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Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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ANALISIS PENGARUH KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER AS DENGAN CELEBRITY ENDORSER SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa S1 Universitas Slamet Riyadi Surakarta) Erni Widajanti, Endah Andayani, Rahayu Triastity &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 1 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The objective of the research are to analyses (1) the effect of advertising creativity to the purchase decision As mobile card on S1 students University of Slamet Riyadi Surakarta (2) the effect of celebrity endorser on purchase decisions As mobile card on S1 students University of Slamet Riyadi Surakarta (3) the effect of advertising creativity on purchasing decisions As cellular card in moderation the celebrity endorser at the University of S1 students Slamet Riyadi Surakarta. Population of this research is a mobile card users on S1 students University of Slamet Riyadi Surakarta as the use of As mobile card and seen the advertisement “selamat pagi ayam” and taken a sample of 70 respondents. Data collection technique used questionnaire that through stages of testing the validity dan reliability test. Test requirements regression using classic assumption test. Data were analyzed using absolute difference test. The conclusion of each hypothesis test results show that (1) advertising creativity does not have a significant effect on purchase decision As mobile card on S1 students University of Slamet Riyadi Surakarta, is shown by p value 0,842 > 0,05. (2) celebrity endorser have a significant effect on purchase decision As mobile card on S1 students University of Slamet Riyadi Surakarta, is shown by p value 0,015 < 0,05. (3) celebrity endorser does not moderate the effect of advertising creativity on purchase decisions As mobile card on S1 student University of Slamet Riyadi Surakarta , it is shown by p value 0,073 > 0,05 .Keywords: advertising creativity, celebrity endorser, purchase decision.
PENGARUH MUTASI DAN PROMOSI TERHADAP PRESTASI KERJA GURU SMA NEGERI DI SRAGEN Sunarso, Vica Stevani, SL Triyaningsih &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 2 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

SMA negeri is a school organized by the government. The problem in this study is whether there is a significant effect of mutations and promotion of teachers' job performance. The purpose of this study was to determine the significance of the effect of mutations and promotion of teachers' job performance. The usefulness of this research into consideration the delivery of policy to make transfer and promotion that was given to the teachers in order to improve performance. This study uses a survey of high school teachers of State in Sragen. Data that is needed is a general overview, organizational structure, respondents about transfer, promotion and achievement of learning, and the number of teachers from SMA 1, SMA 2 and SMA 3 in Sragen. Sources of data in the form of primary data and secondary data. Data collection techniques with surveys and questionnaires. The sampling technique using simple random sampling of 30 respondents. Data were analyzed using multiple linear regression analysis, t-test, F and coefficient of determination. The results obtained by analysis that there is no significant effect on the performance of a mutation, but there is a significant effect on the promotion of work achievement. The calculation result obtained determination coefficient R2 = 0,748, meaning that 74,80% of job performance is affected by the mutation, and promotions.Keywords: transfer, promotion, job performance
PENGARUH KEPUASAN GAJI TERHADAP TURNOVER INTENTION DENGAN KOMITMEN ORGANISASIONAL SEBAGAI PEMEDIASI PADA KARYAWAN KOPERASI SIMPAN PINJAM ARTHA MUSTIKA WONOSEGORO KABUPATEN BOYOLALI Sutarno, Steva Noviolanda, Suprayitno &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 1 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The turnover rate of employees at Credit Unions Artha Mustika WonosegoroBoyolali district is currently very high. The purpose of this study was to analyze thesignificance of the effect on pay satisfaction and organizational commitment onemployee turnover intentions. Analyze the significance of the influence of organizationalcommitment on employee turnover intentions. Analyze significant effect on turnoverintentions salary satisfaction with organizational commitment as a mediating variable.This study uses survey method, the type of data used quantitative and qualitative data,the data source used primary data and secondary data. Population and sample in thisstudy were all employees of Credit Unions Artha Mustika Wonosegoro Boyolali totaling32 employees, so this study is a census study. Data collection methods are used:questionnaires and documentation. Data analysis technique used to test the validity,reliability test, classic assumption test, and path analysis. In conclusion, that there is asignificant impact salary satisfaction to organizational commitment. There is significantinfluence pay satisfaction and organizational commitment to turnover intentions. Theresults of the analysis we concluded that the mediating effect of organizationalcommitment mediates not pay satisfaction influence on turnover intentions.Keywords: pay satisfaction, organizational commitment, turnover intentions.
PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHUTTLECOCK MEREK YUNDA DENGAN CITRA MEREK SEBAGAI VARIABEL MODERATING Sumaryanto, Nanda Kristanto, Erni Widajanti &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

In the current era of globalization, every craftsman or a small entrepreneur has tobe able to compete with big businesses improve consumer purchasing decisions, as wellas craftsmen shuttlecock in Pringgolayan Tipes Surakarta, in an effort to increase thepurchasing decisions of consumers by improving product quality, create word of mouthand maintaining brand image. The purpose of this study was to analyze the significanceof the influence of product quality, word of mouth and brand image of the brandpurchase decision Shuttlecock Shuttlecock Yunda on Consumers in the Craftsman HomeIndustry in Pringgolayan Tipes Surakarta. Analyzing the moderating effects of brandimage on the influence of product quality and word of mouth to the purchasing decisionat the Consumer Shuttlecock in Craftsmen Home Industry in Pringgolayan TipesSurakarta. This study uses survey method, the type of data used quantitative andqualitative data, the data source used primary data and secondary data. Population andsample in this study are all consumers Shuttlecock in Craftsmen Home Industry inPringgolayan Tipes Surakarta, the number of samples used in this study were 100respondents to the sampling technique uses accidental sampling. Data collectionmethods are used: questionnaires and documentation. Data analysis technique used totest the validity, reliability test, classic assumption test and multiple linear regressionanalysis, t-test, F, coefficient determination and test the absolute difference. Inconclusion that: no significant effect the quality of products on purchase decisionsshuttlecock brand Yunda, there was a significant effect of word of mouth on purchasedecisions shuttlecock brand Yunda, no significant effect of brand image on purchasedecisions shuttlecock brand Yunda, brand image moderating influence the variablequality of the products on purchase decisions shuttlecock Yunda brand, brand imagedoes not moderate the effect of variable word of mouth on purchase decisions Yundabrand shuttlecock.Keywords: product quality, word of mouth, brand image, purchasing decisions
ANALISIS PENGARUH TINGKAT KEBUTUHAN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI Retno Susanti, Dina Oktaviana, Y. Djoko Suseno &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 2 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the effect of: 1) Level of needs on brand image. 2) Marketing mix on brand image. 3) Level of needs on purchase decision. 4) Marketing mix on purchase decision. 5) Brand image on purchase decision. 6) Level of needs on purchase decisions with brand image as a mediating variable and 7) Marketing mix on purchase decisions with brand image as a mediating variable. This study is a survey and types of data are quantitative and qualitative data. The data source used primary dand secondary data. The study population of consumers who purchased a Yamaha motorcycle in Deta Kartasura Dealer. The research sample of 50 people with convenience sampling technique. The technique of collecting data used interviews, observation and questionnaires. Data were analyzed used path analysis. Level of needs has significant effect on brand image. Marketing mix has significant effect on brand image. Level of needs has significant effect on purchase decisions. Marketing mix has significant effect on purchase decisions. Brand image has significant effect on purchae decisions. Level of needs has significant effect on purchase decisions with brand image as a mediating variable. Marketing mix has significant effect on purchase decisions with brand image as a mediating variable.Keywords: level of needs, marketing mix, brand image, purchase decision
PENGARUH KOMPENSASI, KEPEMIMPINAN, KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI (Survei Pegawai Rumah Sakit Islam Amal Sehat Sragen) Lamidi, Siti Almunawaroch, Alwi Suddin &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 1 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of research is to analyze the significance of the effect ofcompensation, leadership, competence and discipline to employee performance as wellas the dominant variable influence on employee performance. The usefulness of thisresearch for the Islamic Charity Hospital Healthy Sragen is can be used asconsideration for policy making in improving employee performance through theprovision of compensation, leadership, competence and work discipline. This study usessurvey method, the type of data used quantitative and qualitative data, the data sourceused primary data and secondary data. The population in this study were all employeesat the Islamic Charity Hospital Healthy Sragen as many as 315 people. The number ofsamples in this study as many as 83 people, the number of samples used as many as 79people, the sampling technique using proportional cluster random sampling. Datacollection methods are used: questionnaires and documentation. Data analysistechnique used to test the validity, reliability test, classic assumption test and multiplelinear regression analysis. In conclusion: Compensation, leadership, competence anddiscipline significant partially effect on employee performance. The dominant variableinfluence on employee performance is variable work discipline.Keywords: compensation, leadership, competence, discipline of work and employeeperformance
PENGARUH KEPEMIMPINAN DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL MODERASI Sunarso, Tutik Lestari, Edi Wibowo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 2 (2017): Ekonomi dan Kewirausahaan
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Abstract

The purpose of this study was to analyze the significance of the effect of theleadership, work culture and motivation on employees performance and to analyze thesignificance of the effect of leadership and work culture on employees performancemoderated by motivation. This research is a survey of employees of PT Sakura Garmentin Surakarta. The study population of employees of PT Sakura Garment Surakartatotaling 228 people. Sample study 68 people with technique of proportional clusterrandom sampling. Data collection technique used questionnaire and literature. Datawere analyzed used multiple linear regression and test of absolute difference. The resultsshowed that the leadership has a significant effect on employees performance. Workculture has significant effect on employees performance. Motivation has a significanteffect on employees performance. Motivation does not moderate the effect of leadershipon employees performance. Motivation does not moderate the effect of corporate cultureon employees performance.Keywords: leadership, work culture, motivation, performance
PENGARUH PERILAKU KEPEMIMPINAN CAMAT TERHADAP MOTIVASI KERJA PEGAWAI DI KECAMATAN CEPOGO KABUPATEN BOYOLALI Aji, Ambyah Atas
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 4 (2016): Ekonomi dan Kewirausahaan
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Abstract

This study aims to gain an understanding of the influence of leadership behavior camat on the motivation of employees working in the district of Boyolali Cepogo and determine the influence of leadership behavior camat on the motivation of employees working in the District Cepogo Boyolali. The results of the analysis describes the motivation of employees working in the District Cepogo where the motive factors (impulse) is the highest of 105,7 aspect, this suggests that in increasing the motivation of employees working in each run the tasks assigned by management to provide the best possible service to community. Application of leadership behaviors camat oriented tasks, relationships, and changes that take place at the District Office Cepogo has been quite good, but not optimal. There is a strong influence and significant correlation between leadership behaviors camat on the motivation of employees working at the district office Cepogo District which is indicated by the value of the correlation coefficient of R = 0,858 and the coefficient of determination (R Square) which showed that motivation of employees affected by the behavior of the leadership of camat by 73,7% and the remaining 26,3% were caused by other factors not examined.Keywords: leadership, work motivation
PENGARUH MOTIVASI, CITRA LEMBAGA, KELUARGA, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN KONSUMEN DALAM PEMILIHAN JASA KURSUS Sumaryanto, Aegis Dhimas Erlangga, Sunarso &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17 (2017): Ekonomi dan Kewirausahaan
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Abstract

The purpose of this study was to analyze the significance of the effect ofmotivation, the image of the institution, families and groups of reference to consumerdecisions. This study is a survey. The study population is students LPK FujiyamaGakkoo in Surakarta totaling 120 people. The research sample of 60 people with simplerandom sampling technique. Data collection technique used questionnaire, observationand documentation. Data were analyzed used multiple linear regression, t-test, F andcoefficient of determination. The results showed motivation has significant effect onconsumer decisions in the selection of service courses on Fujiyama LPK Gakko inSurakarta. The image of the institutions has significant effect on consumer decisions inthe selection of service courses on Fujiyama LPK Gakko in Surakarta. Families has asignificant effect on consumer decisions in the selection of service courses on FujiyamaLPK Gakko in Surakarta. Reference group has a significant effect on consumer decisionsin the selection of service courses on Fujiyama LPK Gakko in Surakarta.Keywords: motivation, image of institution, families, group of references
ANALISIS PENGARUH FASILITAS, HARGA, KUALITAS PELAYANAN DAN KERAGAMAN MENU TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Suprihatmi Sri Wardiningsih, Marinda Marantina, Rahayu Triastity &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 4 (2017): Ekonomi dan Kewirausahaan
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Abstract

The purpose of this study to determine the significance of the effect of facility,price, service quality, and diversity of menu to customer purchase decision. Thisresearch uses a survey method which at Coffee Land Cafe & Resto in Karanganyar.Sources of data in the form of primary data and secondary data. Data collectiontechniques with questionnaires, interviews, and lilerature. The sampling technique usesaccidental sampling of 100 respondents. Data were analyzed using multiply linearregression, t test, F test, and coefficient of determination. The results of this studyindicate that the facility significantly influence consumer purchase decision at CoffeeLand Cafe & Resto in Karanganyar, prices significantly influence consumer purchasedecision at Coffee Land Cafe & Resto in Karanganyar, service qualily significantlyinfluence consumer purchase decision at Coffee Land Cafe & Resto in Karanganyar,diversity of menu significantly influence consumer purchase decision at Coffee LandCafe & Resto in Karanganyar. Four variables contributed 20,5 percent.Keywords: facility, price, service quality, menu diversity, purchase decision

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