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Inovbiz : Jurnal Inovasi Bisnis
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : 10.35314
Core Subject :
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas. Inovbiz has a broad scope in the following areas: Economics Business Management
Arjuna Subject : -
Articles 55 Documents
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The Effect of SPayLater and Hedonic Shopping Motivation on Impulsive Buying through Digital FOMO with Self-Control as a Moderator among Farmers/Plantation Workers in Sarolangun Regency Edi Purwanto; Al Fikar Fidrin
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 1 (2026): Edition June 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i1.1745

Abstract

The Buy Now Pay Later (BNPL) feature, such as SPayLater on Shopee, has reshaped consumption patterns among seasonal-income communities, including farmers/plantation workers. This study examines the effect of SPayLater usage and hedonic shopping motivation on impulsive buying, with digital fear of missing out (FOMO) as a mediator and self-control as a moderator, grounded in the Stimulus-Organism-Response (S-O-R) framework. A quantitative causal-associative approach was applied to 150 farmer/plantation-worker respondents who actively use SPayLater in Sarolangun Regency, Jambi, selected through purposive sampling and analyzed using variance-based Structural Equation Modeling (WarpPLS). Results indicate that SPayLater (β=0.351, p<0.001) and hedonic shopping motivation (β=0.306, p<0.001) significantly and positively affect digital FOMO, and FOMO significantly affects impulsive buying (β=0.168, p=0.017). However, the direct effects of SPayLater (p=0.300) and hedonic shopping motivation (p=0.057) on impulsive buying were not significant, and FOMO did not significantly mediate either relationship (p=0.151; p=0.185). Self-control significantly and negatively moderates the FOMO–impulsive buying relationship (β=-0.187, p=0.009), consistent with the Strength Model of Self-Control. This study contributes theoretically by revealing the psychological pattern of digital FOMO in an underexplored seasonal-income agrarian population, and practically by underscoring the importance of digital financial literacy and self-control capacity-building programs.
Digital Transformation, Green Logistics Capability, and Operational Efficiency in Indonesian Freight Forwarding: The Sequential Mediating Mechanisms of Technology Adoption and Service Excellence Lazarus Sinaga; Yulkhaida Melia Zia Chaniago
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1757

Abstract

This study examines the sequential mediating roles of technology adoption and service excellence in the relationships among digital transformation, green logistics capability, and operational efficiency in Indonesian freight forwarding companies. This quantitative causal-explanatory research employed a cross-sectional survey of 250 managers from freight forwarding companies in Indonesia. Data analysis utilized Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0 and bootstrapping with 5,000 subsamples. Data analysis utilized Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 3.0 and bootstrapping with 5,000 subsamples. The findings confirm all seven direct hypotheses and both sequential mediation hypotheses. Digital transformation significantly influences technology adoption (β=0.385, p<0.001), while green logistics capability positively affects technology adoption (β=0.342, p<0.001). Technology adoption substantially enhances service excellence (β=0.431, p<0.001), which in turn drives operational efficiency (β=0.402, p<0.001). Crucially, the sequential mediation pathways—digital transformation → technology adoption → service excellence → operational efficiency and green logistics capability → technology adoption → service excellence → operational efficiency—are both significant, demonstrating that technology adoption and service excellence function as complementary sequential mechanisms. This research provides theoretical contributions by extending dynamic capabilities theory through the identification of sequential micro-foundations and offers practical implications for forwarding managers, industry associations, and policymakers regarding integrated digital and green strategies.
The Effect Of Price, Packaging, And Product Quality On The Purchase Decision Of Msme Products (Case Study Of Palm Souvenir Shops In Lubuklinggau City) Muhammad Geri Aji Pratama; Endar Pradesa; Ratih Eka Sakti
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1758

Abstract

MSME souvenir products are one of the local business sectors that help support regional economic growth by offering products that represent the unique characteristics of an area and are often purchased as gifts or souvenirs. To remain competitive and continue growing, MSME businesses need to understand consumer needs and preferences. Therefore, identifying the factors that influence purchasing decisions is important for improving business performance and competitiveness. This study aims to analyze the influence of price, packaging, and product quality on consumer purchase decisions on typical food products souvenirs of Aren Linggau MSMEs in Lubuklinggau City. The research uses a quantitative approach with a type of causal associative research. The data collection technique was carried out through the distribution of questionnaires with the Likert Scale  to 128 respondents who were selected using purposive sampling techniques  from a consumer population of 450 people per month. Data analysis used multiple linear regression with the help of SPSS version 25. The results of the study showed that price had a positive and significant effect on purchase decisions with a calculated t-value of 4.579. Packaging had a positive and significant effect with a t-value of 4.675. Product quality had a positive and significant effect with a t-value of 5.196. Simultaneously, the three variables had a significant effect on the purchase decision with an F value of 21.205. The Adjusted R Square value  of 0.323 indicates that the three variables were able to explain the purchase decision by 32.3%, while the remaining 67.7% were influenced by other variables that were not studied. This study provides an implication that souvenir food MSME actors need to pay attention to price suitability, packaging attractiveness, and product quality simultaneously as an effective marketing strategy.
The Influence of Motivation, Incentives, and Work Environment on Employee Performance Through Job Satisfaction as an Intervening Variable at PT Mitra Niaga Madani Chandra Purnama Ratri; Seta Ariawuri Wicaksana; Nana Nawasiah
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1770

Abstract

This study examines the influence of motivation, incentives, and work environment on employee performance with job satisfaction as an intervening variable at PT Mitra Niaga Madani. Employing a quantitative approach with saturated sampling, all 98 employees participated in the survey. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 3.0 and bootstrapping with 5,000 subsamples. The findings confirm seven of ten hypotheses. Motivation, incentives, and work environment significantly influence job satisfaction. However, motivation does not directly and significantly influence employee performance. Incentives, work environment, and job satisfaction demonstrate significant direct effects on performance. Crucially, the indirect pathways—motivation → job satisfaction → employee performance, incentives → job satisfaction → employee performance, and work environment → job satisfaction → employee performance—are all significant, demonstrating that job satisfaction functions as a complementary mediating mechanism. These findings confirm that enhancing employee performance requires integrated management of motivation, incentive systems, and work environment through strengthening job satisfaction.
The Influence Of Brand Equity, Shopping Lifestyle, And Packaging Design Positive Emotions Mediate The Occurrence Of Impulse Buying Among Consumers Of Creative Economy Msmes In Pekanbaru City Sri Wahyuni; Fitri Ayu Nofirda; Ikhbal Akhmad
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1797

Abstract

The rapid growth of the creative economy in Pekanbaru City has intensified market competition and encouraged businesses to understand consumers’ impulse buying behavior. This study examines the effects of brand equity, shopping lifestyle, and packaging design on impulse buying, with positive emotion serving as a mediating variable among consumers of creative economy MSMEs in Pekanbaru City. The study employed a quantitative associative-causal approach. Data were collected through questionnaires distributed to 170 respondents selected using purposive sampling. The data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that brand equity, shopping lifestyle, and packaging design have positive and significant effects on impulse buying. Positive emotion also positively and significantly influences impulse buying. Moreover, positive emotion mediates the relationships between brand equity, shopping lifestyle, packaging design, and impulse buying behavior. These findings suggest that strengthening brand equity, understanding consumers’ shopping lifestyles, and developing attractive and functional packaging can generate positive emotional responses that encourage spontaneous purchase decisions. Therefore, creative economy MSMEs in Pekanbaru should enhance their brand value, adapt to changing consumer lifestyle trends, and develop innovative packaging strategies to increase impulse buying and strengthen market competitiveness.
The Influence Of Product Innovation On Consumer Purchase Decisions For Infinix Smartphones In Riau Province Azzahra Putri Mentari; Dwi Astuti
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1803

Abstract

This study aims to examine and analyze the influence of product innovation on consumer purchase decisions for Infinix smartphones across three distinct regencies in Riau Province: Kampar, Pelalawan, and Bengkalis. Using a quantitative approach, data were gathered through a structured online survey administered to 100 active Infinix smartphone users selected via purposive sampling. Simple linear regression analysis was executed to evaluate the strength and significance of the relationship between product innovation (comprising key feature developments such as fast-charging capabilities, camera performance, and competitive hardware specifications) and purchase decision factors. The statistical results demonstrate that product innovation exerts a positive and statistically significant impact on consumer purchase decisions. Descriptive analyses further reveal that feature enhancements, particularly high-speed charging technology and post-purchase satisfaction, serve as critical drivers for consumer acquisition. These findings provide actionable insights for mobile technology marketers and manufacturers aiming to optimize product differentiation and targeted promotional strategies in suburban and developing regional markets.
Green Financial Literacy and ESG Awareness to Sustainable Investment Intention: The Mediating Role of Green Trust Jamal Hanaffy
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1813

Abstract

This study aims to analyze the influence of Green Financial Literacy and ESG Awareness on Sustainable Investment Intention and to examine the role of Green Trust as a mediating variable among young investors in Indonesia. The study employs a quantitative approach with a cross-sectional survey design. Data were obtained through an online survey of 327 investors aged 18–40 years holding a Single Investor Identification (SID). Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results indicate that Green Financial Literacy positively and significantly influences Green Trust (β = 0.348; p < 0.001), as does ESG Awareness on Green Trust (β = 0.326; p < 0.001). Green Trust emerges as the strongest direct predictor of Sustainable Investment Intention (β = 0.438; p < 0.001). Furthermore, Green Financial Literacy (β = 0.154; p = 0.004) and ESG Awareness (β = 0.142; p = 0.008) positively and significantly influence Sustainable Investment Intention directly. Green Trust also mediates the relationship between Green Financial Literacy and Sustainable Investment Intention (indirect effect = 0.152; p < 0.001) and between ESG Awareness and Sustainable Investment Intention (indirect effect = 0.143; p < 0.001). The model explains 41.2% of the variance in Green Trust and 52.7% of the variance in Sustainable Investment Intention. This study contributes to the literature by examining Green Financial Literacy as a sustainability-specific construct, identifying Green Trust as a mechanism connecting cognitive factors with sustainable investment intention, and providing empirical evidence from the context of young Indonesian investors. Findings suggest that knowledge and ESG awareness are not fully translated into investment intention without trust in the credibility of the sustainable financial ecosystem. These findings indicate that increasing sustainable investment requires a combination of strengthening green financial literacy and building trust. Financial institutions need to enhance education regarding sustainable financial products and ESG information transparency, while regulators need to strengthen ESG disclosure standardization and oversight of greenwashing practices. These efforts can strengthen investor trust and support the growth of sustainable investment in Indonesia.
The Effect of Reward and Punishment on Employee Performance at the Harbor Master and Port Authority Office Class IV Bengkalis Revina Jasmawarni; Nazrantika Sunarto
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1825

Abstract

Improving employee performance is essential for strengthening public service delivery, and this concern underlies the present research at Kantor Kesyahbandaran dan Otoritas Pelabuhan Kelas IV Bengkalis. Although the institution already applies a system of reward and punishment intended to raise employee performance, whether this system actually works as intended had not yet been tested empirically. Accordingly, this research set out to measure how Reward and Punishment influence employee performance, both jointly and on their own. A quantitative design built around multiple linear regression was applied, with data processed in SPSS. Because the workforce was small, every one of the 32 employees was included as a respondent through saturated sampling. Beyond regression, the analysis covered correlation testing, the coefficient of determination, and hypothesis testing through the F-test and t-test. Findings indicate that Reward correlates strongly with performance (r = 0.675), whereas Punishment shows a more moderate association (r = 0.487); combined, the two predictors account for 61.8% of the variance in performance (Adjusted R² = 0.618). Simultaneous testing confirms that Reward and Punishment together exert a significant positive influence on performance, and this pattern holds when each variable is examined separately as well. On this basis, applying Reward and Punishment in a fair, consistent, and objective manner appears capable of raising employee performance and, in turn, strengthening the quality of public service the institution provides.
The Effect of Design Quality and Service Quality on Business Performance in Sewing Service SMEs in Lubuklinggau Muhammad Farhan; Fatma Oktarendah; Metha Aditya
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1861

Abstract

This study aims to determine and analyze the effect of design quality and service quality on business performance among tailoring service MSMEs in Lubuklinggau City, both partially and simultaneously. This research employed a quantitative approach with a causal associative research design. The population consisted of tailoring service MSMEs in Lubuklinggau City that met the research criteria, totaling 70 business units. The sample consisted of 33 respondents selected using purposive sampling. Data were collected through questionnaires using a Likert scale and observations. The data were analyzed using multiple linear regression with the assistance of SPSS 25, including validity, reliability, classical assumption, t-test, F-test, and coefficient of determination analyses. The results showed that design quality had a positive and significant effect on business performance, with a t-value of 6.328 and a significance value of 0.000 < 0.05. Service quality also had a positive and significant effect on business performance, with a t-value of 7.352 and a significance value of 0.000 < 0.05. Service quality had a more dominant effect than design quality. Simultaneously, design quality and service quality had a positive and significant effect on business performance, with an F-value of 50.416 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.771 indicates that 77.1% of the variation in business performance can be explained by design quality and service quality, while the remaining 22.9% is influenced by other factors outside the research model. Therefore, improving design quality, particularly service quality, is an important factor in enhancing the business performance of tailoring service MSMEs in Lubuklinggau City
The Effect of Product Innovation and Promotional Strategies on Sales at Chika Dimsum MSME in Lubuklinggau Mutiara |Jaya; Viktor Pandra; Metha Aditya Putri
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1862

Abstract

This study aims to determine the effect of product innovation and promotional strategies on sales of Chika Dimsum MSMEs in Lubuklinggau City, both partially and simultaneously. This study uses a quantitative approach with a survey method and an exploratory design. The study population is consumers who have purchased or consumed Chika Dimsum products in Lubuklinggau City. A sample of 100 respondents was selected using a simple random sampling technique. Data were collected through observation, interviews, documentation, and questionnaires, then analyzed using SPSS version 23. The results show that product innovation has a positive and significant effect on sales (t = 6.036; sig. = 0.000), and promotional strategies also have a positive and significant effect on sales (t = 8.662; sig. = 0.000). Simultaneously, product innovation and promotional strategies have a significant effect on sales (F = 39.497; sig. = 0.000). The coefficient of determination of 0.449 indicates that these two variables explain 44.9% of the variation in sales. Keywords: product innovation; promotional strategy; sales; MSMEs; Chika Dimsum

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