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INDONESIA
Kajian Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 122 Documents
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Pengaruh shopping lifestyle, fashion involvement, dan pre-decision stage terhadap loyalty melalui impulse buying dan post-decision stage pada XYZ Boutique di Surabaya Putra, Nelson
Kajian Ilmiah Mahasiswa Manajemen 2015
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.45 KB)

Abstract

This study aims to examine and analyze the effect of: (1) variables shopping lifestyle on impulse buying; (2) variable fashion involvement on impulse buying; (3) variable pre-decision stage on impulse buying; (4) variable impulse buying on post-decision stage; (5) variables post-decision stage on shopping loyalty consumers XYZ Boutique Surabaya. This type of research in this study is an explanatory using quantitative approaches. The population is the whole visitor XYZ Boutique Surabaya domiciled in Surabaya, while samples taken in this study is the customers who have purchased at XYZs Boutique Surabaya more than 3 times, live in Surabaya, with aged more than 17 years old, and make a purchase on their own will as many as 125 people. Samples were taken using judgmental sampling technique. The data analysis technique used is the SEM (Structural Equation Modeling) by using the program AMOS (Analysis of Moment Strucures). The results of this study indicate that the shopping lifestyle has an influence on impulse buying, fashion involvement has an influence on impulse buying, pre-decision stage has an influence on impulse buying, impulse buying has an influence on the post-decision stage, as well as post-decision stage variables which has an influence on shopping loyalty.
Pengaruh Store Enviroment Quality Terhadap Perceived Legitimacy Dan Customer Shopping Behavior Di Matahari Departemen Store Tunjungan Plaza Ssurabaya Budiman, Simplisius Holly; Lindawati, Tuty; Rahmawati, Veronika
Kajian Ilmiah Mahasiswa Manajemen Vol 6, No 1 (2017)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.312 KB)

Abstract

The development of modern technology has an impact on life that is becoming more practical, fast and economical. Along with the development of these technologies, the existence of modern retail business becomes increasingly important because of the shift in spending patterns of people who prefer to shop in modern retail markets such as minimarkets, supermarkets or hypermarkets. The population of this study are consumers aged 17 years and over and have been shopping at Matahari Department Store Tunjungan Plaza Surabaya. Sampling used in this research is nonprobability sampling and the taking of the sample using incidental sampling technique. The sample was 110 respondents ie men and women. Data collection is done by distributing questionnaires. Data analysis technique used in this research is SEM (Structural Equation Model). Test results show that Store Environment Quality has an influence on Perceived Legitimacy; Perceived Legitimacy has an effect on Shopping Behavior, and Store environment Quality influence to Shopping Behavior, through Perceived Legitimacy mediation.

Page 13 of 13 | Total Record : 122

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