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Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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ANALISIS PENGARUH CITRA PASAR TRADISIONAL TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Pasar Gede Solo) Lamidi, Rina Wulandari, Rahayu Triastity &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of the research are to analyses (1) the effect of the traditional market image to the consumer; (2) the effect of the traditional market image to consumer loyalty; (3) the effect of consumer satisfaction to consumer loyalty; (4) the effect of traditional market to consumer loyalty with cunsomer satisfaction as the mediating variable. Population on the research are the consumers of the Pasar Gede, Solo. There are 100 samples, taken with accidental sampling. Data colction technique use questionary through validity and reliability tests. Regression test requirements using classic assumption test. Data analysis technique using the line. The conslusion from the test result every hypothesis showing (1) the traditional market image have significant effect to the satisfaction of the consumer, therefore the 1st hypothesis is proven; (2) the traditional market image have significant effect to consumen of Pasar Gede Solo loyalty, therefore the 2nd hypothesis is proven; (3) The consumer satisfaction have significant effect to the Pasar Gede consumer, therefore hypothesis 3rd is proven; (4) The consumer satisfaction mediating traditional market image to Pasar Gede consumer loyalty, therefore the 4th hypothesis is proven.Keywords: traditional market image, consumer satisfaction, consumer loyalty
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN EKUITAS MEREK SEBAGAI VARIABEL MODERASI (Survei pada Pembeli Handphone Samsung Android di Matahari Singosaren Surakarta) Edi Wibowo, Geger Aji Nugroho, SL Triyaningsih &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 3 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research was to analyze: 1) the effect of product quality on customer satisfaction 2) the effect of brand equity on consumer satisfaction 3) the effect of product quality on customer satisfaction with the brand equity as a moderating variable. This study is a survey on consumer handphone Samsung in the Matahari Singosaren Plaza. The research sample of 100 people with sampling used purposive sampling and accidental sampling. The technique of collecting data used questionnaires. Data were analyzed used multiple linear regression and test of absolute difference. The results showed that the product quality has significant effect on consumer satisfaction Samsung android. Brand equity has significant effect on consumer satisfaction Samsung android. Brand equity does not moderate the effect of product quality on customer satisfaction Samsung android.Keywords: product quality, brand equity, consumer satisfaction.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Survei pada Nasabah PT Bank Tabungan Negara (Persero) Tbk Cabang Solo) Edi Wibowo, Kunthi Daruwati, Sunarso &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

PT Bank Tabungan Negara (Persero) Tbk Branch Solo as banking institutions arealways working to improve customer satisfaction by providing optimum service andincrease customer confidence. The purpose of this study was to analyze the significanceof the impact of service quality on customer confidence in PT Bank Tabungan Negara(Persero) Tbk Branch Solo, analyze the significance of the impact of service quality andcustomer confidence in the customer satisfaction in PT Bank Tabungan Negara(Persero) Tbk Branch Solo, analyzing the mediating effect of customer confidence in theimpact of service quality on customer satisfaction in PT Bank Tabungan Negara(Persero) Tbk Branch Solo. This study uses survey method, the type of data usedquantitative and qualitative data, the data source used primary data and secondary data.The population in this study were all customer PT Bank Tabungan Negara (Persero) TbkBranch Solo in January 2017. The number of samples in this study as many as 100customers, accidental sampling technique using random sampling. Data collectionmethods are used: questionnaires and documentation. Data analysis technique used totest the validity, reliability test, classic assumption test, and path analysis. In conclusion:1) There is significant influence service quality to customer confidence. 2) There was asignificant effect of service quality on customer satisfaction. 3) There is significantinfluence on customer satisfaction customer confidence. 4) The client's trust mediates theimpact of service quality on customer satisfaction.Keywords: service quality, trust, customer satisfaction
KAJIAN LOYALITAS PELANGGAN DARI PERSPEKTIF KEPUASAN PELANGGAN PASIR CV PUTRA MULIA BATU MERAPI BERBASIS BAURAN PEMASARAN Ambar Lukitaningsih, Ahmad Dimyathi Atmawijaya &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 4 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research is done on sand customers in CV Putra Mulia Batu Merapi, oneof the sand mining companies in Klaten district, Central Java province. To know thedirect influence between variables; Product quality, service quality and selling priceto customer satisfaction, and direct influence between variables; Product quality,service quality, selling price to customer loyalty mediated by customer satisfaction.The data used in this study is primary data sourced from the questionnaire, thesample in this study amounted to 60 respondents.The result of the research showsthat: 1) The quality of the product has a positive and significant effect on thesatisfaction, 2) The quality of service has positive and significant effect on thesatisfaction, 3) The price has negative and insignificant effect to the satisfaction, 4)The product quality has negative and insignificant effect to the loyalty, 5) Quality ofservice has positive but insignificant effect on loyalty, 7) Quality of product, servicequality and price simultaneously have positive and significant effect on satisfaction,8) Quality of product, service quality, price And customer satisfactionsimultaneously have a positive but not significant effect on loyalty, 9) Customersatisfaction has negative and insignificant effect on loyalty.Keywords: product quality, service quality, price, satisfaction, loyalty.
PENGARUH DISIPLIN KERJA, GAYA KEPEMIMPINAN, DAN KOMPENSASI TERHADAP KINERJA PADA KARYAWAN DI PT GRAHA SERVICE INDONESIA CABANG SURAKARTA DENGAN MOTIVASI SEBAGAI VARIABEL MODERATING Sutarno, Novi Sri Rejeki Indra Putri, SL. Triyaningsih &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 1 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research was: 1) to analyze the significance of the influence of the working discipline, leadership styles, motivation and compensation on performance on employees at PT Graha Service Indonesia (GSI) of Surakarta. 2) to analyze whether the motivation to moderate the influence of work discipline, leadership style and compensation on performance on employees at PT Graha Service Indonesia (GSI) of Surakarta. Research methods method using survey data, the type of data used was qualitative and quantitative data, the source data used the primary data and the data of skunder. Population and sample in this research is part of the employee's service in PT Graha Service Indonesia (GSI) of Surakarta. Methods of data collection were used: questionnaires, observation and documentation. Technique of data analysis used the test of validity, reliability test, test the assumptions of classical, linear regression analysis of multiple test, t test, F test and the determination of the coefficient of absolute difference. The research results obtained conclusions: there is a significant influence of the working discipline, leadership styles, motivation and compensation on performance of employees on the employees of PT Graha Service Indonesia (GSI) of Surakarta. Motivation does not moderate the influence of work discipline, leadership style and compensation on performance on employees at PT Graha Service Indonesia (GSI) of Surakarta.Keywords: labor discipline, leadership styles, motivation, compensation, performance
ANALISIS FINANCIAL DISTRESS MENGGUNAKAN MODEL ALTMAN Z-SCORE PADA PERUSAHAAN ASURANSI YANG LISTING DI BURSA EFEK INDONESIA TAHUN 2011 – 2014 Setyaningsih Sri Utami, Icha Cahyaningtyas, Untung Sriwidodo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 2 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to determine the financial condition of insurane companies listed on the Indonesia Stock Exchange from 2011-2014. By using the Altman Z-Score to see how much financial distress on the insurance companies, amounting to 9companies.By using the formula Z-Score = 1,2 X1+1,4 X2+3,3 X3+0,6 X4+1,0 X5. The results showed a total of 9 insurance companies that went public there are still some who are greeting bankrupt condition. In 2011, as many as 22,2% of companies declared bankrupt, 77,9% gray area, and 0% declared healthy. In 2012, as many as 55,6% of companies is declared bankrupt, 44,4% gray area, and 0% declared healthy. In 2013, as many as 44,4% of companies is declared bankrupt, 55,6% gray area, and 0% declared healthy. In 2014, as many as 55,6% of companies was declared bankrupt, 44,4% gray area, and 0% declared healthy.Keywords: altman z-score, financial distress
PENGARUH KUALITAS PRODUK, PENETAPAN HARGA, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN MENJADI MAHASISWA DI UNISRI SURAKARTA TAHUN AKADEMIK 2016/2017 Rahayu Triastity, Fernando Rianto, Suprihatmi Sri Wardiningsih &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 1 (2017): Ekonomi dan Kewirausahaan
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Abstract

The purpose of this study to analyze the effect of product quality, pricing,promotion and location decision to become students. This study uses data qualitativeand quantitative. Data collection techniques by means of interviews, questionnaires,and observations. Data analysis technique used is multiple regression analysistechniques, the classic assumption test, t-test, the accuracy of the model and test thecoefficient of determination. The results of the analysis of determination coefficient ofR2 = 0,755, meaning that the magnitude of the effect of variable product quality,pricing, promotion and location decision to become students amounted to 75,5%. F testresults indicate that there is a positive and significant influence product quality decisionto become students. Pricing positive and significant impact to the decision being astudent. Promotion of positive and significant impact to the decision being a student.The location is negative and significant effect on decision become students.Keywords: product quality, pricing, promotion, location, decisions become a student
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI PEMEDIASI (Survei pada Nasabah Tabungan Tamades pada PD BKK Karanganyar Cabang Kebakkramat) Mulyono, Rohwiyati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
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Abstract

This research aims to analyses the role of customer satisfaction as mediatingvariable of the effect service quality on customer loyalty. This study using sample of100 customers who have savings bank account of Tamades product owned PD BKKin Karanganyar of the Kebakkramat Branchs. To test hypothesis using path analysis.The result shows that (1) service quality has significance effect on customer loyalty,so the hypothesis 1 accepted; (2) service quality has significance effect on customersatisfaction, so the hypothesis 2 accepted; (3) customer satisfaction has significanceeffect on customer loyalty, so the hypothesis 3 accepted; (4) effect of service qualityon customer loyalty mediated customer satisfaction, so the hypothesis 4 accepted.Keywords: service quality, customer satisfaction, customer loyalty
PENGARUH CITA RASA, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN BERPINDAH MEREK (Survei di Desa Pakel Kecamatan Andong Kabupaten Boyolali) Sunarso, Yuli Prasetyo Wibowo, Rahayu Triastity &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 1 (2016): Ekonomi dan Kewirausahaan
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Abstract

The purpose of this research was: analyzing the significance of the influence of taste, price and brand image of Mie Sedaap brand switching on a Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Analyze the dominant influence variables (taste, price or brand image) against the decision of switching brands of Mie Sedaap in Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the source data used the primary data and the data of skunder. The population in this study are all mothers who never consume mie Sedaap and switching to other brands in the village of Andong Subdistrict Pakel Boyolali Regency. In this research technique sampling using the technique of purposive sampling. As for the number of samples used in the study was as many as 100 people respondents. Methods of data collection were used: questionnaires, observation and documentation. Technique of data analysis used the test of validity, reliability test, test the assumption of Linear regression analysis, classic Double, t test, F test, and the coefficient of determination. The research results obtained conclusions: there is a significant influence on the taste, price and brand image of Mie Sedaap brand switching on a Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. The taste is variable, the dominant influence of switching brands of Mie Sedaap in Housewife in the village of Andong Subdistrict Pakel Boyolali Regency.Keywords: taste, price, brand image, brand switching decisions
ANALISIS PERBANDINGAN KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK PADA OBJEK WISATA AIR TERJUN PARANG IJO DENGAN WISATA AIR TERJUN JUMOG DI KABUPATEN KARANGANYAR Retno Susanti, Onesta Sukarno Putro, Sumaryanto &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 2 (2016): Ekonomi dan Kewirausahaan
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Abstract

The purpose of this research was: 1) to analyze the significance of the difference of consumer satisfaction in terms of product quality in sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) to analyze the significance of the difference of consumer satisfaction in the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the source data used the primary data and the data of secondary. The population in this research is the consumer visitors have enjoyed the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. As for the number of samples used in the study was as much as 100 respondents to attractions waterfalls Parang Ijo and as many as 100 respondents to Jumog waterfall tourist attraction. Methods of data collection were used: questionnaire, documentation. Technique of data analysis used the test of validity, reliability test, test of normality and Independent Sample T-Test results obtained. conclusion: 1) there is a significant difference in terms of consumer satisfaction product quality on attractions waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) there is a significant difference in consumer satisfaction attractions waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency.Keywords: customer satisfaction, product quality, attractions waterfalls

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