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E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 19790155     EISSN : 26148870     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Sistem Komputer dan Manajemen Informatika
Arjuna Subject : -
Articles 622 Documents
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Pengaruh Pengetahuan, Sosialisasi, dan Peran Relawan Pajak Terhadap Kepatuhan Pelaporan SPT TahunanWajib Pajak Orang Pribadi Karyawanpada KPP Pratama Sukoharjo Faridha Nur Istiqomah; Fadjar Harimurti
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3480

Abstract

This study aims to analyze the influence of knowledge, socialization, and the role of tax volunteers on annual tax return compliance among individual employee taxpayers at the Sukoharjo Pratama Tax Office. The data used includes primary data obtained through questionnaires. The sample within this research comprised 110 participants, calculated using the Slovin formula with a purposive sampling method. To process the data, multiple linear regression processed within the SPSS program. The findings, Evidence form this research indicate that tax knowledge has no significant effect, while tax socialization and the role of tax volunteers significantly influence annual tax return compliance among individual employee taxpayers. This finding indicates that the active involvement of tax authorities through socialization and technical assistance by tax volunteers is a key determinant factor in encouraging tax compliance, considering that theoretical understanding alone is not strong enough to mitigate the procedural obstacles faced by taxpayers in fulfilling their tax obligation
Pengaruh Electronic Word Of Mouth (E-Wom) dan Brand Trust Terhadap Purchase Decision Produk Wardahdi Kota Pekanbaru Salwa Julianti; Syofiatul Safitri
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3485

Abstract

This research focuses on analyzing the role of electronic word of mouth (e-WOM) communication and brand trust in influencing purchase decisions for Wardah products in Pekanbaru. This study employs quantitative methods using two data sources: primary and secondary data. Primary data were collected through questionnaires distributed to 96 female Wardah users aged 17 to 35 years residing in Pekanbaru. Respondents were selected using purposive sampling based on specific criteria established by the researcher. All variable indicators were measured using a Likert scale to obtain quantitative assessments from respondents. Data processing and analysis were carried out through a series of statistical steps, including instrument testing (validity and reliability), classical assumption testing, multiple linear regression analysis, partial and simultaneous hypothesis testing (t-test and F-test), and calculating the coefficient of determination (R²) using SPSS software. The test results indicate that e-WOM communication significantly increases consumers' likelihood of making purchase decisions. Likewise, brand trust has been shown to contribute positively and significantly to these decisions. Together, these two independent variables significantly explain variations in Wardah product purchasing decisions in Pekanbaru. This confirms that the quality of digital information consumers receive and confidence in brand credibility are important factors in driving purchases
Perancangan Ulang Visual Brand identity Kedai Kue 99 Shiddiq Hafizhulmalik; Adi Prehanto; Muhammad Dzikri Ar Ridlo
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3539

Abstract

This study is motivated by the inconsistency of the visual identity of Kedai Kue 99, which has resulted in an underdeveloped brand image. This issue is commonly found among Micro, Small, and Medium Enterprises (MSMEs), particularly in building differentiation and effective visual communication. The purpose of this study is to redesign the visual brand identity of Kedai Kue 99 to be more consistent, representative, and capable of strengthening its market position. The research employs a qualitative approach with a case study method and refers to the brand identity design model by Wheeler (2013), which includes the stages of conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The results indicate that the redesign process produced a visual identity concept with the big idea “Preserving Taste, Reviving the Warmth of Nusantara Stories,” which is reflected in more consistent logo, color, and typography elements. Additionally, a Graphic Standard Manual was developed as a guideline for implementing the visual identity across various communication media. The conclusion of this study shows that the visual identity redesign enhances consistency, strengthens brand image, and supports the competitiveness of Kedai Kue 99 as a culture-based culinary MSME
Kemudahan Akses dan Persepsi Keamanan terhadap Keputusan Penggunaan Wondr by BNI: Peran Digital Accounting Kartika Hanum Vidyarani; Vivi Kumalasari Subroto
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3550

Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh kemudahan akses dan persepsi keamanan terhadap keputusan penggunaan layanan mobile banking Wondr by BNI serta menguji peran digital accounting sebagai variabel moderasi. Penelitian ini menerapkan pendekatan kuantitatif dengan menggunakan teknik purposive sampling terhadap 112 responden yang merupakan nasabah BNI pengguna aplikasi Wondr by BNI. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Square (PLS-SEM) menggunakan SmartPLS. Analisis data menghasilkan temuan bahwa kemudahan akses terbukti berkontribusi secara positif dan signifikan terhadap keputusan nasabah dalam mengadopsi mobile banking, dengan koefisien jalur 0,991, T-Statistic 173,609, dan P-Value 0,000. Sebaliknya, persepsi keamanan tidak berhasil menunjukkan adanya pengaruh yang berarti terhadap keputusan penggunaan dengan T-Statistic 0,384 dan P-Value 0,701. Variabel digital accounting juga tidak mampu memberikan dampak yang signifikan terhadap keputusan penggunaan (T-Statistic 0,066; P-Value 0,947) serta tidak mampu memoderasi hubungan kemudahan akses maupun persepsi keamanan terhadap keputusan penggunaan mobile banking. Nilai R-Square sebesar 0,982 mencerminkan bahwa kerangka model yang dibangun memiliki daya prediksi yang sangat tinggi. Temuan tersebut memperkuat kesimpulan bahwa kemudahan akses menjadi penentu utama yang mendorong keputusan nasabah untuk menggunakan layanan mobile banking Wondr by BNI
Analisis Studi Kelayakan Bisnis pada Fotocopy NULIS STORE.ID Dilli Salsa Fira; Diana Puspita Ayu; Dwi Susanti; Putri Kemala Dewi; Irma Siagian
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3557

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan usaha jasa fotokopi, percetakan, dan penjualan alat tulis kantor (ATK) melalui pendekatan studi kelayakan bisnis yang komprehensif. Penelitian dilakukan menggunakan metode deskriptif dengan teknik observasi lapangan dan analisis terhadap berbagai aspek, meliputi lingkungan makro, pemasaran, sumber daya manusia, operasional, keuangan, serta lingkungan usaha. Objek penelitian merupakan usaha jasa yang melayani kebutuhan pelajar, mahasiswa, pegawai, dan masyarakat umum dengan konsep layanan terpadu dalam satu lokasi. Hasil penelitian menunjukkan bahwa permintaan terhadap layanan fotokopi dan percetakan masih tergolong stabil karena berkaitan dengan kebutuhan pendidikan dan administrasi yang bersifat rutin dan berulang. Dari aspek pemasaran, usaha memiliki segmentasi pasar yang luas serta didukung lokasi strategis yang dekat dengan pusat aktivitas pendidikan dan permukiman. Dari sisi operasional dan sumber daya manusia, usaha didukung tenaga kerja yang memadai serta penggunaan teknologi yang menunjang kualitas layanan. Secara finansial, usaha menunjukkan potensi pendapatan yang stabil meskipun menghadapi tantangan berupa persaingan, kenaikan harga bahan baku, dan perkembangan digitalisasi. Berdasarkan hasil analisis menyeluruh, usaha dinilai layak untuk dilanjutkan dan dikembangkan dengan meningkatkan kualitas pelayanan, efisiensi operasional, serta inovasi strategi pemasaran agar mampu mempertahankan daya saing dalam jangka panjang.
Analisis Dinamis Pengaruh Suku Bunga The Fed, Nilai Tukar Dollar AS dan Harga Minyak Terhadap Harga Emas Di Indonesia Elviera Putri Amarta; Any Widayatsari; Darmayuda Darmayuda
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3561

Abstract

The aim of this study is to analyze the long-term and short-term effects of the Federal Reserve (The Fed) interest rate, the US dollar exchange rate, and crude oil prices on gold prices in Indonesia. This study uses the Federal Reserve (The Fed) interest rate, the US dollar exchange rate, and the West Texas Intermediate (WTI) crude oil prices as independent variables, with the dependent variable being the price of gold in Indonesia. The data used in this study is secondary data in the form of montly time series data obtained during the period from Januari 2009 to December 2024. The analysis method used in this study is Autoregressive Distributed Lag (ARDL), which was chosen because i tis capable of estimating short-term and long-term relationship and can be used on variables with different levels of stationarity. The results of the study indicate that in the long term, the Federal Reserve interest rate affects the price of gold in Indonesia. Meanwhile, in the short term, the Federal Reserve interest rate, the exchange rate the US dollar, and oil prices do not affect gold prices in Indonesia.
Faktor Faktor Yang Mempengaruhi Akuntabilitas Kinerja Instansi Pemerintah Kota Pekanbaru Yolanda Citra; Muhammad Ahyaruddin; Siti Samsiah
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3562

Abstract

This study aims to analyze the influence of leadership style, compliance with laws and regulations, human resource quality, performance-based budgeting, and performance evaluation on the performance accountability of government agencies. This study uses a quantitative approach with a survey method by distributing questionnaires to 96 respondents who are employees of Regional Work Units (SKPD). The data analysis technique used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that leadership style and performance evaluation do not affect the performance accountability of government agencies. Meanwhile, compliance with laws and regulations, human resource quality, and performance-based budgeting have a positive and significant effect on the performance accountability of government agencies. These findings indicate that increased performance accountability is more influenced by compliance with regulations, apparatus competence, and the implementation of a performance-based budgeting system compared to leadership and performance evaluation factors. This study is expected to contribute to government agencies in improving the quality of performance management and public accountability. Keywords: Leadership Style, Regulatory Compliance, Human Resource Quality, Performance-Based Budgeting, Performance Evaluation, Performance Accountability
Analisis Strategi Pemasaran Digital dan Costumer Experience Terhadap Minat Beli Konsumen Pada wijaya engineering & Construction Theysa Sahlani Pratiwi; Mutiara Praptasari; Siti Rugayah; Daz Vholasky Anggraini
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3564

Abstract

CV. Wijaya Engineering & Construction is a company that focuses in the field of implementation and is also registered in Aksindo Association, CV. Wijaya Engineering & Construction is famous as, The implementation handled by CV. Wijaya Engineering & Construction is Construction Services, Concrete Works, Construction Services, Steel Works and Installation including Welding and Construction Services, Other Special Construction Works, Landscape or Gardening Works. This company was established on May 1, 2012, located in Rokan Hulu Regency, Pasir Pangaraian Riau, Various types of products and services in the Construction sector are marketed by CV. Wijaya Engineering & Construction In the process of marketing its products and services, this company carries out promotions by utilizing technological advances through digital media, either through websites or by joining the Indonesian Construction Contractor Association. The purpose of this study is to determine the Digital Marketing and Customer Experience strategies for Consumer Purchase Interest at CV. Wijaya Engineering & Construction. This research is a field research with a qualitative research type.  Data collection techniques using interviews, and direct in-depth observations with customers. The results of the study are expected to provide practical recommendations to grow the interest of potential consumers, desire to strengthen the desire of potential consumers, and Customer Experience to increase customer loyalty by retargeting potential customers whose data has been entered due to paid advertising
STRATEGI PERIKLANAN, BRANDING, DAN KUALITAS PELAYANAN DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF PKBM TUNAS MEKAR SEMARANG Lie Fanuel Christanto; Sulartopo Sulartopo; Siti Kholifah
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3567

Abstract

The non-formal education sector, particularly Community Learning Centers (PKBM), faces intensifying competition in maintaining market relevance within the alternative education landscape. This study aims to investigate the influence of Advertising Strategy, Branding, and Service Quality on the Competitive Advantage of PKBM Tunas Mekar Semarang. Adopting a quantitative research design, primary data were collected through Likert-scale questionnaires distributed to the target population. The study utilized a census (saturated) sampling technique, encompassing all 100 active students currently enrolled at PKBM Tunas Mekar Semarang. Data analysis was performed using multiple linear regression analysis via SPSS version 22. The findings demonstrate that Advertising Strategy, Branding, and Service Quality simultaneously exert a significant impact on Competitive Advantage (F-test sig. 0.000 < 0.05). Furthermore, partial analysis (t test) reveals that all three variables have a positive and significant effect: Advertising Strategy (sig. 0.012), Branding (sig. 0.000), and Service Quality (sig. 0.000). The Adjusted R Square value indicates that these factors account for 70.2% of the variance in the institution’s competitive advantage. These results underscore the critical importance of integrating robust marketing strategies with high service standards to strengthen the strategic positioning of non-formal educational institutions in the digital era.
Pengaruh Store Atmosphere dan Service Quality Terhadap Keputusan Pembelian Ulang Dengan Kepuasan Konsumen sebagai Variabel Intervening Pada Pelanggan Kaldi Coffee Shop Pekanbaru Feblin Isma Anjelika; Syofiatul Safitri
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3587

Abstract

Coffee shops in Indonesia are experiencing rapid growth, making them one of the most dynamic and competitive sectors in the food and beverage industry. This study was conducted among customers of Kaldi Coffee Shop in Pekanbaru to determine the influence of store atmosphere and service quality on repurchase decisions, with customer satisfaction as an intervening variable. The research sample consisted of 99 customers of Kaldi Coffee Shop in Pekanbaru, selected using purposive sampling based on specific criteria. Data were collected through a questionnaire and subsequently analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The test results indicate that Store Atmosphere has a positive and significant effect on Customer Satisfaction and a significant effect on Repurchase Decision. Service Quality was also found to have a positive and significant effect on Customer Satisfaction, as well as a significant effect on Repurchase Decision. Customer Satisfaction was found to have a significant effect on Repurchase Decision. Indirectly, Store Atmosphere has a significant effect on Repurchase Decision through Consumer Satisfaction, and Service Quality has a significant effect on Repurchase Decision through Consumer Satisfaction. This indicates that the customer experience, supported by an aesthetically pleasing cafe atmosphere and excellent service, is capable of building consumer satisfaction, which in turn becomes the primary driver of repurchase loyalty at Kaldi Coffee Shop Pekanbaru.

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