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INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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PENGARUH PERSONAL SELLING DAN PROMOSI PENJUALAN TERHADAP PENINGKATAN VOLUME PENJUALAN PRODUK MLM SM DI KARANGANYAR PUJIANI, DEWI
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 14, No 1 (2014): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research there were some formulation of the problem among others: (1) is there any influence partially or simultaneous personal selling and the sales volume of SM MLM product in Karanganyar? (2) between personal selling and sales promotion where does that have an effect on increased sales volumes SM MLM product in Karanganyar? The company will finance the cost of promotions in accordance with the budget determined by the company. Measurements of the variables in this study using a Likert Scale by spreading the product to the customer questionnaire SM MLM product. The contribution of this research is to know the influence of personal selling and sales promotion to increase sales volume. The hypothesis of this research is: 1) there is influence significant between personal selling and sales promotion to increase sales of SM MLM product in Karanganyar; 2) the most dominant variable the increase in sales volume SM MLM product in Karanganyar is variable product sales promotion. Multiple linear regression test results obtained regression coefficient values larger than personal selling, so the sales promotions more dominant against an increase in the volume of sales compared to other variables. Keywords: Promotional mix, personal selling, sales promotion, sales volume
PENGARUH KUALITAS PELAYANAN DAN LOKASI AGEN TERHADAP LOYALITAS PELANGGAN PO. ROSALIA INDAH DENGAN HARGA SEBAGAI VARIABEL MODERASI Sumarno Dwi Saputra, Nur Rohmat
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 15 (2015): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is: To analyze the significance of the effect of quality of service, location and price agent on customer loyalty PO. Rosalia Indah in Palur Karanganyar. To analyze the moderating effect of price on the influence of service quality and customer loyalty agent locations PO. Rosalia Indah in Palur Karanganyar. In conclusion: There was a significant effect of service quality on customer loyalty PO. Rosalia Indah in Palur Karanganyar. There was a significant influence on customer loyalty agent locations PO. Rosalia Indah in Palur Karanganyar. There was a significant influence on customer loyalty PO price. Rosalia Indah in Palur Karanganyar. Price does not moderate the impact of service quality on customer loyalty PO. Rosalia Indah in Palur Karanganyar. The results of the analysis we concluded that the price does not moderate effect on customer loyalty agent locations PO. Rosalia Indah in Palur Karanganyar. Keywords: quality of service, agent location, price and customer loyalty
PENGARUH MOTIVASI, DISIPLIN KERJA, DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PT TELKOM AKSES SOLO Istiqomah, Monalisa Ayu Riskawati, Djumali &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 2 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research in order to know how the of motivation, discipline and leadership against the work performance of employees of PT Telkom is a good Solo partially Access and simultaneously. Research methodology using quantitative research, with a population of 300 employees and 100 respondents totaled sample using questionnaire motivation, discipline and leadership against the work performance of employees of PT Telkom Akses Solo either partially and simultaneously. Technique of data analysis results showed that both are simultaneously addressed the value of F 17,627 test or a t test value of partial variables of motivation (4,643) proves there is significant motivation and a positive influence on performance of employees, variable working discipline (4,885) gives a positive and significant influence on performance of employees, and leadership variables (2,675) positive and significant influence on performance of employees. While the results of multiple linear regression shows the result of Y = 47,278 + 0,372 x1 + 0,286 x2 + x 0,572 x3.Keywords: Motivation, work discipline, leadership, employee performance.
PENGARUH PERENCANAAN ANGGARAN, KOMPETENSI PEGAWAI, REFORMASI BIROKRASI, DAN DISIPLIN KERJA TERHADAP MOTIVASI DAN PENYERAPAN ANGGARAN Mulyanto, Kurniawan Cahyo Utomo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 14, No 1 (2014): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This study aimed to examine the effect of budget planning, employee competence, bureaucratic reform and discipline of work on motivation, and absorption. This study took a sample of 108 respondents, the unit gained budget funds within the region pay the State Treasury Office consisting of Klaten region, the census method. The data in this research will be obtained directly from the questionnaires and the answers that have been provided or the results of field observations. The data analysis using path analysis, t-test, F and R Total. Regression equation results showed that the significant effect on the budget plan units of work motivation. Competence of the employees have a significant effect on the motivation of the work force. Bureaucratic reforms have a significant effect on the motivation of the work force. Discipline significant effect on the motivation of the work unit. Budget planning significant effect on absorption. Employee competence insignificant effect on the absorption of the budget. Bureaucratic reform significantly influence absorption. Labor discipline significantly influence absorption. Motivation unit significant positive effect on absorption. The conclusion of this line of analysis suggests that the use of intervening variables in order to improve performance, to a variable budget planning, bureaucratic reform and labor discipline is not effective. The use of intervening variables motivated work force in order to increase the absorption of the budget for employee competence variable is effective. Keywords: budget planning, employee competence, bureaucratic reform, labor discipline, motivation, absorption.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MODERATING Satata, Makardiono
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 15 (2015): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the significance of the impact of service quality on customer satisfaction on building Gedung Purna Yudha Surakarta. To analyze the significance of the effect of perceived value to customer satisfaction on building Gedung Purna Yudha Surakarta. To analyze the moderating effect of perceived value on the impact of service quality on customer satisfaction on building Gedung Purna Yudha Surakarta. In conclusion: There was a significant effect of service quality on customer satisfaction using the services of building Gedung Purna Yudha Surakarta. There was a significant effect of perceived value on customer satisfaction using the services of building Gedung Purna Yudha Surakarta. The test results concluded that the absolute difference in perceived value variable does not moderate the effect of variable quality of service to customer satisfaction using the services of on building Gedung Purna Yudha Surakarta. Keywords: Service Quality, Perceived Value, Customer Satisfaction.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI PECEL NDESO YU DJASMO SOLO Istiqomah, Nikolaus Toding, Bambang Mursito &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research aims to determine the effect of product quality, price and promotion of purchasing decisions in Pecel Ndeso Yu Djasmo either partially or simultaneously. This type of research is associative research. The population in this study is Pecel Ndeso Yu Djasmo consumers in Solo Quare Solo, the number of samples in this study 97 people. Sampling technique in this research using nonprobability sampling method. Data were obtained by spreading the questionnaire. Data analysis technique using multiple linear regression analysis, t test, F test, and coefficient of determination. The result of data analysis found that product quality, price, and promotion have significant effect to purchasing decision simultaneously or partially. The result of coefficient of determination (R2) equal to 84,0%, while the rest equal to 16,0% influenced by other factor not included in this research.Keywords: price, product, promotion, purchase decision
PENGARUH MODEL TATA KELOLA BAGI PEDAGANG KAKI LIMA DALAM MENJALANKAN USAHANYA DI KOTA SOLO Wasisto, Edhi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 4 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The objective of this research is to identify factors influencing the management and arrangement of street vendors around Pasar Klewer Solo and explain the impact of PKL structuring on business performance through a quantitative research model. The methods of data collection in this study are: observation guides, interviews, questionnaires, and documentation. Data analysis is divided into two stages namely descriptive and infrensial statistics. The infrared statistics use Partial Least Square (PLS). The sample was chosen purposively, amounting to 10% of the population. The results obtained in this study are: (1) The street vendors around Klewer Market in Solo City have various characteristics. When viewed from the characteristics of sex street vendors who operate in the area around the campus is dominated by men that is equal to 79,27%, when viewed from the business field characteristics of 61,36% food sales business, when viewed from the characteristic age of 54,05 % is in the productive age of 25-30 years, when viewed from education of 48,65% high school education and when viewed from the number of employees of 50.45% have 3-7 employees; (2) The management of human resources and operational management have an influence to the business performance of street vendors around Pasar Klewer in Solo proven with the result of calculation PLS where both variables have t value bigger than t table (HR Management 3,276, Operational management 2,679 > 1,96); (3) The management of finance and marketing does not have an effect on the business performance of street vendors in Klewer Market in Solo City because at the time of modification of the initial model both have less than 0.50 loading factor for each indicator; (4) Performance of PKL business area around Klewer Market in Solo City is influenced by human resource management which is reflected by labor and operational management which is reflected by workflow. The direction of the influence of HR management variables is negative, if the PKL wants to improve their performance then the labor they use should come from outside the family. While the operational management variables in the form of performance should be able to be improved by street vendors to improve their performance.Keywords: Model of PKL governance in Solo City.
PENGARUH PENGETAHUAN KEUANGAN DAN PENGALAMAN KEUANGAN TERHADAP PERILAKU PERENCANAAN INVESTASI DENGAN SELF CONTROL SEBAGAI VARIABEL MODERATING Untung Sriwidodo, Ritma Pritazahara
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 15, No 1 (2015): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research are: 1) to analyze the significance of the effect of financial knowledge, experience and self-control of the financial investment planning on employee behavior single (unmarried) in the District Gondangrejo Karanganyar. 2) to analyze the moderating effect of self-control on the influence of financial knowledge and financial experience to the planning of investment in employee behavior single (unmarried) in the District Gondangrejo Karanganyar. In conclusion: There was a significant effect of financial literacy, financial experience and self-control on the behavior of the employee investment plan single (unmarried) in the District Gondangrejo Karanganyar. Self control is not moderate the effect of financial knowledge and financial experience to the planning of investment in employee behavior single (unmarried) in the District Gondangrejo Karanganyar. Keywords: financial literacy, financial experience, self-control and behavior of investment planning
PENGARUH KEPEMIMPINAN, PENGEMBANGAN SUMBER DAYA MANUSIA, DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI NEGERI SIPIL (Survei pada Pegawai Negeri Sipil Kantor Dinas Pendidikan Kota Surakarta) Rahayu Triastity, Dina Wijayanti Whardhaya, Suprayitno &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 1 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This  study  aims  to  determine  the  influence  of  leadership,  human  resourcedevelopment and work discipline on the performance of civil servants. Types of data used in this study are Qualitative Data and Quantitative Data. Sources of data used in this study were obtained from survey results and primary data of the Education Office of Surakarta City. The population in this research is 74 civil servants. Data analysis techniques used classical assumption test, multiple linear regression analysis, t test, F test, and coefficient of determination. The result of the research shows that leadership has positive and significant influence to civil servant performance, human resource development has negative effect on civil servant performance, work discipline has negative effect on civil servant performance and leadership has dominant influence to civil servant performance compared to with the development of human resources and work discipline.Keywords:   leadership,   human   resource   development,   work   discipline,   employeeperformance
PENGARUH LOKASI, KUALITAS PELAYANAN, DAN FASILITAS HOTEL TERHADAP KEPUTUSAN MENGINAP PELANGGAN DI HOTEL (Survei pada The Margangsa Hotel Surakarta) Suci, Gadis Prasetiya; Triastity, Rahayu; Sumaryanto, Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 3 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to analyze the significance of the influence of the location, quality of service and hotel facilities partially or simultaneously against the decision of stay at The Margangsa Hotel. Technique of data analysis used the test of validity, reliability test, test the assumptions of classical linear regression, and multiple, t test, F test and coefficient of determination. The research results obtained conclusions that: there is a significant influence of the location of stay at The Margangsa Hotel Surakarta, meaning that if the strategic location of the hotel and easily accessible, then it can improve decisions. There is a significant influence on the quality of service of the decision of the stay at The Hotel Margangsa, Surakarta, meaning that if the quality of service received satisfactory, then customers can improve decisions. There is a significant influence on the facilities of stay at The Margangsa Hotel Surakarta, which means that if a full hotel facilities in accordance with the customer's needs then it can improve decisions. There is a significant influence of the location, quality of service and hotel facilities simultaneously against the decision of stay at The Margangsa Hotel.Keywords: location, service quality, hotel facilities, the decision to stay.

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