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Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
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Articles 7 Documents
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Search results for , issue "Vol. 16 No. 1 (2025): March 2025" : 7 Documents clear
Optimizing Marketing Strategies to Boost Purchase Intentions and Behaviors in the Creative Economy Agustin, Aming Putri; Isa, Muzakar
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23027

Abstract

Research aims: This study aimed to analyze the influence of store image, brand image, and advertising on consumers' purchase intentions and behaviors.Design/Methodology/Approach: Data were collected through an online survey targeting visitors of Ngarsopuro Night Market, using purposive sampling. A total of 200 respondents participated, corresponding with the sample size recommended in previous studies. Moreover, the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) method, processed via SmartPLS version 3.Research findings: The results showed that brand image, store image, and advertising significantly impacted purchase intentions. Even though brand image and advertising influenced purchasing behaviors, store image did not have a significant effect. The result also showed that purchase intentions fully mediated the relationship between brand image, store image, advertising, and purchasing behaviors. Theoretical Contribution/Originality: The Theory of Planned Behavior (TPB) was refined by emphasizing the importance of brand-related attributes over traditional factors like store image, which was found to be insignificant in this context.Practitioners/Policy Implications: The recommendation was to improve the competitiveness of traditional markets in the creative economy by strengthening brand image with local cultural elements, improving store aesthetics, leveraging advertising strategies, and fostering vendor innovation through training and collaborations. Research Limitations/Implications: This study had a limited sample size and used an online survey method. Therefore, it is crucial to expand the geographical scope of the study and combine online surveys with direct interviews to obtain more accurate and detailed information.
Absorption Capacity, Innovative Culture, and Organizational Innovation, Role of Catur Purusa Artha Culture as Moderating Utami, Ni Made Satya; Verawati, Yenny; Irwandika, Gede
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Research aims: This research aimed to investigate the relationship between absorptive capacity (ACap) and innovative culture (ICul) in an organization. Additionally, the impact of ICul on innovation and the mediating function of the variable were analyzed. In this context, Catur Purusa Artha (CPA) culture served as a moderating varaible in assimilating organizational innovation (OIn).Design/Methodology/Approach: A quantitative design was applied, and data were collected using a questionnaire distributed to 350 Small and medium enterprises (SMEs) units. Subsequently, the collected data were investigated using the Smart PLS3 application.Research findings: The results showed that ACap did not affect OIn. ACap had a positive and substantial impact on ICul, which was influenced by OIn. Therefore, ICul functioned as a mediating variable in the relationship between ACap and OIn. CPA was reported to moderate the relationship between ACap and OIn.Theoretical Contribution/Originality: The literacy could be used as a management practice developed in the business actors of Bali Province. In this context, the role of local culture was important in running a business.Practitioners/Policy Implications: This research could be used in an organization for social, economic, cultural, and business development. The observation data and the conclusion were used as a reference.Research Limitations/Implications: SMEs managers in Bali Province were used as samples since some organizations did not implement the local CPA culture. Furthermore, a national organizational culture could be applied to various sectors.
The Mediating Effect of Green Motivation Between GHRM and Voluntary Green Behavior in Indonesia's Companies and Organizations Sanjaya, Nicolaus Bayu; Edastama, Primasatria
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Research aims: The goal of this study is to investigate the impact of GHRM on VGB, which can be influenced by a variety of factors, including employee green motivation (GM). This study also uses environmental belief (EB) as a mediation that affects GHRM on VGB and green organizational identity (GOI) as a mediation that affects GHRM on TGB.Design/Methodology/Approach: The design implemented is quantitative research that utilizes Structural Equation Modeling (SEM) with Confirmatory Factor Analysis (CFA) as the method of analysis. The sampling method used is purposive sampling, with a minimum of 135 respondents who are employees or members of organizations in Indonesia that implement an environmentally friendly culture and are at least 21 years old. This design is consistent with the characteristics of SEM-CFA research, which tests hypotheses and confirms correlations between observable and latent variables.Research findings: The study found that GHRM improves employees' voluntary and task related green behaviors. Environmental beliefs and the identity of eco-friendly organizations serve as crucial mediators in this relationship. GHRM also influences green motivation, although it does not directly drive green behavior. These findings highlight the importance of environmentally friendly HR policies in supporting employee behavior and improving the company's environmental performance.Theoretical Contribution/Originality: This study provides a theoretical contribution by demonstrating how Green Human Resource Management (GHRM) influences employees' green behavior through factors such as environmental belief (EB) and green organizational identity (GOI). Practically, this research emphasizes the importance of a more comprehensive implementation of Green Human Resource Management to enhance employees' green behavior and the environmental performance of companies in Indonesia.Practitioners/Policy Implications: The implication for building VGB and TGB is that employees need to implement GHRM practices optimally so that their EB and GOI can be effectively carried out, thereby positively impacting VGB and TGB.Research Limitations/Implications: The limitations of this study include its focus on companies in Indonesia, making the results less generalizable to other countries. The incomplete implementation of GHRM limits the findings on the impact of green motivation (GM) on voluntary green behavior (VGB). Additionally, the quantitative approach restricts deeper exploration of qualitative factors that may influence green behavior.
Optimizing Customer Engagement and Sat-isfaction on Loyalty through Self-Congruity Theory Solekhah, Amira Alda Arisani; Marsasi, Endy Gunanto
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24576

Abstract

Research aims: This study explores the factors that shape the intention of Generation Z, aged 20 to 29, in Java to utilize online travel agents. Additionally, it investigates the application of self-congruity theory in understanding consumer behavior. A unique aspect of this research is the inclusion of a novel variable: satisfaction.Design/Methodology/Approach: This research adopts a quantitative approach, utilizing a survey method to gather insights. The data analysis was performed using Structural Equation Modeling (S.E.M.), drawing on responses from 198 participants. The study specifically focuses on Generation Z as its primary subject.Research Findings: This study found that self-congruity influences customer trust and customer engagement, which ultimately contributes to the satisfaction and loyalty of online travel agent users. The satisfaction variable highlights its crucial role in reinforcing the connection between customer engagement and loyalty.Theoretical Contribution/Originality: This study enriches the academic literature by adding the satisfaction variable as a novelty and highlights the critical role of self-concept and trust in building customer loyalty.Practitioners/Policy Implications: To increase loyalty, online travel agent companies must align their brand image with consumers' self-concept, build trust through consistent service, and manage customer engagement wisely.Research Limitations/Implications: This research is limited by fewer samples, the uneven distribution of respondents, and the geographical coverage only on the island of Java.
Connecting Green Consumption Value to Green Word-of-Mouth: Insights into SMEs’ Eco-Friendly Product Purchasing Dynamics Religia, Yoga; Ramawati, Yussi; Said, Jamaliah
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Research aims: To examine the impact of different consumption values (functional, epistemic, emotional, social, and conditional) on green purchase behavior and green word of mouth, particularly within the context of green products like Jadah Tempe.Design/Methodology/Approach: A quantitative approach with a cross-sectional descriptive design was used using a questionnaire distributed to 200 respondents in Yogyakarta both online and offline. From the distributed questionnaire, complete data was obtained from 188 respondents to be used in the analysis process.Research findings: The findings indicate that emotional and conditional values significantly influence green purchase behavior and green word-of-mouth. Specifically, emotional values have a positive relationship with green purchase behavior, while conditional values demonstrate the strongest effect on consumer choices. Green purchase behavior serves as a crucial mediator in these relationships, suggesting that consumers with emotional attachments and contextually relevant values are more likely to engage in and promote sustainable purchasing.Theoretical Contribution/Originality: This research provides unique insights into the consumer behavior of Jadah Tempe, emphasizing local sustainable food products' importance and offering a foundation for future studies in sustainable consumption practices.Practitioners/Policy Implications: Marketers should focus on emotional connections and context in their campaigns to promote sustainability, enhancing consumer engagement with products like Jadah Tempe. Understanding the influence of emotional and conditional values on young consumers can help SMEs create inclusive marketing strategies that resonate with diverse segments and promote sustainable products.Research Limitations/Implications: Although this study is limited to the Yogyakarta region, it opens up opportunities for further research in other areas to understand different contexts. The findings of this study still make a strong contribution to understanding consumer behavior and provide a solid foundation for future studies.
Transformational Leadership, Digital Competence, and Employee Performance: Examining the Mediating Role of Self-Efficacy and the Moderating Influence of Perceived Organizational Support in Riau Islands Province Dewi, Nolla Puspita; Nurhatisyah, Nurhatisyah; Elkarima, Naseha; Pawar, Avinash
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.25429

Abstract

Research aims: To examine the influence of transformational leadership and digital competence on employee performance in Regional Apparatus Organizations (OPDs) in the Riau Islands Province, with self-efficacy as a mediating factor and organizational support as a moderating factor.Design/Methodology/Approach: A quantitative approach using a survey method was employed. Data were collected from 185 employees in OPD using a structured questionnaire. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS software, allowing for both direct and indirect effect evaluations.Research findings: Transformational leadership and digital competence were found to significantly enhance employee performance, both directly and indirectly, with self-efficacy mediating their positive effects. Organizational support further strengthened these relationships as a moderating factor. Together, these variables accounted for 90.3% of the variance in performance, emphasizing the need for leadership that inspires and equips employees with digital skills to thrive in a technology-driven workplace.Theoretical Contribution/Originality: The study integrates leadership, digital competence, and psychological constructs (self-efficacy and organizational support) in the context of public sector organizations. It highlights the interplay between these variables, offering a comprehensive framework for improving employee performance in a digital era.Practitioners/Policy Implications: The study emphasizes the importance of developing transformational leadership through targeted training and prioritizing digital competence to address digital-era challenges. Organizations should strengthen support systems, such as continuous training and recognition programs, to boost employee confidence and engagement, fostering sustained performance, innovation, and resilience.Research Limitations/Implications: This study focuses on Regional Apparatus Organizations in Riau Islands Province, limiting generalizability. Its cross-sectional design restricts causal inference. As such, future research should consider longitudinal and qualitative approaches for deeper insights into these relationships.
The Role of Civil Servant Professionalism and The Merit System on Employee Sustainable Performance Through Value Co-Creation Syahraini, Mira; Nasir Hamzah, Muhammad; Rahim, Abdul Rahman; Sultan, Zulkifli
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Research aims: This study aims to promote employee sustainable performance in the local government sector to support the achievement of organizational sustainability goals by examining the role of three important variables, namely civil servant professionalism, merit system, and value co-creation.Design/Methodology/Approach: The research was conducted on civil servants in the Bukittinggi City Local Government with a total of 230 respondents. The research used a quantitative approach with a survey method and analyzed the data using structural equation modeling PLS.Research findings: The results show that civil servant professionalism and value co-creation each had a significant positive effect on employee sustainable performance. Meanwhile, merit system had no effect on employee sustainable performance. Moreover, civil servant professionalism and merit systems each had a significant positive effect on value co-creation. Civil servant professionalism and merit system each had a significant positive effect on employee sustainable performance through value co-creation. This study demonstrates that value co-creation serves as a mediator, enhancing the impact of civil servant professionalism and merit system on employee sustainable performance.Theoretical Contribution/Originality: These traits show how HRM practices play a strategic role in attaining long-term corporate success.Practitioners/Policy Implications: The findings provide strategic recommendations for local government agencies to enhance civil servant professionalism and the merit system, initiating discourse on the efficacy of the merit system in local government, while also optimizing value co-creation as a collaborative method to improve employee sustainable performance. Consequently, this will ultimately facilitate the attainment of sustainable organizational success.Research Limitations/Implications: This research has limitations, specifically that it was conducted just on a single local government entity.

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