Jurnal Pariwisata Pesona
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
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<![CDATA[Policy benefit factors for improving employee performance behavior in tourism sector companies during the covid-19 pandemic ]]>
<![CDATA[Bambang Supriadi]]>;
<![CDATA[Moch. Fauzie Said]]>;
<![CDATA[Boge Triatmanto]]>;
<![CDATA[Chandra Dinata]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v8i1.9062
<![CDATA[Many policy initiatives and interventions in tourism have been implemented at different levels. However, compared to other sectors, tourism lags behind in adopting adequate and widely accepted evaluation methodologies. This research aims to analyze the influence of policy benefits on motivation, the effect of policy benefits having a positive and significant effect on satisfaction, the effect of policy benefits having no positive and insignificant effect on performance, the influence of motivation having a positive and significant effect on performance, and the effect of satisfaction having a positive effect. And crucial for performance. Through motivation, analyzing the impact of policy benefits has a positive and significant effect on performance. Through satisfaction, analyzing the effect of policy benefits has a positive and significant effect on performance. The research method employs a quantitative strategy. This population sample consists of 51 employees/laborers from the tourism industry in East Java. This research analysis tool employs SmartPLS with convergent validity measured by the expected average variance (AVE) value. The findings of this study indicate that satisfaction has a positive effect on performance. There is a correlation between motivation and performance. There is an effect of policy benefits on satisfaction, but none between them, and there is an effect of policy benefits on motivation.]]>
<![CDATA[The impact of virtual experience on visiting tourism destination intention ]]>
<![CDATA[Taufiq Hidayat]]>;
<![CDATA[Nova Riana]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v8i1.7595
<![CDATA[The Covid-19 pandemic had changed the people’s behavior and activities in many aspects of living. The government policy of physical distancing in the entire Indonesia impacted activities of people in many sectors, including tourism. In response to this, some Travel Agencies, Destination Management, and Tour Guides had an initiative to launch Virtual Tours as an alternative to organize a tour without mobility. For most of people, Virtual Tours are a new experience. They can visit many kinds of tourism destinations while stay at home. When this phase of pandemic end, this could be a “new normal” people, where Virtual Tours become a first reference for tourists, before they decide to visit a tourism destination. This research aimed to measure how much the concept of Virtual Tour influences the intention of visiting a tourism destination, and how was the potency to recommend it to their friends. The authors used the tourist experience approach as a perspective to gain informations about the tourists experience in enjoying Virtual Tours and how is their interests of visiting. How the experience of Virtual Tours influenced the intention of visiting to the destination they enjoyed in virtual tour, and moreover recommend the destination to their friends, to get the same experience. Through the explanation method to explain the relation between the two variables in this research, the authors used the data gained from a questionnaire from 44 respondents with purposive sampling technique. Analysis of the data used in this study is a simple linear regression analysis and described descriptively. The result of the coefficient of determination from the role of virtual tours experience on interest in visiting tourist destinations is 0.420. This value shows that 42% of interest in visiting tourist destinations is influenced by the experience of virtual tours, while the remaining 58% is determined by other factors outside of this study.]]>
<![CDATA[The role of Sawarna Tourism Village in supporting the Bayah Dome Geopark in Lebak Regency ]]>
<![CDATA[Hilmi Mubarok]]>;
<![CDATA[Forina Lestari]]>;
<![CDATA[Dedi Nugraha]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v8i1.9452
<![CDATA[Tourism villages are currently one of the potentials being encouraged in Indonesia. On the other hand, the geopark development that the government has rolled out also holds three pillars: conservation, education, and community development, one of which is tourism. Sawarna Village has a distinctive attraction in the form of the physical uniqueness of the rural natural environment, the natural wealth of tourist charms, and the social life of its people, which are packaged naturally and attractively. In developing tourism in Sawarna Village, some problems hinder the implementation of tourism development, including a lack of facilities and infrastructure at tourist sites, lack of coordination between Sawarna Village Managers and Regional Governments, not yet optimal empowerment for community-based tourism managers, lack of opportunities for the local community village of Sawarna to market their handicrafts and culinary products at tourist sites. This study analyzes the alternative strategy for tourism development in Sawarna Village. The method used in this research is descriptive qualitative. This study uses SWOT analysis to describe the potential problems in Sawarna Village and to determine alternative strategies. The results showed that the strategy to be implemented in developing Tourism in Sawarna Village was to improve the quality of tourism infrastructure facilities and increase tourist attractions such as the Sawarna Beach tourism object such as Legon Pari Beach, Pulo Manuk Beach, Karang Bokor Beach.]]>
<![CDATA[Pontianak city tourism industry as a supporter of conservative attractiveness with environmental insight ]]>
<![CDATA[Dony Andrasmoro]]>;
<![CDATA[Novita Sariani]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v8i1.9114
<![CDATA[The equator monument is one of the tourism icons of Pontianak City because the location of the tourist attraction is located at 0º of the imaginary line of the equator and is a sign of the boundary of the hemisphere North Latitude and South Latitude. The equator monument has a conservative nuance with environmental insight because the location of the object is associated with the longest river in Indonesia, the Kapuas River which is the lifeblood of the people of West Kalimantan from the social, economic, and cultural sectors. The purpose of this study was to conduct a conservative study of environmental conservation-based tourist attractions. Qualitative-based spatial (geospatial) approach method. The findings of the study show that the approach to the study of environmentally friendly tourism or Sustainable Tourism Development (STD) is environmentally sustainable: A sustainable tourism management model based on ecological balance by considering social, economic, and cultural aspects, so that two zone areas were developed through a weighting assessment of tourism object potential with a value of 164 (high potential) developed through adaptation of STD environmental indicators through the Geographic Information System produced Zone A (main) is the Equator Monument area is a conservative area of geographical value: aspects of physical geography knowledge and Zone B (Supporting) Kapuas River is a hydrological and ecological conservation area zone as one of the ecotourism and hydrological asset-based rivers with an area of about 10 million Ha and has the potential for the endemic habitat of 300 - 500 species of freshwater fish. The two zones encourage the tourism industry of Pontianak City through the management of periodic tourism development (growth-oriented model), increasing tourist attraction through mass tourism attraction (mass tourism) with a model of encouraging sustainable tourism development with environmental and responsible tourism that can be recommended to the Pontianak City Government for sustainable tourism development governance]]>
<![CDATA[Readiness of Canggu Village Bali as digital nomad tourism ]]>
<![CDATA[Putu Herny Susanti]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v8i1.8296
<![CDATA[The health crisis due to the Covid-19 virus has an impact on decreasing tourist visits, resulting in a decline in tourism sector income. Tourism trends have changed in light of the prohibition ban. One alternative tourism that can follow current trends is digital nomadic tourism. The tour is intended to attract digital nomads to work while traveling. Based on this review, this study aims to analyze the readiness of Canggu Village in Bali as digital nomad tourism. This study is a qualitative descriptive research model that uses data collection techniques consisting of a literature review. The findings conclude that the readiness of Canggu Village as digital nomadic tourism is from the components of attractions and facilities that can support the needs of digital nomad tourists. Meanwhile, in the additional service and accessibility components, there are still shortcomings such as the absence of sidewalk facilities and safe crossings for pedestrians, narrow road conditions and heavy traffic.]]>
<![CDATA[How travel motivation and engagement can boost loyalty to wellness tourism in Yogyakarta ]]>
<![CDATA[Wulan Octavianto Fatihah]]>;
<![CDATA[Prima Nurita Rusmaningsih]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v8i1.9009
<![CDATA[Wellness tourism is a type of special interest tourism that aims to maintain the body's fitness of tourists. Wellness tourism with facilities or activities that involve tourists, such as yoga, spas, and art performances. One of the fitness tourism destinations in Indonesia that is currently entering the development stage is the Special Region of Yogyakarta. These destinations have various kinds of local wisdom to be an attraction in terms of attractive fitness tourism activities. This study was conducted to analyze the effect of tourist motivation on destination loyalty (loyalty to destinations) through the involvement of tourists in wellness tourism in the Special Region of Yogyakarta. This study uses a quantitative approach, the type of explanatory research, by distributing questionnaires to 120 domestic tourists who visit fitness tourism destinations in the Special Region of Yogyakarta using a non-probability sampling technique with purposive sampling. The data analysis technique used is statistic descriptive, regression analysis, and Sobel Test which is used to see the influence between variables, either directly or indirectly. The results of this study indicate that there is an influence between tourist motivation and destination loyalty through the involvement of tourists in wellness tourism in the Special Region of Yogyakarta. In addition, the tourist involvement variable has a mediating role for the tourism motivation variable with destination loyalty.]]>
<![CDATA[Indonesian Ministry of Tourism and Creative Economy promotion strategy during the covid-19 pandemic ]]>
<![CDATA[Dicky Herdyawan Bachrudin]]>;
<![CDATA[Safendrri Ragamustari]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v8i1.8165
<![CDATA[The COVID-19 pandemic that has occurred throughout the world has caused enormous damage to the world economy, including Indonesia. The Indonesian tourism industry has suffered heavy losses due to restrictions on travel, both domestically and internationally, and the prohibition of mass gatherings. During the pandemic, a series of new policies and rules were made to prevent the transmission of the virus. At the same time, there was an increase in the use of gadgets, social media, and the internet, which caused doubt, fear, and uncertainty for tourists to travel as negative news spreads. Tourism has a negative image that must be improved through a series of innovative programs that provide tourists with health concerns to lower the risk of transmission. Through social media, tourism industry must be keen to see opportunities to bounce back through a series of promotional strategies and innovations in carrying out 'New Normal.' Using descriptive qualitative methods and data triangulation process from an interview, observation, and document analysis, this paper will discuss a series of techniques carried out by Indonesia Ministry Of Tourism and Creative Economy (IMOTCE) during the COVID-19 pandemic. The result found that during pandemic, IMOTCE had multiple key-message delivered through YouTube video in Pesona Indonesia. These key-messages were based on situation and government policy in order to stop COVID-19 outbreak.]]>
<![CDATA[Community-based tourism issues in Pujon Kidul Tourism Village, Pujon Sub-district, Malang Regency ]]>
<![CDATA[Nirwikara Widhiwidhana Prasetyanto]]>;
<![CDATA[Lucyana Trimo]]>;
<![CDATA[Iwan Setiawan]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v8i1.9351
<![CDATA[Tourism sector nowadays is one of sector that contributed to Indonesian economy. One of effort to ensure that people can get economic benefit from tourism sector are development of tourism villages. Tourism village can be defined as forms of accommodation, attractions and supporting facilities that are integrated with the life, traditions and local wisdom of rural communities. The development of rural tourism is a form of community-based tourism. Community-based tourism is a platform for local communities to gain economic benefits by offering tourism products that include local people's lives, culture and natural resources. One of village that success on managed their tourism sector is Pujon Kidul Tourism Village that located in Pujon District, Malang Regency, East Java Province. But nowadays, Pujon Kidul Tourism Village threatened decline of competitiveness caused by decline of tourist visits and lack quality of human resources. This research aim to identify problems in the development of community-based tourism in the Pujon Kidul Tourism Village along with their root causes by using fishbone analysis and Miles Huberman interactive model. The results of the research show that the main problem of tourism development in Pujon Kidul Village is the decline in competitiveness. The decline in competitiveness is caused by the post-pandemic of COVID-19 visit rate not yet recovering and the low quality of human resources.]]>
<![CDATA[Thematic tourism potential analysis of Bali Aga rural area, Buleleng, Bali ]]>
<![CDATA[Nyoman Dini Andiani]]>;
<![CDATA[I Made Antara]]>;
<![CDATA[Ni Made Mas Yogiswari]]>;
<![CDATA[Ni Ketut Arismayanti]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v8i1.9568
<![CDATA[The thematic development of tourism in Bali Aga can be increased by maximizing the existing tourism potential in the National Priority Rural Area (KPPN), named Bali Aga. This article aims to determine the strengths, weaknesses, challenges and threats possessed by tourism potentials in Bali Aga, in order to maximize the potential for the development of tourism thematic priorities in Bali Aga. The method used in this research is descriptive qualitative method and SWOT analysis (Strength, Weakness, Opportunity, Threat). In addition, other methods used are observation, field studies, documentation and document studies. The results of the study show that the Bali Aga has strengths in terms of tourism potentials in the form of nature tourism and cultural tourism, its weaknesses are in the form of insufficient accessibility, as well as a bad image attached to the general public, the opportunities can be seen from the government involvement in this rural area development, and the threat is the the intense competition because the existence of other well-developed tourist villages. Therefore, it is very important to develop tourism thematic in Bali Aga to increase tourist arrivals and be able to compete with other rural areas in Indonesia.]]>
<![CDATA[Potential and obstacles in the implementation of digitalization in tourism villages (case studies in Banceuy Traditional Villages) ]]>
<![CDATA[Rini Andari]]>;
<![CDATA[Yeni Yuniawati]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v8i1.9132
<![CDATA[Digitalization has an important role in the current era as an implication of technological developments, it can be used as a tool to predict the future. Tourism villages can utilize digitalization to the process of marketing to make it easier for tourists when accessing information about tourist villages. This study was conducted to explore the potential that can be developed and maximized in supporting digitalization in tourism villages, as well as to find out what obstacles arise in the application of digitalization. The data collection technique used in this study is a data collection technique through observation and interviews which is then analyzed using thematic data analysis. The results of the study found several potential applications of digitalization that can be developed such as the use of social media, websites, as well as the existence of several young people who already know applications to create content such as Lightroom Mobile, Capcut, and Pixellab. Unfortunately, there are two things that hinder the implementation of digitalization in the Banceuy Traditional Village, namely the limited internet network and the lack of quality of human resources owned. The development of the findings of this study is expected to be able to become material for evaluation and study for academics and practitioners in general, and specifically for local governments, managers, and the people of Banceuy Traditional Village in terms of implementing digitalization in tourism villages. So that in the future it will support the development of Banceuy Traditional Village as a superior tourist village destination]]>
