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INDONESIA
Jurnal Art Nouveau
Published by STMIK STIKOM Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis 3D, Animasi, Komik, Audio Visual, Fotografi, Proses Produksi dan Grafika, Multimedia Interaktif, Tinjauan Desain, Teori Periklanan.
Arjuna Subject : -
Articles 274 Documents
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PERANCANGAN BUKU ESAI FOTOGRAFI POTRAIT UPACARA YADNYA KASADA GUNUNG BROMO SUKU TENGGER SEBAGAI UPAYA MELESTARIKAN BUDAYA LOKAL Nempung, Rachmat Isa Asera; Bahruddin, Muh; Fianto, Achmad Yanu Alif
Jurnal Art Nouveau Vol 2, No 1 (2014)
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National Park Mount Bromo, has long been recognized by many foreign and domestic travelers. Starting from their destination just for a vacation , see the sunrise , following the Yadnya Kasada ceremony which is held each year, learn Volcanology Mount Bromo. Beside that Yadnya Kasada Ceremony other rituals held at Mount Bromo , include Karo ceremony , ceremony Unan Unan . The  most attractive ceremony for tourist attention is Kasada ceremony . Kasada in the Tengger tribe is the name of the month , with another name “Asuji” was the last last month in one year, which is in the Masehi calendar does not always fall in 12 months , due to the Tengger tribe has its own calendar dating system , the average age of his days to 30 days ( respectively - each month rounded ). Tourist destinations of foreign and domestic who came to follow the ritual ceremony Tengger tribe that has been widely recognized , is Yadnya Kasada ceremony held annually . This ceremony every year to experience ups and downs but the number of tourists coming in Kasada always experiencing peak tourist visits . But in fact the Tengger tribe has decreased number of his followers Kasada ritual ceremony . Due to the younger generation who do not follow the ritual ceremony began Yadnya Kasada .
PERANCANGAN CORPORATE IDENTITY TAMAN WISATA PAGGORA SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Hidayati, Fitria Nurul
Jurnal Art Nouveau Vol 3, No 1 (2014): Pemberdayaan Nilai Lokal dalam Industri Kreatif
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Abstract: “TAMAN WISATA PAGGORA” is a first tourist place established as a means of education, sports, arts and social activities in Kediri. “TAMAN WISATA PAGGORA” stand by the ideals of a nation-building efforts in the field of Education, Sport, Arts and Social on July 14, 1961 initiated by Soekertijo (deceased with the rank of Major General TNI) and Lt. Col. Tjokrokoesoemo Ruler (deceased with the rank of Major General TNI) along the entire Kediri community elements inspired by the mandate of the Great Commander General Sudirman and the nature of the military as the Peoples Army. Loyalty Traveler is very good at the beginning, but at the moment it has decreased due to the lack of a clear identity for the promotion to be effective, it is necessary to design corporate identity in accordance with the vision and mission of it to be applied to a logo so it can be applied into various other media to promote the good and able to increase Brand Loyalty.
PERANCANGAN MEDIA PROMOSI EVENT PUTRI LBC PADA LONDON BEAUTY CENTRE SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Hardyanti, Rurin Niken
Jurnal Art Nouveau Vol 3, No 1 (2014): Pemberdayaan Nilai Lokal dalam Industri Kreatif
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Abstract: Putri LBC is one of event ever held by the London beauty Centre. London beauty Centreor better known as LBC is one of the leading beauty clinic which has been established for 16 years and has 46 branches all over in Indonesia. Putri LBC is a beauty contest that is intended for woman, especially teenagers.. This event is a means to establish a good relationship with the customers directly. But so far, Putri LBC has not promotional activities are well designed and just rely on word of mouth promotion to inform the event to the audience. this led to less customers know about the event and Putri LBC did not affect the increase in customers who visit the clinic LBC. The problem is that LBC is a clinic that has experienced yet visitors decreased gradually because more and more beauty clinics are popping up, especially in Surabaya, it takes some effort to maintain customer loyalty, one of which is to design a media campaign that is right for Putri LBC that can provide information to the public in order to increase brand loyalty Beauty clinic London Beauty Centre.
PERANCANGAN MEDIA PROMOSI PANTAI HUNIMUA UNTUK MENINGKATKAN BRAND AWARENESS Tesno, Edwin Indra; Fianto, Achmad Yanu Alif; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 2, No 1 (2014)
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The Culture and beach tourism in indonesian, is very desirable to indonesian people and turis, beach tourism in indonesian from sabang to merauke, are beach that has unique traits which are different from the other beach in indonesian. To show the characteristic of the coast and can differentiate with other beaches in Indonesian as Hunimua Beach , Hunimua Beach is one of the beaches that are located in eastern Indonesian Ambon of  Malucas level mask , Hunimua Beach has something unique , different beaches in Indonesian which has white sand 1km and 300m wide and can see dolphins , whales , and sea birds Hunimua Beach , with the Hunimua Beach has beautiful scenery and not be could forget the memory of every visitor who visit the beach Hunimua . With the media promotion to promote Hunimua Coast to Indonesian, Foreign Affairs and especially in Eastern Indonesian , in the presence of the media promotion can improve and attract consumers even higher, and the people of Indonesian and abroad can know Hunimua Beaches , which requires a media in which contains the characteristic of the coast and provide a brand to consumers in order to establish a brand identity that is able to give a special image for the consumer who then embedded in the minds of consumers . The purpose of this design is how to design a media promotion to increase Hunimua Beach Brand Awarenes.
PEMBUATAN BUKU REFERENSI SUPERHERO INDONESIA SEBAGAI UPAYA MENGENALKAN PRODUK BUDAYA LOKAL Setiawan, Ryan; Bahruddin, Muhammad; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
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The term superhero are familiar by Indonesian people. This is due to the rise of media that contains things related to superhero like movies, comics, animated series, toys, etc. Indonesia has its own original superhero that was popular in the 1960s-1980s. However, in the middle of many superheroes are popping up overseas, Indonesian superhero rarely notable even not known by the Indonesian people themselves. one way to introduce Indonesian superhero is through books. In addition, rarely found there wasnt even a book that discusses indonesias superhero with modern visuals. The purpose of this book is to introduce Indonesian superheroes as one of the local cultural products to the people of indonesia that indonesia ought to be proud of. This study uses qualitative methods, through the interview process, focus group discussion, and observations. After the data is obtained, then the results of the analysis it can be concluded that many of the superheroes have a positive impact and should be known. the superhero himself had a positive impact, such as educating, bringing moral messages, and increase imagination. from the results of the analysis, then obtained a keyword that is “epic”, which means the story of heroism and extraordinary. so the concept of the book is “epic”, with a powerful theme. supporting media books were also made such as leaflets and websites. this book is expected to Indonesian Superhero to be reintroduced in indonesia that was once popular  in his time.
PERANCANGAN BRANDING WISATA PEMANDIAN AIR PANAS PADUSAN PACET SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Latul, Dea Anindyta Putri; Fianto, Achmad Yanu Alif; Bahruddin, Muh
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Padusan Pacet Hot Spring has great potential. However Padusan Pacet Hot Spring has not been promoted yet, so many people don’t know about this. The purpose of Padusan Pacet Hot Spring design branding is to increase brand awareness. The methods used in this design is qualitative methods by doing interviews, observation, documentation, and literature studies. These things should be done in order to collect supporting data for the preparation of the branding design concept. The results from data collection and data analysis about Padusan Pacet Hot Spring are the keywords namely  “Natural and Calm”. In this case, Padusan Pacet Hot Spring offers natural and calming concept of tourism that is very suitable for relaxation. Considering this tourist attractions is very potential and the absence of promotion activities to introduce this tourism to the general public, so the branding design for Padusan Pacet Hot Spring needs to be done in an effort to increase brand awareness.
PENERAPAN VISUAL MERCHANDISING SEBAGAI ALAT KOMUNIKASI PEMASARAN PRODUK WAKAi SHOES STORE DI TUNJUNGAN PLAZA 3 SURABAYA Arafah, Ananda Tenri
Jurnal Art Nouveau Vol 3, No 1 (2014): Pemberdayaan Nilai Lokal dalam Industri Kreatif
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Abstract: Visual Merchandising at Wakai shoes store is enough to attract the visitors Tunjungan Plaza 3 Surabaya, this is because the new brand is present in the midst of a more senior brand competition. As its major new brand in Surabaya, of marketing communication activities should be applied. One of his lines is the method of visual merchandising. This study aims to describe how the implementation of visual merchandising as a marketing communication tool products Wakai shoes store in Tunjungan Plaza 3 Surabaya, and to know the obstacles in the implementation of visual merchandising. This research is a descriptive qualitative study aimed to gain insights into what the application of visual merchandising. Data collection techniques by conducting observations, interviews, and documentation. The sampling method was used a nonprobability by purposive sampling technique. The results showed that most of the informant liked the design and implementation of visual merchandising Wakai in Tunjungan Plaza 3 Surabaya. They were entertained by the visual appearance and attributes, color, and atmosphere in the store is iconic, attractive decor color selection, arrangement displays, furniture store attributes, good graphics, lighting fitting, and warm temperatures in the store is one of the key informant liked display of visual merchandising Wakai Tunjungan Plaza 3 Surabaya.  Keywords: Visual Merchandising, Marketing Communications, Wakai
PENCIPTAAN BUKU ILUSTRASI LEGEND REOG PONOROGO SEBAGAI UPAYA MENGENALKAN BUDAYA LOKAL KEPADA ANAK-ANAK Ikawira, Erlangga Yudha
Jurnal Art Nouveau Vol 3, No 1 (2014): Pemberdayaan Nilai Lokal dalam Industri Kreatif
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Abstract: Reog Ponorogo is one that is owned by the Indonesian culture that must be preserved and also introduced early to children, because they are the nations potential successor. But the local culture such as Reog start eroded by modern smelling things, like modern games, other than that the children have fear when seeing the show Reog who still uses magical elements. One of the Reog Ponorogo way to introduce children is through a book with a fun design. The purpose of this research is making legend Reog Ponorogo illustrated book based on the lack of interest in the dance Reog in modern times such as this, because in dance reog still thick with mystical elements and it collides with the modern world as it is today, and the children who will become the nations next seedlings tend to be afraid when he saw the show reog. This study used qualitative methods, through a process of interviews, literature studies, and observation. Once the data is acquired, it can be concluded that the analysis results are Reog Ponorogo need to be introduced to children from an early age, starting from knowing his legend first, so that the continuity of culture in Indonesia can be maintained. From the analysis, then obtained the key word is "Smart and Fun", which means studying our culture is something that is fun and we will also have to be smart in understanding our culture. Media support is also built like a book Brochures. This book is expected to introduce Reog Ponorogo to children without fear.
PERANCANGAN BUKU ILUSTRASI BATIK TUBAN SEBAGAI UPAYA PELESTARIAN NILAI-NILAI BUDAYA Nugroho, Christ Sindhu Adi
Jurnal Art Nouveau Vol 3, No 1 (2014): Pemberdayaan Nilai Lokal dalam Industri Kreatif
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Abstract: The emergence of the phenomenon of shifting cultural values contained in the motif by economic function raises concerns about the preservation of classic Indonesian batik motifs, especially the classic motifs of Tuban. Therefore, it takes a media design information in the form of book illustration to raise cultural values such as meaning, philosophy and myths contained in the classical batik Tuban. This design is done with the approach of observation, interviews and existing studies using the keyword viewpoint literature review results, namely the aesthetic, social, cultural, self-image and cultural products. By using descriptive-qualitative method of analysis that is supported by indicators STP and USP (Unique Selling Proposition) obtained "Covert charm" as a design concept and “Canting Batik Tuban" as the title of a book with manual drawing illustrations as main illustration. To determine the effectiveness, feasibility and suitability of the work used the test results of the questionnaire design through Likert scale. From the results of the correlation analysis of the design testing, it was found that all of the results of the questionnaire statements have a significant correlation so as to fulfill the purpose of the book value of the loading statement, 242- , 362 and the mean between 4.27 to 4.62.
PERANCANGAN MEDIA PROMOSI PT. SAHABAT MEDIKA SEJAHTERA SEBAGAI UPAYA MEMPERTAHANKAN BRAND LOYALTY Andrele, Jessy Octavia; Bahruddin, Muh; Aliffianto, Achmad Yanu
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Brand is an important part of all cultures around the planet and also in the business world. A company must be understand that branding is not just building a name, but it comes to keeping promises, that offers given by companies will create and provide a certain level of performance. Brand promise become the motive force of all activities of the company and its partners. PT. Sahabat Medika Sejahtera is environmental medical distributor based in Sidoarjo. However, due to the lack of knowledge about branding is less, resulting in sales of PT. Sahabat Medika Sejahtera prosperity is not increased. Therefore, it required an appropriate promotional media provide knowledge to partners and customers so that they will understand the vision and mission of the company. This brings the concept of media promotion business to business which aims to make the company have an effective promotion as well as right on target.

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