Jurnal Ilmu Komunikasi
urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Articles
677 Documents
Komodifikasi Perempuan dalam Iklan Televisi
Fernandez, Primeiro Wahyubinatara
Jurnal Ilmu Komunikasi Vol 8, No 1 (2011)
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Abstract: Women and sexual attraction is to be one weapon in the arsenal of the ads. In the version of AXE advertisement âTurun Hargaâ, the author indicates the presence of the commodification of women. This paper discusses how the signs set in them to communicate with the target and how the structure of the message that commodificate women. The method of analysis used in this paper is semiotics Greimasian combined with Marxian feminist perspective. Abstrak: Perempuan dan daya tarik seksual merupakan senjata dalam iklan. Dalam iklan Axe versi âTurub Hargaâ, peneliti mendapatkan sajian komodifikasi perempuan. Artikel ini mendiskusikan bagaimana tanda-tanda dirangkai untuk erkomunikasi dengan target dan bagaimana struktur pesan yang mengkomodifikasi perempuan. Metode analisis yang digunakan dalam penelitian ini adalah Semiotika Greimasian yang dikombinasikan dengan perspektif Feminis Marxisme.
Melawan Hegemoni Media dengan Strategi Komunikasi Berpusat pada Masyarakat
Birowo, YudhiMario Antonius
Jurnal Ilmu Komunikasi Vol 2, No 2 (2005)
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Abstract : The present form and structure of mass media has become the most effective tool in the pursuit of globalization and hegemony of ruling elites. Consequently the mass media do not provide a space for people to participate in the process of production, which causes a gap between the mass media and people. Therefore the mass media cannot play a role in social change because it does not have roots within the people. To fulfill this gap, grass-roots people need alternative media which help them to be heard. One type of alternative media is community radio. This media started in the 1940s with the first community radio stations in Colombia and Bolivia. In Indonesia, this media started in 1990s. The existence of community radio cannot be separated from civil society movement.
The Needs of Internet Literacy in An Ongoing Process of Economic Stability
Wulandari, Theresia D.
Jurnal Ilmu Komunikasi Vol 10, No 1 (2013)
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Internet adalah media komunikasi yang relatif baru namun terus mengalami perkembangan terus menerus. Di beberapa negara, terutama wilayah Asia Selatan, penggunaan internet masih sangat rendah, bahkan hampir tidak ada. Ini karena internet dianggap integral sebagai sarana komunikasi sosial saja. Namun di Indonesia, pengguna internet terus berkembang dengan pesat. Jumlah pengguna internet diprediksi akan semakin berkembang ke masa yang akan datang. Ini sejalan dengan perkembangan indikator ekonomi makro 2050 di mana Indonesia diprediksi akan menjadi negara dengan kekuatan ekonomi terbesar ke-6 di dunia setelah Cina, Amerika Serikat, India, Brazil, dan Jepang. Tentu hal ini akan sejalan dengan perkembangan pengguna internet di Indonesia karena akan ada pergeseran pola komunikasi di antara mereka. Komunikasi di antara orang Indonesia tidak lagi dilakukan secara langsung namun berubah melalui kecerdasan mereka melihat internet. Hal ini tampaknya ada hubungannya dengan indikator makro ekonomi selama satu dekade ini, di mana orang Indonesia sudah mulai mengenal internet.
Strategi Public Relations Pariwisata Bali
Cahaya Putra, Kadek Dwi
Jurnal Ilmu Komunikasi Vol 5, No 1 (2008)
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Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Baliâs Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Baliâs PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publicationâs quality, maintaining relationships with related tourism organization and Bali community internally.
Personal Influence Model of Public Relations: A Case Study in Indonesiaâs Mining Industry
Yudarwati, Gregoria Arum
Jurnal Ilmu Komunikasi Vol 7, No 2 (2010)
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Abstract: Studi kasus di industri pertambangan Indonesia dipilih sebagai jendela untuk memahami fungsi public relations (PR) di era paska Suharto. Partisipan memandang era reformasi yang memungkinkan kebebasan berpendapat dan sistem desentralisasi sebagai pemicu untuk menyusun strategi public relations (PR) yang baru dalam menjalin hubungan dengan publik. Personal relationship model of PR ditemukan sebagai model PR yang dominan di industri pertambangan Indonesia. Model ini dipilih sebagai strategi untuk membangun hubungan baik dengan orangorang kunci di komunitas yang dipahami sebagai masyarakat kolektif. Temuan ini mendukung proposisi yang menyatakan adanya pengaruh budaya setempat dan nilai-nilai lokal terhadap paktekPR.
Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan (Analisis Semiotika Iklan Cetak WRP Body Shape & Prolene)
Aprilia, Dwi Ratna
Jurnal Ilmu Komunikasi Vol 2, No 1 (2005)
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Abstract: Mass media is not only a channel to deliver messages but also is a channel to build a special image about the world, such as the beauty image of women. Advertisements create it in their messages. Most of them show women with white skin, slim and have long black hair. These cases are a part of popular culture or mass culture because it could be a homogen-standard value. Advertising is related with popular culture. Advertising is a reflection of popular culture and it is an inventor of popular culture.
Ritual Hari Raya Agama: Histeria Konsumsi Massa dan Khotbah Industri Budaya
Lukmantoro, Triyono
Jurnal Ilmu Komunikasi Vol 1, No 1 (2004)
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The purposes of religion ritual are embodying conscience collective in society to gain sacred values. But, Â ronically, in consumer society the religion ritual has been transformed to be means for excessive shopping on hysteria stage. More dramatically, television stations as motors of the culture industry to present religion spectacles use this momentum. It means that television pretends to celebrate the ritual, but in fact television only makes the largest profits.
Peran Strategis Public Relations di Perguruan Tinggi
Sulistyaningtyas, Ike Devi
Jurnal Ilmu Komunikasi Vol 4, No 2 (2007)
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Abstracts: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship and reputation.
Sosialisasi dan Dampak Budaya Organisasi
Hardjana, André A.
Jurnal Ilmu Komunikasi Vol 7, No 1 (2010)
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Abstract : Interest in corporate culture rapidly grew among organization and management researchers and practitioners in Indonesia since 1990. They were impressed by the concept of strong corporate culture which according to research reports was closely related to high corporate performance. In fact, they were so excited by the fact that strong corporate culture could be a competitive advantage in the era of global competion. This article describes that building a strong corporate culture needs a consistent socialization for values internalization and effective behavioral practice. In addition, socialization is a continuing learning process beyond initiation programs for new employees which involves reward system consistency as well as a powerful idden hierarchy known as the companyâs cultural network.
Newspaper Language in Representing Ethnic Violence: Textual Analysis of Kompas dan Republika Newspapers
., Prayudi
Jurnal Ilmu Komunikasi Vol 1, No 2 (2004)
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The reconceptualization of ethnicity came to its peak when the New Order regime introduced the policy of âsukuâ (ethnic), âagamaâ (religion), ârasâ (racial) or âantar golonganâ (inter-group). The policy, known as SARA, was meant to limit and control public interpretation over all socio-political conflicts that may endanger national stability and to restrict languages used in the news media. The policy had became the main foundation of all government policies related to society. Conflicts should be avoided and difference within society was intolerable. The Indonesian press then faced a dilemma when it came to reporting issues of ethnicity. On one side, they had an obligation to report the news to public; on the other side, the concept of SARA had become an unwritten law to restrict the press from reporting the issue. Further, the government could revoke the publishing permits without any warning it thought that the press had broken the law. The objective of the research was to define and analyze the usage of language in national newspapers in representing ethnicity issues. The analysis focused on the 1997 ethnic violence in West Kalimantan.