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E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 19790155     EISSN : 26148870     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Sistem Komputer dan Manajemen Informatika
Arjuna Subject : -
Articles 622 Documents
 59   60   61   62   63 
Pengaruh Influencer Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk Scarlett Di Kalangan Gen Z Dwi Novita Sari; Miftahurrohman Miftahurrohman
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3592

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing dan brand image terhadap keputusan pembelian produk Scarlett pada Generasi Z. Metode yang digunakan adalah kuantitatif dengan pendekatan survei terhadap 85 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan SPSS dengan uji validitas, reliabilitas, asumsi klasik, serta regresi linear berganda. Hasil penelitian menunjukkan bahwa influencer marketing dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Nilai koefisien determinasi (R²) sebesar 0,889 menunjukkan bahwa kedua variabel mampu menjelaskan 88,9% variasi keputusan pembelian, sedangkan 11,1% sisanya dipengaruhi faktor lain. Dengan demikian, influencer marketing dan brand image berperan penting dalam meningkatkan keputusan pembelian produk Scarlett.
Pengaruh Kebijakan Dividen, Likuiditas dan Profitabilitas terhadap Nilai Perusahaan pada Perusahaan Farmasi dan Riset Kesehatan Terdaftar di BEI Periode 2018-2024 Tantri Nur Aisah; Eni Endaryati; Iwan Koerniawan
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3599

Abstract

This study examines how dividend policy, liquidity, and profitability affect firm value within pharmaceutical and health research companies listed on the Indonesian Stock Exchange. Firm value is represented by Price to Book Value (PBV), while the independent variables consist of Dividend Payout Ratio (DPR), Current Ratio (CR), and Return on Assets (ROA). The population covers all firms in the sector, with 56 observations selected through purposive sampling. Data analysis is conducted using multiple linear regression supported by SPSS software. The findings indicate that, on a partial basis, DPR and CR do not exert a significant influence on PBV. In contrast, ROA demonstrates a positive and statistically significant effect, suggesting that profitability serves as a primary consideration for investors in evaluating firm value. Furthermore, the simultaneous test (F-test) reveals that DPR, CR, and ROA collectively have a significant impact on PBV, with a coefficient of determination (R²) of 47.9%. These results reinforce signaling theory, emphasizing that strong profitability performance sends a credible signal to the market in shaping firm value.
Pengaruh Ukuran Perusahaan, Pertumbuhan Penjualan dan Inflasi terhadap Profitabilitas pada Perusahaan Farmasi dan Kesehatan Terdaftar di BEI Periode 2019-2023 Karina Wahyu; Sri Wahyuning
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3600

Abstract

This study analyzes the effect of firm size, sales growth, and inflation on profitability as proxied by Return on Assets (ROA) in pharmaceutical and healthcare sector companies listed on the Indonesia Stock Exchange during the 2019–2023 period. This research employs a quantitative approach with descriptive and causal designs. The sample was determined using a purposive sampling technique based on predefined criteria, and the data were analyzed using multiple linear regression with the assistance of SPSS software. The results show that firm size has a negative and significant effect on ROA, sales growth has a positive but not significant effect on ROA, and inflation has a negative and significant effect on ROA. Simultaneously, the three independent variables have a significant effect on ROA. The Adjusted R Square value of 0.912 indicates that 91.2% of the variation in ROA can be explained by the model, while the remaining 8.8% is influenced by other variables outside the study. These findings confirm that profitability is affected by a combination of internal and external factors; therefore, improvements in operational efficiency and adaptive strategies to economic conditions are required to maintain financial performance stability.
Pengaruh Live Streaming Dan Electronic Word Of Mouth (EWOM) Terhadap Keputusan Pembelian Sepatu Aerostreet Di Shopee Pada Generasi Z Kota Semarang Maulidatinisa Widiarini; Siti Kholifah
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3611

Abstract

Dalam studi ini, kami akan melihat bagaimana e-WOM dan live streaming memengaruhi keputusan pembelian Generasi Z di Semarang terkait sepatu Aerostreet di Shopee. Generasi Z (mereka yang tinggal di Semarang dan berusia antara 18 dan 25 tahun) yang telah membeli dua pasang atau lebih sepatu Aerostreet melalui Shopee adalah subjek utama dari studi kuantitatif ini. Dengan menggabungkan pendekatan Cochran dengan seleksi yang disengaja, 119 responden dari Generasi Z di Semarang dipilih. Kami melihat data primer dari survei skala Likert dan data sekunder dari penelitian literatur, dan kami menguji validitas, reliabilitas, dan asumsi klasiknya. Analisis menggunakan regresi linier multivariat SPSS, uji hipotesis parsial, uji signifikasi simultan, dan koefisien determinasi. Berdasarkan hasil uji hipotesis parsial, e-WOM (X2) juga signifikan secara statistik (nilai t 6,439, sig. 0,000 < 0,05), dan siaran langsung (X1) secara substansial memengaruhi keputusan pembelian (Y) secara positif (nilai t 4,781, sig. 0,000 < 0,05). Uji simultan dengan batas probabilitas signifikan 72,4 (sig. 0,000 < 0,05) mengkonfirmasi pengaruh gabungan kedua variabel tersebut. Koefisien determinasi (R2) sebesar 58% menjelaskan varians dalam pilihan pembelian, sedangkan faktor lain menjelaskan sisanya sebesar 42%. 
Etika Komunikasi Digital dalam Public Relations dan Tantangan Profesional di Era Digital Khatrin Is Mawardani; Ayuk Nofitasari; Kholifah Gatan Naufal; Satria Hadi Saputra; Naufal Athiya Primananda
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3632

Abstract

The rapid development of digital technology has significantly transformed the practice of public relations, particularly in the way organizations communicate with the public through digital platforms. However, the ease of information dissemination also raises ethical issues such as misinformation, privacy violations, and the spread of harmful content. This study aims to analyze digital communication ethics in public relations and identify professional challenges in the digital era. This research uses a qualitative approach with a literature study method by reviewing relevant scientific sources, including accredited national journals, international journals, and academic publications. The findings indicate that ethical principles such as transparency, accuracy, and responsibility are essential in maintaining organizational credibility and public trust. In addition, public relations professionals face challenges such as the speed of information flow, crisis communication risks, and increasing public demands for transparency. The study also reveals that there is a strong relationship between ethical communication practices and professional challenges, requiring both individual competence and organizational support. Therefore, the implementation of digital communication ethics is crucial in ensuring sustainable relationships between organizations and the public in the digital era
ANALISIS PENGARUH RASIO PAJAK TANGGUHAN,KEAHLIAN PAJAK, DAN REMUNERASI TERHADAP PENGHINDARAN PAJAK PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE 2021-2023 FIKRIYATUL KHABIBAH; Bambang Widjanarko Susilo; Sukemi Kamto Sudibyo
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3655

Abstract

This study aims to analyze the effect of the deferred tax ratio, tax expertise, and remuneration on tax avoidance in manufacturing companies listed on the Indonesia Stock Exchange for the 2021–2023 period. The data used is secondary data obtained from annual financial reports, with a sample of 30 observations selected using a purposive sampling method. The analysis method used was multiple linear regression with IBM SPSS Statistics version 29, preceded by descriptive statistical tests and classical assumption tests. The results indicate that the deferred tax ratio has a partial negative and significant effect on tax avoidance, with a coefficient of -1.880 and a significance value <0.001. Meanwhile, tax expertise has a coefficient of 0.005 with a significance value of 0.729, and remuneration has a coefficient of -0.092 with a significance value of 0.721, indicating that neither has a significant effect on tax avoidance. Simultaneously, all three variables significantly influence tax avoidance, with a significance value of <0.001 and an adjusted R-square of 0.939, indicating the model's high ability to explain the dependent variable. These results indicate that the deferred tax ratio is an important factor in reflecting a company's level of tax avoidance.  
Analisis Manajemen Keuangan Pada Toko Ritel Angkasa Mart di Kota Pekanbaru Muhammad Rafi Fadhilah; Ruhul Fitrios
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3662

Abstract

This study aims to determine the financial management practices implemented at Angkasa Mart retail stores in Pekanbaru City, including financial planning, recording, reporting, and control. The background of this study is based on the ineffectiveness of financial management implementation and the existence of fraud that causes financial losses. In this study, a qualitative approach was used with data collection techniques through interviews, observation, and documentation. The research findings indicate that financial planning has been implemented. Financial recording has also been implemented, but there is no integration between the manual system and recording using accounting software, potentially causing errors in data management. Financial reporting is prepared using Excel and accounting software, which has the potential to cause errors in reporting. On the other hand, financial controls have been implemented, but there are still weaknesses in the internal control system, fraud prevention, and financial performance monitoring that create fraud. The results of this study indicate that financial management practices at Angkasa Mart are not optimal, especially in system integration, financial report preparation, and improvements in financial controls to improve financial management practices
Analysis Of The Effect Of Service Quality And Price On Customer Satisfaction At The Astaka Motor Workshop In Sendangmulyo, Semarang Aldo Marvin Aritonang; Siti Kholifah; Fujiama Diapoldo Silalahi
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3831

Abstract

This study examines whether service quality and price influence customer satisfaction at Astaka Motor Workshop in Sendangmulyo, Semarang. The topic is important because workshop customers usually judge a service not only from the technical repair result, but also from the speed of handling, the clarity of communication, the fairness of the cost, and the overall feeling of trust. The study uses a quantitative associative-causal design with 70 respondents selected through purposive sampling. A structured questionnaire was prepared using a five-point Likert scale and analyzed through descriptive statistics, validity and reliability testing, classical assumption testing, multiple regression, a t-test, an F-test, and the coefficient of determination. The results indicate that both service quality and price have a positive and significant effect on customer satisfaction. Service quality shows the stronger influence, which means that customers pay close attention to punctuality, communication, staff behavior, and the consistency of repair results. Price is also significant because customers want charges that feel fair, transparent, and aligned with the benefits received. The combined model explains a large portion of customer satisfaction and suggests that workshop management should improve service consistency, shorten response time, and provide more transparent pricing information. The study contributes a practical service-marketing perspective for motorcycle workshops in competitive urban markets.
Akselerasi Kinerja Bisnis UMKM di Kecamatan Kendal Melalui Pemanfaatan Teknologi Digital Payment Fia Ekanitantri Agustia Rahman; Siti Kholifah
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3704

Abstract

The rapid acceleration of financial technology has shifted the operational paradigm of micro, small, and medium enterprises (MSMEs). This study investigates the impact of digital payment adoption on the business performance of MSMEs in Kendal District. Employing a quantitative approach, data were collected from 100 MSME owners across various sectors, predominantly from the trade, services, and culinary industries. Data analysis was performed using multiple linear regression and partial hypothesis testing (t-test) via SPSS. The findings reveal that digital payment usage exerts a positive and significantly profound influence on MSME performance, with a coefficient of determination (R2) reaching 94.5%. Specifically, the integration of digital transactions, led by QRIS (49%), has successfully accelerated sales volume, enhanced transaction speed, and elevated customer satisfaction. Beyond technical efficiency, this study highlights a cultural shift in Kendal’s local economy, where digital tools act as a "leverage" to overcome traditional barriers such as manual bookkeeping and cash-handling risks. However, structural challenges remain, particularly regarding merchant discount rates (MDR) and the lingering dominance of cash among local consumers. These results imply that for MSMEs to remain competitive in a cashless society, stakeholders must prioritize digital literacy and affordable financial infrastructure. This research reinforces the Resource-Based View (RBV) theory, suggesting that digital payment capability is a strategic asset essential for business resilience and sustainable growth in the digital era.
Pengaruh Perencanaan Anggaran, Pelaksanaan Anggaran, dan Pengadaan Barang Jasa Terhadap Penyerapan Anggaran Belanja Modal Infrastruktur Kabupaten Buleleng Ni Luh De Santini; Nyoman Ayu Wulan Trisna Dewi; I Gede Putu Banu Astawa
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3977

Abstract

Rendahnya penyerapan anggaran pada pemerintah daerah senantiasa mendistorsi kualitas pelayanan publik dan cetak biru pembangunan wilayah. Menggunakan koridor teori keagenan (agency theory), penelitian ini bertujuan untuk menguji dan menganalisis pengaruh perencanaan anggaran, pelaksanaan anggaran, dan pengadaan barang/jasa terhadap penyerapan anggaran belanja modal infrastruktur di Kabupaten Buleleng. Pendekatan kuantitatif asosiatif diterapkan dengan mengumpulkan data primer melalui kuesioner skala Likert kepada responden pada empat Organisasi Perangkat Daerah (OPD) strategis (PUPRPERKIM, Dishub, Bappeda, dan BKAD) melalui teknik purposive sampling. Analisis data menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil pengujian empiris membuktikan bahwa perencanaan anggaran tidak berpengaruh signifikan terhadap penyerapan anggaran karena tingginya kompleksitas fisik dan ketidakpastian lapangan yang mendegradasi fungsi dokumen rencana sebatas formalitas administratif. Sebaliknya, pelaksanaan anggaran serta pengadaan barang/jasa berpengaruh positif dan signifikan, di mana pengadaan barang/jasa bertindak sebagai prediktor paling dominan dalam penyerapan anggaran. Hasil ini mengimplikasikan bahwa akuntabilitas agen tidak dapat dikunci hanya melalui instrumen kendali awal (ex-ante), melainkan ditentukan oleh kapasitas operasional agen dalam mereduksi biaya keagenan (agency costs) pada fase eksekusi. Secara praktis, Pemerintah Kabupaten Buleleng wajib menerapkan strategi tender dini dan penyederhanaan birokrasi pencairan termin guna meminimalkan hambatan administratif demi mengejar target mandatory spending infrastruktur minimal

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