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CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Published by Universitas Surabaya
ISSN : 23038203     EISSN : -     DOI : -
Core Subject : Education,
Education
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya merupakan kumpulan artikel yang ditulis oleh mahasiswa Universitas Surabaya. ISSN 2302-8203
Arjuna Subject : -
Articles 3,446 Documents
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PENGARUH E-TAIL BRAND EXPERIENCE TERHADAP E-BRAND TRUST DAN E-BRAND LOYALTY DENGAN MODERASI USIA DI TOKOPEDIA, SURABAYA Vicky Sutanto
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak – Penelitian ini bertujuan untuk membuktikan pengaruh e-tail brnad experience terhadap e-brand trust dan e-brand loyalty dengan usia sebagai moderasi di Tokopedia, Surabaya. Jenis penelitian yang digunakan adalah jenis penelitian basic research yang termasuk dalam tipe penelitian kausal. Responden dalam penelitian ini berjumlah 200 orang. Analisis dalam penelitian ini menggunakan SEM (Structural Equation Modeling) dan diolah menggunakan software SPSS versi 20.0 for windows serta AMOS versi 20.0 for Windows untuk pengujian model Pengukuran dan Struktural. Hasil penelitian ini menunjukkan bahwa empat dari lima hipotesis terdukung dan berpengaruh secara positif signifkan. Kata Kunci: E-tail brand experience, e-brand trust, e-brand loyalty, usia Abstract - This study aims to prove the effect of e-tail brnad experience on e-brand trust and e-brand loyalty with age as moderation in Tokopedia, Surabaya. The type of research used is the type of basic research research that is included in the type of causal research. Respondents in this study amounted to 200 people. Analysis in this research using SEM (Structural Equation Modeling) and processed using software SPSS version 20.0 for windows and AMOS version 20.0 for Windows for testing model of Measurement and Structural. The results of this study indicate that four out of five hypotheses are supported and positively influenced. Keywords: E-tail brand experience, e-brand trust, e-brand loyalty, age
RANCANGAN PENGENDALIAN SEDIAAN ALAT SEMBAHYANG DENGAN METODE ECONOMIC ORDER QUANTITY PADA UD LOTUS MUTIARA Hendra Prakoso Adi Darsono
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstak - Rancangan Pengendalian Persediaan ini bertujuan untuk mengoptimalkan jumlah sediaan alat sembahyang yang ada pada gudang UD Lotus Mutiara, karena kurang tepat memperkirakan permintaan yang mengakibatkan adanya pembelian berlebih yang menyebabkan penumpukan. Oleh karena itu studi ini bertujuan untuk mengetahui dan menganalisis pengendalian sediaan barang dagang alat sembahyang pada UD Lotus Mutiara dengan menerapkan metode Economic Order Quantity. Penerapan pengendalian persediaan ini menggunakan metode EOQ, perhitungan Frekuensi Pemesanan, Interval Pemesanan, Safety Stock, Reorder Point, dan Persediaan Maksimum. Penggunaan metode EOQ ini bertujuan untuk menentukan jumlah persediaan yang tepat agar lebih optimal ketika melakukan pemesanan stok barang untuk meminimalkan biaya yang dikeluarkan oleh badan usaha. Dalam menentukan jumlah persediaan, biaya-biaya yang relevan digunakan, seperti: biaya pembelian, biaya pemesanan, dan biaya penyimpanan. Setelah diolah dan diperoleh perhitungan dengan menggunakan metode EOQ dengan tingkat Service Level yang digunakan adalah 95%, selanjutnya akan dianalisis perbandingan hasil perhitungan biaya persediaan antara menggunakan metode EOQ dengan kebijakan badan usaha. Hasilnya yang didapatkan adalah penghematan sebesar 16% menggunakan metode EOQ. UD Lotus Mutiara dalam berbisnis alat sembahyang mendapatkan laba yang besar sehingga jika ada sisa barang sediaan yang tidak dapat terjual maka badan usaha kehilangan laba. Untuk mengelola sisa sediaan aagar dapat tetap terjual UD Lotus Mutiara menerapkan strategi eceran dan campur untuk mengolah barang sisa yang muncul akibat persediaan barang yang kualitasnya menurun, dengan strategi tersebut barang sisa tetap dapat terjual tanpa mengurangi profit badan usaha. Kata Kunci: Economic Order Quantity, Safety Stock, Reorder Point, Maximum Inventory, Sisa Persediaan. Abstract - The Design of Inventory Control is intended to optimize the amount of prayer tools available in the warehouse UD Lotus Mutiara, because it is less precise to estimate the demand that resulted in the purchase of excess. Therefore, this study aims to determine and analyze the control of prayer tools merchandise inventories in the UD Lotus Mutiara by applying the Economic Order Quantity method. The inventory control design uses EOQ method, Ordering Frequency calculation, Ordering Interval, Safety Stock, Reorder Point, and Maximum Inventory. The usage of this EOQ method to find out the right number of tasks to be more optimal when ordering stock of goods for the cost incurred by the business entity. In determining the amount of fees, relevant costs are used, such as: purchasimg cost, ordering cost, and storage cost. After processed and the result of calculation by using EOQ method with Service Level level used is 95%, then will be analyzed comparison of cost calculation result. Use the EOQ mechanism with the enterprise policy. The result is a 16% savings using the EOQ method. UD Lotus Mutiara in the business of prayer tools get a big profit so that if there are remaining stocks that arise due to inventory of goods whose quality decreases can not be sold then the business entity lost profits. To manage the remaining stocks in order to remain sold, Lotus Mutiara UD applies retail and mix strategy to process the remaining items. thus the remainder of the stock can still be sold without reducing profit. Keywords: Economic Order Quantity, Safety Stock, Reorder Point, Maximum Inventory, Salvage Value
PENGARUH BRAND PERSONALITY TERHADAP BRAND AWARENESS, BRAND TRUST, dan BRAND LOYALTY SEPATU OLAHRAGA BRAND ADIDAS DI SURABAYA Nanin Syahida Amalia Ernanda
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak - Tujuan penelitian adalah untuk menguji pengaruh brand personality reponsible, brand personality responsibility terhadap brand awarenes, brand trust, dan brand loyalty pada sepatu olahraga ‘Adidas’ . analisis dalam penelitian ini menggunakan metode structural equation modeling (SEM). Objek penelitian ini adalah pembeli sepatu olahraga, minimal sebanyak 2x dalam setahun terakhir, memiliki pendidikan terakhir SMA/SMK sederajat. Responden yang diteliti dalam penelitian ini sejumlah 140 orang. Penggolahan data menggunakan data menggunakan perangkat lunak SPSS Statistics versi 18 windows untuk sistem operasi dan Amos versi 22 windows. Hasil penelitian ini menunjukkan bahwa brand personality responsible berpengaruh positif dan sgnifikan terhadap brand awareness, brand personality active berpengaruh positif signifikan terhadap brand awareness, brand personality responsible berpengaruh positif signifikan terhadap brand trust, brand personality active tidak terdukung terhadap brand trust, brand personality responsible berpengaruh positif signifikan terhadap brand loyalty, dan brand personality active tIDak terdukung terhadap brand loyalty. Kata kunci: brand personality responsible, brand personality active, brand awareness, brand trust, brand loyality. Abstract - The aim of the study is to test responsible brand personality, brand personality responsibilities to brand awarenes, brand trust, and brand loyalty to 'Adidas' sports shoes. analysis in this research using structural equation modeling (SEM) method. The object of this study is, at least 2x minimum in the last total, have the last education SMA / SMK equal. Respondents studied in this study were 140 people. Data penggolahan use data using SPSS Statistics software version 18 windows for the operating system and Amos version 22 windows. The results of this study indicate that brand personality is positively responsible and significant to brand awareness, brand personality that is positively significant to brand awareness, responsible brand personality, significant positive for brand trust, active brand personality not supported by brand trust, brand personality which are positively responsible for brand loyalty, and active brand personality is not supported by brand loyalty. Keywords: Responsible Brand Personality, Brand Active Personality, Brand Awareness, Brand Trust, Brand Loyalty
GOOD CORPORATE GOVERNANCE DAN GENDER DIVERSITY TERHADAP KINERJA BADAN USAHA PADA SEKTOR NON-KEUANGAN YANG TERDAFTAR DALAM BURSA EFEK INDONESIA PERIODE 2012-2016 Clara Claudia Gunawan
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak - Penelitian ini bertujuan untuk menguji pengaruh Komisaris Wanita, Komisaris Independen, dan Dewan Komisaris sebagai variabel independen terhadap Kinerja perusahaan yang diukur dengan accounting-based (ROA) dan market-based (Tobin's Q) pada perusahaan non-keuangan (delapan sektoral) yang terdaftar dalam Bursa Efek Indonesia (BEI) sebagai variabel dependen. Penelitian ini menggunakan perspektif kuantitatif dengan regresi linier dan model dalam data panel untuk semua pengamatan penelitian yang digunakan dalam penelitian ini. Jumlah observasi dalam penelitian ini adalah 1720, terdiri dari 344 perusahaan yang telah terdaftar di Bursa Efek Indonesia (BEI) periode 2012-2016. Hasil penelitian menunjukkan bahwa Komisaris Wanita dan Komisaris Independen memiliki pengaruh positif signifikan terhadap kinerja badan usaha berdasarkan ROA. Pada pengukuran kedua menunjukkan bahwa Komisaris Wanita memiliki pengaruh positif signifikan terhadap kinerja badan usaha berdasarkan Tobin's Q dan Komisaris Independen memiliki pengaruh positif signifikan terhadap kinerja badan usaha berdasarkan Tobin's Q. Kata Kunci: Corporate Governance, Keberagaman Gender, Kinerja badan usaha. Abstract - The objective of this research is to examine the effect of Female Commissioners, Independent Commissioners and Board of Commissioners as independent variables to firm performance measured by accounting-based (ROA) and market-based (Tobin's Q) of non-financial firm (eight sectoral) listed on Indonesia Stock Exchange (IDX) as the dependent variable. The research uses quantitative perspective with linier regression and model in a panel data for all of the research’s observation that used in this research. The number of observation in this research are 1720, consists of 344 firms that has been enlisted on Indonesia Stock Exchange for 2012-2016 period. The results shows that the Female Commissioners and Independent Commissioner have a significant positive effect on firm performance based on ROA. In the second measurement shows that the Female Commissioners has a significant positive effect on firm performance based on Tobin's Q and Independent Commissioners having a significant positive effect on firm performance based on Tobin's Q. Keywords: Corporate Governance, Keberagaman Gender, Firm Performance.
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN PRODUK RAMAH LINGKUNGAN PADA KALANGAN REMAJA Muhammad Zainuddin; Dudi Anandya; Andhy Setyawan
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak : Tujuan dari penelitian ini adalah untuk menguji Theory Planned Behavior dan hubungan dengan Purchase Intention di Indonesia. Pengolahan data dilakukan dengan menggunakan bantuan program SPSS 24 for windows. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan metode purposive sampling. Jumlah sampel yang digunakan di penelitian ini adalah 282 responden. Data di olah menggunakan mean, deviasi standar dan confirmatory factor analysis. Penelitian menemukan bahwa Environmental Knowledge, mempengaruhi Attitude dan Attitude, Subjective Norm, Perceived Behavioral Control, Environmental Concern dan Environmental Knowledge secara signifikan mempengaruhi Purchase Intention . Kata Kunci : Green Product, Theory Planned Behavior, Environmental Concern, Environmental Knowledge dan Purchase Intention Abstrak : The purpose of this study is to test Theory Planned Behavior and its relationship with Purchase Intention in Indonesian. Data processing is done by using SPSS 24 for windows. The sampling technique used in this research is non probability sampling with purposive sampling method. The number of samples used in this study was 282 respondents. The data in though using the mean, standard deviation and confirmatory factor analysis. The study found that Environmental Knowledge, affecting Attitude and Attitude, Subjective Norm, Perceived Behavioral Control, Environmental Concern and Environmental Knowledge significantly affects Purchase Intention. Keywords : Green Product, Theory Planned Behavior, Environmental Concern, Environmental Knowledge dan Purchase Intention
PENGARUH SERVICE FAILURE TERHADAP SERVICE RECOVERY, ATTITUDE LOYALTY DAN BEHAVIOR LOYALTY PADA LION AIR Alex Surya Wijaya
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak Interaksi antara penumpang dengan penyedia jasa yaitu Lion Air dapat menyebabkan terjadinya service failure saat dimana perusahaan tidak memenuhi harapan pelanggan selama pertemuan layanan. Ada berbagai tindakan yang dapat dilakukan oleh penumpang terhadap service failure salah satunya dengan melakukan komplain. Penelitian ini bertujuan untuk menggali lebih dalam mengenai service failure yang dialami oleh penumpang maskapai penerbangan Lion Air, untuk mencapai penelitian ini digunakan variabel service failure, service recovery, attitude loyalty dan behavior loyalty. Penelitian ini menggunakan sampel berupa responden yang pernah menggunakan layanan jasa Lion Air minimal dua kali dalam setahun terakhir; akan tetapi yang pernah mengalami kegagalan layanan dan yang sudah mendapatkan service recovery dari Lion Air, Minimal Pendidikan responden adalah SMA dan sudah berusia minimal 17tahun. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 150 responden. Hasil penelitian ini menunjukan adanya pengaruh service failure terhadap service recovery, attitude loyalty dan behavior loyalty pada Lion Air. Kata kunci: Service Failure, Service Recovery, attitude Loyalty, behavior loyalty, Lion Air Abstract The interaction between passengers and service providers such as Lion Air can cause service failure when the company does not meet customer expectations during service meetings. There are various actions that can be done by passengers to service failure one of them by complaining. This study aims to dig deeper about the service failure experienced by passengers Lion Air airline, to achieve this research used variable service failure, service recovery, attitude loyalty and behavior loyalty. This Study use a sampel of respondents who have used Lion Air services at least twice in the past year; but the service that has received recovery service from Lion Air, minimum education is high school and has been at least 17 years. The number of samples used in this study were 150 respondents. The results of this study indicate the influence of service failure on service recovery, attitude loyalty and behavior loyalty of Lion Air. Keywords: Service Failure, Service Recovery, attitude Loyalty and behavior loyalty, Lion Air
PENGARUH PERCEIVED ENJOYMENT DAN SOCIAL INFLUENCE VARIABLES TERHADAP RESPONSE TO SOCIAL NETWORKS ADVERTISEMENTS PADA PENGGUNA INSTAGRAM DI SURABAYA Willy Bagus Husada Bhakti
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak - Tujuan penelitian ini untuk mengetahui pengaruh perceived enjoyment dan social influence variables terhadap response to social networks advertisements pengguna instagram di Surabaya. Penelitian ini menggunakan pendekatan kuantitatif. Responden dalam penelitian ini berjumlah 150 orang. Penelitian ini dianalisis menggunakan Structural Equation Modeling (SEM) dengan program LisWin32. Hasil penelitian ini menemukan bahwa perceived enjoyment berpengaruh signifikan terhadap social identity dan group norms. Social identity berpengaruh signifikan terhadap group intentions. Social identity tidak berpengaruh terhadap perceived advertisement relevance. Group norms tidak berpengaruh terhadap group intentions. Group intentions berpengaruh signifikan terhadap perceived advertisement relevance dan perceived advertisement value. Perceived advertisement relevance berpengaruh terhadap perceived advertisement value. Perceived advertisement relevance tidak berpengaruh terhadap response to social networks advertisements. Perceived advertisement value berpengaruh signifikan terhadap response to social networks advertisements. Kata kunci: Perceived Enjoyment, Social Influence, Advertising, Online Social Networks. Abstract - The purpose of the study was to find out the influence of perceived enjoyment and social influence variables on response to social networks advertisements of instagram users in Surabaya. This research uses quantitative approach. There were 150 respondents involved in this research. This research was analyzed using Structural Equation Modelinh (SEM) with the program LisWin32. This research found that perceived enjoyment had a significant influence on social identity and group norms. Social identity had a significant influence on group intentions. Social identity had no influence in perceived advertisement relevance. Group norms had no influence on group intentions. Group intentions had significant influence on perceived advertisement relevance and perceived advertisement value. Perceived advertisement relevance had an influence on perceived advertisement value. Perceived advertisement relevance had no influence on response to social networks advertisements. Perceived advertisement value had significant influence on response to social networks advertisments. Keywords: Perceived Enjoyment, Social Influence, Advertising, Online Social Networks.
PENGARUH KONSEP TRAVEL CAREER LADDER (TCL) TERHADAP ISLAMIC TOURISM DESTINASTION PADA WISATA RELIGI SUNAN AMPEL Mei Santria
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstract- Penelitian ini bertujuan untuk menguji konsep Travel Career Ladder (TCL) teori hierarki kebutuhan Maslow yang terdiri dari Selffullfilment needs, Self-esteem needs, Relationship needs, Safety/Security needs, Physiological needs terhadap Islamic Tourism Destination Sunan Ampel. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode Structural Equation Modelling (SEM) dengan software Partial Least Square (PLS) dengan melakukan evaluasi pada tahap Measurment dan Structural. Penelitian ini melibatkan 150 responden yang pernah mengunjungi destinasi wisata Islam Sunan Ampel. Kata kunci: Self-fullfilment needs, Self-esteem needs, Relationship needs, Safety/Security needs, Physiological needs. This research aims to test the concept of Travel Career Ladder (TCL) Maslow’s hierarchy of needs, which consist of Self-fullfilment needs, Selfesteem needs, Relationship needs, Safety/Security needs, Physiological needs influential to Islamic Tourism Destination in Sunan Ampel. This research use a quantitative approach using Structural Equation Modelling (SEM) method with Partial Least Square (PLS) software and do an evaluation on Measurment and Structural phase. The study involved 150 respondents whomever have stayed at the Islamic Tourism Destination in Sunan Ampel. Keywords: Self-fullfilment needs, Self-esteem needs, Relationship needs, Safety/Security needs, Physiological needs.
ANALISIS PENGARUH KREDIT BERMASALAH TERHADAP RETURN ON ASSETDI BANK BCA PERIODE 1999-2015 Aisyah Ratna Pertiwi; Henrycus Winarto Santoso; Bambang Budiarto
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Bank lending has the risk of having a chance of non performing loan .If non performing loan is high, it will affect the profiability (Return On Asset) banking. This study aims to examine the influence of non performing loans on profitability (Return On Asset) at BCA bank period 1999-2015. This type of research is one-way causality in which the independent variable (non-performing loan) that affects the dependent variable (return on asset). The analysis technique used is simple linear regression with small squares equation and hypothesis test using t-statistic to test partial regression coefficient with 5% significance level. From the results of analysis testing shows the magnitude of NPL to ROA is 84.9%, while the rest is influenced by other factors not included in this research model. From result of t test can be concluded, that Non Performing Loan (NPL) have negative significant influence to Return On Assets (ROA).
PENGARUH EKSPOR TEH INDONESIA, 2000-201 Wanda Wuri; Ahmad Zafrullah TN.; Idfi Setyaningrum
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Tea has a significant contribution to Indonesia's economic subsector by contributing through export activities every year. The main object of this research is to identifty and analyze factors inffluencing most toward export volume Indonesian tea. Data which is used is the secondary data and used quantitative approach (time seires) from 2000 to 2015 period were further analyzed using the Ordinary Least Square (OLS). The independent variables used in this study are export price of Indonesian tea, domestic price of Indonesian tea and exchange rate, while the dependent variable used in this study is the export volume of Indonesian tea. The result shows that all the long run the variables that influence significantly to export volume are export prices, domestic prices and exchange rate.

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