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Inovbiz : Jurnal Inovasi Bisnis
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : 10.35314
Core Subject :
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas. Inovbiz has a broad scope in the following areas: Economics Business Management
Arjuna Subject : -
Articles 55 Documents
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The Influence of Digital Marketing Capability and Marketing Innovation on Marketing Performance through Customer Engagement among SMEs in Kampar Regency Rahmad Akbar; Dzulhijjah Yetti; Yedi Sispurwanto; Hayatul Khairul Rahmat; Dedi Kurnia; Nurkholis
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1864

Abstract

This study aims to examine the effect of Digital Marketing Capability and Marketing Innovation on Marketing Performance through Customer Engagement among Small and Medium-sized Enterprises (SMEs) in Kampar Regency, Indonesia. The study is motivated by the increasing importance of digital technology and marketing innovation in helping SMEs strengthen customer relationships and improve marketing performance in a competitive business environment. This research employs a quantitative approach. The population consists of SME owners or managers in Kampar Regency who actively utilize digital marketing activities. Data will be collected through questionnaires using a Likert scale and analyzed using statistical techniques to examine both direct and indirect relationships among the variables. Digital Marketing Capability and Marketing Innovation are positioned as independent variables, Customer Engagement as a mediating variable, and Marketing Performance as the dependent variable. The study is expected to provide empirical evidence regarding the role of digital capabilities and marketing innovation in improving SME marketing performance through stronger customer engagement. The findings are also expected to provide practical implications for SME owners and managers in developing effective digital marketing strategies and innovative marketing practices to enhance customer relationships and business performance.  
The Influence Of An Entrepreneurial Mindset On Entrepreneurial Interest Among Economics Students At Higher Education Institutions In Lubuklinggau City Melanda Wulandari; Susyanto Tunut; Ratih Eka Sakti
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1866

Abstract

This study aimed to determine the effect of entrepreneurial mindset on the entrepreneurial interest of students of the Faculty of Economics and Business in Lubuklinggau City, Class of 2025. This study employed a quantitative method with a causal associative approach. The sample consisted of 100 students from PGRI Silampari University, Bina Insan University, and STIEBI Prana Putra. Data were collected using a questionnaire that had been tested for validity and reliability. Data analysis was conducted using descriptive statistical analysis, classical assumption tests, simple linear regression analysis, the t-test, and the coefficient of determination (R²) with the assistance of SPSS version 24. The results showed that the research instrument was valid and reliable. The data were normally distributed, exhibited a linear relationship, and showed no indication of heteroscedasticity. The results of the simple linear regression analysis revealed a significance value of 0.000 < 0.05 with the regression equation Y = 30.747 + 0.807, indicating that entrepreneurial mindset had a positive effect on entrepreneurial interest. The t-test results showed that the calculated t-value of 8.072 was greater than the t-table value of 1.984, indicating that H₀ was rejected and Hₐ was accepted. The coefficient of determination (R²) was 0.399, indicating that entrepreneurial mindset contributed 39.9% to students' entrepreneurial interest, while the remaining 60.1% was influenced by other factors outside the scope of this study. Based on the findings, it can be concluded that entrepreneurial mindset has a positive and significant effect on the entrepreneurial interest of students of the Faculty of Economics and Business in Lubuklinggau City, Class of 2025.  
The Influence Of Content Marketing, Social Media Interaction, And Consumer Trust On Purchase Decisions On Tokopedia (A Case Study Of University Students In Banda Aceh) Wahyuni; Fani Sartika; Mahyuddin
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1868

Abstract

This study aims to analyze the effect of Content Marketing, Social Media Interaction, and Consumer Trust on Purchase Decisions on the Tokopedia platform, with a case study of students in Banda Aceh City. This research uses a quantitative approach with a survey method involving 96 respondents selected through purposive sampling, and the data were analyzed using multiple linear regression. The results show that partially and simultaneously, Content Marketing, Social Media Interaction, and Consumer Trust have a positive and significant effect on Purchase Decisions, with Consumer Trust being the most dominant variable. This indicates that the better the quality of the content presented, the higher the level of social media interaction, and the stronger the consumer trust, the higher the purchase decisions on the e-commerce platform. Therefore, improving the quality of content marketing, increasing active interaction, and strengthening consumer trust are important factors in encouraging higher purchase decisions.
The Effect of Job Satisfaction, Teamwork, and Compensation on Employee Performance: A Study at the Ministry of Public Works, Directorate General of Water Resources, Sumatera I River Basin Agency, Banda Aceh Zuhra Heraida; Amelia Rahmi; Muhammad Yamin
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1869

Abstract

This study aims to analyze the influence of job satisfaction, teamwork, and compensation on employee performance in the Operations and Maintenance Division III of the Sumatera I River Basin Agency (Balai Wilayah Sungai Sumatera I). This research employed a quantitative approach with an associative research design. The population consisted of all 46 employees of the Operations and Maintenance Division III of the Sumatera I River Basin Agency; therefore, the entire population was used as the sample through a saturated sampling technique. Data were collected through questionnaires using a Likert scale. Data analysis techniques included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²), assisted by the SPSS program. The results indicate that partially, job satisfaction, teamwork, and compensation have a positive and significant effect on employee performance. Simultaneously, job satisfaction, teamwork, and compensation also have a positive and significant effect on employee performance. Compensation is the most dominant variable influencing employee performance.
Digital Financial Transactions Using QRIS Reviewed From The Legal Aspects Fridayani; Benny Cuaca
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 1 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i1.1894

Abstract

One sector that is experiencing changes in the current digital era is the financial sector, where payment transactions are starting to be carried out through digital systems, some of which use the QRIS system. Payment transactions via QRIS can speed up transactions and reduce operational costs, especially for commercial players. However, the use of QRIS has clearly given rise to what is called digital crime, which can harm users (QRIS consumers) by destroying the QR code and "undoing" the actions carried out by the perpetrator. This research uses qualitative research with data collection techniques through library research which is analyzed qualitatively. The results of the first research concluded that legal protection for QRIS users based on current regulations includes PJSP having valid legal status, PJSP must create a financial innovation ecosystem with good digital credentials in the financial services sector and be registered with the Financial Services Authority. OJK and QRIS users (consumers) enjoy rights based on the provisions of the Consumer Protection Law and the ITE Law. Second, the legal consequences of misusing consumer data in digital transactions using QRIS make the perpetrator liable for professional misconduct. For losses incurred, QRIS users can file a civil lawsuit or compensation through PJSP, as stipulated in Article 12, paragraph 1, Law no. 27, 2022 on personal data protection.  

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