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INDONESIA
Jurnal Ilmu Komunikasi
Published by Universitas Atma Jaya Yogyakarta
ISSN : 18296564     EISSN : 25488643     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
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Articles 16 Documents
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Search results for , issue "Vol. 21 No. 2 (2024)" : 16 Documents clear
Representasi Perubahan Sosial dalam Kampanye LGBT pada Produk IKEA Bahruddin, Muh.; Putri Erdiana, Setya; Yuan Yurisma, Dhika
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.7763

Abstract

Advertisement can be used to campaign on social issues, such as the IKEA’s product campaign on the issue of equality for the LGBT community viewed negatively by the people. This article aims to identify the IKEA attempts to change people's perspective through visual communication. This research uses the theory of structuration and Saussure's semiotic method to interpret signs based on signifiers and signifieds. As a result, the social change represented by IKEA with the theme of equality in American history is a donation communication strategy for the LGBT community, that is vulnerable to suicide, by considering local views and culture.
Strategic Communication and Political Candidate's Image in Digital Campaigns Priyowidodo, Gatut; Inri Inggrit Indrayani
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.7779

Abstract

This research aims to present a comprehensive bibliometric literature evaluation related to research topics that have relevance to political candidate image building during 2000-2023 and the future research of political candidate image building. Data materials were obtained from Google Scholar by filtering 303 articles from 994 data that were successfully recompiled. Data downloading was carried out on January 10th, 2023. The research method was bibliometric. Data was downloaded through the PoP (Publish or Perish) version 8 application. For future research, topics related to globalization, Twitter, blogs, and rhetoric have opportunities to be developed in contemporary political communication studies.    
Sexploitation and Non-marital Sex Normalization Discourse in USS Feed Alyatalatthaf, Muhammad Dicka Ma'arief; Haloho, Heppy New Year
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.8169

Abstract

Some Indonesian media outlets that produce sex education videos exploit sexuality to attract viewers instead. This research aims to identify the sexual commodification and non-marital sex normalization in "USS Feed–#SEXED". The research uses van Dijk’s critical discourse analysis. Data collection techniques include documentation, observation, and intertextual literature. The result shows sexploitation is manifested through the objectification of sexuality through female respondents' sexual experiences and the exploitation of erotic fantasies through demonstrations of sex equipment. Meanwhile, the normalization of non-marital sex discourse can be seen in the normalization construction of consent-based sex and safe sex by only using condoms.
Budaya Demokrasi Masyarakat Sipil Manggarai di Media Sosial Jehalut, Ferdinandus; Ahmad, Nyarwi
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.8229

Abstract

This article explains the democratic culture of civil society of Manggarai on social media based on a case study in the Facebook group Manggarai Bebas Berpendapat. Data were collected through observation, in-depth interviews, and documentation. The result shows that political participation in the group is manifested in the form of information provision, discursive deliberation and contestation, and efforts to influence public policy. Discursive deliberation and contestation appear in the form of user-generated framing wars, symbolic discursive deliberation and contestation, and sentimentality. In general, the democratic culture of Manggarai civil society on social media is dominated by a posttruth democratic culture.
Pengaruh Teknologi Mobile Augmented Reality terhadap Niat Beli Looké Beauty Rahail, Yuliana; Jeanne Ellyawati
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.8399

Abstract

The Mobile Augmented Reality (MAR) application is a marketing innovation that enhances consumer experiences by enabling virtual product trials despite distance and time constraints. This study examines the impact of MAR on purchase intention through perceived enjoyment and usefulness. Data were collected via online questionnaires using purposive and snowball sampling methods and analyzed using SmartPLS. Results indicate that virtual presence and devices influence enjoyment and usefulness directly and indirectly in shaping purchase intentions. Moreover, enjoyment and usefulness are found to have a positive effect on purchase intentions.
Penggunaan Metode Arkeologi Foucauldian untuk Studi-Studi Media Listiorini, Dina
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.8794

Abstract

This article aims to explain one of the Foucauldian discourse methods in studying media phenomena and elaborating communication artifacts or archives, namely archaeology.  The article is based on a literature review that systematically integrates, analyses, and elucidates the presentation of the Foucauldian archaeological method. The archaeological concepts explored include rupture, breaks, discontinuity, threshold, limit, series, mutation, and transformation, all of which highlight the formation of marginal and forgotten discourses (or groups). To achieve this, a multilevel analysis is required at the micro, meso, and macro levels, grounded in concepts and methods that are informed by the historicity of discursive statements.

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