cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Rina Susanti
Contact Email
jeku@unisri.ac.id
Phone
+6285226755432
Journal Mail Official
jeku@unisri.ac.id
Editorial Address
Fakultas Ekonomi, Universitas Slamet Riyadi Sumpah Pemuda Street, No.18, Kadipiro, Banjarsari, Kota Surakarta, Jawa Tengah 57136 - Phone 0271-853839
Location
Kota surakarta,
Jawa tengah
INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan" : 10 Documents clear
IKLAN YANG EFEKTIF SEBAGAI STRATEGI KOMUNIKASI PEMASARAN Lukitaningsih, Ambar -
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.491 KB)

Abstract

ABSTRACT With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective advertising is, of course, must begin with an understanding of the advertised product marketing programs, in addition to the ad should creative, has appeal, credibility endorse be aware of recall advertising is part of marketing activities. Through promotional activities, advertising is one of the strategies in marketing communications, to introduce or explain the product is marketed. Strategy that is often used in the shooting target market is the grouping of market/segment as an area prospective buyers/users. Selection of a specific market group will be easier to communicate through media advertising products. Or character traits in a group is a market segment of data to facilitate market the product. Market segment the reference and the main purpose of the products offered through advertising. Therefore, in designing advertising must understand and know what is happening in the market as a place of pitching products. Keywords: advertising, effective, marketing strategies.
PENGARUH STRATEGI PEMASARAN (PROMOTION MIX) IKLAN TERHADAP PENINGKATAN PENGGUNA JASA LAYANAN PERIKLANAN DI PT RADIO INDAH ASRI SRAGEN Putri, Mahesi Andani; Triyaningsih, Sri Lestari
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.555 KB)

Abstract

ABSTRACT The purpose of this study were to analyze the significance of the influence of advertising , sales promotion, personal selling and publicity partially to service users of advertising in PT Radio Indah Asri Sragen. Methods of research using survey methods, sampling techniques using simple random sampling that is a total of 30 respondents. Data analysis techniques used validity test, reliability test, the classical assumption test, multiple linear regression analysis, t test, F test and the coefficient of determination. From this analysis, the dominant variable effect on service users advertising is the advertising variable. T test: (1) advertising significantly influence the advertising service users; (2) Sales Promotion significantly influence the advertising service users; (3) Personal selling significantly influence the advertising service users; (4) Publicity significantly influence the advertising service users; (5) The results obtained coefficient of determination value of Adjusted R Square = 0,899 means that the note given by the influence of the independent variables, of the dependent variable is the advertising service users was 89,9% while the remaining 10,1% is influenced by other variables. Keywords: advertising, sales promotion, personal selling, publicity and advertising service users
PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN GREEN PRODUCT SEPEDA MOTOR HONDA INJECTION DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa Fakultas Ekonomi UNISRI Surakarta) -, Lamidi -; Rahadhini, Marjam Desma
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.701 KB)

Abstract

ABSTRACT The objectives of the research are to examine and analyses: (1) effect of product quality to customer loyalty, (2) effect of satisfaction to customer loyalty, (3) effect of the interaction between product quality and satisfaction to customer satisfaction. Population on this research are all economic faculty student’s of accounting and management majors in UNISRI Surakarta. The samples of this research consist of 100 student’s,, taken with purposive sampling. Data collecting with questionnaire technique through validity and reliability test. To test the hypothesis, the researcher uses the multiple regression analysis and moderating regression analysis, meanwhile to process the data, the SPSS Release 12 program is used. The result reveals that (1) there is a significance effect between product quality to customer loyalty at economic faculty student’s in UNISRI Surakarta. (2) there is a significance effect between satisfaction to customer loyalty at economic faculty student’s in UNISRI Surakarta. (3) Interaction of the product quality and satisfaction has significant effect on customer loyalty at economic faculty student’s in UNISRI Surakarta. Keywords: product quality, satisfaction, customer loyalty
PENGARUH TANGIBLE, RELIABILITY, RESPONSIVENES, ASSURANCE DAN EMPHATY TERHADAP KEPUASAN KONSUMEN (Survei Konsumen Rumah di CV Satria Graha Gedongan, Colomadu, Karanganyar) Triastity, Rahayu -; Triyaningsih, Sri Lestari
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.901 KB)

Abstract

ABSTRACT Target of this research is (1) to Significant Influence Tangible, Reliability, Responsiveness, Assurance and Emphaty to Customer Satisfaction (2) to analysis factor which having an effect on dominant to Costumer Satisfaction. Result of research show (1) Examination of hypothesis by partial (test t). Shal be as followe: Tangible Variable Reliability, Responsiveness, Assurance and Emphaty have an effect significant to consumer satisfaction, (2) Examination of hypothesis accuracy of model (F test) show F value corelated equal to 55,848 whit level of significant 0,000. Probably value 0,000 < 0,05 mater give meaning that examination of used by model that is Tangible factor, Reliability Responsiveness, Assurance and Emphaty proven by at time have an effect signifi-cant to costumer satisfaction, (3) Tangible factor have strongest contribution in influency costumer satisfaction. This matter because of level of regression coefficient value equal to 0,287 is which the biggest to be compared with fourt of other variable. Keywords: Tangible, Reliability, Responsiveness, Assurance, Emphaty Consumer statisfaction.
ANALISIS PENENTUAN PERSEDIAAN BAHAN BAKU KEDELAI YANG OPTIMAL DENGAN MENGGUNAKAN METODE STOCKHASTIC PADA PT. LOMBOK GANDARIA Yusniaji, Fahmi -; Widajanti, Erni -
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (97.211 KB)

Abstract

ABSTRACT The purpose of this study was to determine the efficiency of determining the need for raw material supplies by PT. Lombok Gandaria Solo, so as to maintain the stability of production. Research methods using case studies in PT. Lombok Gandaria Solo, data collection methods used : interviews, observation, and documentation. Data analysis techniques used in this study is a stochastic inventory control models. Results of calculation of the total inventory cost of raw materials showed that the inventory cost the company more than the total cost of inventory is calculated according to the method stochastic, so if PT. Lombok Solo Gandaria using stochastic inventory control methods will obtain cost savings. So that the hypothesis " that the alleged supply of raw material requirements determination made by PT. Lombok Gandaria Solo in maintaining the stability of inefficient production" unsubstantiated. Keywords : stochastic inventory control models, raw material supplies
PENGARUH MODAL KERJA TERHADAP PENDAPATAN DENGAN LAMA USAHA SEBAGAI VARIABEL MODERASI (Survei Pada Pedagang Pasar Klithikan Notoharjo Surakarta) Utami, Setyaningsih Sri; Wibowo, Edi -
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.591 KB)

Abstract

ABSTRACT This study aims to analyze (1) the influence of working capital to traders revenue (2) the influence of long of business to traders revenue (3) the effect of working capital to traders revenue with long business as moderating variable. The population in this study are all traders in the Klithikan Notoharjo Market on Surakarta settle as many as 246 people consisting of 9 types of merchandise. Total sample of 70 traders taken by using Stratified Proportional Random Sampling. To test the hypothesis, the researcher uses the moderating regression analysis with standardized residual method. Results of this study indicate that (1) Working capital is positive and significant effect to traders revenue at Klithikan Notoharjo Market on Surakarta, thus supporting hypothesis 1; (2) Long of business is positive and significant effect to traders revenue at Klithikan Notoharjo Market on Surakarta, thus supporting hypothesis 2; (3) Long of business has not moderate the effect of product quality to consumer satisfaction, showed p value (0,088) > 0,05, which means long of business is not a moderating variable or the relationship between the long of business with traders revenue is direct influence. Keywords: working capital, long of business, traders revenue
PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO Susanti, Retno -; Wardiningsih, Suprihatmi Sri
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (95.107 KB)

Abstract

ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consumer Perceptions (X1), Price Perception (X2), and the Perceived Risk (X3) significantly influencing to private label brands, and price perception variable is a dominant variable on the success of private label brands. It means the data obtained supports the hypothesis. Research found that the quality of the product is perceived by consumers, they believe that private label brands with low prices image have quality that is comparable to the national brands, consumers are not ashamed and do not have to bear the risk of purchasing the products. These all are the factors that are proven to be the perception in purchasing private label products brands. Keywords: Consumer Perceptions, Price Perception, Perceived Risk, and Private Label Brand.
ANALISIS KINERJA KEUANGAN BANK MUAMALAT INDONESIA DENGAN MENGGUNAKAN PENDEKATAN LABA RUGI DAN NILAI TAMBAH (Survei Pada PT Bank Muamalat Indonesia) Kartika P, Putri -; Kristianto, Djoko -
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.463 KB)

Abstract

ABSTRACT The limitations of SFAS 59, the accounting standard guidelines for Islamic banks do not comply with the principle of full disclosure, led to the information presented in the financial statements are not accurate, especially with regard to the ability of Islamic banks to generate profits. The purpose of this study, to analyze the differences in the financial performance of Islamic banks using the income approach and the value -added based on financial ratios. The results showed that by using a value-added approach, the ratio of financial performance (ROA, ROE, and the ratio of total income to total earning assets) there are differences in quantitative, value-added approach is greater than the income approach. Keywords: Financial Performance, Islamic Banking, Income Statement, Statement of Value Added
HUBUNGAN ANTARA KARAKTERISTIK, NILAI, DAN KEPUASAN NASABAH (Studi di PT Panin Bank Cabang Pembantu Boyolali) -, Sutarno -
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (63.49 KB)

Abstract

ABSTRACT This study aims to examine the relationship between (1) characteristics of the customer and the customer value, (2) characteristics of the customer and the customer satisfaction, and (3) customer value and the customer satisfaction in PT Panin Bank Branch Boyolali. Population PT Panin Bank Branch customers maid Boyolali Year 2012 some 658 people. Samples were taken in a proportional sampling as many as 60 people. The data collection technique using a questionnaire with validity and reliability. Data analysis techniques using Chi-Square test. The analysis showed: (1) relationship between the characteristics of customers and customer value is not significant (2) relationship between the characteristics of customers and customer satisfaction is not significant (3) relationship between the customer value and customer satisfaction significantly. Conclusion of the study (1) The first hypothesis that there is a relationship between the characteristics of customers and customer value PT Panin Bank Branch Boyolali, not truth, (2) The second hypothesis is that there is a relationship between the characteristics of the customer and customer satisfaction PT Panin Bank Branch Boyolali, not truth. (3) The third hypothesis is that there is a relationship between the customer value and customer satisfaction PT Panin Bank Branch Boyolali unsubstantiated. Keywords: Characteristics of the customer, Customer Value, Customer Satisfaction.
ACCOUNT REPRESENTATIVE JEMBATAN PENGHUBUNG BAGI KEPATUHAN WAJIB PAJAK Suryanto HP, Eddy -
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (63.216 KB)

Abstract

ABSTRACT Taxpayers to make tax reform as partners with the implementation of the Directorate General of Taxation Tax Administration System Modern spawned new Account Representative positions in charge of supervising compliance with tax obligations, implement guidance and an appeal to taxpayers and potential exploration. Keywords: account representative, taxpayers.

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2013 2013


Reset
Filter By Issues
All Issue Vol. 23 No. 1 (2023): Jurnal Ekonomi dan Kewirausahaan : Maret Vol. 22 No. 04 (2022): Jurnal Ekonomi dan Kewirausahaan : December Vol. 22 No. 2 (2022): Jurnal Ekonomi dan Kewirausahaan : Juny Vol. 22 No. 1 (2022): Jurnal Ekonomi Dan Kewirausahaan: March Vol. 21 No. 4 (2021): Jurnal Ekonomi dan Kewirausahaan : December Vol. 21 No. 3 (2021): Jurnal Ekonomi Dan Kewirausahaan : September Vol. 21 No. 1 (2021): Jurnal Ekonomi Dan Kewirausahaan : March Vol. 20 No. 4 (2020): Jurnal Ekonomi Dan Kewirausahaan : December Vol. 20 (2020): Edisi Khusus April 2020: Jurnal Ekonomi dan Kewirausahaan Vol. 19 (2019): Edisi Khusus April 2019: Jurnal Ekonomi Dan Kewirausahaan Vol. 20 No. 3 (2020): Jurnal Ekonomi dan Kewirausahaan : September Vol. 20 No. 2 (2020): Jurnal Ekonomi dan Kewirausahaan : Juny Vol. 20 No. 1 (2020): Jurnal Ekonomi dan Kewirausahaan : March Vol. 19 No. 4 (2019): Jurnal Ekonomi dan Kewirausahaan : December Vol. 19 No. 3 (2019): Jurnal Ekonomi dan Kewirausahaan : September Vol. 19 No. 1 (2019): Jurnal Ekonomi dan Kewirausahaan : March Vol 19, No 2 (2019): Jurnal Ekonomi dan Kewirausahaan Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan Vol. 18 No. 4 (2018): Jurnal Ekonomi dan Kewirausahaan : December Vol. 18 No. 3 (2018): Jurnal Ekonomi dan Kewirausahaan : September Vol 18, No 4 (2018): Jurnal Ekonomi dan Kewirausahaan Vol 18, No 3 (2018): Jurnal Ekonomi dan Kewirausahaan Vol. 18 No. 2 (2018): Jurnal Ekonomi dan Kewirausahaan : Juny Vol 18, No 2 (2018): Jurnal Ekonomi dan Kewirausahaan Vol 18, No 1 (2018): Jurnal Ekonomi dan Kewirausahaan Vol. 18 No. 1 (2018): Jurnal Ekonomi dan Kewirausahaan : March Vol 18 (2018): Jurnal Ekonomi dan Kewirausahaan Vol. 18 (2018): Jurnal Ekonomi dan Kewirausahaan Vol 17, No 4 (2017): Ekonomi dan Kewirausahaan Vol. 17 No. 4 (2017): Jurnal Ekonomi dan Kewirausahaan : December Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September Vol. 17 No. 2 (2017): Jurnal Ekonomi dan Kewirausahaan : Juny Vol 17, No 2 (2017): Ekonomi dan Kewirausahaan Vol. 17 No. 1 (2017): Jurnal Ekonomi dan Kewirausahaan : March Vol 17, No 1 (2017): Ekonomi dan Kewirausahaan Vol. 16 No. 4 (2016): Ekonomi dan Kewirausahaan : December Vol. 16 No. 3 (2016): Ekonomi dan Kewirausahaan Vol 17 (2017): Ekonomi dan Kewirausahaan Vol. 17 (2017): Jurnal Ekonomi dan Kewirausahaan Vol 16, No 4 (2016): Ekonomi dan Kewirausahaan Vol 16, No 3 (2016): Ekonomi dan Kewirausahaan Vol 16 No 3 (2016): Ekonomi dan Kewirausahaan Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny Vol 16, No 2 (2016): Ekonomi dan Kewirausahaan Vol. 16 No. 1 (2016): Jurnal Ekonomi dan Kewirausahaan : March Vol 16, No 1 (2016): Ekonomi dan Kewirausahaan Vol. 15 No. 3 (2015): Jurnal Ekonomi dan Kewirausahaan : September Vol. 16 (2016): Jurnal Ekonomi dan Kewirausahaan Vol 16 (2016): Ekonomi dan Kewirausahaan Vol 15, No 3 (2015): Ekonomi dan Kewirausahaan Vol 15, No 2 (2015): Ekonomi dan Kewirausahaan Vol. 15 No. 2 (2015): Jurnal Ekonomi dan Kewirausahaan : Juny Vol. 15 No. 1 (2015): Jurnal Ekonomi dan Kewirausahaan : March Vol 15, No 1 (2015): Ekonomi dan Kewirausahaan Vol. 14 No. 2 (2014): Jurnal Ekonomi dan Kewirausahaan : Juny Vol 15 (2015): Ekonomi dan Kewirausahaan Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan Vol 14, No 2 (2014): Ekonomi dan Kewirausahaan Vol 14, No 1 (2014): Ekonomi dan Kewirausahaan Vol. 14 No. 1 (2014): Jurnal Ekonomi dan Kewirausahaan : March Vol. 13 No. 2 (2013): Ekonomi dan Kewirausahaan : Juny Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan Vol. 13 No. 1 (2013): Jurnal Ekonomi dan Kewirausahaan : March Vol 13, No 1 (2013): Ekonomi dan Kewirausahaan Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan Vol. 12 No. 2 (2012): Jurnal Ekonomi dan Kewirausahaan : Juny Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan Vol 11, No 2 (2011): Ekonomi dan Kewirausahaan Vol 11, No 1 (2011): Ekonomi dan Kewirausahaan Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan Vol 10, No 1 (2010): Ekonomi dan Kewirausahaan Vol 9, No 1 (2009): Ekonomi dan Kewirausahaan Vol 8, No 1 (2008): Ekonomi dan Kewirausahaan Vol 7, No 2 (2007): Ekonomi dan Kewirausahaan Vol 7, No 1 (2007): Ekonomi dan Kewirausahaan Vol 6, No 2 (2006): Ekonomi dan Kewirausahaan Vol 6, No 1 (2006): Ekonomi dan Kewirausahaan Vol 4, No 1 (2004): Ekonomi dan Kewirausahaan More Issue