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Mediator
Published by Universitas Islam Bandung
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Articles 294 Documents
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Tradisi Fenomenologi pada Penelitian Komunikasi Kualitatif: Sebuah Pengalaman Akademis Kuswarno, Engkus
Mediator Vol 7, No 1 (2006): Nomor Syukur
Publisher : FIkom Unisba

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Abstract

As a communication quantitative research, a phenomenological tradition in communication qualitative research has been divided in three important steps, such as preparation, implementation and reporting step. Researcher in the preparation step has a lot of philosophical basic’s knowledge such as ontology, epistemology and acciology. Researcher in the implementation step has not only known how do the research better, but how to get some literatures for his/her own knowledge from other researcher. Researcher in the reporting step has developed a research reporting format in its own institution tradition. Every educational institution has developed a research reporting format on its own traditions; depend on level of education and particular scientific specification.
Implementasi Teori Konstruksi Sosial dalam Penelitian Public Relations Yuningsih, Ani
Mediator Vol 7, No 1 (2006): Nomor Syukur
Publisher : FIkom Unisba

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Abstract

How far has PR research been conducting in order to simultaneously update the rapid development in the field? The answer for this question will indicate whether or onot PR performance has succeeded in fulfilling its functions among public. Adopting Berger and Luckmann perspective over the construction of social reality, a PR corporate will achieve a new level of existence by the process of habitualization involving an effective pattern of communication. PR role is no more than bridging, managing, and maintaining traditions based on members of community’s experiences, and then transforming through the organization.
Sistem Media Massa Indonesia di Era Reformasi: Perspektif Teori Normatif Media Massa Syam, Nia Kurnaiti
Mediator Vol 7, No 1 (2006): Nomor Syukur
Publisher : FIkom Unisba

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Abstract

Social control as a means of mass media becomes very crucial in a democratic country. Within this function, mass media has positioned itself to control executive decisions in development process. But the functions of mass media are much more than to be a watchdog. As explored by this article, many theories concerning mass media functions from normative perspective are formulated by mass communication scholars. There are at least 6 (six) theories concerning mass media system through which the function of mass media is derived: (1) Authoritarian; (2) Free Press; (3) Social Responsibility; (4) Soviet Press; (5) Development Press; (6) Democratic-Participant. As for Indonesia, in order to achieve national goals based on democratic process, the press system must develop in ways that respected the diversity of multicultural perspective and public opinion pluralism.
Komunikasi Persuasif pada Pendidikan Anak Triwardhani, Ike Junita
Mediator Vol 7, No 1 (2006): Nomor Syukur
Publisher : FIkom Unisba

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Abstract

There are two assumptions describing children learning process. First assumption theorized by France philosopher Jean Jacques Rousseau emphasized on the importance of children to return to nature. By learning in its natural space, Rousseau believed that children would achieve its peak performance in learning. The second assumption promoted by modern education experts such as Maria Montessori justified learning process more than learning space. For them, wherever children learn, one must attended the process of learning seriously. They believed that learning process would reach maximum impact if children learn in a state of playful mind. By nature, children love to play, and they learn through their play. Whatever theory picked up by educators, this article discussed the importance of persuasive communication on children learning process. Persuasive communication enabled children to develop creative mind which serve best to express themselves or to solve their problems.
Sawer: Komunikasi Simbolik pada Adat Tradisi Suku Sunda dalam Upacara Setelah Perkawinan Supinah, Pien
Mediator Vol 7, No 1 (2006): Nomor Syukur
Publisher : FIkom Unisba

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Abstract

Sawer is a symbolic communication expressed on Sundanese wedding tradition. Sawer means spreading wealth like water fountain. This ritual is leading by juru sawer, using properties such as leaves, flowers, grains, and coins. This article explores meanings contained in sawer ritual: rice/grains symbolizes food happiness, sirih leaves symbolizes harmony, yellow color symbolizes golden which means noble, flowers symbolize aromatic smell, and coins symbolizes wealth. From communication perspectives, tradition was perceived as a means of transmitting message. Sawer expressed transcendental communication, relationship with people, and metaphysical communication.
Karakteristik “Hyperpersonal Communication” dalam “Internet Relay Chat” sebagai Bagian dari “Computer Mediated Comunication” Maryani, Anne
Mediator Vol 7, No 1 (2006): Nomor Syukur
Publisher : FIkom Unisba

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Abstract

Computer-mediated-communication (CMC) probably has become the hottest buzzword in the field of media communication nowadays. CMC has laid the basics of hypersonal communication which interrelating agents and subjects of communication process by virtual communication. Internet Relay Chat, as one of CMC product widely used by public, characterizes hypersonal communication which involved sender-receiver interactions, the channel, and the feedback in a new transmitting mode. Emoticon, digital-based-message, and virtual setting set up the nature of sender and receiver. Moreover, it creates a new landscape of communication and generates new functions of communication media.
Posmodernisme Kode Visual dalam Iklan Komersial Darmawan, Ferry
Mediator Vol 7, No 1 (2006): Nomor Syukur
Publisher : FIkom Unisba

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Abstract

The development of ads and advertising raise some sociocultural issues concerning the sign being represented, image being constructed, information being delivered, meaning being acquired, and how everything affects perception, understanding, and public behavior. Advertising is attached to the product, offering images as values and moral reference for public. Advertising creates image of a product and assigns social relationship as reflected on status, prestige, and social class. Postmodernism establish a new form of signification: form follows fun. It is not the meaning, but the interplay between signs that considered the most important thing in advertising.
Paradigma Lerner versus Konstruksi Gender Hidayat, Mien S
Mediator Vol 7, No 1 (2006): Nomor Syukur
Publisher : FIkom Unisba

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Abstract

Asumsi dasar Paradigma Lerner (dalam komunikasi pembangunan) menyatakan terbukanya suatu wilayah dari isolasi fisik akan mendorong masyarakat berurbanisasi, yang selanjutnya akan menghasilkan literasi. Kedua variabel ini akan memengaruhi partisipasi media massa. Selanjutnya saling pengaruh dari ketiga variabel itu akan bermuara pada partisipasi pembangunan Konstruksi gender yang berlangsung di masyarakat yang berlatar belakang budaya patriarkhat ternyata mampu memandekkan aplikasi pemikiran Lerner, khususnya pada ibu-ibu rumah tangga. Urbanisasi tidak berjalan karena gender mengonstruksikan ibu-ibu rumah tangga untuk mendiami wilayah domestik. Gender juga menebar faham, pendidikan lebih diprioritaskan untuk anak laki-laki ketimbang anak perempuan dengan alasan laki-laki akan menjadi kepala rumah tangga yang bertanggung jawab terhadap keluarga. Terhambatnya aplikasi kedua konsep ini cenderung memperkecil akses perempuan pada media massa, yang pada akhirnya mengondisikan ibu-ibu rumah tangga (perempuan) dihimpit keterbatasan dalam partisipasi pembangunan.
Komunikasi Instruksional dalam Proses Pembelajaran Mahasiswa Zakiah, Kiki
Mediator Vol 7, No 1 (2006): Nomor Syukur
Publisher : FIkom Unisba

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Abstract

Learning process is an important matter in education institution. High competitive among private universities also touched the process of learning as one of facilities being promoted to new students. Based on the concept of instructional communication, this research aimed to describe how communication works to find solutions for learning problems. Instructional communications are consisted of some variables, i.e. the pattern of problem solving activities, specificity of content, and learning objectives. Employing descriptive quantitative methods, the research found that score average of Fikom Unisba students is significant enough to conclude instructional communication as significant factors determining student’s academic achievement.
Implementasi Komunikasi Orang Tua dan Anak dalam Bidang Pendidikan Mustafa, Delly
Mediator Vol 7, No 1 (2006): Nomor Syukur
Publisher : FIkom Unisba

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Abstract

In the education world, from primary level to the university, parents role are very dominant in determining their children achievement. The children achivement in family were depended onthe harmony of communication between parents (father and mother) related with children academic achievement. There were some guidelines to raise children in family livelihood. Parents must know the style of parenting in order to properly choose the right way for raising their children.

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