsu Malalayang, 31.9% was influenced by promotion, while the other 68.1% was determined by other factors not examined in this study. Then the influence is interpreted that the promotion is one factor that is sufficient to influence the decision of buying a Daihatsu Sigra car. In this case that the promotion carried out by PT. Astra Daihatsu Malalayang can satisfy consumers, because promotion is a way to introduce existing products at PT. Astra Daihatsu Malalayang especially Daihatsu Sigra cars.]]>
<![CDATA[Citra Merek Smartphone Samsung terhadap Keputusan Pembelian Mahasiswa Universitas Sam Ratulangi Manado ]]>
<![CDATA[Marvel Werung]]>;
<![CDATA[Dolina L. Tampi]]>;
<![CDATA[Joanne V. Mangindaan]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine the effect of brand image on purchasing decisions for Samsung smartphones. Variable Brand Image in Test Using 3 indicators and Variable Purchase Decision for Samsung smartphones using 4 indicators. This research methodology using purposive sampling approach to quantitative research. The sampling technique used was a population of 82 respondents. Data collection techniques were carried out by observing the field and distributing questionnaires to respondents, using correlation analysis and simple linear regression. The result of R between the two variables is 0.745, which means that the relationship between Brand Image and Purchasing decisions is strong. Then the R square value (coefficient of determination) is 0.610. This shows that the decision to buy a Samsung Smartphone, 61.0%, while the other 39.0% are determined by other factors. Then this influence means that the Brand Image is one of the factors that quite influences the decision to buy a Samsung Smartphone. Respondents rated the Samsung brand as having a strong hardware device. however, the problem is the strong screen technology, so that consumers switch to other smartphone brands. even so Samsung has many unique features that can increase the number of users.]]>
<![CDATA[Motivasi Kerja terhadap Tingkat Kesejahteraan Pengrajin Gula Aren Kecamatan Motoling ]]>
<![CDATA[Sharon S. Sembung]]>;
<![CDATA[Wilfried S. Manoppo]]>;
<![CDATA[Joanne V. Mangindaan]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This research aims to find out the effect of work motivation on the welfare level of brown sugar craftsmen in motoling sub-district. Motivational variables in the test using 5 indicators and welfare variables using 4 indicators. This research method of logic uses a quantitative research approach. The sampling technique used is probability sampling with a population of 55 respondents. The data sought from this study is the level of well-being of craftsmen and the questionnaire data shared with the Craftsmen of Brown Sugar. The results of this study show that there is a significant influence because the calculated t value of 7,761 greater than the table t value of 1,303 can be inferred ho hypothesis rejected and accepted ha hypothesis. Based on the data obtained concluded that the influence of work motivation on the welfare level of craftsmen is at a strong correlation rate of 60.2%, while 38.8% is influenced by other factors not studied in this study.]]>
<![CDATA[Brand Image terhadap Buying Decision pada J.Co Donuts & Coffee Mega Mall Manado ]]>
<![CDATA[Vebiola Melinda Pongoh]]>;
<![CDATA[Johny R. E. Tampi]]>;
<![CDATA[Joula J. Rogahang]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine whether Brand Image affects the Buying Decision at J.CO Donuts & Coffee Mega Mall Manado. This research is a type of quantitative research with a consumer population of J.CO & Coffee Mega Mall Manado. The sample size uses the opinion expressed by Roscoe, in the Research Method for book that the proper sample size in the study is between 30 and 500 is sufficient to be used in a study. Therefore, the sample in this study was 100 respondents. The data analysis technique used simple linear regression analysis. In the case of a simple regression test, the results show that partially there is an influence between Brand Image and Buying Decision. Validity and Reliability Test. The results of this study indicate the relationship between the influence of the Brand Image variable on the Purchase Decision by 70.2%, indicating that the results of this study have a positive and significant effect on the Purchase Decision of J.CO Donuts & Coffee Mega Mall Manado products partially.]]>
<![CDATA[Inovasi Smartphone Iphone terhadap Keputusan Pembelian Mahasiswa Fispol Unsrat ]]>
<![CDATA[Nashara Veren Imon]]>;
<![CDATA[Johnny A. F. Kalangi]]>;
<![CDATA[Lucky F. Tamengkel]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine whether innovation has an effect on smartphone purchasing decisions for students of the Faculty of Social and Political Sciences, Sam Ratulangi University, Manado. This research is a type of quantitative research with the population selecting students who fill the KRS or even semester active students and the researchers take 2827 students. So that the sample size uses the Slovin formula, and after being calculated using this formula, the sample in this study amounted to 97 respondents. The data analysis technique used simple linear regression analysis. In the case of a simple regression test, the results show that there is an influence between innovation on purchasing decisions. The results showed the relationship between the influence of the Innovation variable on the Purchasing Decision by 48.1%, indicating that the results of this study partially have a positive effect on the iPhone Smartphone Purchase Decision on the students of the Faculty of Social and Political Sciences, Sam Ratulangi University.]]>
<![CDATA[Brand Image terhadap Keputusan Pembelian pada KFC Megamall Manado ]]>
<![CDATA[Freyla F. M. Kaligis]]>;
<![CDATA[Frendy A. O. Pelleng]]>;
<![CDATA[Dolina L. Tampi]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine whether the influence of Brand Image on purchasing decisions at KFC megamall Manado. This research is a type of quantitative research with a population of consumers who eat at KFC Megamall. The sample size uses the guidelines proposed by Roscoe, namely a sample of more than 30 and less than 500 is sufficient to be used in a study. Therefore, the sample in this study was 100 respondents. The data analysis technique used simple linear regression analysis. The results showed that there was an effect of brand image on purchasing decisions. In the case of a simple regression test, the results show that brand image has an effect on purchasing decisions.]]>
<![CDATA[Analisis Kualitas Pelayanan Pos Indonesia Cabang Tanawangko ]]>
<![CDATA[Gladys Livia Worung]]>;
<![CDATA[Frendy A. O. Pelleng]]>;
<![CDATA[Dantje Keles]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine the quality of Pos Indonesia services at the Tanawangko branch. This research is a quantitative qualitative research. The method used in this research is a survey and distributing questionnaires to samples taken from the population, then the data is collected. Data analysis used in this study is the TERRA dimension which is useful for analyzing service quality based on physical evidence (tangible), empathy (empathy), reliability (responsiveness), responsiveness (responsiveness) and assurance (assurance). In this study, the population is the customers of PT. Pos Indonesia branch of Tanawangko where to find out the population, the researcher used the Roscoe formula in Sugiyono (2009: 129) and the sample size used in this study was 60 respondents. The results of this study indicate that the dimensions of Responsiveness, Empathy and Assurance of service quality provided by the Tanwangko branch of the Indonesian Post Office are very good because they are in accordance with consumer expectations. Whereas in Tangible and Reliability, the quality of service provided is good but still has several shortcomings.]]>
