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INDONESIA
Kajian Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 122 Documents
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MENGKAJI PENTINGNYA ETIKA DALAM PRAKTIK BISNIS PADA PASAR RITEL MODERN PRICILLIA, MELLISA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This paper aims to examine the importance of ethics in business practices in the modern retail market. Business ethics are the standards of value that guide or reference managers and all employees in decision-making and operating business ethics. Changes in world trade demands immediate repaired business ethics that improved world economic order. In the modern retail market business is not uncommon to apply the concept ends justify any means. Even smelling criminal action was taken for the business world but it does not seem to show the opposite trend, rising increasingly. One step in the implementation of ethical business practices are ethical business practices in the modern retail market. Through ethical business practices, so much so that the learning gained a sound and ethical business can become a reality
PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA UNIT USAHA KECIL MENENGAH KOPERASI WANITA X SURABAYA DIO, YOHANES
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Customer relationship management or commonly known as CRM is a factor that needed by the companies to survive in a competition. UKM units in Koperasi Wanita X also need that if they want to wins the competition. After two weeks observation, that UKM units still haven’t manage a long-term relationship with their special members (anggota luar biasa). By implementing CRM, it expected to be able to recruit their extraordinary members into regular one which have an impact to increase the profitability in UKM units.CRM Value Chain used for implementing CRM in UKM units. It consist five main activities: Customer portfolio analysis, customer intimacy, network development, value proposition, and manage the customer life cycle, also four supporting activities: Leadership and culture, and it is the data, people, and processes.
SEGMENTASI DAN POSITIONING PERGURUAN TINGGI SWASTA DI SURABAYA HARIYANTO, CRIESTIANA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 5 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This paper aims to determine the implementation of segmentation and positioning of private university. With the increase in the quality of education means that human resources will be born the better the quality and Indonesia will be able to bring the nation to compete fairly in all areas in the world. Currently interest to college to continue their studies or strata level two is increasing. This is caused by the demands of a career in the company or the motivation of the students to improve themselves through education competencies. To achieve an optimal marketing results, the college must first perform market segmentation, having mapped out the next phase of the market is positioning. Position or image formed by a college has a dominant role in influencing public attitudes toward college.
PENERAPAN TUJUH DIMENSI PEMASARAN DALAM ENTREPRENEUR MARKETING DI INDONESIA AMIRUDIN, ROBBY EMMANUEL
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 5 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Entrepreneurs are marketing functions of the organization and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders, and are characterized by innovation, proactive risk taking, and may be done without the current resource controlled. Marketing entrepreneurs have seven dimensions such as innovativeness, proactiveness, opportunity focus, resource leveraging, calculated risk taking, customer intensity and value creation. This paper aims to discuss the implementation of the seven dimensions of marketing in entrepreneur marketing in Indonesia by using examples and discussion of the perfume Bask and Boutique Hotel. The results of this paper is in terms of entrepreneur marketing concepts and techniques can be a solution for marketers to persuade, acquire and retain customers. Entrepreneur marketing can also adjust the dynamic change of environment
PENGARUH FAKTOR MOTIVASI PADA KEPUASAN KERJA KARYAWAN: STUDI KASUS YAYASAN PERGURUAN KRISTEN PETRA KEDIRI Witanto, Felicia Dewi
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 5 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Personnel or human resources in education should be seriously follow the latest innovations and properly carried out its responsibility for the plan that had been in the apartment earlier or the vision and mission of an organization can be achieved. In this case the motivational factors play an important role improving employee satisfaction. Can improve employee performance and the satisfaction of employees in the performance, which is affected in terms of the individuals to be more responsible employees or the so called intrinsic factor and external aspects that support the performance of the employee in his work to create a better atmosphere in doing their jobs or the known as extrinsic factors. This study aims to determine the effect of factors on Job Satisfaction Employee Motivation Case Study Petra Christian College Foundation, Kediri. The population in this study were all employees or both men and women who work in Petra Christian Foundation Kediri .. The sampling technique used was non probability sampling with purposive sampling. Testing the hypothesis in this study, the authors used multiple linear regression analysis. The results of this study found that the influence of intrinsic motivation on job satisfaction and Extrinsic Motivation impact on Job Satisfaction
ANALISIS PENGARUH TRUST IN ONLINE STORE, PERCEIVED RISK, ATTITUDE TOWARDS ONLINE PURCHASING TERHADAP MINAT BELI KONSUMEN PRODUK FASHION DI SURABAYA SOEGIARTO, TJIOE AMELIA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 5 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The development of online business in retail industry lead to the consumer’s intention in online shopping. Trust in online store, perceived risk and attitude towards online purchasing are all factors that lead to incerasing consumer’s respond in regards of online purchase intention. The purpose of this study was to investigate the significant impact of trust in online store on perceived risk of fashion products in Surabaya, to determine the significant impact of perceived risk on attitude towards online purchasing of fashion products in Surabaya, and to acknowledge any significantt effects of attitude towards online purchasing on online purchase intention of fashion products in Surabaya. The study design utilize casual study that attempts to reveal relationship and cocrrelation between variables. The research data is the data interval with primary data through questionarres that use 5 likert scale. The Data analysis techniques adopt the path analysis. This study found that Trust in online store affects Perceived risk, Perceived Risk lead to Attitude towards online purchasing, and Attitude towards online shopping significantly influences Online Purchase Intention.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PEMBELIAN DENGAN PERILAKU NIAT SEBAGAI VARIABEL INTERVENING PADA SITUS KASKUS WIBISONO, YUNGKY HARI
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 5 (2012)
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Abstract

The number of internet users and also the users of the site kaskus which increased caused consumers purchase online on website kaskus has increased. This research was conducted to determine the influence of purchasing power, perceived ease of use, and social influence to purchase behavior through the behavioral intention on kaskus. The population in this research is amazed that never make a purchase on the site a year ago by the longest with a total sample of research as much as 150 respondents. Sampling technique that is used is a non probability sampling by means of purposive sampling technique in which the determination of samples with specific considerations, namely the respondents never make a purchase on the site by at least 1 times, within 1 years and the age of the respondents a minimum of 15 years. Technique of data analysis using Structural Equation Modeling (SEM). The results showed that the purchasing power has an impact on behavioral intention on the website of kaskus, perceived ease of use has an impact on the behavior of intention on kaskus, social influence has an impact on behavioral intention on the website of kaskus, and behavioral intention has an impact on purchase behavior on kaskus.
PENGARUH OPTIMUM STIMULATION LEVEL TERHADAP VARIETY-SEEKING PADA BISNIS RITEL SALIM, IVANDER WIRYA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 5 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Research themed Variety-Seeking behavior concept has been long developed. In 1982, McAlister conducted empirical research on variety-seeking behavior. However, The studies about Variety-Seeking behavior in general are more focused on the external factors. While internal factors also have an equal important role in the process of Variety-Seeking. Therefore, in this paper will be described on the effect of optimum stimulation level, which is one of the internal customer psychologically aspects. The results of article indicate that the optimum stimulation level has an influence on variety seeking; it is consistent with Steenkamp and Baumgartner on Mayasari (2008) study, which states that the Variety-Seeking considered as a tool or a way to procure stimulation in purchase behavior by selecting the known object choice. Based on the literature search, Raju on Mayasari (2008), Wikie on Mayasari (2008), Bawa on Mayasari (2008), supported by research conducted by Steenkamp and Baumgartner on Mayasari (2008), it can be concluded that, individuals who are in optimum stimulation level cause individuals to do Variety-Seeking, if consumers are in a bored condition caused by the presence of a monotonous stimuly stores, so consumers will be doing on Variety-Seeking of the other stores to get something new and different.
FORMULASI STRATEGI PEMASARAN UNIT GRIYA TAMU PADA KOPERASI WANITA DI SURABAYA THE, GRENOL FINSEN
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 5 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This research was conducted on the services of homestay in Guest House Women Cooperation. This research purpose to find out the marketing strategy formulation Guest House Women Cooperation in Surabaya. This research used the qualitative approach, data is collected in the form of a description of the process. The data collecting techniques used in this research is the interview, observation, and the Balanced Scorecard. The Data collected in the analysis based on the strenght, weakness, opportunities, and threats (SWOT) of product, price, place, and promotion (four P’s) Guest House. The results of the analysis are obtained in the form of the creation of a special promotions every month, forming an interesting programs, increased promotional budgets that needs to be increased, establishing a good relation with consumers as well as with other companies, try to do direct marketing and public relation, and form an attractive advertising. Based on the results of the research then can suggested product strategy recommendations to make packaging products, price strategy recommendations to create a discount price based on months, place strategy recommendations to create a relationship with the Agency, and promotion strategy recommendations to create a sales promotion.
MIDNIGHT SALE SEBAGAI SALAH SATU ELEMEN STRATEGI PROMOSI DALAM BISNIS RITEL STEFANY, .
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 5 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The objective of this paper is to provide information relating to the promotion, particularly on the topic of “Midnight Sale as one element of the promotion strategy in the retail business”. A large of sale made retailer strategies, one strategy that works is midnight sale. Findings from this study is that the midnight sale promotion strategies can contribute in increasing the sales turnover when the strategy is carried out correctly by the retailer. To be able to implement appropriate strategies, retailers must know the factors that need to be considered in the event held a midnight sale, including: service, quality products, discounts, security and convenience, advertising, personal selling, public relations, and promotions.

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