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INDONESIA
Jurnal Ilmu Komunikasi
Published by Universitas Atma Jaya Yogyakarta
ISSN : 18296564     EISSN : 25488643     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
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Articles 684 Documents
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Pengaruh Frekuensi Melihat Iklan Floating terhadap Tingkat Kesadaran Merek Bimantoro, Forddhanto; Herawati, F. Anita
Jurnal ILMU KOMUNIKASI Vol 8, No 2 (2011)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.674 KB) | DOI: 10.24002/jik.v8i2.174

Abstract

Abstract: Floating ad  is online advertisement aiming to stimulate brand awareness by increasing familiarity through reexposing advertisement. This research examines the influence of ARCO Depok members’ exposure of floating ad at www.detik.com to their brand awareness about Samsung LED TV. The frequency of consuming the advertisement is differentiated into three categories, namely three times, five times and never. The result shows that the respondents’ exposure of floating ad could influence the level of brand awareness as much as 40.7%. However, this tendency was not represented in the category of five times. The result also shows that the only control variable which was able to significantly influence the level of brand awareness was the variable of respondents’ visitation to the site of detik.com.Abstrak: Iklan floating merupakan iklan di media internet yang bertujuan mencapai kesadaran merek dengan cara meningkatkan familiarity melalui frekuensi pengulangan iklan. Frekuensi melihat iklan floating dibedakan  dengan memilah kelompok responden yang dikenai frekuensi melihat iklan 3 kali, 5 kali dan tidak melihat iklan. Penelitian ini menguji pengaruh frekuensi melihat iklan floating di www.detik.com terhadap tingkat kesadaran merek Samsung LED TV pada warga ARCO Depok, Jawa Barat. Hasil penelitian menunjukkan bahwa frekuensi melihat iklan floating dapat mempengaruhi tingkat kesadaran merek sebesar 40,7%; namun tidak terbukti pada kelompok yang melihat iklan sebanyak lima kali. Variabel kontrol yang mampu mempengaruhi tingkat kesadaran merek secara signifikan hanya variabel kunjungan responden ke detik.com. 
Media Sosial dan Peran Manajerial Public Relations PT PLN Persero Prastya, Narayana Mahendra
Jurnal ILMU KOMUNIKASI Vol 10, No 2 (2013)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.245 KB) | DOI: 10.24002/jik.v10i2.351

Abstract

Abstract: Social media affect communication technicians and managerial roles in Public Relations (PR). This study observes PR managerial role in PT PLN Persero in the policy making of social media use for the company’s internal environment. This research use interviews, document studies, and observation as data collection techniques. The results show that the role of communicating the policy is more dominant than the managerial role. Factors influencing PR managerial role are organization’s recognition on the PR role and function in the organization, the number of personnel in the PR department, and the authority overlap within the organization. Abstrak: Media sosial memengaruhi praktek Public Relations (PR) sebagai teknisi komunikasi dan manajerial. Penelitian ini membahas peran manajerial PR d PT PLN Persero dalam penyusunan kebijakan penggunaan media sosial untuk lingkungan internal perusahaan. Penelitian menggunakan metode kualitatif dengan teknik pengumpulan data wawancara, studi dokumen, dan observasi. Hasil penelitian menunjukkan bahwa Bidang Komunikasi Korporat PT PLN Persero sudah melaksanakan peran manajerial walaupun masih didominasi peran mengomunikasikan kebijakan. Peran manajerial PR dipengaruhi oleh pemahaman dan pengakuan formal organisasi terhadap peran dan fungsi PR dalam organisasi, jumlah personel di departemen PR, dan tumpang tindih kewenangan dengan bidang kerja lain dalam organisasi.
Ekologi Media Radio Siaran di Yogyakarta: Kajian Teori Niche terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta Herawati, F. Anita; Budi HH, Setio
Jurnal ILMU KOMUNIKASI Vol 4, No 2 (2007)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.291 KB) | DOI: 10.24002/jik.v4i2.222

Abstract

Abstract: This article describes the radio competition in Yogyakarta at 2005. The radio competition was measured by using niche theory and as an unit of analysis is radio program. Niche theory was applied by measuring niche breadth and niche overlap. Niche breadth shows the degree of radio competition which focuses on the source of media life. Another measurement is niche overlap. This concept is used to measure what radio becomes competitor to certain radio. This research shows that the radio industries in Yogyakarta tend to be specialist radio and the radio competition is very strong.
Riset sebagai Ujung Tombak Keberhasilan Program Public Relations Sulistyaningtyas, Ike Devi
Jurnal ILMU KOMUNIKASI Vol 7, No 2 (2010)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (138.029 KB) | DOI: 10.24002/jik.v7i2.190

Abstract

Abstract : Public Relations encompasses basically the management and communications function between organizations and public. The important thing of the public relations management is research, because Public Relations program is started from research and after all the programs done. It is also using research to find the output and outcome. The point is how to gain successful of Public Relations program depend on how to use research.
Perempuan dalam Komunikasi Pembangunan Pertanian di Sumba Timur Listiorini, Dina
Jurnal ILMU KOMUNIKASI Vol 11, No 2 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v11i2.418

Abstract

Abstract: This paper discusses women’s problem in the communication process of agricultural development in Kadahang, Wunga and Napu, the villages in Haharu distric, East Nusa Tenggara province. In the context of agricultural development, woman should be an important subject who is actively engaged. However, the women in Sumba are still trapped in patriarchal culture. The biggest agricultural problem of Haharu people is water deficiency. In dealing with this problem, women in Sumba remain as objects and passive participants. The absence of mass media as a result of the absence of electricity in the district makes it worse.Abstrak: Tulisan ini mendiskusikan masalah perempuan dalam proses komunikasi pembangunan pertanian di desa Kadahang, Wunga dan Napu yang terletak di kecamatan Haharu, provinsi Nusa Tenggara Timur. Perempuan dalam konteks pembangunan pertanian seharusnya menjadi subjek yang penting dalam proses partisipasi pembangunan. Namun, perempuan di Sumba masih terkurung dalam budaya patriarkat yang tidak memungkinkan mereka berpartisipasi secara penuh dalam proses pembangunan pertanian. Persoalan masyarakat terbesar di kecamatan Haharu adalah kekurangan air. Menghadapi masalah ini pun, perempuan masih berada dalam tataran objek dan partisipan yang pasif. Ketiadaan media massa sebagai dampak dari ketiadaan listrik di kecamatan tersebut memperparah keadaan tersebut.
Iklim Organisasi: Lingkungan Kerja Manusiawi Hardjana, André
Jurnal ILMU KOMUNIKASI Vol 3, No 1 (2006)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v3i1.238

Abstract

Abstract: Organizational climate is a major concept of human relations for understanding human behavior under different environmental influences. The climate affects employees’ productivity as well as job satisfaction. The right climate serves as one of the most effective tools of the leader for motivating his subordinates. This article is a critical review of the concept of organizational climate and its theoretical models which were developed by major scholars. More importantly, it shows the way organizational climate leads to the emergence of organizational communication climate, which in turn leads to the concept of organizational culture.
Semiotika Desain Oblong Dagadu Djokdja Tinarbuko, Sumbo
Jurnal ILMU KOMUNIKASI Vol 3, No 1 (2006)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.872 KB) | DOI: 10.24002/jik.v3i1.243

Abstract

Abstract: In the name of fun and being made without any burden the product of Dagadu Djokdja freely rockets in the air, and yet keep staying on the earth. The uniqueness as well as the strength of this product is, firstly, that it gives aesthetic to the daily subject, simple, even trivial, and sometimes, forgotten already. For that reason the design section counts on the graphic design aspect as its deadly weapon in order to convey and to reveal the approved themes. Secondly, it emphasizes the aspect of specific graphic design by joining the localism, humor, and the sense on fun into the pop art world in order to create attractiveness as the selling point of the product. Thirdly, it chooses the manufacture image instead of craft, both by material and by any other graphic design element. Fourthly, the distinctiveness as well the characteristic of all T-shirt designs of Dagadu Djokdja are the use of poster approach (poster style).
Public Relations: Roles, Entry Requirements and Professionalism Cahaya Putra, Kadek Dwi
Jurnal ILMU KOMUNIKASI Vol 6, No 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1612.078 KB) | DOI: 10.24002/jik.v6i1.206

Abstract

Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and human psychology. With working roles of Expert Prescriber, Communication Facilitator, Problem Solving Facilitator and Communication Technician, a Public Relations needs to be well prepared by learning foreign language, joining personality improvement course, developing networking and understanding computer and communication technology. Areas of where a Public relations works are in-house (organization/company), consultancy and freelance practitioner having various titles showing their main function in the organization such as public affairs, event manager, community relations manager, marketing communication executive, employee relations manager, corporate communications manager, media coordinator. As there is an increased challenge of Public Relations’s professionalism, a true practitioner is best prepared by educational institutions with lecturers having sound education and practice combined with extensive link-and -match research and industrial-practical placement for the graduates.
Strategi Public Relations Pariwisata Bali Cahaya Putra, Kadek Dwi
Jurnal ILMU KOMUNIKASI Vol 5, No 1 (2008)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.741 KB) | DOI: 10.24002/jik.v5i1.217

Abstract

Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.
Kompetisi Stasiun Televisi Swasta Nasional Berdasarkan Superiority Direction dan Superiority Magnitude Winanti Riesardhy, Anastasia; Herawati, F. Anita
Jurnal ILMU KOMUNIKASI Vol 9, No 1 (2012)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.14 KB) | DOI: 10.24002/jik.v9i1.185

Abstract

Abstract: Uses and gratification theory is employed particularly as the teoritical frame of the research to examine the extent to which ten national television stations compete to satisfy Indonesian audiences. In particular, two main concepts of that theory namely audiences “gratification sought and gratifications obtained, are broken down and counted based on superiority direction and superiority magnitude. In general, the findings show that those televisions have satisfied their audiences, although in terms of gratifications to dispersal motives, they haven’t satisfied as much as it was expected. Significant competition occurs between TRANSTV and TRANS7, RCTI and SCTV, and TVONE and METROTV. TVONE become the most satisfiyng television station.Abstrak: Teori Uses & Gratification menjadi dasar penelitian ini untuk mengukur bagaimana kompetisi yang terjadi di antara sepuluh stasiun televisi yang bersiaran secara nasional di Indonesia. Aplikasi dari teori tersebut dimunculkan dalam konsep kepuasan yang diharapkan dan kepuasan yang diperoleh ketika menonton acara televisi dan didasarkan pada penghitungan superiority direction dan superiority magnitude. Sepuluh stasiun televisi yang diteliti telah dapat memuaskan audiensnya, meskipun untuk kepuasan atas motif pengalihan masih belum dapat melampaui kepuasan yang diharapkan. Kompetisi yang signifikan terjadi antara TRANSTV dengan TRANS7, RCTI dengan SCTV serta TVONE dengan METROTV. TVONE menjadi stasiun televisi yang menduduki peringkat pertama dalam memberikan kepuasan tertinggi kepada audiens.

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