Garuda - Garba Rujukan Digital

HUBUNGAN SUBSTITUSI DEBT POLICY, INSIDER OWNERSHIP, DAN DIVIDEND POLICY DALAM MEKANISME PENGAWASAN MASALAH AGENSI DI INDONESIA SUZANE, STEFANIE
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Sebagian besar perusahaan go public di Indonesia masih dimiliki secara mayoritas oleh keluarga pendiri perusahaan dan keluarga pendiri ini terlibat dalam manajerial perusahaan. Kondisi ini memunculkan masalah agensi antara pemegang saham mayoritas, yang juga sebagai manajer perusahaan, dengan pemegang saham minoritas. Ada 3 alternatif cara untuk mengatasi masalah agensi tersebut, yaitu Debt Policy, Dividend Policy dan Insider Ownership. Penelitian ini bertujuan untuk mengetahui apakah terdapat hubungan substitusi antara Debt Policy, Dividend Policy dan Insider Ownership dalam mekanisme pengawasan masalah agensi di Indonesia. Sebanyak 27 perusahaan yang go public di Bursa Efek Indonesia (BEI) periode 2007 sampai 2010, dan membagikan dividen serta memiliki insider ownership dipilih sebagai sampel penelitian ini. Menggunakan teknik analisis regresi simultan Two Stage Least Square (TSLS) dengan variabel endogen, yaitu Debt, Dividend, dan Insider Ownership, serta variabel eksogen, yaitu Fixed Asset, Profit, Risk, Growth, Institutional Ownership, Size diketahui bahwa hubungan substitusi hanya terdapat antara Dividend dan Debt. Tetapi hubungan substitusi yang yang terjadi antara Dividend dengan Debt hanya satu arah yaitu Debt dapat menggantikan Dividend sedangkan Dividend tidak dapat menggantikan Debt karena pengaruh Dividend terhadap Debt bersifat negatif tetapi tidak signifikan. Sedangkan antara Insider Ownership dengan Debt dan Dividend tidak terdapat hubungan substitusi.

UPAYA MENARIK KONSUMEN BARU MELALUI DIFERENSIASI TEKNOLOGI ONLINE DALAM BISNIS RITEL DI INDONESIA BRAM SURYAWAN HARSONO, BRAM SURYAWAN HARSONO
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The positive public response to the online store makes an online store as an alternative to expand the retailer sales. For that, more and more retailers are building an online store, and the number of online stores listed on indoshopguide.com until last year reached 139 units divided into12 categories according to the online store of goods sold. Online site is the media liaison between consumers and retailers. The ability of retailers to adopt technology in accordance with ite usability will drive access speed and appearance of the site itself. However,also required the ability to package the technology in the site so that it becomes more attractive to consumers. Retailers must have a differentiation in the application and the application of technology so that it can be an attraction for the consumer to visit the site. Technologies that are applied must be able to add charm and ability to process and transform the site information to visitors so they can attract new customers to visit the site. Keywords : Differentiation,Online Technology, Retailer

PENGARUH PERSEPSI PADA PERUSAHAAN, PERSEPSI PADA WEBSITE DAN KECENDERUNGAN KEPERCAYAAN TERHADAP KEPERCAYAAN AWAL PELANGGAN TOKO ON-LINE DISCTARRA DI SURABAYA MESACH, CHRISTINE
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Development of the internet in the business world eventually gave birth to a new transaction model, known as e-commerce. Images presented on the website offered a wide range of products, product specifications, and price. Customers who are interested in these products can directly order the required or desired products directly as well as transfer the money to make payments. Customers waiting for products shipped by the company in accordance with a predetermined time period. Who presented the company website to shop on-line form (on-line shop). This study aims to determine the effect on the company's perception, the perception on the website, and the trend of customer confidence in the initial trust on-line store in Surabaya Disctarra The population in this study were all on-line store customers Disctarra in Surabaya. The sampling technique in this study is judgment sampling is a type of selection is not random samples of the information obtained by the use of certain considerations which are generally adapted to the purpose or research problem. Analysis techniques using multiple regression analysis. Based on the calculation results obtained that firm size has an influence on the initial belief. The company's reputation had an influence on the initial belief. The ability to make adjustments have any effect on initial trust. Benefits website has an influence on the initial belief. Ease of use of the website has an influence on the initial belief. Security controls have any effect on initial trust. The tendency of the trust has an influence on the initial customer trust on-line store Disctarra in Surabaya.

PENGARUH IKLAN TERHADAP NIAT BELI KONSUMEN MELALUI CITRA MEREK DAN SIKAP PADA MINUMAN ISOTONIC MIZONE DI SURABAYA Tanoni, Romy Victor
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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This study aims to determine the effect of Advertisement toward Purchase Intention through Brand Image and Attitude of Mizone Isotonic Drinks in Surabaya. The sampling technique used in this study was purposive sampling, where the sample was selected based on certain criteria that respondents residing in Surabaya, at least 17 years old, had saw the ad, bought and used a Mizone Isotonic drinks. The samples used in this study of 150 respondents. The data analysis techniques in this study used SEM (Structural Equation Modeling) and data processed using the program LISREL to analyze influence advertisement toward purchase intention through brand image and attitude. The results of this study indicate that there is a positive influence of advertisement to brand image, there is the influence advertisement to attitude, there is the influence brand image to attitude, there is the influence attitude to purchase intention, advertisement there is the influence to purchase intention through brand image and attitude

PENERAPAN ELECTRONIC COMMERCE SEBAGAI UPAYA MENINGKATKAN PENJUALAN PRODUK Irawan, Johan Sugianto
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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This era of globalization, information and rapid way of trading, e-commerce is one of the most popular tools to gain a competitive advantage over other organizations for the company. Effective and efficient in all it is a necessity in the business world, with e-commerce everything can be completed in a matter of minutes to get the information, communications, promotions, increase sales, and sales transactions to consumers wherever the consumer is. E-marketing, a new term in the world of marketing is done in cyberspace. Forms of marketing is launched with the help of some media liaison. Keywords: E-

PERAN PERSONALIZED MARKETING DALAM KEGIATAN PEMASARAN BISNIS ONLINE GUNAWAN, CANDRA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The rapid economic growth in the current push but unfortunately the increasing number of marketers do not market share has increased significantly, making this the marketers face stiff competition. Personalized web-based marketing using consumer preference information to make adjustments in order to match the offer needs of Internet users. Information can be obtained consumer marketers easily through cookies, browsing history, registration forms and online surveys. Personalized web-based marketing can reduce the cost of direct mail production to near zero, this leads to the marketers do not need print the letter and sent it back to each consumer. Personalized web-based marketing can be a competitive advantage, especially in the marketers internet marketing. Personalized web-based marketing is important, because personalized web-based marketing can reduce the provision of information or offers that are not useful for consumer, making it look simple and attractive website. Personalized web-based marketing will create a dialogue between marketers and consumers an effective and mutually satisfying. Personalization is expected to be a strong commitment between consumers and marketers, there by strengthening customer loyalty.

STRATEGI E-COMMERCE MELALUI PENDEKATAN BUSINESS TO CONSUMER DALAM MANAJEMEN USAHA KECIL DAN MENENGAH DI INDONESIA SUSANTO, RANDY
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Rapid technological advances make a difference to the behavior of transactions. Internet transaction is very visible and growing very rapidly, the increasing of Internet users give advantage of trading opportunities through the Internet. The using of e-commerce in particular through the business to consumer for SMEs should be implemented, even necessary strategies for business to consumer this can work well and can be implemented in the long term. Strategies that can be applied to SMEs in order to succeed is influenced by several factors, including the organization, management, technology, people, execution, trust. Implementation of business to consumer by SMEs is expected to increase competitiveness and market expansion. But the strategy of business to consumer also has advantages, disadvantages, and obstacles in the implementation for SMEs.

PENGARUH PRIVACY, BRAND NAME, DAN WORD OF MOUTH TERHADAP BRAND TRUST DAN BRAND COMMITMENT PADA PEMBELIAN GADGET SECARA ONLINE DI SURABAYA MARDIANA, RIA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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strategy to achieve and the desired market share. For that the company can do this by having a dominant market brand. Through the brand would enhance consumer purchasing decision making process and also the consumer will be easy to differentiate the products they buy with the other competitors' products. This is an action must be able to be realized by the company mainly engaged in the sale through online sites such as the sale of gadgets. This study aims to determine the effect of privacy, brand name, word of mouth on brand trust and brand commitment in buying gadgets online at Surabaya. The population in this study all the people in Surabaya gadget ever buy products online. Sampling techniques in the study were non probability sampling using purposive sampling method. Purposive sampling is a non-probability sampling technique in which sample selection is based on certain considerations that the respondents who have bought products online gadget in Surabaya. Analyze technique using structural equation modeling (SEM). Based on the calculation results obtained that the Privacy influence on the purchase of brand trust online gadget in Surabaya. Brand name influence on brand trust in purchasing on-line gadget in Surabaya. Word of mouth effect on brand trust in purchasing on-line gadget in Surabaya. Brand trust affects brand commitment in an online purchase in Surabaya

KOPERASI SETIA BHAKTI WANITA DAN PROMOSI ONLINE SHOPPING E-KOPWAN DI SURABAYA Susanti, Ririen
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Promotion is the most important part of process introduction of a product or service to the target consumers. The distinctive techniques in a promotion, among others can use some methods such as advertising and non-personal communication. Using these methods must also consider the design of promotional appearances. All these are done in order to get sympathy from consumers when looking at toward those promotions. These observations were performed at the â€˜Setia Bhakti Wanita Cooperate Surabayaâ€™ especially placed on the department of E-Kopwan. This department focuses on informational technology (IT) about that cooperate. The main problem was taken from the department is the promotion of online shopping; where ordering of the results of advertising is less effective because the evidence produced is only eleven (11) transactions through E-Kopwan. The observation results from the study of this business practices are expected to help E-Kopwan, members and non-members of FKJU (Communications Network Enterprises Forum) as a supplier in order to become more effective in running their businesses. Where it will also help the government to promote local products derived from UMKM or MSME (Micro, Small and Medium Enterprises) to the public in order to increase revenue in Indonesia.

PENGARUH ATTRIBUTES CONSUMER SATISFACTION TERHADAP STORE LOYALTY HARTONO ELEKTRONIK BUKIT DARMO SURABAYA HADDY, KENNY
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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This study aims to examine and analyze influence of attributes related to the product, attributes related to the service and attributes related to the purchase to store loyalty. The benefits from this study is to provide sugesstions to marketers within the company as a basis for using the attributes to gain store loyalty in the minds of consumers. Variables in this study consisted of independent variable and dependent variable. Independent variable consisted of attributes related to the product, attributes related to the service and attributes related to the purchase. While dependent variable consisted of store loyalty. Sampling technique used in this study is purposive sampling which means that sampling is done with the selection of respondent accordance with predetermined characteristics. While the analysis techniques used are multiple linear regression analysis model. Hypothesis in this study indicate that, H1: attributes related to the product has a positive influence on store loyalty, H2: attributes related to the service has a positive influence on store loyalty, H3: attributes related to the purchase has a positive influence on store loyalty. The results in this study indicate that attributes related to the product, attributes related to the service and attributes related to the purchase has positive influence on store loyalty.

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Home Page

OAI Link

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Reviewer

Google Scholar

Contact Name -

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Journal Mail Official -

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Location Kota surabaya, Jawa timur INDONESIA

Abstract

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Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA