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INDONESIA
Kajian Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 122 Documents
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PENGARUH BRAND AFFECT DAN BRAND QUALITY TERHADAP CONSUMER’S BRAND EXTENSION ATTITUDE MELALUI BRAND LOYALTY PELANGGAN REEBOK DI SURABAYA SETIONO, SHERLY ELISABETH
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The purpose of this study was to test the brand affect and brand quality on consumer's brand extension on brand loyalty through customer reebok in surabaya. This study the analysis of SEM analysis (Structural Equation Modeling) to analyze the brand affect and brand quality to the consumer's brand extension attitude through brand loyalty while sampling in this study using purposive sampling method, so that the samples used in this study of 150 respondents. The results Brand Affect influence on Brand Loyalty in accordance with the research Jahangir, et al (2009), Brand Quality effect on Brand Loyalty consistent with Anwar dan Gulzar (2011), Brand Loyalty effect on the Consumer's Brand Extension Attiude consistent with Jahangir, et al ., (2009), Brand Loyalty as an intervening variable in the influence of Brand Affect on Consumers' Brand Extension Attitude consistent with Anwar dan Gulzar (2011), Brand Loyalty as an intervening variable in the influence of Brand Quality on Consumer's Brand Extension Attitude does not support research Anwar dan Gulzar (2011), Brand Loyalty as an intervening variable in the influence of Quality Brand and Brand Affect on Consumers' Brand Extension Attitude consistent with Anwar dan Gulzar (2011).
FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL DALAM SEKTOR INDUSTRI BARANG KONSUMSI ANGGUNMULIA, SINTIA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 3 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Capital structure is interesting to be studied because it can provide overview for managers in making a decision for the company to address the problem - a problem that occurs in the company, with the factors that influence the capital structure under study is the asset structure, firm size, Profitability. This study aims to determine influence asset structure, firm size, capital structure and profitability of the consumer goods industry. This study used a sample of the consumer goods industry enterprises period 2006-2010 and the sample used amounted to 28 companies. The results of this study indicate that the structure of assets and company size has a positive effect on capital structure in the industrial sector of consumer goods but not significant. Profitability and a significant negative effect on capital structure in the consumer goods industry.
IMPLEMENTASI TECHNOLOGY ACCEPTANCE MODEL (TAM) DALAM ONLINE SHOPPING LOEKAMTO, ANDRY
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 3 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Technology Acceptance Model or commonly called the Technology Acceptance Model (TAM) is used to predict user acceptance of new technologies. As technology has developed rapidly, the Internet world also experienced the development and application of TAM in internet business start walking Online shopping or online shop via the internet is the process of purchasing goods or services from those who sell over the internet. Applications implementation of TAM in Online Shopping is influenced by the experience of using the Internet will impact the ease and provide benefits to users, which directly affects the willingness of Internet users to buy goods from online stores.
PERAN PREVENTION OFFICER DALAM PENGURANGAN BIAYA PADA BISNIS ECERAN PURNOMO, CHRISTIEN AULIA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 3 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

In variety of business can’t be separated from the loss. Including retail business. Many retailers suffered losses due to various factors. In many cases retail business could be loss, either criminal or non criminal causes doing by internal or external person/ organization. The losses could make a higher in operational cost for retailer. The knowledge of risk management could so useful for retailer. Finally retailer could make efficiency in operational cost and increase the profit otherwise can press it down the crime in competition of the retailer. The crime anticipation can prevented by prevention officer program.
PENERAPAN COMPETITIVE INTELLIGENCE PROGRAM (CIP) UNTUK MENDUKUNG KEBERHASILAN PADA RITEL I, DHONY WAHYU
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 3 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The competition among the retailers cause the retailer implement competitive intelligence program. The change rapidly of the environment specialty the customer environment caused by increasing technology and culture to be the other support that must have to identify the change of environment. The suitable between the operational decision and the environmental change caused the operational decision which applied by retailer will to be positive responsible from the market environmental, so the existence of the retailer received by the environmental retailer. Being success for the application of competitive intelligence program, retailer have to supply the competitive human resources. The retailer have to has the strong commitment to use the competitive intelligence program. The retailer must choose the application of technologies which support the competitive intelligence program. The information which is resulted by Competitive Intelligence Program to be the key success for the competition strategy for the retailer. The resources which is important to support application of competitive intelligence program are: human resources and technology. Both of them support the sucessfully of application competitive intelligence program at retailers.
PENERAPAN PROGRAM CSR UNTUK MENINGKATKAN PERILAKU PEMBELIAN KONSUMEN PADA RITEL YULIN, .
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 3 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Corporate social responsibility (CSR) is an retailer’s responsibility at environment. There are many of CSR model, but the essesntial of each CSR model is responsibility at environment. The CSR model: cause promotion, cause related marketing, corporate social marketing, corporate philanthropy, community volunteering, dan social resposible business practices. When the retailer applicate the CSR increased retailer’s reputation so the community will be positive respond. The community have usefulness of the CSR application by retailer, so the community will visiting terhadap retailer as a positive respond toward CSR. The buying at the retailer as a real respond from the community. So, the application of CSR will be increased the consumer buying behavior.
PRIVATE LABEL AND RETAIL CONSUMER PERCEPTION AT SURABAYA SUSANTI, .
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 3 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Private label is a brand owned by the retailer. Private label is expected to continue to grow to meet the needs of customers and increase margins of modern retailers. Customer is politically subdivided into different segments, the segment that focuses on brand and segment that factor giving priority to price factors. Many perceptions that emerged today that national brands have better quality than the private label. Not least dubious about the quality of Private Label Brand despite the later quality are considered equal for some product categories. Private label has an influence on the shopping preferences of customers because consumers will be sought between private label retailer with customer shopping preferences. Although private label products has become such a trend among retailers, private label penetration is the use of products in the community is still terhadang by the presence of national brands. Many perceptions that emerged today that national brands have better quality than the private label. Consumers are accustomed to buying goods with Indonesia brand nationally and the subjective attitude of pride and belief in such brands, national status, and security into consideration factors. In this respect, the attitude of consumers to the brand can change from situation of national outlets and private label products in the existing outlets.
PEMANFAATAN GAYA HIDUP PRIA METROSEKSUAL UNTUK EFEKTIVITAS STRATEGI PERIKLANAN S, HANI VALENTINA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 3 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This paper aims to examine the use of life-style metrosexual man for the effectiveness of advertising strategies. Advertising strategy is a strategy where the company achieve its advertising goals. Advertising strategy consists of two elements that create advertising messages and the selection of appropriate media. Two elements are essential in order to achieve advertising effectiveness. One step in the implementation of the advertising message is showcasing lifestyle. The use of advertisements with the theme of metrosexual men's lifestyle can be used by businesses to market both products and services segment devoted to the man, who initially only to a segment of women only. Businesses can take advantage of famous male celebrities the right to advertising their products and services, which is expected to increase sales.
UPAYA MENINGKATKAN KEBERHASILAN TRUST DAN REPUTASI BISNIS MELALUI CONSUMER-TO-CONSUMER (C2C) E-COMMERCE UTAMA, ALOYSIUS PANJI
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 3 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Along with technological advances, more and more people are interested and eventually using technology for the benefit of such everyday activities, such as purchase, sale, transfer, or exchange of products, services, or information via computer networks, including internet. C2C (Customer to Customer) is a business model where consumers act as sellers or service providers that provide goods or services to other customers. The C2C business is conducted to meet the sellers and buyers so they can connect directly without going through the intermediaries. Therefore, the internet is the most suitable place for a business model like this. In this case, everyone can access easily use it anywhere and anytime and not limited by space and time. However, the necessary requirements that could underlie the realization of C2C E-Commerce are trust and reputation. Therefore, consumers who want to utilize various forms of social networking for the benefit of doing business (E-Commerce) must be able to build trust and establish a reputation. To support the successful of C2C practice, there are a number of ways that can be done by the seller, which are: (1) build trust among consumers, (2) establish a reputation to convince consumers, (3) build a blog to reassure consumers, (4) establish cooperation with the firm or a public figure as a form of moral assurance, and (5) required the establishment of clear legal rules.
PENGARUH KUALITAS PRODUK, IKLAN DAN PELAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR YAMAHA MIO DI SURABAYA USANTO, JOKO
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 3 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Companies in the marketing activities of products, usually can not escape from competition with similar enterprises. One step that can be set so that the company is able to win the competition is to increase promotions to increase sales on a product. Buying behavior one can say something that is unique, because the preferences and attitudes towards the object of every person is different. In addition consumers are from several segments, so that what people want and need is different. Still there are many factors that influence purchasing decisions. This study aims to influence the quality of product, advertising, and after-sales service of the product purchase decision on Yamaha Mio motorcycle community Surabaya. The population in this study is the owner of Mio Yamaha motorcycle in Surabaya sampling technique in this study are non-probability sampling using purposive sampling method is to choose the respondents selected by the researcher based on the characteristics or properties of the previously known population. Analytical techniques used in this study is the multiple linear regression analysis. Based on the obtained results that affect the quality of the product purchase decisions, promotion decisions influence the purchase, after-sales service affects purchasing decisions, and quality of product, advertising, and after-sales service simultaneously significantly influence purchasing decisions.

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