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Jurnal Ilmiah Mahasiswa Manajemen

JUMMA
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Published by Universitas Katolik Widya Mandala Surabaya

ISSN : 2303162X EISSN : - DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.

Arjuna Subject : -

Articles 119 Documents

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FAKTOR-FAKTOR YANG MEMPENGARUHI IMPULSE BUYING PADA CARREFOUR DI SURABAYA GUNADHI, NOVY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

This study aims to determine the effect of service quality on customer satisfaction, the effect of money available, shopping enjoyment , in store browsing , felt urge to buying of impulsively on impulse buying at Carrefour in Surabaya. The sampling technique used in this study is a purposive sampling. The respondent in this research is consumers who shop at Carrefour at least 4 times in a period of 3 months assuming not shopping just for everyday needs and aged at least 18 years old because consumer considered adult and can make decisions. The analysis technique in this study is Structural Equation Model (SEM) with software AMOS version 18. This study finds that money available have positive impact toward impulse buying, shopping enjoyment have positive impact toward in-store browsing, in-store browsing have positive impact toward felt urge to buy impulsively, felt urge to buy impulsively have positive impact toward impulse buying, shopping enjoyment have positive impact toward impulse buying at Carrefour in Surabaya.

ANALISIS PENGARUH SIKAP PADA PRIVATE LABEL BRANDS, BRAND CONSCIOUSNESS, DAN CONSUMER PERCEIVED VALUE TERHADAP NIAT BELI PRIVATE LABEL BRAND DI LOTTEMART â€“ SURABAYA THEODOR HERLIS, YUAN REVINDA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Ada dua dari tiga faktor berpengaruh terhadap niat beli seperti sikap atau attitude, kesadaran merek atau brand consciousness, persepsi sebuah nilai dari konsuen atau costumer perceived value. Penelitian ini bertujuan untuk menganalisis pengaruh sikap, brand consciousness, dan costumer perceived value terhadap niat beli private label brand. Penelitian ini dilakukan dengan menyebarkan 100 kuisioner kepada pengunjung Lottemart yang mengetahui produk private label di Lottemart. Data yang diperoleh diolah menggunakan analisis regresi linier berganda dengan program SPSS 16. Hasil penelitian menunjukan bahwa sikap memiliki pengaruh yang negatif terhadap niat beli private label, brand consciousness tidak memiliki pengaruh terhadap niat beli private label brand, dan costumer perceived value berpengaruh terhadap niat beli private label brand di Lottemart â€“ Surabaya

PENGARUH STORE-SPESIFIC GOALS TERHADAP UNPLANNED BUYING PADA CARREFOUR DI KOTA MOJOKERTO UTOMO, ANDRE GUNNA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Unplanned buying is a buying activity made unplanned before or buying decision happened when the shoppers in store. Unplanned buying could increase buying numbers in store. Unplanned buying usually began with store-specific goals. To make unplanned buying on store, we need to know what makes people go to store. Store-specific goals consist of pricing, service, assortment, specific convenience, general convenience, and crowding. The purpose of this study was to determine the effect of store-specific goals on unplanned buying at Carrefour in Mojokerto. This research is the study of hypothesis testing, with members of the population of all buyers at Carrefour in Mojokerto with a total sample of 100 respondents. The sampling technique in this study used a non probability sampling with a purposive sampling method. The analysis technique used multiple linear regression analysis. The research summarize that store-specific goals which has significant effect to unplanned buying at Carrefour in Mojokerto were pricing, assortment, specific convenience , and crowding. Service and general convenience were not has significant effect at Carrefour in Mojokerto. Pricing has dominant influence on unplanned buying at Carrefour in Mojokerto.

ANALISIS PENGARUH E-RETAILING ATTRIBUTES TERHADAP E-SATISFACTION PADA SITUS BELANJA ONLINE BHINNEKA.COM DI SURABAYA ALDIANTO, ARYO
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

E-retailing is a concept of marketing which is increasing these days as the result of the advanced information and technology. There are many companies which start to develop e-retailing. In order to develop or to create e-retailing, there are several things that should be considered; these things are known as e-retailing attributes. The function of e-retailing attributes is to give a positive impression so a customer can get satisfaction when the customer visits e-retailing. The purpose of this research is to know the relation between e-retailing attributes and e-satisfaction at the online shopping website bhinneka.com. E-retailing attributes consist of five attributes: shopping convenience, product selection, price, customization, and informativeness. The sample which is used for this research is all the customers of bhinneka.com in Surabaya. Purposive sample is applied for this research among 100 people as the total respondent. The method of data analysis which is used is a multiple linear regression analysis. The result of this research shows that shopping convenience, product selection, price, customization, and informativeness in e-retailing attributes give positive effects on e-satisfaction at the online shopping website bhinneka.com in Surabaya.

PERAN KEPERCAYAAN DALAM PERILAKU PELANGGAN UNTUK MENINGKATKAN PENJUALAN SECARA ONLINE JAYA, DICKY CANDRA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Online shopping is the activity of purchasing goods and services through the medium of the internet. Interestingly shopping online will change the behavior of customers and business practices in the future significantly. An important factor in online shopping is my belief. Confidence in the internet is an important consideration in making a purchase online. Many consumers to buy over the internet is due mainly to the issue of trust through payments online. The trust, in the sense of social psychological, is the belief that the other person will react in predictable ways. In short, confidence is the belief that one can rely on the promises made by others Most significant obstacles in the long term to the success of the internet as a commercial media on the market is the lack of consumer confidence on the internet. Factors â€“ factors that could boost consumer confidence towards online shopping among others have knowledge of consumer technology, has a web site with an interesting look, have a quality web site that well, so consumers do not have the perception of risk in the transaction of purchasing products online. As for the number of ways to improve consumer confidence: 1) Relationship Antarindividu, 2)Use Media, 3)Web design.

PENGARUH DIMENSI PROPENSITY OF TRUST, PERCEIVED RISK, PERCEIVED USEFULNESS, PERCEIVED EASE TO USE TERHADAP INTENTION TO TRANSACT PADA BUSINESS TO CUSTOMER TOKO ONLINE INDAHWATI, FENNY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

This study aims to determine the effect of the legal framework of trust, integrity retailer trust, technology trust on perceived risk and the influence of perceived risk, perceived usefulness and perceived ease to use against the intention to Transact the Business-To-Consumer Electronic Commerce online stores. The research was also to determine the ability of the mediating influence of perceived risk legal framework of trust, integrity retailer trust, technology trust on intention to Transact. Research design of this study is causal, this study used five independent variables (latent exogenous) variables between the (mediating), and the dependent variable (endogenous latent). The sampling technique was purposive sampling studies, and determined the number of samples of 148 samples. Data analysis techniques using a structural equation model. The findings of this study indicate that the legal framework of trust, integrity retailer trust, technology trust shown to affect the perceived risk. Perceived risk and perceived usefulness affect the intention to Transact the Business-To-Consumer Electronic Commerce online stores. Perceived risk legal framework capable of mediating the effect of trust, integrity retailer trust, technology trust on intention to Transact.

PENGARUH PERCEIVED PRICE TERHADAP CUSTOMER LOYALTY MELALUI PERCEIVED QUALITY DAN CUSTOMER SATISFACTION PADA PRODUK HANDPHONE BLACKBERRY DI SURABAYA WIDAGDO, HUBERT ANDERS
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 1 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Research conducted aimed to determine the factors that influence consumer loyalty on Blackberry mobile phones in Surabaya. Variables used in this study is Perceived Price, Perceived Quality, Customer Satisfaction and Customer Loyalty.This study uses SEM (Structural Equation Modeling), sampling technique in this study using a non-probability sampling study that used samples of 200 respondents. Characteristics of the sample are people who had used Blackberry mobile phones. The results showed that the perceived price positive effect on customer satisfaction, perceived price effect on perceived quality is positive, the effect of perceived quality on customer satisfaction is positive. perceived quality positive influence on customer loyalty, customer Satisfaction positive effect on customer loyalty. Perceived price positive influence on customer satisfaction through perceived quality, price Perceived positive effect on customer loyalty through customer satisfaction, price Perceived positive effect on customer loyalty through perceived quality.

PENGARUH EFFICIENCY, SYSTEM AVAILABILITY, FULFILLMENT, DAN PRIVACY TERHADAP LOYALTY MELALUI PERCEIVED VALUEPADA ONLINE TICKETING GARUDA INDONESIA DI SURABAYA CHANDRA, RYAN SETYONO
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 1 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

The growth of online marketing (internet marketing) in Indonesia today is increased. The number of entrepreneurs who want to run their business via the internet is also increased. Low cost internet access in Indonesia encourages the businessman, SME, or cooperation to market their goods and services via the internet. Therefore, E-SQual, which is part of the Service Quality will be more needed. This study aims to empirically examine the influence of Efficiency, System Availability, Fulfillment, and Privacy Of Loyalty Through Perceived Value on Online Ticketing Garuda Indonesia in Surabaya. The object of this study is online ticketingGaruda Indonesia. The sample used in this study amounted to 150 persons. The technique of data analysis using SEM (Structural Equation Modeling). The hypothesis showed that H1: Efficiency influenced on Perceived value, H2: System Availability influenced on Perceived value, H3: Fulfillment influenced on Perceived value, H4: Privacy influenced on Perceived value, H5: Perceived Value influenced on Loyalty, H6: Perceived value into the variable intervening between the influence of Efficiency, System availability, Fulfillment, and Privacy of Loyalty.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI PADA TIKET ONLINE KERETA API DISURABAYA GOENARDI, SATRIYA BINANGKIT
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 1 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Research conducted aimed to determine the factors that influence consumer purchase intention on train tickets online in Surabaya. Variables used in this study is Trust in online stores, Perceived risk, Perceived ease of use, perceived usefulness, attitude toward online purchasing and Purchase Intention.This study uses SEM (Structural Equation Modeling), sampling technique in this study using a non-probability sampling study that used samples of 150 respondents. Characteristics of the sample are people who've made a purchase train tickets onlineThe results showed that trust in online stores negatively affects perceived risk, perceived risk influences on Attitude toward online purchasing is negative, the effect of Perceived ease of use of the Perceived usefulness is positive. Perceived usefulness positive effect on Attitude toward online purchasing, online purchasing Attitude toward positive effect on Purchase intention.

PENGARUH BRAND IMAGE DAN COUNTRY OF ORIGIN TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PADA PRODUK TV SAMSUNG DI SURABAYA ABDI, YONATHAN TEDJA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 1 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this study was to test brand image and country of origin to satisfaction and customer loyalty on samsung tv product in Surabaya. In this research, predicted that those two independent variables could measure satisfaction and customer loyalty as dependent variables.This study using SEM analysis to analyze brand image and country of origin to satisfaction and customer loyalty. while sampling in this study using purposive sampling method so the samples that used in this study has 150 respondent. This study concluded that brand image and country of origin can affect customer satisfaction and customer loyalty. Brand image significantly influence consumer satisfaction, country of origin significant effect on customer satisfaction, and customer satisfaction significantly influence customer loyalty.

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